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slide thuyết trình tiểu luận timeline of pr history from 1900 to present

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TIMELINE 0F PR , HISTORY FROM

1900 TO PRESENT

Trang 2

1900 to 1950: 1950 to 2000: 2000 to the present

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Ws 3 TẠM ;

The pioneers also included a number of colorful per sor

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Hollywood publicist Warren Cowan fe publicist Eleanor.Lambe ; ` ‘ Ẳ _ LẠ : ps , cv 3 a ‘i ne os đệm i

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1950 to 2000: Public Relations Comes of Age

The field of public relations greatly

result of changes in American society These changes included the

ee including television, and the over

all expansion of business

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The concept of public relations as just media relations and

management" and "relationship building" became more

prominent in the literature and tn practice

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Public relations, traditionally a male

domain, expert enced the massive tnflux of men into the field, to the point that an

mated 20 percent of today's public

tions practitioners are female

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2000 to the present

~

Public relations, in the era of the Internet

emphasis on listening, en gagement, and

dialogue with respective publics

~ ——, Se ae at —

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The concept of corporate social responsibility (CSR) and the necessity for transparency become main stream in terms of widespread acceptance by all organizations

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