Ebook Management information systems (10e): Part 1

Ebook Management information systems (10e): Part 1 presents the following content: Chapter 1: Foundations of information systems in business, Chapter 2: Competing with information technology, Chapter 3: Computer hardware, Chapter 4: Computer software, Chapter 5: Data resource management, Chapter 6: Telecommunications and networks. 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obr76817_fm_i-xxxiv_1.indd Page i 8/25/10 2:00 PM F-497 /Users/F-497/Desktop/Tempwork/AUGUST 2010/18:08:10/FREE036:Volhart:VYN He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of MANAGEMENT INFORMATION SYSTEMS strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” This page intentionally left blank obr76817_fm_i-xxxiv_1.indd Page iii 8/25/10 2:00 PM F-497 /Users/F-497/Desktop/Tempwork/AUGUST 2010/18:08:10/FREE036:Volhart:VYN He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of MANAGEMENT INFORMATION SYSTEMS strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” Tenth Edition James A O’Brien College of Business Administration Northern Arizona University George M Marakas KU School of Business University of Kansas obr76817_fm_i-xxxiv_1.indd Page iv 01/10/10 11:01 AM user-f494 /208/MHBR180/obr76817_disk1of1/0073376817/obr76817_pagefiles He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had MANAGEMENT INFORMATION SYSTEMS brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020 Copyright © 2011, 2009, 2008, 2006, 2004, 2002, 1999, 1996, 1993, 1990 by The McGraw-Hill Companies, Inc All rights reserved No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” Some ancillaries, including electronic and print components, may not be available to customers outside the United States This book is printed on acid-free paper DOW/DOW 10 ISBN 978-0-07-337681-3 MHID 0-07-337681-7 Vice president and editor-in-chief: Brent Gordon Editorial director: Paul Ducham Director of development: Ann Torbert Senior development editor: Trina Hauger Vice president and director of marketing: Robin J Zwettler Marketing manager: Sarah Schuessler Vice president of editing, design and production: Sesha Bolisetty Senior project manager: Bruce Gin Buyer II: Debra R Sylvester Senior designer: Mary Kazak Sander Senior photo research coordinator: Jeremy Cheshareck Photo researcher: Poyee Oster Media project manager: Cathy L Tepper Cover design: Gino Cieslik Interior design: Maciej Frolow / Brand X Pictures Typeface: 10/12 Janson Compositor: Aptara®, Inc Printer: R R Donnelley Library of Congress Cataloging-in-Publication Data O’Brien, James A., 1936–2007 Management information systems / James A O’Brien, George M Marakas.—10th ed p cm Includes Index Includes bibliographical references and index ISBN-13: 978-0-07-337681-3 (alk paper) ISBN-10: 0-07-337681-7 (alk paper) Management information systems I Marakas, George M II Title T58.6.O26 2011 658.4⬘038011—dc22 2010027295 www.mhhe.com obr76817_fm_i-xxxiv_1.indd Page v 8/25/10 2:00 PM F-497 /Users/F-497/Desktop/Tempwork/AUGUST 2010/18:08:10/FREE036:Volhart:VYN He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” Dedicated to our families and our friends You make everything possible The world of information systems presents new and exciting challenges each and every day Creating a textbook to capture this world is a formidable task, to be sure This, the 10th edition of Management Information Systems, represents the best we have to offer We take pride in delivering this new edition to you, and we thank all of you for your loyalty to the book and the input you provided that was instrumental in its development Your continued support fills us with joy and a sense of both accomplishment and contribution We are also pleased and excited to welcome a new member to our writing family Miguel Aguirre-Urreta has joined us in the creation of the materials contained herein His work and effort on the Real World Cases and blue boxes will be apparent as we bring you new cases in every chapter of the book Please join us in welcoming Miguel to our family On behalf of Jim, Miguel, and myself, please accept our sincere appreciation for your support and loyalty As always, we hope you enjoy and benefit from this book “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” obr76817_fm_i-xxxiv_1.indd Page xi 8/25/10 2:01 PM F-497 /Users/F-497/Desktop/Tempwork/AUGUST 2010/18:08:10/FREE036:Volhart:VYN He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are Real Life Lessons called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was Use Your Brain drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old Traditional case study questions promote and provide opportunity for critical thinking and classroom discussion man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” obr76817_ch03_076-128.indd Page 80 7/24/10 1:00 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin 80 ● Module II / Information Technologies that the complexity can be conquered, while protecting or improving IT’s service levels By creating a standard desktop configuration and consistent management processes, Hercules reduced total cost of ownership to $76 per month per desktop, from more than $240 In 2004, with the CEO’s support, Alistair Jacques, then SVP of UHG-IT, launched Hercules, focusing it on standardizing and streamlining the processes behind desktop management: procurement, configuration, installation, life cycle, and asset management In addition to this focus on process, two techniques stand out as key to the program’s success Working with finance, IT developed a chargeback model that imposes a premium on nonstandardized desktop configurations: $170 per month versus $45 per month for a standard configuration This value price encourages business managers to choose the more efficient infrastructure UHG also reduced costly on-site support by reorganizing it: A central IT team manages high-level support activities, completing 95 percent remotely, while select, on-site end users (often non-IT administrative staff trained by IT) provide basic support to colleagues UHG-IT treated desktop management as a business process challenge rather than a technology issue This approach freed them to use tactics like non-IT staff for desktop support and value pricing To date, UHG has converted 75,000 out of 90,000 devices to the new standards, delivering $42 million in annual savings UHG can now manage nearly four times the number of end users with the same number of IT personnel as in 2004, all while actually improving—not diminishing—service levels IT now deploys 99.4 percent of releases, updates, and patches in three hours, instead of 65 percent in three weeks Indeed, companies that blow off asset management so at their own peril At the same time, 99 percent of companies that her organization comes across don’t have a proper asset management process in place, according to Elisabeth Vanderveldt, vice president of business development at Montreal-based IT services and consulting firm Conamex International Software Corp That’s a staggering number, considering the value that life-cycle management can bring to an organization And it’s CASE STUDY QUESTIONS indicative of the widespread lack of respect for this important aspect of IT operations The ideal time to start considering an asset management program is before the business and its IT infrastructure is even up and running, but the common scenario is that corporations look to asset management after they’ve encountered a problem running the infrastructure Businesses’ mentality about asset management is evolving, however Companies used to consider only reliability, availability, and overall equipment effectiveness in the equation But now, he said, there is recognition of factors like continuing pressures on cost and green technology “It really requires a mature organization to understand what’s going to be needed to assess and execute a life-cycle management strategy,” says Don Barry, associate partner in global business services in the supply chain operations and asset management solutions at IBM Why is a life-cycle management program important? For one thing, it puts IT in much better control of its assets, and this can have a number of benefits “IT can make really intelligent decisions around what they should get rid of, and they might even find they have more money in the budget and they can start taking a look at newer technology and see if they can bring it in-house Without that big picture, they just end up spending more and more money than had they been proactive,” says Vanderveldt Life-cycle management also has value as a risk management tool, and it aids in the disaster recovery process as well, she adds “It’s also beneficial for those moments that are just completely out of your control, like mergers acquisitions and uncontrolled corporate growth, either organic or inorganic,” says Darin Stahl, an analyst at London, Ontario based Info-Tech Research Group “IT leaders without this tool set are now charged with pulling all this information together on short notice That could be diminished considerably in terms of turnaround time and effort for IT guys if they have a holistic asset management program in place.” The Real World Activities section offers possibilities for hands-on exploration and learning Source: Adapted from Bob Evans, “Global CIO Quick Takes: AstraZeneca Saves Millions with BDNA,” InformationWeek, February 22, 2010; Rick Swanborg, “ Desktop Management: How UnitedHealth Used Standardization to Cut Costs,” CIO.com, April 28, 2009; and Kathleen Lau, “Asset Management: Do You Know What You’ve Got?,” CIO Canada, August 13, 2008 REAL WORLD ACTIVITIES What are the business benefits of implementing strong IT asset management programs? In what ways have the companies discussed in the case benefited? Provide several examples An important metric in this area considered by companies is the Total Cost of Ownership ( TCO) of their IT assets Go online and research what TCO is and how it is related to IT asset management How are companies using TCO to manage their IT investments? Prepare a presentation to share your research with the rest of your class One of the companies in the case, UnitedHealth Group, tackled the issue by imposing standardization and “charging” those stepping outside standard models How should they balance the need to standardize with being able to provide business units with the technologies best suited to their specific needs? Justify your answer What does Don Barry of IBM mean by “life-cycle” in the context of this case? How would this life-cycle management work when it comes to IT assets? Break into small groups with your classmates and create a working definition of life-cycle management and how it works as you understand it from the case What are the companies mentioned in the case trying to control, or manage, through these projects? What is the problem? And how did they get there? Use Your Hands xi obr76817_fm_i-xxxiv_1.indd Page xii 8/25/10 2:01 PM F-497 /Users/F-497/Desktop/Tempwork/AUGUST 2010/18:08:10/FREE036:Volhart:VYN He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are Strategy, Ethics called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” Competitive Advantage “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old Chapter focuses on the use of IT as a way to surpass your competitor’s performance man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” obr76817_ch02_045-075.indd Page 45 7/24/10 1:04 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin Management Challenges CHAPTER Business Applications Module I Development Processes COMPETING WITH INFORMATION TECHNOLOGY obr76817_ch02_045-075.indd Page 46 7/24/10 1:04 PM user-f498 46 ● /Users/user-f498/Desktop/MHBR178:Slavin Module I / Foundation Concepts SECTION I Strategic IT Information Technologies Foundation Concepts C h ap t e r H i g h l i g h t s L e ar n i n g O bj ec ti v es Section I Fundamentals of Strategic Advantage Identify several basic competitive strategies and explain how they use information technologies to confront the competitive forces faced by a business Identify several strategic uses of Internet technologies and give examples of how they can help a business gain competitive advantages Give examples of how business process reengineering frequently involves the strategic use of Internet technologies Identify the business value of using Internet technologies to become an agile competitor or form a virtual company Explain how knowledge management systems can help a business gain strategic advantages Fundam e ntals of StrStrategic ateITgic Competitive Strategy Concepts Advantage Real World Case: How to Win Friends and Influence Business People: Quantify IT Risks and Value Technology is no longer an afterthought in forming businessUses strategy, but the actual cause Strategic of Information Technology and driver Building a Customer-Focused Business The Value Chain and Strategic IS This chapter will show you that it is important to view information systems as more than a set of technologies that support efficient business operations, workgroup Section II and enterprise collaboration, or effective businessUsing decision making Information techInformation Technology for Strategic nology can change the way businesses compete You should also view information Advantage systems strategically, that is, as vital competitive networks, Strategic Usesas of aITmeans of organizational renewal, and as a necessary investment in Reengineering technologies; Business such technologies help Processes a company adopt strategies and business processes that enable it to reengineer or reinReal World Case: For Companies Both Big and Small: vent itself to survive and succeed in today’s dynamic business environment Running a Business on Smartphones Section I of this chapter introduces fundamental competitive strategy concepts that Becoming an Agile Company underlie the strategic use of information systems Section II then discusses several maCreating a Virtual Company jor strategic applications of information technology used by many companies today Building a Knowledge-Creating Company Read the Real World Case regarding how to quantify the risks (and value) of Real World Wachoviato and Others: obr76817_ch13_526-578.indd Page 529 Trading 7/24/10 1:08 PM user-f498 investing in IT We can learn a lot about how IT can bestCase: be managed provide Securities at the Speed of Light superior returns on investment from this case See Figure 2.1 /Users/user-f498/Desktop/MHBR178:Slavin Real World Case: IT Leaders: Reinventing IT as a Strategic Business Partner Competitive Strategy Concepts In Chapter 1, we emphasized that a major role of information systems applications in business is to provide effective support of a company’s strategies for gaining competitive advantage This strategic role of information systems involves using information technology to develop products, services, and capabilities that give a company major advantages over the competitive forces it faces in the global marketplace This role is accomplished through a strategic information architecture: the collec- 45 Ethics & Security Chapter 13 discusses the issues surrounding these topics and the challenges IT faces obr76817_ch13_526-578.indd Page 529 7/24/10 1:08 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin Chapter 13 / Security and Ethical Challenges REAL WORLD CASE T Se c u ri t y, E t h i c al , an d Soc i e t al Ch al l e n g e s of IT Introduction of their business systems Now let’s look at a real-world example Read the Real World Case on the next page We can learn a lot from this case about the security and ethical issues that result from the pervasive use of IT in organizations and society today See Figure 13.1 Business/IT Security, Ethics, and Society xii 529 Texas Health Resources and Intel: Ethics, IT, and Compliance he IT staff at Texas Health Resources Inc must deliver more than technical functionality And it needs to deliver more than the business requirements: It also has to meet the organization’s ethical standards To that end, its systems must help ensure that Texas obr76817_ch13_526-578.indd Page 528 7/24/10 1:08 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin Health complies with laws and regulations And they also have to promote the right behaviors and F I G U Rones, E 1says Michael Alverson, vice prevent or flag undesirable president and deputy CIO at the Arlington-based nonprofit health care system Consider the challenge of handling patients’ medical records Even though the federal Health 528 ● Module V / Management Challenges Insurance Portability and Accountability Act mandates that agencies keep those records private, caregivers still need to access them—when appropriate So the organization’s electronic health records system “gives doctors and nurses who are caring directly for patients quick access when they use the right authentication,” Alverson says But additional authentication is required to get records for patients who aren’t under the provider’s immediate care The records who gets access to what, allowing officials to There is no question that the use of information technology in businesssystem presents major audit review cases to ensure there’s no inappropriate access security challenges, poses serious ethical questions, and affects society inand significant “The IT staff holds itself to similar ethical standards, too,” ways Therefore, in this section, we explore the threats to businesses and individuals as Alverson says The department has policies that prohibit taking a result of many types of computer crime and unethical behavior In Section II,endorsing we will vendors, to help guarantee that workers gifts and examine a variety of methods that companies use to manage the security and integrity decisions based only on quality and needs make procurement SECTION I ● And when there’s any question—such as when a vendor proposes a deep discount if Texas Health agrees to be an early adopter of new technology—IT leaders can turn to the systemwide Business and Ethics Council for guidance “If we really want everyone to subscribe to the idea that working at Texas Health is special, then we have to have peo“The decisions ple actively believe in doing the right thing,” Alverson says were easier in ics were favorable, Companies are increasingly looking at their ethics poli-but the choic cies and articulating specific valuesited that address rangeformer of now,” asays CIO Jo issues, from community commitment to environmental susconsultancy JG Stevenson Associ tainability, which employees can use to guide their work you to versus how mu The need to comply with federal laws andafford regulations drives some of this, while consumer expectations, demandsStevenson say don’temployee get burned.” and economic pressures also play a part toward certain ethical goals be Information technology consultant Dena L Smith lays those goals out a hypothetical dilemma: Should whether an IT department hire a involved gre g more expensive vendor because thesponsibility vendor sharesprograms—aren’t its own company’s ethics standards, or should it gohaven’t with a lower-cost they done that yet, it ge provider that doesn’t? spend more money than we have Companies with established ethical standards that guide “Companies use the term how they conduct business frequently confront this kind of question, Smith says, but it’s a particularly tough question many different things In many today, given the recession With ITjority, departments forced to it means compliance with cut budgets and staff, CIOs will find it difficult to allocate In other organizatio dollars for applications that promotestandards corporate ethics of corporate valu “The decisions were easier in thedefining days when a theset econom The use of information technologies in business has had a major impact on society and thus raises ethical issues in the areas of crime, privacy, individuality, employment, health, and working conditions See Figure 13.2 It is important to understand that information technology has had beneficial results, as well as detrimental effects, on society and people in each of these areas For example, computerizing a manufacturing process may have the beneficial result of improving working conditions and producing products of higher quality at lower cost, The pervasive use of information technology in but it also has the adverse effect of eliminating people’s jobs So your job as a manager organizations and society presents individuals with or business professional should involve managing your work activities and those of new ethical challenges and dilemmas others to minimize the detrimental effects of business applications of information technology and optimize their beneficial effects That would represent an ethically responsible use of information technology Source: © Punchstock they go about business,” says Ki Hanson, executive director Applied Ethics at Santa Clara U Either way, CIOs have an technology can further their com “Policy decisions at the very tivity that IT experts can bring “CIOs will know the capabilitie tribute that to corporate strateg misuses of those capabilities an prevent the organization from s Hanson cites a 15-year-ol workers at a large telephone com to develop a list of customers w obr76817_fm_i-xxxiv_1.indd Page xiii 8/25/10 2:01 PM F-497 obr76817_ch14_579-620.indd Page 599 7/24/10 1:11 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin /Users/F-497/Desktop/Tempwork/AUGUST 2010/18:08:10/FREE036:Volhart:VYN He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are and Beyond called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had obr76817_ch14_579-620.indd Page 598 7/24/10 1:10 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” Go Global with IT “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was 598 ● Module V / Management Challenges drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old SECTION II M anag i ng Gl ob al IT This text closes with Chapter 14, an in-depth look at IT across borders man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the The International Dimension Whether they are in Berlin or Bombay, Kuala Lumpur or Kansas, San Francisco or Seoul, companies around the globe are developing new models to operate competitively in a digital economy These models are structured, yet agile; global, yet local; and they concentrate on maximizing the risk-adjusted return from both knowledge and technology assets harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” International dimensions have become a vital part of managing a business enterprise in the inter-networked global economies and markets of today Whether you become a manager in a large corporation or the owner of a small business, you will be affected by international business developments and deal in some way with people, products, or services whose origin is not your home country Read the Real World Case on the next page We can learn a lot about the challenges facing senior IT executives who operate in a globalized world See Figure 14.11 It s an extreme example, but supporting business in d oping regions rarely lends itself to cookie-cutter IT Mor the importance of emerging markets today means IT le can’t fob off secondhand technology to non-Western loca Figure 14.12 illustrates the major dimensions of the job of managing global informa“The strategy of many corporations was basically t tion technology that we cover in this section Notice that all global IT activities must velop things in major markets then hand down those be adjusted to take into account the cultural, political, and geoeconomic challenges that exist in the international business community Developing appropriate business tions to the emerging markets,” Shurts says “Hey, this l and IT strategies for the global marketplace should be the first step in global informais two years old, maybe we pass that down, too.” tion technology management Once that is done, end users and IS managers can move That’s not the case at Cadbury, explains Shurts “I on to developing the portfolio of business applications needed to support business/IT to deliver strategies that address the specific needs of em strategies; the hardware, software, and Internet-based technology platforms to suping markets It requires some creativity and new thinki port those applications; the data resource management methods to provide necessary Understanding your company’s business model fo databases; and finally the systems development projects that will produce the global veloping markets is critical “Will there be manufactu information systems required obr76817_ch11_446-480.indd Page 452 7/24/10 1:13 PM user-f498 Will you distribute from this market? How will your force engage customers and what is their role whil gaged?” says Ed Holmes, vice president of Global IT 1:15 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin Stiefel, an $812 million dollar skin care company, acq We seem to have reached a point where virtually every CIO is a global CIO—a by GlaxoSmithKline, that operates in 28 countries leader whose sphere of influence (and headaches) spans continents The global CIO’s most common challenge, according to CIO Executive Council members, is managYou may end up providing technology and services ing global virtual teams In an ideal world, HR policies across the global IT team lar to those you supply in established markets, Holmes Emerging economies are increasingly demanding— should be consistent, fair, and responsive Titles and reporting structures (if not and getting—IT executives’ attention “but you must challenge the baseline assumptions in compensation) should be equalized to ensure that your solution will fit the market both The council’s European members, representing Royal Dutch Shell, Galderma, nomically and culturally.” F I GU R E 14.11 Global IT Management obr76817_ch11_446-480.indd Page 467 7/24/10 Global Teams: It’s Still a Small World Olympus, and others, commissioned a globalization playbook that collects and codifies best practices in this and other globalization challenges Obtain local HR expertise Companies must have a local HR person in each country to deal with local laws “Hiring, firing, and training obligations must be managed very differently in each location, and you need someone with local expertise on the laws and processes,” says Michael Pilkington, former chief information officer of Euroclear, the Brussels-based provider of domestic and cross-border settlement for bond, equity, and fund transactions Create job grade consistency across regions Euroclear is moving toward a job evaluation methodology that organizes job types into vertical categories, such as managing people/process, product development, business support, and project management This provides a basis for comparing and managing roles and people across locations Grade level is not the same thing as a title; people’s titles are much more subject to local conventions /Users/user-f498/Desktop/MHBR178:Slavin Source: © Getty Images obr76817_ch11_446-480.indd Page 454 7/24/10 1:13 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin Expand Your Knowledge Blue boxes in each chapter provide brief, in-depth examples of how corporations apply IS concepts and theories Risk Assessment and Mitigation CIOs are frequently asked, “What are our IT risks?” Unfortunately, this question is /Users/user-f498/Desktop/MHBR178:Slavin too generic because there are multiple kinds of risk Before starting any risk assessment, IT needs to understand both the concern prompting the request and which risks need to be assessed Moreover, everyone needs to understand that nearly all risks that affect an IT organization affect the entire business Risks fall into four categories that require different mitigation tools: Business operations risk An assessment determines the risks involved in addressing or ignoring a particular competitive threat Analyzing competitive threats helps the company decide whether to invest the resources necessary to combat the threat Determining appropriate responses to competitive threats from nontraditional sources can be particularly difficult The appropriate mitigation tool is a good business case that evaluates all associated risks For new business opportunities, a thorough risk assessment may be as important to success as accurate financial projections Program risk For approved or existing programs, management concerns focus on whether the program or project will be delivered on time, within budget, and with quality Effective projectLtd management andmarket regular monitoring mitigate risk Bristow Helicopters started losing share in the 1990s, executives Bristow Helicopters: highWhen Business interruption Thisacross type of affects the company’s ability to moved to improve businessrisk processes therisk Redhill, England-based company Technologycontinue operating under difficult Scenarios run the efficiencies gamut from a “We needed to change facilities andcircumstances maintenance processes, improve Supported SWOT, failed of server the staff, the building interface between sales and clients,” sayscauses John minor Cloggie, to aimprove destroyed In most cases, a failed server probdirector at the unit building of Houston-based Bristow Group opand Much More lemstechnical for certain people InEuropean contrast, business a destroyed can bring all company Inc., which provides helicopter services to the oil andthat gas industry erations to a halt A continuity-of-operations plan describes how the business A key goal of this reengineering effort was tomitigates cut severalrisk million dollars from the will function in the event of various difficulties operating budget of Bristow Helicopters The company managed the project using Market risk This category is divided into geopolitical and industry-specific risks MindGenius, “mind-mapping” software from East Kilbride, Scotland-based Gael Geopolitical risks include war, terrorism, and epidemics, as well as nationalization and Ltd The product enabled it to conduct a SWOT analysis (an assessment of its import restrictions These risks vary and depending theout country, the comreengiplexity of strengths, weaknesses, opportunities, threats), on carve various process the neering corporate supply and the to importance the industry to political leadership tasks, and chain, delegate them appropriateofgroups Each team then took the Industry-specific risksofalso planning risk by developing responses high-level version thevary map Scenario and created its ownmitigates subcategories, tasks, and deadlines obr76817_ch11_446-480.indd Page 461 7/24/10 1:13 PM user-f498 Société de Transport de Montréal: Smooth Ride after a Bumpy Start Suburban sprawl might make a great business case for a transit agency, but when it came to servers, Canada’s Société de Transport de Montréal (STM) drew the line Mike Stefanakis, senior systems engineer at STM, says that the main reason he started looking at virtualization technology was to prevent server sprawl He wanted consolidation, particularly for development servers at the agency, which provides more than 360 million bus and metro rides each year “We crunched the numbers and realized that our growth was going to cause a few problems in the near future,” he says If things kept going as they had, the agency would need an additional 20 to 30 servers each year, on top of its existing base of 180 primarily Wintel machines “Too many servers were going to be needed to feed the needs of our users and clients,” Stefanakis says But even though staffers were convinced of virtualization’s benefits pretty early on, the agency’s end users didn’t necessarily feel the same way Several factors contributed to the initial resistance For starters, there was a fear of the unknown There were e-Business Strategy Examples Expand Your Horizons Globe icons indicate examples with an international focus so that your knowledge makes you truly worldly for its designated work segment Since beginning the project in 2004, says Cloggie, the company has managed to cut $6 million from its operating budget “Mind mapping, of course, didn’t directly create our $6 million savings, but it did allow us to control the project while it was being delivered,” he says “The speed Market creator Use Internet define knowledge a new market by identifying with which you can mapthe processes andtocapture is a huge return.” a unique customer need This model requires you to be among the first to market and to remain ahead of competition by continuously innovating Examples: Amazon.com and E*TRADE Channel reconfiguration Use the Internet as a new channel to access customers, make sales, and fulfill orders directly This model supplements, rather than replaces, physical distribution and marketing channels Example: Cisco and Dell Transaction intermediary Use the Internet to process purchases This transactional model includes the end-to-end process of searching, comparing, selecting, and paying online Examples: Microsoft Expedia and eBay Infomediary Use the Internet to reduce the search cost Offer the customer a unified process for collecting information necessary to make a large purchase Examples: HomeAdvisor and Auto-By-Tel Self-service innovator Use the Internet to provide a comprehensive suite of services that the customer’s employees can use directly Self-service affords employees a direct, personalized relationship Examples: Employease and Healtheon Supply chain innovator Use the Internet to streamline the interactions among all parties in the supply chain to improve operating efficiency Examples: McKesson and Ingram Micro Channel mastery Use the Internet as a sales and service channel This model supplements, rather than replaces, the existing physical business offices and call centers Example: Charles Schwab xiii obr76817_fm_i-xxxiv_1.indd Page xiv 8/25/10 2:01 PM F-497 /Users/F-497/Desktop/Tempwork/AUGUST 2010/18:08:10/FREE036:Volhart:VYN He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are What’s New? called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” The Tenth Edition includes significant changes to the Ninth Edition’s content that update and improve its coverage, many of them suggested by an extensive faculty review process Highlights of key changes for this edition include the following: “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the • Real World Cases provide current, relevant, and in-depth examples of IS theory harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” • • • • • • • • • • • • • • xiv applications A combination of Case Study Questions and Real World Activities allows you to engage students on a variety of levels More new Real World Cases: More than two-thirds of the cases are new to the Tenth Edition These up-to-date cases provide students with in-depth business examples of the successes and challenges that companies are experiencing in implementing the information technology concepts covered in each chapter Chapter 1: Foundations of Information Systems in Business provides an expanded discussion of IS careers and the job market outlook Chapter 2: Competing with Information Technology has added coverage of the strategic uses of IS/IT Chapter 3: Computer Hardware provides an expanded history of computing section and updated coverage of the iPhone Chapter 4: Computer Software includes two brand-new sections that cover cloud computing and application virtualization It also includes added coverage of Windows Server 2008 and an updated Java discussion to reflect the most recent version, Java EE Chapter 5: Data Resource Management expands the discussions of Facebook, YouTube, and strategic data management Chapter 6: Telecommunications and Networks updates the discussions of Internet2, the number of Internet users, and metropolitan area networks Chapter 7: e-Business Systems includes a new discussion on the relationship between SCM, CRM, and ERP with regard to supporting corporate strategy There is also an expanded discussion of SCM as a top strategic objective of modern enterprises and a new discussion of the use of digital billboards in targeted marketing Chapter 9: e-Commerce Systems provides a new section and discussion of search engine optimization, new data relating to top retail web sites and online sales volume, and increased coverage and discussion of e-commerce success factors Chapter 10: Decision Support Systems includes an additional discussion with regard to the strategic value of business intelligence activities in the modern organization Chapter 11: Developing Business/IT Strategies has added coverage of system implementation challenges, user resistance, end-user development, and logical versus physical models Chapter 12: Developing Business/IT Solutions has increased coverage of system implementation challenges, user resistance, and end-user development Chapter 13: Security and Ethical Challenges includes a new section on cyberterrorism Additionally, it provides updated coverage of software piracy economic impacts, increased coverage of HIPAA, and a significant increase in discussion of current state of cyber law Chapter 14: Enterprise and Global Management of Information Technology provides expanded in-depth coverage of COBIT and IT governance structures in organizations, as well as an added section on trends in outsourcing and offshoring obr76817_fm_i-xxxiv_1.indd Page xv 8/25/10 9:24 PM user-f494 /Volumes/207/MHSF190/keL319951_disk1of1/pagefiles He was an old man who fished alone in a skiff in the Gulf Stream and he had gone eighty-four days now without taking a fish In the first forty days a boy had been with him But after forty days without a fish the boy’s parents had told him that the old man was now definitely and finally salao, which is the worst form of unlucky, and the boy had gone at their orders in another boat which caught three good fish the first week It made the boy sad to see the old man come in each day with his skiff empty and he always went down to help him carry either the coiled lines or the gaff and harpoon and the sail that was furled around the mast The sail was patched with flour sacks and, furled, it looked like the flag of permanent defeat The old man was thin and gaunt with deep wrinkles in the back of his neck The brown blotches of the benevolent skin cancer the sun brings from its [9] reflection on the tropic sea were on his cheeks The blotches ran well down the sides of his face and his hands had the deep-creased scars from handling heavy fish on the cords But none of these scars were fresh They were as old as erosions in a fishless desert Everything about him was old except his eyes and they were the same color as the sea and were cheerful and undefeated “Santiago,” the boy said to him as they climbed the bank from where the skiff was hauled up “I could go with you again We’ve made some money.” The old man had taught the boy to fish and the boy loved him “No,” the old man said “You’re with a lucky boat Stay with them.” “But remember how you went eighty-seven days without fish and then we caught big ones every day for three weeks.” “I remember,” the old man said “I know you did not leave me because you doubted.” “It was papa made me leave I am a boy and I must obey him.” “I know,” the old man said “It is quite normal.” “He hasn’t much faith.” [10] “No,” the old man said “But we have Haven’t we?” ‘Yes,” the boy said “Can I offer you a beer on the Terrace and then we’ll take the stuff home.” “Why not?” the old man said “Between fishermen.” They sat on the Terrace and many of the fishermen made fun of the old man and he was not angry Others, of the older fishermen, looked at him and were sad But they did not show it and they spoke politely about the current and the depths they had drifted their lines at and the steady good weather and of what they had seen The successful fishermen of that day were already in and had butchered their marlin out and carried them laid full length across two planks, with two men Ernest Hemingway The Old Man and the Sea staggering at the end of each plank, to the fish house where they waited for the ice truck to carry them to the market in Havana Those who had caught sharks had taken them to the shark factory on the other side of the cove where they were hoisted on a block and tackle, their livers removed, their fins cut off and their hides skinned out and their flesh cut into strips for salting When the wind was in the east a smell came across the harbour from the shark factory; but today there [11] was only the faint edge of the odour because the wind had backed into the north and then dropped off and it was pleasant and sunny on the Terrace “Santiago,” the boy said “Yes,” the old man said He was holding his glass and thinking of many years ago “Can I go out to get sardines for you for tomorrow?” “No Go and play baseball I can still row and Rogelio will throw the net.” “I would like to go If I cannot fish with you I would like to serve in some way.” “You bought me a beer,” the old man said “You are already a man.” “How old was I when you first took me in a boat?” “Five and you nearly were killed when I brought the fish in too green and he nearly tore the boat to pieces Can you remember?” “I can remember the tail slapping and banging and the thwart breaking and the noise of the clubbing I can remember you throwing me into the bow where the wet coiled lines were and feeling the whole boat shiver and the noise of you clubbing him like chopping a tree down and the sweet blood smell all over me.” [12] “Can you really remember that or did I just tell it to you?” “I remember everything from when we first went together.” The old man looked at him with his sun-burned, confident loving eyes “If you were my boy I’d take you out and gamble,” he said “But you are your father’s and your mother’s and you are in a lucky boat.” “May I get the sardines? I know where I can get four baits too.” “I have mine left from today I put them in salt in the box.” “Let me get four fresh ones.” “One,” the old man said His hope and his confidence had never gone But now they were freshening as when the breeze rises “Two,” the boy said “Two,” the old man agreed “You didn’t steal them?” “I would,” the boy said “But I bought these.” “Thank you,” the old man said He was too simple to wonder when he had attained humility But he [13] knew he had attained it and he knew it was not disgraceful and it carried no loss of true pride “Tomorrow is going to be a good day with this current,” he said “Where are you going?” the boy asked “Far out to come in when the wind shifts I want to be out before it is light.” “I’ll try to get him to work far out,” the boy said “Then if you hook something truly big we can come to your aid.” “He does not like to work too far out.” “No,” the boy said “But I will see something that he cannot see such as a bird working and get him to come out after dolphin.” “Are his eyes that bad?” “He is almost blind.” “It is strange,” the old man said “He never went turtle-ing That is what kills the eyes.” “But you went turtle-ing for years off the Mosquito Coast and your eyes are good.” Ernest Hemingway The Old Man and the Sea “I am a strange old man” “But are you strong enough now for a truly big fish?” “I think so And there are many tricks.” [14] “Let us take the stuff home,” the boy said “So I can get the cast net and go after the sardines.” They picked up the gear from the boat The old man carried the mast on his shoulder and the boy carried the wooden boat with the coiled, hard-braided brown lines, the gaff and the harpoon with its shaft The box with the baits was under the stern of the skiff along with the club that was used to subdue the big fish when they were brought alongside No one would steal from the old man but it was better to take the sail and the heavy lines home as the dew was bad for them and, though he was quite sure no local people would steal from him, the old man thought that a gaff and a harpoon were needless temptations to leave in a boat They walked up the road together to the old man’s shack and went in through its open door The old man leaned the mast with its wrapped sail against the wall and the boy put the box and the other gear beside it The mast was nearly as long as the one room of the shack The shack was made of the tough budshields of the royal palm which are Student Support called guano and in it there was a bed, a table, one chair, and a place on the dirt floor to cook with charcoal On the brown walls of the flattened, overlapping leaves of the sturdy fibered [15] guano there was a picture in color of the Sacred Heart of Jesus and another of the Virgin of Cobre These were relics of his wife Once there had been a tinted photograph of his wife on the wall but he had taken it down because it made him too lonely to see it and it was on the shelf in the corner under his clean shirt “What you have to eat?” the boy asked “A pot of yellow rice with fish Do you want some?” “No I will eat at home Do you want me to make the fire?” “No I will make it later on Or I may eat the rice cold.” “May I take the cast net?” “Of course.” There was no cast net and the boy remembered when they had sold it But they went through this fiction every day There was no pot of yellow rice and fish and the boy knew this too “Eighty-five is a lucky number,” the old man said “How would you like to see me bring one in that dressed out over a thousand pounds?” “I’ll get the cast net and go for sardines Will you sit in the sun in the doorway?” [16] “Yes I have yesterday’s paper and I will read the baseball.” The boy did not know whether yesterday’s paper was a fiction too But the old man brought it out from under the bed “Perico gave it to me at the bodega,” he explained “I’ll be obr76817_ch13_526-578.indd Page 571 7/24/10 1:17 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin back when I have the sardines I’ll keep yours and mine together on ice and we can share them in the morning When I come back you can tell me about the baseball.” “The Yankees cannot lose.” “But I fear the Indians of Cleveland.” “Have faith in the Yankees my son Think of the great DiMaggio.” “I fear both the Tigers of Detroit and the Indians of Cleveland.” “Be careful or you will fear even the Reds of Cincinnati and the White Sax of Chicago.” “You study it and tell me when I come back.” “Do you think we should buy a terminal of the lottery with an eighty-five? Tomorrow is the eighty-fifth day.” “We can that,” the boy said “But what about the eighty-seven of your great record?” [17] “It could not happen twice Do you think you can find an eighty-five?” Ernest Hemingway The Old Man and the Sea “I can order one “One sheet That’s two dollars and a half Who can we borrow that from?” “That’s easy I can always borrow two dollars and a half.” “I think perhaps I can too But I try not to borrow First you borrow Then you beg.” “Keep warm old man,” the boy said “Remember we are in September.” “The month when the great fish come,” the old man said “Anyone can be a fisherman in May.” “I go now for the sardines,” the boy said When the boy came back the old man was asleep in the chair and the sun was down The boy took the old army blanket off the bed and spread it over the back of the chair and over the old man’s shoulders They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward His shirt had been patched so many times that it was like the sail and the patches were faded to many different shades by the sun The [18] old man’s head was very old though and with his eyes closed there was no life in his face The newspaper lay across his knees and the weight of his arm held it there in the evening breeze He was barefooted The boy left him there and when he came back the old man was still asleep “Wake up old man,” the boy said and put his hand on one of the old man’s knees The old man opened his eyes and for a moment he was coming back from a long way away Then he smiled “What have you got?” he asked “Supper,” said the boy “We’re going to have supper.” “I’m not very hungry.” “Come on and eat You can’t fish and not eat.” “I have,” the old man said getting up and taking the newspaper and folding it Then he started to fold the blanket “Keep the blanket around you,” the boy said “You’ll not fish without eating while I’m alive.” “Then live a long time and take care of yourself,” the old man said “What are we eating?” “Black beans and rice, fried bananas, and some stew.” [19] The boy had brought them in a two-decker metal container from the Terrace The two sets of knives and forks and spoons were in his pocket with a paper napkin wrapped around each set “Who gave this to you?” “Martin The owner.” “I must thank him.” “I thanked him already,” the boy said “You don’t need to thank him.” “I’ll give him the belly meat of a big fish,” the old man said “Has he done this for us more than once?” “I think so.” “I must give him something more than the belly meat then He is very thoughtful for us.” “He sent two beers.” “I like the beer in cans best.” “I know But this is in bottles, Hatuey beer, and I take back the bottles.” “That’s very kind of you,” the old man said “Should we eat?” “I’ve been asking you to,” the boy told him gently “I have not wished to open the container until you were ready.” [20] “I’m ready now,” the old man said “I only needed time to wash.” Where did you wash? the boy thought The village water supply was two streets down the road I must have water here for him, the boy thought, and soap and a good towel Why am I so Ernest Hemingway The Old Man and the Sea thoughtless? I must get him another shirt and a jacket for the winter and some sort of shoes and another blanket “Your stew is excellent,” the old man said “Tell me about the baseball,” the boy asked him “In the American League it is the Yankees as I said,” the old man said happily.” “They lost today,” the boy told him “That means nothing The great DiMaggio is himself again.” “They have other men on the team.” “Naturally But he makes the difference In the other league, between Brooklyn and Philadelphia I must take Brooklyn But then I think of Dick Sisler and those great drives In the old park.” “There was nothing ever like them He hits the longest ball I have ever seen.” “Do you remember when he used to come to the Terrace?” [21] “I wanted to take him fishing but I was too timid to ask him Then I asked you to ask him and you were too timid.” “I know It was a great mistake He might have gone with us Then we would have that for all of our lives.” “I would like to take the great DiMaggio fishing,” the old man said “They say his father was a fisherman Maybe he was as poor as we are and would understand.” “The great Sisler’s father was never poor and he, the father, was playing in the Big Leagues when he was my age.” “When I was your age I was before the mast on a square rigged ship that ran to Africa and I have seen lions on the beaches in the evening.” “I know You told me.” “Should we talk about Africa or about baseball?” “Baseball I think,” the boy said “Tell me about the great John J McGraw.” He said Jota for J “He used to come to the Terrace sometimes too in the older days But he was rough and harsh- spoken and difficult when he was obr76817_ch13_526-578.indd Page 571 7/24/10 1:17 PM user-f498 /Users/user-f498/Desktop/MHBR178:Slavin Summary drinking His mind was on horses as well as baseball At least he carried lists of [22] horses at all times in his pocket and frequently spoke the names of horses on the telephone.” “He was a great manager,” the boy said “My father thinks he was the greatest.” “Because he came here the most times,” the old man said “If Durocher had continued to come here each year your father would think him the greatest manager.” “Who is the greatest manager, really, Luque or Mike Gonzalez?” “I think they are equal.” “And the best fisherman is you.” “No I know others better.” “Que Va,” the boy said “There are many good fishermen and some great ones But there is only you.” “Thank you You make me happy I hope no fish will come along so great that he will prove us wrong.” “There is no such fish if you are still strong as you say.” “I may not be as strong as I think,” the old man said “But I know many tricks and I have resolution.” “You ought to go to bed now so that you will be fresh in the morning I will take the things back to the Terrace.” [23] “Good night then I will wake you in the morning.” “You’re my alarm clock,” the boy said Ernest Hemingway The Old Man and the Sea “Age is my alarm clock,” the old man said “Why old men wake so early? Is it to have one longer day?” “I don’t know,” the boy said “All I know is that young boys sleep late and hard.” “I can remember it,” the old man said “I’ll waken you in time.” “I not like for him to waken me It is as though I were inferior.” “I know.” “Sleep well old man.” The boy went out They had eaten with no light on the table and the old man took off his trousers and went to bed in the dark He rolled his trousers up to make a pillow, putting the newspaper inside them He rolled himself in the blanket and slept on the other old newspapers that covered the springs of the bed He was asleep in a short time and he dreamed of Africa when he was a boy and the long golden beaches and the white beaches, so white they hurt your eyes, and the high capes and the great brown mountains He lived along that coast now every night and in his dreams he heard the surf roar and saw the native boats [24] come riding through it He smelled the tar and oakum of the deck as he slept and he smelled the smell of Africa that the land breeze brought at morning Usually when he smelled the land breeze he woke up and dressed to go and wake the boy But tonight the smell of the land breeze came very early and he knew it was too early in his dream and went on dreaming to see the white peaks of the Islands rising from the sea and then he dreamed of the different harbours and roadsteads of the Canary Islands He no longer dreamed of storms, nor of women, nor of great occurrences, nor of great fish, nor fights, nor contests of • privacy, health, and computer crime, as illustrated in Ethical and Societal Dimensions The vital role of Figure 13.2 information technologies and systems in society raises Employment issues include the loss of jobs—a result serious ethical and societal issues in terms of their imof computerization and automation of work—versus pact on employment, individuality, working conditions, /Users/user-f498/Desktop/MHBR178:Slavin the jobs created to supply and support new information • Ethical Responsibility in Business Business and IT technologies and the business applications they make activities involve many ethical considerations Basic possible The impact on working conditions involves principles of technology and business ethics can serve as the issues of computer monitoring of employees and guidelines for business professionals when dealing with the quality of the working conditions of the jobs that ethical business issues that may arise in the widespread use information technologies heavily The effect of IT use of information technology in business and society on individuality addresses the issues of the depersonaliExamples include theories of corporate social responsization, regimentation, and inflexibility of some compubility, which outline the ethical responsibility of manterized business systems agement and employees to a company’s stockholders, Employees’ heavy use of computer workstations stakeholders, and society, and the four principles of for long periods raises issues about and may cause technology ethics summarized in Figure 13.4 work-related health disorders The use of IT to acSecurity Management One of the most important • cess or collect private information without authoriresponsibilities of the management of a company is to K e y Te r m s a n zation, d C o nasc ewell p t sas for computer profiling, computer ensure the security and quality of its IT-enabled business matching, computer monitoring, and computer libel activities Security management tools and policies can and censorship, raisesThe serious privacy issues Compu- is in parentheses These are the key terms and concepts of this chapter page number of their first explanation ensure the accuracy, integrity, and safety of the informater crime issues surround activities such as hacking, Antivirus software (564) 12 Distributed denial of service 21 Intellectual propertytion systems and resources of a company and thus minicomputer viruses and worms, cyber-theft, unauthor(DDOS) (561) theft (541) mize errors, fraud, and security losses in its business Audit trail (570) ized use at work, software piracy, and piracy of intel13 Encryption (559) 22 Opt-in/Opt-out (546) activities Examples mentioned in the chapter include the Backup files (565) lectual property 14 Ergonomics (553) 23 Passwords (565) use of encryption of confidential business data, firewalls, Biometric security (566) Managers, business professionals, and IS speciale-mail 15 Ethical foundations (528) 24 Security management (555) monitoring, antivirus software, security codes, Business ethics (528) ists can help solve the problems of improper use of backup files, security monitors, biometric security meas16 Fault tolerant (567) 25 Societal solutions (553) Computer crime (534)IT by assuming their ethical responsibilities for the ures, computer failure controls, fault-tolerant systems, 17 Firewall (560) 26 Software piracy (540) Computer matching (548) ergonomic design, beneficial use, and enlightened disaster recovery measures, information system controls, 18 Flaming (550) 27 Spamming (550) Computer monitoringmanagement (551) of information technologies in our and security audits of business systems 19 Hacking (535) 28 Spyware/Adware (544) Computer virus (542) society strength, nor of his wife He only dreamed of places now and of the lions on the beach They played like young cats in the dusk and he loved them as he loved the boy He never dreamed about the boy He simply woke, looked out the open door at the moon and unrolled his trousers and put them on He urinated outside the shack and then went up the road to wake the boy He was shivering with the morning cold But he knew he would shiver himself warm and that soon he would be rowing The door of the house where the boy lived was unlocked and he opened it and walked in quietly with his [25] bare feet The boy was asleep on a cot in the first room and the old man could see him clearly with the light that came in from the dying moon He took hold of one foot gently and held it until the boy woke and turned and looked at him The old man nodded and the boy took his trousers from the chair by the bed and, sitting on the bed, pulled them on The old man went out the door and the boy came after him He was sleepy and the old man put his arm across his shoulders and said, “I am sorry.” “Qua Va,” the boy said “It is what a man must do.” They walked down the road to the old man’s shack and all along the road, in the dark, barefoot men were moving, carrying the masts of their boats When they reached the old man’s shack the boy took the rolls of line in the basket and the obr76817_ch13_526-578.indd Page 572 7/24/10 1:17 PM user-f498 harpoon and gaff and the old man carried the mast with the furled sail on his shoulder “Do you want coffee?” the boy asked “We’ll put the gear in the boat and then get some.” They had coffee from condensed milk cans at an early morning place that served fishermen “How did you sleep old man?” the boy asked He [26] was waking up now although it was still hard for him to leave his sleep “Very well, Manolin,” the old man said “I feel confident today.” “So I,” the boy said “Now I must get your sardines and mine and your fresh baits He brings our gear himself He never wants anyone to carry anything.” “We’re different,” the old man said “I let you carry things when you were five years old.” 10 Cyber law (550) 11 Disaster recovery (569) 20 Information system controls (569) 29 System security monitor (566) 30 Unauthorized use (538) Review Quiz obr76817_ch13_526-578.indd Page 573 7/24/10 1:17 PM user-f498 Match one of the key terms and concepts listed previously with one of the brief examples or definitions that follow Try to find the best fit for the answers that seem to fit more than one term or concept Defend your choices /Users/user-f498/Desktop/MHBR178:Slavin Ensuring the accuracy, integrity, and safety of business/IT activities and resources Software that can control access and use of a computer system Control totals, error signals, backup files, and security codes are examples A computer system can continue to operate even after a major system failure if it has this capability Discussion Questions What can be done to improve the security of business uses of the Internet? Give several examples of security measures and technologies you would use What potential security problems you see in the increasing use of intranets and extranets in business? What might be done to solve such problems? Give several examples Refer to the real-world example about copying CDs and music downloading in the chapter Is copying music CDs an ethical practice? How about Internet music downloading? Explain What are your major concerns about computer crime and privacy on the Internet? What can you about it? Explain What is disaster recovery? How could it be implemented at your school or work? Refer to the Real World Case on IT and ethics in the chapter Most or all companies have an ethics and compliance program of some sort, but not all of them “live” by it What does it take for a company to take this next step? What is the role of IT in that scenario? Is there an ethical crisis in business today? What role does information technology play in unethical business practices? What are several business decisions that you will have to make as a manager that have both ethical and IT dimensions? Give examples to illustrate your answer Refer to the Real World Case on endpoint security in the chapter How companies strike a balance between providing users with access to the information they need in the form that is most useful to them, while at the same time enforcing adequate security? What issues should organizations consider when making this decision? 10 What would be examples of one positive and one negative effect of the use of information technologies in each of the ethical and societal dimensions illustrated in Figure 13.2? Explain several of your choices Analysis Exercises Problems with Passwords Authentication Network and application managers need to know who is accessing their systems to determine appropriate access levels Typically, they require that users create secret passwords A secret password, known only to the user, allows an administrator to feel confident that a user is who the user says he or she is Systems administrators even have the authority to determine the characteristics of passwords For example, they may set a minimum length and require that a password include numbers, symbols, or mixed letter case They may also require that a user change his or her password every few weeks • Users may give away their passwords over the phone (social engineering) or via e-mail (phishing, a type of social engineering) to individuals representing themselves as a system administrator Perhaps you have already received e-mails purportedly from a financial institution claiming identity or account difficulties and asking you to “reconfirm” your account information on their authentic-looking Web site As you can see, using passwords to identify a person is fraught with problems Here are some alternatives to explore Look up each authentication approach listed b l h I d ib h h di Each chapter contains complete pedagogical support in the form of: • Summary Revisiting key chapter concepts in a bullet-point summary • Key Terms and Concepts Using page numbers to reference where terms are discussed in the text • Review Quiz Providing a self-assessment for your students Great for review before an important exam • Discussion Questions Whether assigned as homework or used for in-class • • discussion, these complex questions will help your students develop critical thinking skills Analysis Exercises Each innovative scenario presents a business problem and asks students to use and test their IS knowledge through analytical, Web-based, spreadsheet, and/or database skills Closing Case Studies Reinforcing important concepts with prominent examples from businesses and organizations Discussion questions follow each case study xv