ESSAY SUBJECT MICROECONOMICS THEME ANALYSIS OF FAST FASHION MARKET IN VIETNAM

Bộ Giáo dục Đào tạo Foreign Trade University ECONOMICS ==========000========== ESSAY SUBJECT: MICROECONOMICS THEME: ANALYSIS OF FAST FASHION MARKET IN VIETNAM Group : Class : K60MF2 Major : Business Administration International Business and Trade Teacher : Ths Phạm Văn Quỳnh NHĨM Hồ Chí Minh City, March 31st, 2022 TIÊU CHÍ ĐÁNH GIÁ: • Nội dung thuyết trình • Teamwork • Cách thuyết trình/ trình bày báo cáo • Trả lời câu hỏi bạn giảng viên CÁC NỘI DUNG CẦN THIẾT: • Trình bày vấn đề (Topic) nêu khái quát lý thuyết sở vấn đề • Nêu thực tế dùng lý thuyết để phân tích thực tế • Kết luận học rút • Tên thành viên nhóm phần làm việc người YÊU CẦU: • Nhóm: - 10 sinh viên • Thời gian: tuần học cuối • Nội dung yêu cầu: dùng mơ hình cung - cầu để phân tích thị trường sản phẩm, dịch vụ VN Ví dụ: thị trường vàng, thị trường dầu mỏ, • Viết, in nộp báo cáo ( cho GV ) nộp online lên link • Bài báo cáo tối thiểu 25 trang A4 • Deadline: Trước 17:00 - 12/04/2022 • Thuyết trình lớp THƠNG TIN LIÊN HỆ: Đối với Giảng viên: • Họ Tên: Phạm Văn Quỳnh • Email: phamvanquynh.cs2@ftu.edu.vn Đối với Thành viên: • Họ tên: Nguyễn Bùi Hồi Mỹ NHĨM • Email: k60.2115027053@ftu.edu.vn MARKET RESEARCH - TEAM Number of members: Họ Tên: Đinh Thanh Ngân o MSSV: 2115027112 Họ Tên: Võ Trương Ngọc Trâm o MSSV: 2115027121 Họ Tên: Vũ Trí Huy o MSSV: 21150271134 Họ Tên: Nguyễn Bùi Hoài Mỹ o MSSV: 2115027053 Họ Tên: Trần Thị Khánh Hân o MSSV: 2115027044 Họ Tên: Huỳnh Ngọc Quế Trân o MSSV: 2115027123 Họ Tên: Nguyễn Hoàng Huy o MSSV: 2115027139 Họ Tên: Đào Nguyễn Minh Như o MSSV: 2115027063 ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM Lời The global fashion industry in general and Vietnam in particular, the fast fashion market has a great influence and helps the fashion industry to develop significantly Be aware of the benefits, potential opportunities and downsides of the fast fashion market in Vietnam Group would like to take great responsibility for analyzing the assumption of this market in Vietnam from the perspective of first-year students – Foreign Trade University - CSII Although, while working as a team, there were some inadequacies in data information, the 5th group still actively solved the difficulties that the team was facing and jointly pushed the team to complete the best work Đại diện nhóm - Lời cảm ơn To complete this report, Group would like to sincerely thank Mr Pham Van Quynh for his help to help group learn and provide data and materials during the course of study and the topic Because of the limited knowledge, in the process of doing and completing, we are not immune to mistakes, looking forward to receiving comments from you In particular, I would like to sincerely thank everyone in the group for uniting and building together throughout the past time, and collecting information to complete the work of each individual in particular and the report in general Đại diện nhóm -“Điều kỳ diệu xảy bạn biết tin tưởng vào thân Nếu bạn mơ ước Bạn làm được” – Walt Disney ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM 5 Table of Contents A ANALYSIS OF THE SIZE OF THE FAST FASHION MARKET AND COMPETITORS MARKET SIZE COMPETITORS: B THE GROWTH OF THE FAST FASHION MARKET 10 THE REVENUE OF FAST FASHION INDUSTRY IN VIETNAM: 10 THE RACE TO DOMINATE THE MARKET OF FOREIGN BRANDS: 11 “GOLD MINE IN VIETNAM”: 12 C MARKET TRENDS 12 INCOME AND MARKET: 12 SUSTAINABILITY: 12 MARKET STRATEGY: 13 MARKETING: 13 IMPACT OF COVID-19 ON THE FAST FASHION MARKET 14 D DEMOGRAPHICS AND SEGMENTATION 15 SEGMENT BY GEOGRAPHIC LOCATION 15 MARKET SEGMENTATION BY DEMOGRAPHIC 16 MARKET SEGMENTATION ACCORDING TO PSYCHOLOGY 18 MARKET SEGMENTATION ACCORDING TO BEHAVIOR 19 E PROFITABILITY OF THE MARKET 20 F THE DETERMINING FACTORS OF SUCCESS 24 PRODUCTS 24 PRICE: 25 COMMUNICATION: 25 HUMAN RESOURCES: 26 G DISTRIBUTION CHANNEL 26 H COST STRUCTURE 30 MATERIAL STRUCTURE: 30 GENERAL AND MANAGEMENT COSTS: 31 LABOR COST: 32 COST OF OPERATING THE STORE: 33 TAX: 33 ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM A ANALYSIS OF THE SIZE OF THE FAST FASHION MARKET AND COMPETITORS MARKET SIZE a Synopsis • Fast fashion is a term used to describe clothes that are produced quickly at a reasonable price and always keep up with the trends of the times • Some well-known brands such as H&M, Zara, Uniqlo constantly entice customers with new goods each week, month, and season b Manufacturers’ goals Develop new items in a short period of time at a low cost to suit customer demands as quickly as possible c Popularity It’s becoming more and more popular as a result of its low cost, the design of the item is always changing to catch up with the trends of the times Moreover, the number of items is not much, causing the demand of consumers' preferences to increase and accepting spending on demand also increases Create a challenge for manufacturers to constantly grasp the trend to create more unique points ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM 26 shoppers) Gifts are included when purchasing products at the store with the total invoice that the store gives for each price • Human resources: The staff must be professional and know how to grasp the psychology of customers Employees should always provide comfort when advising customers even when messaging through the website This will increase customer loyalty to the store G DISTRIBUTION CHANNEL The retail distribution channel is the conduit of the product from the manufacturer to the end consumer In the fashion business, a good distribution channel will have a big impact on the business Fashionable clothing produced should reach retail stores at the right time to impact consumers buying the brand's products Any delay in the supply of clothing to consumers can lead to major losses for the fashion brand There are three main types of distribution channels that manufacturers can choose from: Direct channel: This is the distribution channel where the retailer takes clothes directly from the manufacturer Not through intermediaries such as wholesalers, other agents In this channel, the manufacturer has full control over the distribution of its products, which makes it difficult for the retailer to buy the product in bulk However, these products are cheaper because they are of direct origin This can be a big advantage for fashion brands Indirect channel: ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM 27 In this channel, the wholesaler or agent acts as an intermediary between the manufacturer and the retailer While this can offload the distribution to the manufacturer, the retailer pays a higher price for the goods to include the middleman's commission However, fashion brands can order in higher quantities from these intermediaries Hybrid channels: An alliance of direct and indirect distribution channels, a mixed channel is the basis of most B2B platforms In a combined channel, the manufacturer hires various distributors to advertise its products but still has control over the market This means that the manufacturer's agents advertise their products on different channels They then instruct any interested party to the manufacturer, who makes the final call In addition to using retail distribution channels, fashion houses should be interested in another fundamental aspect - the retail distribution strategy While the retail distribution channel is interested in how to get the product into the hands of consumers, the retail distribution strategy is more interested in how the product is marketed to consumers What is a retail distribution strategy and its different types A fashion brand uses a retail distribution strategy to market its products effectively, helping to increase sales A fashion brand should use the perfect retail distribution strategy to market its clothing to the target consumer and ensure a stable supply chain, proper storage, and efficient retail distribution What is a retail distribution strategy and its different types A fashion brand uses a retail distribution strategy to market its products effectively, helping to increase sales A fashion brand should use the perfect retail distribution strategy to market its clothing to the target consumer and ensure a stable supply chain, proper storage, and efficient retail distribution There are three retail distribution strategies that fashion brands can adopt: ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM 28 In-depth distribution strategy: According to this strategy, fashion houses make their brand clothing widely available everywhere with the interest of consumers These may include multi-brand stores or other retail and exhibition venues This helps the fashion brand reach more audiences, increase brand visibility and provide impulsive buying opportunities, thereby increasing sales Selective strategic distribution This strategy is mainly implemented for products suitable for a select group of audiences Fashion houses that sell niche products have full control over the locations where their costumes are sold They can choose to sell their clothes in exclusive stores and some selective stores with their target customer base This helps the fashion house maintain its brand image When fashion brands choose retailers, they can control many different aspects such as product delivery and distribution channels Exclusive distribution An exclusive retail distribution strategy involves offering products only in limited locations, thus keeping the brand's products exclusive Fashion houses that sell high-end fashion products often use this distribution strategy to maintain the exclusivity of their products This works for high-end consumers because they are attracted to proprietary products and are not everywhere Fashion brands can choose their retail distribution strategy based on the type of clothing they business with, the target consumer, and the brand image they want to maintain How to improve the retail distribution of your fashion products: ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM 29 Fashion brands should focus on different aspects of retail distribution to drive sales The coordination between these aspects will help their products to be circulated smoothly from warehouses to retail outlets Here are some ways that fashion houses can improve the retail distribution of their fashion products: Open communication with retailers: • Fashion houses should make an effort to build good relationships with retailers This open communication channel encourages retailers to focus on the fashion brand's products, thereby increasing sales This will be especially useful in case retailers have multiple brands in their stores Set goals in different markets • Fashion brands must be able to identify a market that does not bring in sales Trying to analyze the reasons and work towards the fix will help drive sales If new strategies don't work, they can focus on another area of growth Keep good relationships with channel partners • Good relationships with partners in the channel create a smooth and timely product line to the market Fashion brands should ensure that their products are easy and always on the market, never missing out on a customer's buying opportunity New market choices for existing products • Fashion brands should always look for new markets to drive their retail sales This can be done by conducting surveys and holding promotional events in new markets to determine the trends and preferences of the audience there ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM 30 H COST STRUCTURE Material Structure: Today's fashion products have a lot of different sources of materials Traditional ingredients such as cotton, linen and leather are all derived from plants and animals But most fast fashion brands now tend to use artificial fabrics in the manufacturing process During the manufacturing process, the brands used around main raw materials in the operation of the product production process a Artificial fabrics: The materials for making artificial fabrics are derived from crude oils or fossil fuels 62% is the estimated figure of artificial fabrics in the production of fast fashion products in Vietnam – mainly polyester, plastic, acrylic polypropylene and elastane In addition, data on artificial fabrics used globally is predicted to grow by 7.3% in 2021 to 2025 b Cotton fabric: One of the oldest and best known ingredients is cotton Currently, cotton fabrics account for about 24% of the total market share available - 1,633 tons of fabrics but the market of cotton has declined due to the market share of artificial fabrics growing too fast c Viscose Fabric: ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM 31 These materials all come from natural materials such as bamboo or woody trees and the production process is like artificial fabric Currently, about 18.6 million tons are imported and used in Vietnam This figure is expected to rise to 8.1% per year until 2025 d Wool Fabric: Wool fabric production accounts for very little in the fast fashion school in Vietnam (about 1%) About 965,000 tons are imported annually into the Vietnamese market e Leather Fabric: It is one of the oldest materials in history used in accessories or shoes/slippers About 854,000 cows and other cattle are raised for the purpose of obtaining skin for use in the fast fashion industry each year f Different Fabric: Bast fibers, organic fibers, recycled fibers are sources of raw materials produced to meet the needs of sustainable raw materials Revenue from this market is not growing like other markets (about $13 billion per year) General and management costs: In addition to the cost of raw materials, each fashion product must have a general and management cost to ensure that the operation does not encounter any obstacles or difficulties before reaching the consumer's hands a Management staff expenses: ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM NHÓM 32 It is considered as all expenses that the enterprise must pay for business management personnel including salary, insurance, allowances, Of the management staff in the departments b Cost of management materials: Is the cost of repairs for tools or tools, stationery, materials for repairs in fixed assets? c Fixed asset depreciation expense: Reflects the wear and tear of fixed assets shared by the company, such as offices, managed machinery and equipment, homes, vehicles, and transmission materials d Taxes, fees, and charges It is the cost of taxes, land rent, other fees, and charges Labor Cost: It is a direct expense that a business must pay for wages and other benefits of employees compared to the number of jobs they complete in a certain fashion period related to the production of products or the provision of services Expenses included: a Salary: This cost is usually paid according to the number of hours or productivity of the worker to produce goods or provide services b Payroll tax: Includes all payroll taxes of employees involved in the production or provision of a certain service c Compensation for labor: It is the cost that enterprises often must pay for workers who have events in the labor process - often toxic industry groups: coal mining, petroleum, ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM ESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAMESSAY.SUBJECT.MICROECONOMICS.THEME.ANALYSIS.OF.FAST.FASHION.MARKET.IN.VIETNAM