Situations and resolution of personal consuming credit of asia commercial bank o cho dua branch

NATIONAL ECONOMIC UNIVERSITY English Bachelor of Business Administration iệ p  Tố tn gh Nguyen Binh lam p SITUATIONS AND RESOLUTION OF ực tậ PERSONAL CONSUMING CREDIT OF ASIA đề th COMMERCIAL BANK - O CHO DUA BRANCH Ch uy ên THESIS Student Code : 11122055 Class : EBBA 4A Supervisor : ASSc Prof., Dr. VU THANH HUNG ên uy Ch đề ực th p tậ iệ p gh tn Tố Hanoi - 2015 TABLE CONTENT Ch uy ên đề th ực tậ p Tố tn gh iệ p TABLE CONTENT i LIST OF TABLES & CHARTS vi CHAPTER 1: INTRODUCTION 1.1 Reasons for choosing the thesis 1.2 Research objectives .1 1.3 Research questions 1.4 Research scope .2 1.5 Research methodology 1.5.1 Research process 1.5.2 Data collection CHAPTER 2: THEORETICAL BACKGROUND .3 I/ Concept, nature and role of credit .3 Concept Characteristics of Credit The function of credit 3.1 Focus and redistributed on the basis of monetary capital repayment .4 3.2 Payment Satisfaction and make money 3.3 Credit boost production development: 3.4 Credits contribute to stabilizing the currency and price stability 3.5 Credits contributed to stabilizing the life, create jobs and stabilize social order II Classification of bank credit .6 Based on the loan purpose .6 Based on the tenor Based on the level of reputation for customers Based on the mode of repayment Based on the origin of the credit III / Customer’s consuming credit 1/ The concept and characteristics of consumer credit: .9 1.1 Concept 1.2 Features i uy ên đề th ực tậ p Tố tn gh iệ p Object of consumer’s consuming credit: .9 Classification of consumer credit .10 Direct Consumer credit 10 Indirect Consumer credit 10 The significance of consumer credit 10 For consumers .10 For banks 11 For providers 11 The measures to gaurantee credit 11 Guarantee credit methodology 11 Concept 11 Classification and collateral conditions .11 Pledge of property .11 Concept .11 The types of pledging property 12 Guarantees 12 Concept 12 Stakeholders .12 Analysis of consumer’s consuming credit 12 Objective .12 Content of analysis 12 Analysis Method 13 Method score system 13 Judgment method 14 Factors affecting effective personal credit .15 Factors from the Bank 15 Credit policy of the Bank 15 Credit Process .16 Business banking institutions 17 Qualities and qualifications of staff .17 Internal control 18 The mobilization of capital 18 Factors from customers 18 Capacity of the customer .19 Ch 2/ 3/ 3.1 / 3.2 4/ 4.1 4.2 / 4.3 / 5.1 / 5.1.1 5.1.2 5.2 / 5.2.1 5.2.2 5.3 / 5.3.1 5.3.2 6/ 6.1 / 6.2 / 6.3 / 6.3.1 6.3.2 IV/ 1/ 1.1 1.2 1.3 1.4 1.4 1.5 2.1 ii Ch uy ên đề th ực tậ p Tố tn gh iệ p 2.2 The honesty of the customer .19 2.3 Risks in the business of customer 19 Collateral 20 3.1 Not keep up with the innovation process .20 Other factors 20 4.1 Economic environment .20 4.2 The social environment .21 4.3 Natural environment 21 CHAPTER 3: OVERVIEW OF ACB – O CHO DUA BRANCH 23 Introduction .23 Business live: monophyletic 24 Market scope .24 Organization structure .25 4.1 Structure management apparatus of ACB 26 4.2 Asia Commercial Bank - Branch O Cho Dua .27 4.3 The organization chart of departments of ACB – O Cho Dua branch 28 History and development process 28 5.1 Origins birth 28 5.2 Strategic Vision 28 5.3 Developing progress 29 Evaluate the company: ACB 31 7.1 ADVANTAGES 32 7.2 DISADVANTAGES: 33 CHAPTER 4: ANALYZING THE CURRENT SITUATION OF CONSUMER LOANS AT ACB - O CHO DUA BRANCH 36 I/ Products for consumer loans at commercial banks of Asia - O Cho Dua branch 36 1/ Loan conditions 37 2/ Procedures for loan .37 3/ Loan process .37 II/ Evaluate consumer loans at commercial banks of Asia - O Cho Dua branch 41 1/ Analysis of the situation of consumer loans under the loan portfolio structure: 42 iii Ch uy ên đề th ực tậ p Tố tn gh iệ p 1.1 / Analysis by loans structure 42 1.2 / Analysis at the rate of consumer’s consuming loans / Total mobilized capital 44 1.3/ Analysis by tenor of loans 46 1.4 / Analysis of each loan 47 Analysis situation of loans overdue: 49 3/ Analysis profitable of lending activities for consuming : 49 CHAPTER 51 SOME REVIEWS AND RECOMMENDATIONS TO IMPROVE THE EFFICIENCY OF CONSUMER LOANS AT COMMERCIAL BANKS OF ASIA - O CHO DUA BRANCH 51 I/ Reviews .51 1/ Strengths 51 2/ Weaknesses 52 3/ About ACB - O Cho Dua 53 3.1 Completion and implementation of strict lending process 53 3.2 Diversification of consumer credit products and promoting consumer’s reputation loans 54 3.3 Do not see collateral is primarily base to make lending decisions .54 3.4 Valuation of collateral shoulg be scientifically accurate .55 3.5 Promote marketing strategies bank 55 CONCLUSION 56 iv LIST OF TABLES & CHARTS Chart 1: Comparison of consumer’consuming loans/ total loans and other loans 43 Chart 2: Comparison of consumer’s consuming loans to total mobilized capital 46 Chart3: Comparision short-term, long-term loans to total customer’s consumingloans 47 Table 2: Comparison between targets and implementations in ACB – O Cho iệ p Table 1: The structure of loan portfolio over years 42 gh Dua branch 44 tn Table 3: Consumer’s consuming loans / Total mobilized capital 44 Tố Table 4: Loans by tenor 46 p Table 5: Status of loans overdue by year 49 Ch uy ên đề th ực tậ Table 6: Profit for consumer loans over the year 49 vi Acknowledgement First and foremost, I would like to express my deep love and appreciation to my parents, brothers, sisters, and my little wife, who always encouraged me with love and spiritually supported me throughout my life Especially, I am very much thankful to my wife for her love, understanding, and continuing support to complete this research work Tố tn gh iệ p I would like to express my deep and sincere gratitude to my advisor ASSc Prof., Dr VU THANH HUNG for the continuous support of my thesis study and research, for his patience, motivation, enthusiasm, and immense knowledge in all five academic years I appreciate all his contributions of time, ideas, and funding to make my thesis experience productive and stimulating tậ p I also want to express my thankfulness to the National Naational Economics University's Library for the technical supports đề th ực I would like to acknowledge my advisor MR Hung, who gave me valuable and constructive comments on the manuscript and helped me to increase the quality of the thesis Ch uy ên I would like to thank my research group members: Tzon-Han, Yu-Chuan, Zhong Wei and Chao-Yu for the stimulating discussions and time worked together I also wish to thank the labmates for their help and sharing during the time I worked in DASD laboratory My thankfulness would also send to my friends who have been studying in NCU for their sharing to overcome all obstructs in the study-time, especially, Duy-Manh who we have had useful discussions for my research Besides, I would like to thank everyone who supported and helped me to complete research work directly or indirectly Finally, I would like to acknowledge the financial, academic and technical supports of the National Economics Universitym ACB - O Cho Dua branch Especially, I thank Mrs Van (Director of ACB - O Cho Dua branch) the for their support and assistance during my thesis study Executive summary ực tậ p Tố tn gh iệ p In recent years, Vietnam's economy developed rapidly, leading to the living standards of people increasingly enhanced Catching up with the demand that Asian commercial banks in general and ACB – O Cho Dua in particular large market has been improving and enhancing products and services Operation area of Asian commercial banks O Cho Dua branch are concentrated on working class immigrants, civil servants, private business households, particularly in the small business market So consumer credit outstanding proportion of loan sales and also the major source of revenue of the bank Due to see the importance of consumer credit for the operation of the Asian Commercial bank -O Cho Dua branch work has always focused on consumer lending, contribute to the system to become the leading retail bank Over time learning and training in the EBBA National Economics University- HN and have access to vivid reality of credit operations in Asia Commercial Bank - Branch O Cho Dua I noticed that the understanding and analysis of the Consumer Credit operation is essential đề th From the above reasons I chose the theme: REAL SITUATIONS AND RESOLUTION OF PERSONAL CONSUM CREDIT BANK OF ASIA COMMERCIAL BANK - O Cho Dua Branch ên This research aims to achieve the following objectives: uy  Review the concepts and theories related to credits and banking loans Ch  Analyze and evaluate the current situation of customers loans of ACB – O Cho Dua branch  Give some recommendations to improve the efficiency of consumer loans at commercial banks of Asia - O Cho Dua branch This research aims to achieve the following questions:  How could a loan be gived by the Bank?  What is the current situation of customers loans of ACB – O Cho Dua branch?  How to improve the efficiency of loans for consuming at commercial banks of Asia - O Cho Dua branch? Research scope Object: customers in ACB - O Cho Dua branch Location: in Ha Noi and especially in ACB - O Cho Dua branch iệ p Time: data collection from 2013 to 2015 Tố tn gh In theories, I review the Characteristics of Credit, the Functions of Credit in general and then the concept and characteristics of consuming credit, Guarantee credit methodology, Pledge of property Im Analysis of consumer’s consuming credit, I make non-financial analysis and financial analysis using score system method and Judgment method tậ p In other hands, I show factors affecting effective personal credit including factors from the Bank, factors from customers,cnollateral and other factor Ch uy ên đề th ực Afterthat, I analyze and evaluate the current situation of customers loans of ACB – O Cho Dua branch base on data collected from the branch's reports between 2013 and 2015 and use it to compare between consumer’consuming loans/ total loans and other loans, between targets and implementations in ACB – O Cho Dua branch, Analysis at the rate of consumer’s consuming loans / Total mobilized capital, Analysis by tenor of loans, Compare short-term, long-term loans to total customer’s consumingloans, Analysis of each loan Analysis situation of loans overdue and finally Analysis profitable of lending activities for consuming Therefore, I can point out strengths and weaknesses of the bank From the problems being shown I give solutions and recommendations to improve:  Completion and implementation of strict lending process  Diversification of consumer credit products and promoting consumer’s reputation loans  Do not see collateral is primarily base to make lending decisions  Valuation of collateral shoulg be scientifically accurate Table 2: Comparison between targets and implementations in ACB – O Cho Dua branch Unit: billions VND 2013 Total 2014 2015 Target Implement Target Implement Target Implement 48.98 60.45 63.99 74.49 65.34 95.77 iệ p loans gh Sources: Financial reports of ACB - O Cho Dua branch is always higher than the plan Tố perfomances tn From the above table shows, the ACB bank - O Cho Dua branch's total loans Detail: p In 2013, the implementation is 10.47 billions VND higher than the plan tậ In 2014, the implementation is 10.5 billions VND higher than the plan ực And especially in 2013, the implementation is 30.43 billions VND higher th than the plan This shows that in 2015 the bank has been working very well and đề effectively than the two previous years Thus resulting in higher achieving more ên than the targets set out nearly times years ago uy 1.2 / Analysis at the rate of consumer’s consuming loans / Total mobilized Ch capital Table 3: Consumer’s consuming loans / Total mobilized capital Unit: billion VND 2013 2014 2015 Total mobilized capital 82.21 99.98 110.48 Consumer’s consuming loans 30.79 50.66 68.87 Proportion 37.45% 50.67% 62.33% 47 Sources: Financial reports of ACB - O Cho Dua branch The rate of consumer’s consuming loans over total mobilized capital too high or too low is not good because it evaluated the ability of the bank loan If this target is too high ie Bank has used almost the entire mobilization for lending, therefore the ability to have liquidity to clients is very high However, this ratio is too low, the bank is no longer a bridge between people The iệ p who lack capital and capital surplus rate of consumer’s consuming loans over total mobilized capital gh demonstrated ability of the Bank, the number as close to as possible is good tn because it shows that mobilized capital are used to lending more effective Tố The rate of consumer’s consuming loans over total mobilized capital increased by p 13.22% in 2014 compared to 2013.; continue increasing by 11,66 in 2015 compared tậ to 2014 ực Adding that when total mobilized capital increases, consumer’s consuming th loans also increased, namely: đề In 2014, the amount of total mobilized capital increased compared to 2013 was 17.77 billions VND , while the number of consumer’s consuming loans uy ên increased in 2014 compared to 2013 was 19,87 billions VND In 2015, the amount of total mobilized capital increased compared to 2014 Ch was 10.5 billions VND , while the number of consumer’s consuming loans increased in 2015 compared to 2014 was 18.21 billions VND Overall, the rate of consumer’s consuming loans over total mobilized capital Consuming still very low, so inthe future Asia Commercial Bank - O Cho Dua branch should promote marketing customers, implement flexible and effective effective policies of Social marketing to attract customers, bank staff need dedicated, enthusiastic in bank marketing activities 48 Tố tn gh iệ p Chart 2: Comparison of consumer’s consuming loans to total mobilized capital ực tậ p Sources: Financial reports of ACB - O Cho Dua branch th 1.3/ Analysis by tenor of loans đề Table 4: Loans by tenor Long-term loans The rate of short-term 2013 2014 2015 30.79 60.66 68.87 7.6 16.5 18.12 23.19 44.16 50,75 24.6% 27.2% 26.3% ên uy Short-term loans Ch Consumer’s consuming loans loans/ Unit: Billion VND consumer’s consuming loans Sources: Financial reports of ACB - O Cho Dua branch Short-term loans primarily serve consumer needs such as family activities, home repairs, buying a car, etc Through the data, the short-term lending rate 49 remains in about a quarter of total consuming loans This rate increased 2.6% in 2014 compared to 2013 However, short-term lending rate on total customer's Consuming loans decreased slightly by 0.9% in 2015 compared to 2014 This shows that in 2014, Asia Commercial Bank - O Cho Dua branch has so much effort to make consuming loans increased In consuming credit, short-term The rate of loans / consumer's consuming loans lower than 50% lower mean density for the medium - long term / Consuming loans The reason is that the majority of personal or household consumption loans is in the form of amortization, but repayment tn 1.4 / Analysis of each loan gh Structure of customer’s consuming loans by time iệ p source mainly from salary and allowances from salary Tố Chart 3: Comparision short-term, long-term loans to total customer’s Ch uy ên đề th ực tậ p consumingloans 50 iệ p gh tn Ch uy ên đề th ực tậ p Tố Sources: Financial reports of ACB - O Cho Dua branch 51 Unit: billion VND 2014 2015 loans loans for Consumer activities construc tion and repair of houses for Loan loans s for suppo Pledgi buyin rt to ng Other mer g study passbo loans activiti vehic abroa ok le d Consu es constr uction and repair of Loans loans Pledgin for support g Other buying to study passboo loans vehicle abroad k house 1.9 51.2 15.7 0.96 5.2 2.53 2.2 67.1 17.2 1.1 5.7 Loans debt 1.7 50.1 15 0.8 4.9 2.48 2.0 66.7 16.7 0.9 5.3 Sales/Total 2.4 66 20.26 1.23 6.7 3.26 2.29 70,06 17.95 1.15 2.27 66.8 20 1.06 6.53 3.3 2.13 70.96 17.76 0.95 95.77 Total debt 74.98 93.99 tậ 77.49 2.54 5.63 p debt Total sales 2.59 tn Debt/Total th ực Sources: Financial reports of ACB - O Cho Dua branch đề Reviews: Overall the whole years 2014 and 2015, loans for construction and ên repair of houses accounts for the highest proportion (66% in 2014 and increased to Ch uy 70% in 2015) and loans support to study abroad accounting lowest (1.23 in 2014 and fell to 1.15 in 2015) Loans for buying vehicle accounted for 20.26 in 2014 and fell to 17.95 in 2015 Thus, it proves that the social development, higher living standards entail the physical needs of people increases with, people increasingly prefer full life towards affluence buy house,s buy a cars So shopping needs are rising, moreover the parents of students more likely to have their children go to study abroad Understanding the needs of the population that Asia commercial bank- O Cho Dua branch was boosting consuming lending activities and loans support to study abroad But in the future,Asia Commercial Bank - O Cho Dua branch needs more 52 2.39 5.95 Tố sales 2.47 gh Loans sales iệ p s efforts to boost this share Analysis situation of loans overdue: Table 5: Status of loans overdue by year Unit: billion VND 2014 2015 Loans for consuming 30.79 50.66 68.87 Overdue 4.42 7.76 3.72 Proportion 14.3% 15.3% 5.4% iệ p 2013 tn gh Sources: Financial reports of ACB - O Cho Dua branch Tố The situation of delinquency rose 1% in 2014 compared to 2013 However, by 2015 the proportion of overdue loans in total for consuming decline (by 9.9%) in tậ p 2015 compared to 2014 This 2015 proved, the evaluation work before make loans ực for customers as well as the debt was closely monitored are more efficiently, th contributing positively to the utility customer repayment collections But to more đề srongly ,increase, the bank need to increase sales and to know to control delinquency ên / Analysis profitable of lending activities for consuming : Ch uy Table 6: Profit for consumer loans over the year Unit: billion VND 2013 2014 2015 Income 60.45 77.49 95.77 Cost 39.12 48.24 60.16 Interest 21.33 29.25 35.61 Interest/ 35% 37% 37% Income Sources: Business reports of ACB - O Cho Dua branch 53 Profit from lending activities for consuming accounted for most of the profits from lending activities of the bank and individual profitability levels constantly increased over the years 2014 increased 37% compared to 2013, increased 21.7% in 2015 compared to 2014 This is an important source of income of the bank and ACB – O Cho Dua branch continue to increase their revenues in parallel with other revenue sources especially revenues onn-interest revenues Summary: Overall Chapter has given the theoretical basis of iệ p consumer credit, from which we analyze the reality of loans for consuming at gh banks ACB - O Cho Dua branch Therefore, we can assess in the last tn years ,staffs of Asia Commercial Bank - O Cho Dua branch has so much Tố effort in their work to fulfill their assigned duties, his contribution on the p common goal of Asia Commercial Bank system to become leading retail tậ bank This demonstrates that banks use their capital efficiently, namely loan ực sales increased that delinquency rate decreased each year But the future of th Asia Commercial Bank - Branch O Dua should provide recommendations and Ch uy ên đề solutions to enhance Consuming Lending Activities for the next time 54 CHAPTER SOME REVIEWS AND RECOMMENDATIONS TO IMPROVE THE EFFICIENCY OF CONSUMER LOANS AT COMMERCIAL BANKS OF ASIA - O CHO DUA BRANCH I / Reviews iệ p / Strengths gh Asia Commercial Bank - O Cho Dua branch located on densely populated tn areas with many companies, and especially many large wholesale markets so Tố profitable in raising funds as allocated credit cxung special as consumer credit Moreover, O Cho Dua branch-based condition, spacious premises, underground tậ p parking convenient for customers that also contributed to creating conditions to ực attract customers th Banks have effective policies of human ,leading to good promote of staffs’ capacities Staffs are sent regularly to attend training to improve their knowledge đề The staff of the bank have professional qualifications, young, enthusiastic, dynamic, ên always interested in quality of service, remind each other and especially always uy highly disciplined, with refined good solidarity Currently, ACB have separate customes coming to ACB Ch departments of professional marketing and customer search, thus more and more As one of the Bank was first established in the areas should ACB - O Cho Dua branch has made a reputation and customer faith and in addition is the policyis flexible, thoughtful considerate service, paying the way for many customers come to the bank despite the fact that there are still many other banks are competing Banks constantly improve the quality and technological improvements, means working to high labor productivity, efficiency and great work 55 / Weaknesses Not maximizing sales of consumer loans: Besides the strengths remain many weaknesses should not maximum consumer loan sales particularly in recent years sales of consumer loans in the ACB - O Cho Dua, brings many advantages, but the rate nhuaj This accounts for about 37% of total deposits Thus in 2016 the target's board of directors has increased the levels to approximately 1.5 billion to enhance the operational efficiency of the bank iệ p Dogn marketing activity of banks is weak: Since start-up team tasked PFC search marketing and customer should still not gh be made good, professionalism is not high, more the number of employees PFC tn regular fluctuations are underperforming brands too Fierce internal competition Tố among branches of ACB, PFC's many branches due to pressure on sales should p have to reduce the maximum interest rates for customers, affecting the overall ực Collateral valuation far below its real value tậ profitability and existing customers th The valuation of these assets Boa lower than market value would greatly đề ensure the safety of bank BOA before the change in price of these assets is not the ên primary source collections that evaluators must base on source of repayment and uy repayment capacity of the customer But low valuations will affect the bank's Ch lending rate and not maximum sales of consumer loans When evaluating employees and not paying much attention to the volatility of customer repayment source in the future Activities of credit center (CIC) not very effective Credit Information Center (CIC: credit information center) by state-owned banks established to collect information and provide credit information, support credit activities of banks However, this center provides only general information and are not updated regularly, it is not is providing reliable information to the banks 56 Most customers east habitually use banking services These clients have needs but have not been exposed to banks and concerns cumbersome procedures (eg go notarized papers and additional supplements must complete before disbursement records) should not want to deal with banks restaurant only accepts external loans with high interest rates or delivered to the credit agency a12 significantly affected the credit activity of banks Customer information supplied is not accurate Since most customers consumer loans at ACB - O Cho Dua individuals and iệ p households, so the quality of their financial information is not high and difficult to gh control Information on estimated ordinary income because there is no proof of tn income chungt yeah On the other hand to be able to get a loan customers willing to ofoperation of the improving credit quality of credit p To ensure the safe Tố declare untrue that caused major obstacles for credit officers in the evaluation work tậ information center is very important ực Bank documents state should compel banks to provide daily information to th CIC Also clearly defined responsibilities for each object in charge of information đề disclosure In addition to information on credit, CIC should have printed other economic data relating to customers, the level of confidence for our customers uy ên / About ACB - O Cho Dua Ch 3.1 Completion and implementation of strict lending process - How well the customer appraisal Analysis right ability and willingness to repay the customer's credit staff should pay more attention to the analysis of usability as well as the loan repayment ability If done well this stage will significantly reduce the risk for the bank and the customer know the information supplied is not accurate for the customer attitude Perform well the test well after the disbursement No credit should be allocated staff performing this work because they are too busy with the granting of credit, which should be allocated to additional credit 57 officers or department specializing in this work If so while improving current work performance of credit personnel both maintain and develop relationships with customers, find new customers through existing customers, reduce risk and better service for the reception Marketing 3.2 Diversification of consumer credit products and promoting consumer’s reputation loans The diversification of credit products help banks dispersion and minimize risks Increased capital efficiency, increase loan sales, increased competition with For small loans, customers have good financial resources so not need tn networks gh iệ p other banks, particularly in the current period increased scale and operating Tố collateral, as traders in the market just confirm management's and the lease market p stalls, business license can be considered tậ 3.3 Do not see collateral is primarily base to make lending decisions ực Collateral is the secondary source of repayment, prevent customer risk losing th the ability to pay debts to banks, not borrowers game absoluteness of collateral đề because: A good analysis of financial factors as well as other elements of the customer uy ên is now the role of collateral is not necessary The purpose of the lending bank's own debt recovery from the repayment Ch capacity of the customer, not from the liquidation of collateral Moreover, consumer loans are relatively small loans, customers uncomfortable when mortgage but their ability to repay the bank balance of power Collateral real estate mainly to low liquidity Besides cost and procedure for the release of assets is not always low and simple For these reasons, banks should be flexible mortgage conditions for collateral when lending decisions If customers have the capacity and the need to accept bank loans 58 exceeding 70% of these assets as current regulations Housing remains an area of less than 20m2 acceptable if good position Banks should also diversify collateral The capital brought into the case quickly and fast withdrawal should also consider not need collateral 3.4 Valuation of collateral shoulg be scientifically accurate Property Valuation Division should ensure more accurate pricing , close to half the market price may decide the maximum for customers and increased sales of iệ p bank lending 3.5 Promote marketing strategies bank gh In today's competitive environment the marketing bank is indispensable The tn effects of marketing are: Tố - Search for potential customers, expanding the market of banking activities tậ p - Help banks actively towards customers and customer service ực - The hedging instruments remotely effective th Therefore, banks should: establish department responsible for marketing the bank: đề Recommended not depend on the marketing strategy of the headquarters, ACB uy Identify your target market ên - O Cho Dua should establish this department to perform the following tasks: market Ch + Analysis of the target market and offer new products to suit the needs of the + Look at the policies of other banks to make competition policy effectively + Remarketing old customers + Enhanced marketing 59 CONCLUSION It can be said, in recent years, under the wise leadership of the Communist Party of Vietnam , the country's economy should grow at a high speed, the average GDP of 7.4%, the life of the people is being improved In the near future, Viet Nam AFTA integration and accession to the World iệ p Trade organization (WTO) This facilitates Viet Nan international economic integration, education nghiejemcuar world countries but cxung put Viet Nam in a gh fiercely competitive environment, where the banking sector is a good example tn Integration will create favorable conditions for foreign banks entering Viet Nam Tố market, so the competition between commercial banks became more intense, but if p the banks not timely comprehensive reform , capture the market will become tậ obsolete and will be left behind ực Personal consum loans are a form of lending in Viet Nam is relatively new but th has been the commercial banks to focus on developing and in future these types of đề loans will grow further ên Asia Commercial Bank - O Cho Dua branch has made remarkable achievements In the coming time, the branch continues to grow and diversify uy banking products and services, which are still most interested in credit activities as Ch these are activities mainly generate profits for the bank Foreseeing the trend of the market towards the consumer., Branch was interested in developing and expanding Series to consumer loans to provide customers with new gadgets to satisfy their consumption needs Although still difficult for facilities and personnel but with the collective determination of leaders and staff, to make sure the next time, ACB - O Cho Dua branch will achieve more and more than its objectives 60 LIST OF REFERENCES  Credit Handbook of ACB - O Cho Dua branch  Law on Credit Institutions, the National Political Publishing  Journal of the concerned bank from 2013 to 2015  Journal of financial market of the relevant currency in 2013, 2014,2015 iệ p  Report on business performance of Asia commercial banks 2014,2015 gh  The report on consumer loans O Cho Dua branch of ACB  The scheme developed business activities in the locality period 2013- tn 2015 Tố  The documents and regulations related to consumer loans of Asia tậ p commercial banks Ch uy ên đề th ực  The reference websites: acb.com.vn; wikipedia.org 61