(Tiểu luận) business strategy for e commerce businesses in vietnam the case study applies to euphoria cosmetic

VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION REPORT SUBJECT: ELECTRONIC COMMERCE advised by Ph.D Bui Thanh Khoa BUSINESS STRATEGY FOR E-COMMERCE BUSINESSES IN VIETNAM THE CASE STUDY APPLIES TO EUPHORIA COSMETIC _Group 2_ Ho Chi Minh, 22th May, 2022 COMMENTS OF LECTURER 0 Tieu luan Ho Chi Minh, May 23, 2020 Lecturer MEMBERSHIP AND ASSESSMENT TABLE Name ID Task 0 Tieu luan Evaluation - Part 2: 2.3 & Part Trương Minh Thi (Leader) Lê Trần Thảo Vy Hồ Thị Thùy Dương Bùi Lê Hồng Nghĩa - Conclusion & Summarize 719D0173 719D0255 - Part & Part 5: 5.2 - Conclusion - Part 2: 2.2 719D0270 - Part 5: 5.1 & Part - Part 3: 3.1 & Part 719D0099 - PPT Trần Thị Bích Ngọc 717D0007 - Part 2: 2.1 & Part 3: 3.3 - Part 8: 8.1 & 8.2 Phan Trần Thiên Nhi - Translator Phan Thành Long 719D0261 Lê Liên Long 719D0081 Lê Nguyễn Gia Huy Trần Hà Mỹ Hiền - Part 3: 3.3 & Part 5: 5.3 719D0123 719D0259 719D0049 - Part 3: 3.2 & Part 4: 4.3 - Part 8: 8.6 - Part 2: 2.2 & Part 4: 4.3 - Part 8: 8.3 & 8.4 - Part 3: 3.1 & Part 4: 4.2 - Part 8: 8.5 - Part 3: 3.2 & Part - Editor 0 Tieu luan 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% TABLE OF CONTENT I MARKET OPPORTUNITY II COMPANY OVERVIEW: .10 III MARKET ANALYSIS 14 PESTEL analysis: 14 Five Forces analysis 17 SWOT Analysis 19 IV STP 21 Customer Segmentation 21 Target customer 22 Positioning 22 V MARKETING PLAN .25 Product: 25 Price: 25 Place: 25 VI WEB DESIGN: .27 VII COMMUNICATION AND ADVERTISING .30 Social networking (Facebook): 30 Affiliated Marketing (Tiktok): 31 Master plan: 34 VIII OPERATIONAL PLAN: 39 Fulfillment process: 39 Order process 39 Delivery process: 39 Payment process: 40 Security and Policies: 40 Customer Service: .41 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic IX FINANCE .42 CONCLUSION 50 REFERENCE: .52 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic I MARKET OPPORTUNITY 1.1 Market: In the cosmetic industry, it is easy to see that lipstick is the most popular and best-selling product when leading with 88% of cosmetics used regularly Figure 1.1: Popular cosmetic items According to a survey in 2020, about 30% of Vietnamese women have daily lip balm In particular, Ho Chi Minh City is considered a large consumer market of the cosmetic industry in general and lipstick in particular According to a study by the Far Eastern Economic Review, cosmetics companies are attracted to Vietnam have a rapidly increasing disposable income and an annual GDP growth rate of 7.24% Increased income leads to increased willingness to pay for lipstick products According to Mintel, a London-based market research firm, the Vietnamese cosmetics market was worth $2.3 billion at the end of 2018 Cosmetics market revenue has been constantly increasing in the past two decades, making Vietnam an attractive destination for many foreign cosmetic brands 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic Figure 1.2: Revenue of some Vietnamses cosmetic brands 1.2 Market share: Lipstick is the most used product line in the cosmetic market share With market share of domestic and foreign lipsticks The amount of imported lipstick for a significant market share of 77% Figure 1.3 : Lipstick market share With market share is lipstick for everyone Euphoria also captures a separate market share for Vietnamese lipstick cosmetics 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic 28 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic Figure 6.2: Shop Page Figure 6.3: Cart page (checkout) 29 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic Figure 6.4: About us page 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic Figure 6.5 : Product page 30 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic 31 0 Tieu luan VII COMMUNICATION AND ADVERTISING (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic VII COMMUNICATION AND ADVERTISING (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic Euphoria has decided to choose two popular tools today to use for communication and advertising purposes to interact with customers, namely Social Networking and Affiliated Marketing The company has budgeted nearly 500,000,000 VND for year of operation For successful advertising and communication, Euphoria has a clear plan for each of the above tools as follows: Social networking (Facebook): Link:https://www.facebook.com/euphorialipstick/?ref=pages_you_manage According to statistics of NapoleonCat (a tool to measure social network indicators), as of June 2021, the number of Facebook users in the world is 2.74 billion people, Vietnam alone is 76 million people, accounting for more than 2.74 billion people 70% of the country's population It can be seen that Facebook is the most used social platform in Vietnam as well as around the world, a potential market for businesses to carry out marketing campaigns, so Euphoria businesses choose Facebook to become a in the tools for businesses to communicate and promote products to consumers 32 0 Tieu luan (Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic(Tieu.luan).business.strategy.for.e.commerce.businesses.in.vietnam.the.case.study.applies.to.euphoria.cosmetic 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