Company Structures Reading 1 Read the first paragraph of the text about MTS Systems Corporation and
complete the following ‘fact file’ ——¬ NTS ma MTS Systems Corporation Headquarters in! Specialises in 2
Factories located in 3 and
No of employees +
SS TERS a eee ER
2 Now read the rest of the text, in which Bernard Levesque describes the
Ss
a2 organisation of MTS Paris, and complete the organisation chart opposite
Bees
a ‘My name's Bernard Levesque and I'm the Technical and Quality Manager at MTS in Paris and work within the MTD —
the Materials Testing Division, which makes equipment used by industrial firms to test the strength and durability of materials like plastics, metals and so forth We're a subsidiary of MTS Systems Corporation, an American firm based in Minneapolis MTS employs roughly 2,200 people worldwide and is a leading supplier of mechanical testing and simulation equipment Our major development and manufacturing operations are located in the US, France and Germany, and we have sales and service offices around the world
@
Before | describe the organisation of my department, I'l outline the structure from the top, starting with Werner Ongyert, our CEO, who oversees all aspects of our activities here just below him is the General Manager, Jacques Mordelet, who is my immediate superior Then there’s Sylviane Villaret, the Human Resources Director, and Genevieve Cornetti, the GM's Secretary, who also report directly ta him We have a management team that includes myself, Dominique Faurieux, the Sales Manager, Jean-Francois Reinauld, the Finance Manager, and of course, Jacques
Mordelet, who is also the Marketing Manager There are also two new departments — Customer Service and NVD, the Noise and Vibration Division — headed by Louis Regnier and Patrick Dhommee respectively
Now, getting back to the way my department is organised, I'm responsible for operations, so I'm in charge of Purchasing and Planning, R&D and Quality The Purchasing and Planning Department schedules production based on orders provided by the sales team and forecasts from the Marketing Department In R&D, there are three
sub-departments — Mechanical Engineering, Electronics, and Software Engineering — which are involved in developing new products and modifying existing products to meet customer demands They receive technical specifications from the Marketing Department and provide drawings, a parts list and assembly instructions Nathalie Launay works closely with me on Quality — an area that takes up nearly a third of my time And finally there's the head of Shipping, as well as the person in charge of Assembly, who also report to me,’
Trang 2Company Structures @ a 1 IVEIES Paris ng 2 3 I I 6 Technical and 7 9 Quality Manager T Purchasing and Planning 10 tt 12 13 F Mechanical 14 15
Vocabulary 3 Circle the word that does not belong in each horizontal group 1 Ơi Hà G2 firm company salary manager finance product ship assemble plant facility society engineer planning customer patent subsidiary employee marketing purchase factory
4 Match the following definitions to the groups of three words that you identified above
cao
st
fe manufacturing sites
stages in the manufacturing process people who work in a company types of business organisation different departments in a company
5 Match each of the words that you circled with the following definitions 1
2 3
payment for work, usually monthly
an item that has been made
an organisation or club with members who share similar interests
a document that gives the exclusive right to make or sell a new product
Trang 3unit one
Language Focus Present perfect and past simple
6 Complete the following company profile with either the present perfect or past simple tense of the verb in brackets
Procter & Gamble | Aas been (be) in the soap business since William Procter and james Gamble 2 (form) their partnership in 1837 In order to raise capital for expansion, the partners 3 (set up) a corporate structure in 1890, with an appointed president at the helm of the company lt + (undergo) further restructuring in 1955, with the creation of individual operating divisions to better manage their growing lines of products John E Pepper 5 (lead) the company since 1995, when he was elected Procter & Gamble’s ninth Chairman and Chief
Executive Officer The same year, the company 6 (move)
from managing the business under two geographic areas, US and International, to four regions — North America, Latin America, Asia, and Europe/Middle
East/Africa
Ivory soap, which 7 (become) a common household
name, 8 (come) onto the market in 1879 With the
introduction and instant success of Tide laundry detergent in 1946, Procter &
Gamble 9 (embark) on a strategy of rapid growth into new
product lines as well as new markets around the world The firm’s commitment to innovation in technology 19 (help) Tide to remain their single largest brand over the years Perhaps the product that
1 (have) the greatest impact, however, is Pampers, the
disposable nappy which they 12 (launch) in 1961
As a result of their aggressive expansion policy, Procter & Gamble sales
13 (reach) $10 billion in 1980 Since then the company
m4 (quadruple) the number of consumers it can serve with
its brands — to about five billion people around the world In 1998 sales
18 (rise) to $37.2 billion
Describing changes
7 Read the following sentences describing changes and decide if the verb or noun underlined is correct or incorrect If it is correct, put a tick (“) in the space provided If it is incorrect, write the correction
1 Domestic sales of toothpaste have raised by 4.5% over last year
risen (or increased / gone up)
2 Procter & Gamble increased its market share in the European personal care
category with the acquisition of the Blendax line of products
3 The consolidation of product development operations in Asia brought about a
reduce in the research and development staff
4 The candle part of the business saw a rapid decline after the electric light bulb was invented
5 The successful nationwide marketing campaign rose shampoo sales dramatically 6 With the introduction of refill packs for liquid laundry detergents, packaging was
reduced by 85%
7 Consumption of traditional cotton nappies has dropped dramatically since the introduction of the disposable nappy
Trang 4Company Structures §W
Writing 8 write a report on Mannesmann AG using the information below Your
report should contain three sections: ¢ general information
* history of the company
¢ changes in the group’s structure
“~~
Headquarters: Diisseldorf, Germany Employees worldwide: 116,247 Annual sales 1998: DM 37.3 billion
(EUR 19 billion)
Changes in the Group’s Structure 1980 — now Sales in EURm 28,000 15,000 10,000, 5,000 0 1980 now
MM engineering 98 Telecommunications “.: Other companies MM Automotive 4% Tubes
For the latest information on Mannesmann AG, visit their
web site http://www.mannesmann.com
Mannesmann core business sectors and percentage of total sales
Engineering 35%
Headquarters move to Diisseldorf
Establish steel and tube mills in Brazil, Canada and Turkey
Foundation of Mannesmann Mobilfunk Gmb, a cellular phone company
Dr Klaus Esser becomes Chairman Telecommunicotions 24% Automotive 29% 1890 1893 1893-1952 1952-55 1987-88 1989 1990 1999
Foundation of steel tube business in Berlin by Max and Reinhard Mannesmann
Acquisition of companies related to steel tube manufacturing
Acquisition of Fichtel & Sachs AG, an automotive technology firm
Establish first private communications network D2 in Germany
Trang 510 unit 2 Recruitment Reading v2
Checking out job advertisements is popular with executives worldwide But though the activity is universal, is the same true of the advertisements? Are executive positions in different countries advertised in the same way? A comparison of the jobs pages of The
Times of London, Le Monde of Paris
and Germany's Frankfurter Allgemeine Zeitung suggests not
First, what UK job seekers consider ~ an essential piece of information ~ what the post pays — is absent from French and German adverts It is often left to applicants to raise this themselves In contrast, most British advertisements mention not only salary, but also other material incentives including a car and fringe benefits French or German advertisements rarely refer to these The attention given to rewards in the UK indicates the importance of the job and its responsibility In France and Germany, that infarmation is given by the level of experience and qualifications demanded Salary can be assumed to correspond with this
If French and German adverts are
vague about material rewards, they are precise about qualifications They usually demand ‘a degree in , not
simply ‘a degree’, In Germany, for example, a technical director for a machine tool company will be expected to have a Dipl-ing degree in Mechanical Engineering
International Management (adapted) ee Ra
| Job Ads: Reading Between the Lines
SPOR ee Hee SHH ESE HEHHOHHESEHHSEREOODEH SO TEHEHEH HHO ESO OEESEEOHHH ODES EERE EEE French advertisements go further
They may specify not just the type of grande école degree, but sometimes a particular set of — institutions {Formation supérieure X, Centrale, Mines, HEC, ESSEC), these being the most famous grandes écoles
All this contrasts with the vague call for ‘graduates’ (or ‘graduate preferred’) which is found in the UK British companies often give the impression that they have a particular type of applicant in mind, but are not sure about the supply and will Their wording suggests hope and uncertainty, as in this advertisement from The Times: “Whilst educational standards are consider others
obviously important, a large measure of personal oomph’ is likely to secure the success of your application In the UK qualifications beyond degree level make employers nervous, but in France or Germany it is difficult to be ‘overqualified’, Many people on German boards doctorates and the French regard five
executive have or six years of intensive post- baccafauréat study at a grand école as ideal training British managers are not their selected primarily for intelligence, as managers are in France, of for their expert knowledge, as in Germany Instead, the British give importance to social, political and leadership skills,
* oomph = enthusiasm ** racy = bold, exciting
1 Read the following text which explains how job advertisements differ in three European countries
This difference also shows in the personal qualities mentioned British advertisements stress energy, ability to communicate and motivate German advertisements like achievement, but it tends to be less personality-driven German companies want candidates with sound knowledge, experience and competence in their field They rarely British employers French advertisements recruit novices as do refer more to intellectual qualities like analytical aptitude and independence Even the tone of the job advertisements is different in the three countries By French and German standards, British
advertisements are very racy** They
attract young with challenges such as:‘Are you reaching
executives
your potential?’, whereas French and German advertisements are boringly direct, aiming to give information about the job rather than to sell it All this points to three different conceptions of management The French regard it as intellectually complex, the Germans as technically British as interpersonally complex But they complex, and the
Trang 6Vocabulary
Recruitment
Now complete the chart with the information each country provides in its
advertisements Uk " Frarice Getmany
Salary 1 Essential piece 2 Not mentioned 3 Not mentioned
of information
Material incentives 4 5 6
Degrees/qualifications 7 8 9
School attended 10 11 12
Personal qualities 13 14 15
Tone of job advertisement 16 17 18
19 20 21
Conceptions of management
2 Match the words and expressions in the box with the headings below
job seekers doctorate initiative interviewees
bonus candidates company car job offer
applicants advertisement diploma independence
confidence qualifications interview pension plan
shortlist enthusiasm degree health insurance
1 fringe benefits 2 education 3 stages in recruiting 4A personal qualities
5 people looking for work
Trang 7
Language Focus
12
Present simple and present continuous
3 Read the following interview with Margi Bogart, Product Marketing Manager at Mindsteps, Inc Put the verbs in brackets into the present simple or present continuous tense
Z ®
MINDSTEPS"
“11 work (work) for Mindsteps, Inc., a start-up firm located in
Silicon Valley that 2 (develop) human resources management software for large corporations that
5 (have) at least 2,500 employees Currently, we 4 (market) our main product called CareerSteps, which is a software program that s (help)
employees to assess their interests, values, and skills in order
to create a career development plan More and more
corporations ¢ (buy) CareerSteps as a cost- effective solution to the issues that human resources
departments 7 (face) such as staff turnover, motivating workers, and increasing employee productivity
Thanks to the success of an initial pilot, this year Hewlett-
Fackard ° (make) CareerSteps available to
125,000 of their employees around the world As the Product
Marketing Manager, | 2 (coordinate) the planning
and ‘ (manage) the business and marketing
efforts for the product An important aspect of my job a (involve) making sure the product
2 (meet) the marketing requirements once it is completed At the moment, | ø (contact) potential clients and % (work) on the marketing requirements for the next version of our product On Tuesday, we 8 (present) the innovative features of the new version of CareerSteps to our main customers.”
Trang 8
Listening
Recruitment 4 EET vou will hear five extracts from a job interview Decide which of the questions below are answered in each extract Be careful — three of the questions are not answered!
Extract 1: Extract 2: Extract 3: Extract 4: Extract 5: ro he Ao Ss
f What is your current job?
What are your long-term career goals?
What part of the job do you least enjoy?
What are the most important rewards you expect from your career? Why do you think you would be good at this job?
What would you say has been your greatest achievement so far? What have you done that shows initiative?
What do you think of working as part of a group?
5 Listen again and complete the following notes that the interviewer took
}.® ie ie R Bo o# ? ix bs bo bs @ By Be &: &e Bs fe bs #%
So oie w i bb SS ow eR Ee
Studied ' at university
Previous experience: worked for 2 Productions Learnt various
aspects of the ? process
Current position: + at Nomad Productions Has worked there for * years Sometimes does the job of the ¢
Dislikes checking 7 Prefers co-ordinating ä 8 and resolving 9
Trang 9
Retailing
Reading 1 Read the text about a controversial customer service programme at Safeway,
a major American supermarket chain Choose the best sentence (A-I) from the
list opposite to complete each gap
of Y ~ ~
a ATE MIM Ons
(cS 4, laws «s& OR =n > See oe a pS ele SOS
A US Grocer’s Embrace of Customer Service
afeway launched its Superior Service Program about five years ago Among its rules: Make eye contact with the
customer, smile, greet him or her, offer samples of products, make
suggestions about other possible purchases that could go with the items being bought, and accompany them to locate items they cannot find !
To encourage staff to follow the rules, Safeway employs an undisclosed number of “mystery shoppers” whose job is to act like regular customers 2 Workers who do well earn a chance at winning $500 worth of company stock, and managers whose workers are extremely friendly can receive
additional bonuses
Those who are graded as having poor customer service skills are sent to a training program to learn how to be friendlier 3
Corporate efforts to brighten the shopping experience — such as yellow happy-face stickers and “have-a-nice- day” slogans — have typically drawn mixed reactions But few have caused as much angst* among the sales staff as Safeway’s has It has also had some unexpected side effects 4 There have been complaints by female workers in California who say
that male customers have
misinterpreted their friendliness and, according to some Safeway workers, the whole program is contributing to growing morale problems among the
staff
Tn recent interviews, half a dozen
Safeway workers said the rigid implementation of the Superior Service Program has left some workers feeling so overstressed that they quit > -
Some workers said they had been penalized for not smiling even though they felt they could not One woman said she was marked down by mystery shoppers when she was going through a painful divorce
The policy of leading customers to a product they cannot find also causes some problems, workers said 6 Lonely elderly people in particular,
they said, sometimes seek to be
accompanied for an extended period, even through their entire shopping list
14
International Herald Tribune (adapted)
program
Trang 10
Retdiling œ Ooms oO
Safeway officials said they were not aware of any employee who had resigned because of the program
The majority of customers seem to be very happy with the improved service
Some cynical workers call it smile school; others call it clown school
Some shoppers seem to enjoy directing workers around the store The sampling policy is being abused by some shoppers
They believe the program has resulted in increased sales
They grade workers on a 19-point scorecard, and the results affect the performance evaluations of the worker and his/her managers
There have been debates on the Internet and among customers about false and genuine friendliness
It also includes thanking shoppers by name at the checkout by using
information from their credit, debit or Safeway card
Vocabulary 2 Combine a word from A with one from B to match each of the definitions
below A B department hunters shopping pitch sales stores stock chains retail offers special centres bargain turnover
1 a persuasive argument to sell a product
2 the rate at which goods are sold
3 sales promotions to attract customers
4 shops with outlets in many locations
5 customers who seek the lowest prices
6 large shops, usually located in city centres, which sell
a wide variety of products
7 retail facilities where customers have access to a
variety of different stores in the same location
Trang 11Language Focus Make and do
3 Complete the sentences below with the correct form of make or do and a noun from the box
suggestions loss research mistake plans money their best decision complaint business
1 Price is not the only thing customers consider when making a decision about
which product to buy
2 Since the early 1980s, many manufacturers have
into developing environmentally-friendly products 3 Many retailers have extended opening hours and some are now even
on Sundays
4 A customer has a about the poor quality of
some frozen foods on sale at our store
5 We a last year of approximately $50,000
6 Customers receive a questionnaire in which they are invited to
about new products that they would like to see on sale
7 The results show that retailers can more by
introducing products that carry their own brand name
8 At the moment they are to expand business
into other countries
9 The friendly shop assistants to ensure that
customers are satisfied
10 The customer complained that the employee had a
and overcharged her for the CD player
Trang 12
Retailing @
t g
Wr ran 4 You work as a retail consultant and were asked by the head office of Wright's Supermarket to conduct a customer survey at their branch in olchester k 3 in C¡
following a numb, n er of complaints Writ ivi
complaints and your recommendations © a report giving details of the
Customer survey — Wright's Supermarket, Colchester 19 March
400 people interviewed (at various times)
Complaints 4 Opening hours
— store often dosed at quarter to7 butsays? —> admit people up to 7+ make
on door
announcement 5 mins before closing — doesn't open until 10 - people can’t buy things ——> do another survey
to find out the best on the way to work
time to open
— why not open on Sundays? > One month trial period?
2 Product availability and quality
- things like bread and milk not left at the —————>
review stocking procedures
end of the day (new computer system?)
— some products past their sell-by date
3 Customer service
— long queves —> employee training
programme
— shop assistants don't know where things are (employee of the month award?)
— cashiers never put shopping in bags
——— > Another survey in 6 months to check
on improvements?
Trang 13
Units 1-3
Reading Read the article below about a company employee
In most of the lines 1-12 there is one extra word It is either grammatically
incorrect or does not fit in with the sense of the text Some lines, however, are
correct
If a line is correct, write CORRECT
If there is an extra word in the line write the extra word in capital letters The exercise begins with two examples,(0) and (00)
Examples 90 CORRECT
00 LAST
LOUIS GILLET AT WORK
0 Louis Gillet has worked as a Quality Control Manager at the Paris office of 00 Unibond, the plastics manufacturer, for over last 12 years Unibond is a
subsidiary of Unibond Corporation, a US firm which based in Detroit.As a result of the company’s aggressive expansion policy, and sales reached €7.| million in 1999 Since then the number of full-time employees at Unibond Corporation has been risen by approximately 200% The company now I
2 3 4
5 does employs roughly 1,000 staff Its major development operations are 6 located in the UK and France Louis is currently at working in the company’s
7 London office, where he is in the charge of a team involved in Research and
8 Development Compared to French standards, Louis finds that the UK office 9 is much more like informal and he feels he can speak to his superiors without 10 — any of problems Louis says ‘l enjoy learning about the different ways
II of working France may be close to the UK, geographically, but in business
12 things are not very similar, especially in terms of what people are expect
from a career?
w- Introduction pages 2-3 (BEC Vantage Reading 5)
Trang 14Review: units 1-3
= You will hear David Smith talking to a group of businessmen about the success of his company, Asda, a supermarket chain
For each question, mark one letter a, b or c for the correct answer
Listening
1 According to David
a to be successful Asda has had to keep changing b many staff have worked for Asda for over a decade
c Asda has introduced new staff contracts 2 The main reason for Asda’s success is its
a efficient processes and systems
b highly-qualified team of senior managers
¢ focus on good communication throughout the company 3 David says that Asda has
a a fiat management structure
b more staff than other UK supermarkets
¢ good relationships with its suppliers
4 What does David say about meetings at Asda? a Meetings are often held in the canteen b Team meetings take place every week c Participants do not sit down at meetings 5 Asda’s senior managers visit stores regularly
a to see if staff are following procedures correctly
b to find out what staff think about the company c to check new staff have settled in well
6 What is a benefit of working for Asda? a Employees receive a store discount
b Childcare is organised for employees’ children c All employees can take part in free legal courses 7 Asda stores receive money to spend on
a parties for staff b anything they want c office equipment
8 What happens in all Asda stores at the start of the day?
a Employees all have breakfast together
b The CEO has a meeting with senior staff members
c Feedback is given on how the company and branch are doing
be Introduction pages 2-3 (BEC Vantage Listening 3)
Trang 15Review: units 1-3
20
Speaking
Listening
1 (© Listen to an International Recruitment Officer answering the journalist’s question below Complete the list in the box Listen again and check your answers
What is important when recruiting managers? * personal qualities
¢ qualifications
°
2 It’s a good idea while listening to people to think about what follow-up questions you could ask Which follow-up question(s) would you like to ask the Recruitment Officer? Make a list then listen to the recording
3 Now listen to what the recruitment officer says in response to one of the journalist’s follow-up questions Which follow-up question do you think the recruitment officer was asked?
>i
Look at the notes below
You will hear a telephone conversation about a job advertisement
Write one or two words or a number in the numbered spaces on the notes below
Notes on job advert Post vacant: |
Salary: £32,000
_ Fringe benefit(s): °
Trang 16Writing You work in the Customer Services Department of a large retail company Your boss has asked you to give a short presentation to your colleagues about a recent
customer survey
Write a note to your boss:
* agreeing to give the presentation * outlining what you will speak about * suggesting a date for the event
Write 40-50 words
be — Introduction pages 2-3 (BEC Vantage Writing 1)
Trang 17Review:.units 1-3
22
Reading Look at the statements below and the advice given by a Human Resources Manager
Which section (A, B, C or D) does each statement 1-7 refer to?
For each statement 1-7, mark one letter (A, B, € or D) You will need to use some of these letters more than once
1 the relevance of your previous work experience 2 the best time to ask financial questions
3 the importance of preparing your questions for an interview 4 the need to show you are a team player
5 the kind of research you can do before the interview
6 the importance of showing that you know a lot about the company
OOOOOOO
“I the most appropriate types of questions to select
A Imagine the situation It is nearly the end of your hour-long interview, when
you are asked if you would like to ask any questions What do you say? Well, most people just say the first thing that comes into their heads, which does not always impress the interviewers A few minutes spent thinking about, and even making notes on, the questions you would like to ask can ensure that you make a good impression during the interview
B You may want to ask about aspects such as the salary, fringe benefits and
bonus scheme that the company is offering, but I recommend that you try not to ask questions like these straight away It is much better to leave these
until the end of the interview Instead, at the start ask questions that show
your interest in the company and why you think that you would be good at the job advertised
C Before the interview find out about the company’s latest products or services so you can then ask detailed questions about them in the interview For example, you could ask about the company’s current marketing campaign for one of their successful products The interviewers will be impressed that you are so familiar with what they do
D Ask about opportunities to get involved in different areas of the business Being flexible and versatile is important in all aspects of business life Ask whether you will be expected to collaborate on projects and then show how people-orientated you are Give lots of examples to demonstrate how you
have worked successfully as part of different groups in the past
Trang 18
Review: units 1-3
Writin You are a Human Resources Director for a plastics company Your boss has asked p
you to give a presentation about your company to a group of visitors next week Write an e-mail to your boss:
* agreeing to give the presentation * saying what you will talk about * suggesting a location for the event Write 40-50 words From: | ‘| To: | ‘| Date: | ] : Subject: | | | | Ễ PP an nao em rm — ie ERE
w— Introduction pages 2-3 (BEC Vantage Writing 1)
Trang 19¥ unit 4 Franchising
Reading T Read these replies to some questions about The Sport Shoe franchising
program, and complete the gaps with the phrases from the box
training course store design
Start-up costs gross sales
franchise agreement direct financing
Opening inventory royalty fee
ị - ¿| Netste: dỗi| a til Search Netscape 24 aol _
The average ranges between $250,000 and $400,000 depending on the size of the store This figure includes the franchise fee of $25,000 for a neighborhood store or $100,000 for an Expo location (over 10,000sq.ft.} Also included in the fees are estimated costs for: real estate/rent; utility deposit; leasehold improvements; initial inventory; insurance; Grand Opening advertising; signage; working capital
No, The Sport Shae® does not provide for you We do have business relationships with various financial institutions These institutions have a working knowledge of our franchise program and can assist you with your financing needs
The continuing services, or , equals 4% of the gross sales derived from the franchise business This fee entitles you to the continued use of The Sport Shoe® name and trademark, and all the benefits that come with being part of the The Sport Shoe® organization
You buy your directly from vendors such as Nike, Reebok, Adidas, etc The Sport Shoe® will assist you in opening your vendor accounts and our buyers will assist you in making your buying decisions
Once a site has been selected, The Sport Shoe® will provide you with a(n} consistent with The Sport Shoe® concept and a fixture inventory sheet You will purchase these items directly from the appropriate supplier Building name recognition of The Sport Shoe® will be an important part of your franchise business You will be required to spend $10,000 on Grand Opening advertising during your first 60 days of operation After the Grand Opening you are required to spend a minimum of 4% a month of the on such advertising as print, radio, TV, direct mail, etc
You and your designated employee will participate in an initial that will include classroom and in-store training The classes will provide instruction on store operations, personnel policies, merchandising, and accounting During your first week of business a trained representative of The Sport Shoe® will provide additional on site training with your employees
Once your application is approved, the signed, and the franchise fee is paid, you can expect it to take as long as six to eight months to be ready to open The Sport Shoe® will do whatever is necessary to help you expedite the process
cs programme neighbourhood property
Trang 20
Vocabulary
Franchising @ 2 Now read the questions and match them with the replies
How much is the fee for continuing support services? What about store design and fixtures?
How long does it take to open a The Sport Shoe® franchise? Does The Sport Shoe® offer financial assistance?
How much training will I receive? What about advertising?
How do I get my opening inventory?
What is the anticipated start-up cost for a The Sport Shoe® store?
—
nao
gr
fs
3 Decide if the following statements refer to the franchiser (ER) , the franchisee 5 (FE) or the information is not given in the text (NG)
- Receives a small percentage of total sales Pays an initial fee of $25,000
Provides marketing assistance
Seeks individuals with business qualifications
Buys inventory directly from suppliers Offers assistance in opening vendor accounts Runs training courses for store employees
Has a minimum of $250,000 cash to invest
Must cover monthly advertising expenses
OC
MPN
AA
PWD
oO Does not charge for renewing the franchising agreement
4 Make nouns by adding a suffix (-ity, -ness, -ment, -tion) to the words below
You should also make any necessary spelling changes
a flexible e invest
b dedicate f communicate
c popular 8 agree
d fit h aware
5 Complete the sentences below with the nouns from Exercise 4
1 The increasing of home entertainment amongst
consumers is fuelling the expansion of the home video rental industry
2 We are meeting next week to sign the lease for the
shop
3 Growing Cog thee sttress-reducing benefits of regular
exercise has led to an increase in gym franchises
4 Franchisers will only consider candidates who can make an initial
of at least $85,000
5 Employees who take initiative and constantly seek ways to improve service are
rewarded for their -
6 Some companies have on-site exercise facilities as they believe that physical plays an important role in the well-being of the employees
7 Running your own business requires a lot of as you
often have to do whatever is needed to be successful
8 E-mail makes with franchising associates around the
world faster, more convenient and less expensive
Trang 21Language Focus
26
Adverbs
6 Complete the passage below with the adverbs in the box
currently generally eventually
always recently already
By the time the shop opens, the bakery staff have 1 already prepared the daily supply of muffins, sweet American-style cakes, which are popular with our early- morning customers who 2 come in for a coffee and snack on their way to work After the morning rush, we start making a selection of fresh sandwiches for the lunchtime crowd We are 3 testing the popularity of a new line of hot Italian-style sandwiches called ‘panini’ Mid- afternoon, when business slows down, | + spend an hour or two checking supplies and placing orders for the next day 5 our sales have risen considerably, probably as a result of the ads we’ve been running in the local newspaper If business continues to grow at the same pace, we may
6 expand our premises to include more seating
/ Used to do; used to doing
7 Read the following sentences and decide if the underlined expression is cor- rect If it is correct, put a tick (“) in the space provided If it is incorrect, write the correction
1 Customers are used to getting speedy service, so 1 sometimes have to handle counter sales when we get a rush ⁄
2 Laura Pyke was used to work as an accountancy teacher at a smal] business college before she became the owner of a Big Apple Bagels franchise
3 When my husband and I first started our franchise, I wasn’t used to working such long hours and at the weekends, but I’ve learnt to manage my time more
efficiently
4 Filter coffee used to be our best-selling drink, but people now prefer Italian-style
cappuccinos and caffe lattes
5 How much time did you used to spend doing the accounts before you invested in a personal computer?
6 Mary didn't use to get much satisfaction from her nine-to-five office job, so she
Trang 22Franchising @
Listening 8 ©3 You will hear Quentin Halliday talking about some of the problems that a franchisee has to face Listen and decide if the following statements are true (T) or false (F)
=
Being a franchisee is not the same as running your own business 2 A stubborn person who does not like following orders would be an
ideal franchisee
3 Franchisees can lose their franchise if they do not follow the
company policies
5 Owning a franchise is an easy way to make a lot of money fast 6 Franchisers will provide loans to franchisees that are having financial
troubles
LÌ LÌ LÌ
4 Franchisees must make a substantial investment L |
LÌ LÌ LÌ
7 Hiring and keeping reliable employees is often a challenge for franchisees 8 Franchisees must be willing to work long hours and do any job that
needs to be done
Trang 2328
Reading
International Business
Styles
1 Paragraphs 1-9 contain advice for business leaders Choose the appropriate heading for each paragraph from the list below
a b ao ¬ sa a ¬
A leader should be a good teacher and communicator LÌ A leader must manage time and use it effectively
A leader must have technical competence A leader must provide vision
A leader must be visible and approachable
A leader should be introspective A leader should be dependable A leader should be open-minded
LILILILILILILILI
A leader should have a sense of humour
1 In large organisations, leaders should spend no more than four hours a day in their offices The rest of the time, they should be out with their people, talking to lower-level employees and getting their feedback on problem areas They should be making short speeches and handing out awards They should be travelling widely throughout their organisations
2 The best leaders are those whose minds are never closed and who are eager to deal with new issues Leaders should not change their minds too frequently after a major decision has been made, but if they never
reconsider, they are beginning to show a degree of rigidity and inflexibility that creates problems for the organisation
3 Executives must take a disciplined approach to their schedules, their post,
their telephone calls, their travel schedules and their meetings Staying busy and working long hours are not necessarily a measurement of leadership effectiveness
4 Leaders may run efficient organisations, but they do not really serve the long-term interests of the institution unless they plan, set goals and provide strategic perception
5 The leader must be willing to pass on skills, to share insights and
experiences, and to work very closely with people to help them mature and be creative
6 Leaders should let people know that life is not so important that you can’t sit back occasionally and be amused by what is happening Laughter can be a great reliever of tension
7 Reliability is something that leaders must have in order to provide stability and strength to organisations Leaders must be willing to be flexible but consistency and coherence are important elements of large organisations 8 Leaders must not only understand the major elements of their businesses
but must also keep up with any changes
9 Leaders should be able to look at themselves objectively and analyse where they have made mistakes and where they have disappointed people
Trang 24International Business Styles 7 Vocabulary 2 Read the following passage and choose the correct word from A, B or C to
fill each gap
Recent research at business schools in the USA has shown that traditional
management styles are rapidly becoming obsolete In the traditional model, senior management exercises its 1 to ensure that
decisions are carried out by 2 at lower levels of the
company 3 However, in today’s rapidly evolving
business environment, it has become clear that 4 is
something that all managers will have to live with and adapt to In the modern digital organisation > is no longer restricted to senior managers, and employees are not expected to blindly
8 orders from above Because of the increasing
complexity of business, managers have had to 7
tasks to people at lower levels and to # them to take the necessary decisions It has become a systern where what you achieve, in other words your 9 , is what determines not only the respect that other people in the organisation have for you but also how you are 10 for the work that you accomplish As one manager puts it, Today you have to be very careful about what you say to someone who works for you because tornorrow that same person could be
your boss!’
1 A custom B_ gesture C authority
2 A bosses B subordinates C partners
3 A culture B_ hierarchy C headquarters
4 A initiative B change C etiquette
5 A knowledge B communication C decision-making
6 A obey B_ operate Cc value
7 A reward B signal C delegate
8 A empower B infer C familiarise
9 A relationship B_ education C performance
10 A rewarded B scheduled C measured
Trang 25unit five
Language Focus _ The imperative
3 Ingrid Kloren is the Human Resources Director of a major multinational group She has just completed a pilot project on electronic or ‘remote’ teamworking and has written the following memo to other human resources managers within the group Complete the memo using the imperative forms of the verbs in the box In some cases you will need to use the negative
set use keep encourage contact give
makesure punish let expect pay organise
create restrict take schedule
To: The managers of all HR departments From: Ingrid Kloren, Human Resources Director Date: 23 March
Subject: Guidelines for remote teamworking
As you are all aware, we have been conducting an international pilot project on using electronic media for teamworking Although I will shortly be forwarding a complete report on this project, | have laid out below some general guidelines, based on this experience, for managers who may already be involved in similar projects
1 Make sure that you arrange for face-to-face meetings to take place before the start of the project in order to establish relationships
2 clear objectives for the team to achieve
3 in constant contact with your team by e-mail, voicemail and telephone conferencing
4 video conferencing more than is necessary as experience shows that some team members may find this intimidating
§ time to talk to people individually to find out if they have any problems They may not otherwise volunteer this information
6 virtual meetings at times that are inconvenient for participants living in different time zones
7 your approach to be automatically superior to that of other team members who are often experts in their national markets
8 people for failing to achieve objectives as this can discourage creativity 9 as much support and advice as you can
10 particular attention to relationships and to different national styles of conducting business
1 team members to accept individual responsibility within the group
2 the flow of information only to-certain people as others will feel :
excluded ị
18 training courses so that everyone is familiar with the different : communication systems
14 a feeling of community and common identity
| hope that these guidelines will prove useful and will enhance performance in virtual teams 5 me here at HQ if you have any queries concerning this project and 16 me know if you would like to take part in the virtual teamworking forum that we will be organising in June:
IK
Trang 26
Writing
international Business Styles i
Adjectives and nouns of nationality
4 Complete each sentence below with an adjective or a noun of nationality, using the information in the accompanying passages
1
10
Packard Bell has already taken a significant share of the US computer market and has performed better, in some areas, than its main national rivals Compaq and Apple
Compaq, Apple and Packard Bell are American computer companies
Nordak is currently recruiting a senior manager who will head up the UK office of its first foreign subsidiary
Nordak is not of origin
The shares of Heineken NV have reached a record level in their home market in Amsterdam, Holland
Heineken is a company
Whenever we set up a foreign subsidiary, we always make sure that it is managed by someone from the country concerned That will be the case with
our new operation in Finland
Our new subsidiary will be managed by a
The authorities in Japan now allow foreign firms to manage investment funds on the Tokyo market
The Tokyo market was previously restricted to firms
This year we have decided not to attend the trade fair in Milan as the date coincides with a similar but more important event in Vienna in Austria
We will be attending the trade fair
Our main markets are Eastern Europe and North America However, we also do some business with Portugal
The are our best customers in Western Europe
Although our company was originally from Sweden, four years ago we transferred all of our operations to Switzerland
The company is no longer Today it is
Next year the presidency of the commission will be taken by Spain The commission’s new president will be a
The country is one of the most attractive destinations for business investment in the EU and its capital, Dublin, has excellent facilities
Many companies are setting up Operations
5 Ingrid Kloren has asked Stephanie Yates, the Senior Training Manager in her department, to send an e-mail to HR managers on the subject of the foram on virtual teamworking (see memo in Exercise 3) The e-mail should include the provisional date, time and venue of the conference and incorporate the following notes which Ingrid gave to Stephanie
Aok if anyone is interested in giving a presentation of their experiences of virtual teamworking (30 ming) Point out that they could do this by video
conference or attend in person Each HR dept to forward list of possible
speakers to me Any queries contact you or me
Trang 2732
unit
6 Banking
Reading
1 Read the following advertisement for Citibank, a global banking group, and choose the best sentence (A-I) from the list opposite to fill in each of the gaps
RL
where money lives
The worldwide access you desire with the control ‘you need : Open a Citibank Current Account and you'll benefit from a package of financial products and services that will change your expectations of a bank
1 We'll put you more firmly in control of your finances by giving you unparalleled access to your money
Citibank’s state-of-the-art technology removes traditional banking limitations of time and location and gives you free 24-hour telephone access to your money 2
As a result, you’ll enjoy the benefits of the world’s most global banking group, whether you are in your home, your high street, on holiday or on business
There are currently 22 million people in over 40 countries around the world who enjoy the Citibank difference 3
International Currency Accounts
If you travel often, invest internationally or you are an expatriate, we have personal Current Accounts in US Dollars, Sterling and Euro to help you manage your financial affairs more efficiently
Whether you want to pay in US Dollars on your regular trips abroad, or you want to avoid hefty transaction charges when you send cheques to the US, or you simply want to save on currency exchange costs, the US Dollar Account is for you 4
24-hour free telephone banking with CiiPhone Banking
Short of making deposits or cash withdrawals, CitiPhone lets you conduct business
conveniently over the phone 5 You have a choice of methods, a touch-tone phone will speed you through automated procedures, or CitiPhone Bankers are on hand if you prefer the personal touch
Total control of your finances, anytime, anywhere World Wide Wishful-thinking?
With Citibank’s Internet Banking, you can access your Citibank Account from almost anywhere you have access to the Internet 6 Change a standing order Download your account details Transfer funds between your Citibank Accounts And you'll see your balance change instantly
At Citibank we re-not just content-with giving you total control of your `
finances, worldwide, 365 days a year; plus no fees - with us your finances
are productive as: well
Trang 28Vocabulary
Banking §M
A Call free in the UK or around the world 24 hours a day, 365 days a year
B Alternatively, use our free Internet Banking or withdraw cash from over
350,000 cashpoints worldwide
C Full additional overdraft facilities are available to you based on your personal! net worth and individual requirements
D You can pay bills
E Our service is based on a simple promise
F This account gives you the ability to buy, borrow, save and transfer funds in Euro, and still withdraw cash in the local currencies
G We have harnessed the latest technology to deliver an easier, and more
accessible banking service
H We think you'll enjoy it too
You will always have the power of the world’s most international currency when you travel on business or pleasure
_
2 Match the verbs on the left with the nouns on the right to form common banking collocations 1 Sn aon PWN "mu N open a interest purchase b bills earn c funds
make dan account
withdraw e a deposit
pay f financial data
transfer g cash
download h goods
Replace the words in italics with expressions from Exercise 2
The Citicard allows you to take out money from
cashpoints around the world
With Citibank, you can receive a percentage on your
current account balance
Just fill out and return the application form or call a Citibank Representative to set up a banking arrangement
You can put money into your account by post at
Citibank branches and Citicard Banking Centres
On-line banking services let you move money from one
account to another quickly and easily
All you need is a modem or Internet connection to transfer account information onto your personal computer
Just by using the key pad on your phone, CitiPhone Banking lets you settle invoices from wherever you are
The Citibank Euro Account allows you to buy products
in local currencies without paying any exchange rates
Trang 29unÏit sỉx
Language Focus First and second conditional
4 put the verbs in brackets into the appropriate conditional form, using the information given
1 You have a £500 overdraft and have just received a letter from the bank asking
you to reduce this by £200 by the end of the month, or they will start legal proceedings against you
If you de not realuce (not reduce) your overdraft, the bank uziff start (start) legal
proceedings
2 One of your clients has written to you applying for a personal loan However, she has not included enough information about her financial situation for you to decide whether or not to approve the loan
If you (have) more complete information, you
(be able to) make a decision
3 You have just received a selection of press articles about your bank Two of them are in German Unfortunately Jack Wubben, who is the only person in the office who speaks German, is on holiday
If Jack Wubben (be) here, he (translate) the
articles
4 For the second year running, the results of your bank have been very
disappointing
If the situation (not improve) significantly next year, the
bank (have to) consider closing some of its branches
5 One of your major business clients has just hinted that it may change banks unless you arrange more favourable credit terms
If you (not provide) them with cheaper credit, you
(lose) one of your best customers
6 Abank representative has just refused your request for a £2,000 loan because
you do not have enough money in your savings account
If you (have) more money in your account, the bank
(lend) you the £2,000
7 Your bank manager has just told you that she can only lend you £5,000 to enable you to buy a new car The car you want costs £11,000 and you only have £4,000 of your own money available
If you (not find) the remaining £2,000, you
(not be able to) buy it
8 You have recently applied for a transfer from your present job in London to another position with the company’s Scottish subsidiary
If your application (be) successful, you (have to)
move house to Edinburgh
9 You are making arrangements with your bank for a holiday in Italy next month
If you (take) traveller’s cheques it (cost) less than if
you (buy) foreign currency
10 A friend has invited you to join her as a partner in a new business venture You feel that you do not have the necessary experience
If you (have) more experience, you (accept)
her offer
11 You are talking to a customer who has asked you to replace a lost credit card for the fifth time
‘If you (lose) your card again in the future, I’m afraid that the
bank (refuse) to issue a replacement.’
Trang 30Banking
Listening 5 You will hear Bertrand Soleil speaking about his personal on-line
banking experiences Listen and decide if the statements below are true (T) or
false (F)
ễ <p
1 He decided to try on-line banking services when he bought his computer five years ago
He doesn’t read the printed account statements that the bank sends him He can use on-line banking to buy shares
He consults his accounts several times a week
“` One of the on-line services he finds most useful is access to a five-year It’s not possible to transfer money to other people’s accounts
He has to go to the bank to arrange loans
He usually communicates with his account manager by e-mail
wo
œ
xxx
A
He pays 10 euros a month for the use of on-line banking services
LÌ
LÌ
LI L]
account history database LI
L LÌ LI
LÌ LÌ
10 He hopes that on-line banking will eventually lead to lower banking costs
Trang 31Review
Units 4-6
Reading Read the article below about franchising your business
Choose the best sentence to fill each of the gaps
For each gap 1-5 mark one letter (A-G) Do not use any letter more than once There is an example at the beginning, (0)
Franchising your business
sells the right to operate a business, using the same
format, name, brand and trademark.as the ‘franchiser’
This is whether it involves providing a product or a service
9 G While the franchisee is essentially self-employed
and owns the individual unit, they must operate the business according to the terms of the franchise agreement and to the procedures set out in the franchise operating manuals Franchisees also pay for continuing support from the owner of the business system: ! Payment.is often a proportion of
turnover l
There are a number of advantages of franchising a business Firstly, franchisees invest their own capital.in the business, and effectively pay the start-up costs for each individual outlet This means that the capital cost to the franchiser of expansion is reduced Using the financial resources of individual franchisees also means a company can expand more rapidly via franchising
In addition to the individual fee, the franchiser receives an
ongoing income from the franchisee
As the network grows, the franchiser can benefit from
increased buying power, enabling products and: services to be purchased on improved terms 2 Such reductions in costs are possible because many of the functions usually provided by a Central Head, Office are carried out locally by franchisees
Problems with recruiting staff, for example, become the responsibility of individual franchisees Franchisees, who have
their own capital invested, are generally more motivated and T he term ‘franchising’ refers to a system where a company
cominitted “to the success of the individual business than employed managers 3 Their ideas can, of course,
then go on to bertefit-the whole network
As we ‘have just seen, there are many advantages of franchising a business, However, it is important to note that it is not always as straightforward as.it might seem at first It’s important for someone thinking of franchising a business to think through all the issues involved first For example, while it is true that it generally costs less to establish a franchisé operation than
it does a-compariy-owned network, it is not true that franchising
a business neéds little capital 4 The franchiser needs to: put up money for developing the package, recruiting and training franchisees and then providing the necessary support In addition, there is often little profit in the early stages until the
franchisees have had thie chance to build up their businesses
The franchiser alsq has less flexibility regarding the future development of the business as lie or she is locked into franchise
agreements ‘lasting a qmbeT of years 5_ — The
franchiser needs to draw up a detailed list of criteria against which to judge all prospective franchisees — ranging from their financial ‘position to: the ‘state of their health! Although the franchisee is obliged to operate the business following the terms
of the agréement, the franchiser will have less control over
franchisees’ activities than they would over employed managers: And’a- final issue.to consider is that if a franchiser wants: to terminate the franchise agreement, it will be much more difficult than getting rid of an employee:
A Choosing suitable franchisees is a time-consuming process, which can also be very costly
B A group of highly enthusiastic franchisees can provide a valuable source of suggestions for improving business performance
C That’s why it would be more profitable for a franchisee to run his own business, rather than taking on a franchise
D This support usually takes the form of national promotions, training courses, administration services, and continuing product, service and system
development
E Ifa franchiser does their job properly, there are huge start-up costs included in the initial piloting of the operation
F The franchiser saves on personnel and administrative costs
G Each outlet within a franchise network is owned and run by a ‘franchisee’
— Introduction pages 2-3 (BEC Vantage Reading 2)
Trang 32Review: units 4-6
Writing You work for Altrex, an international company You have just received a fax and conference programme Look at the fax and conference programme, on which you have already made some handwritten notes Then, using all your
handwritten notes, write a letter to Janet Morrison
Write 120-140 words
‘Business World Conference’, Walcroft Hotel, Birmingham
If you do not receive all the pages, please telephone us on 0207-968 1423
Thank you for your phone call requesting further information about our forthcoming conference
Lam sending
‘ou the conference programme Please note that the cost for the
two-day event is €320)per person, which includes lunch and refreshments on both days
To reserve a place, please contact me at the above address, indicating which of the seminars you wish to attend
CONFERENCE PROGRAMME Day 1 Ệ
9-10:30 a.m Opening speech ‘Effective communication’ Ệ
10:30-11:00 Coffee Ệ
11:00-12:30 Seminars (choose one) ị
A_ Improving your decision-making B
12:30-13:30 Lunch
13:30-15:00 Seminars (choose one)
What are they about? C Providing vision 15:00-15:30 Tea
be Introduction pages 2-3 (BEC Vantage Writing 2)
Trang 3338
Listening 1 You will hear a recorded message
Write one or two words or a number in the numbered spaces on the notes below
» By Be he Bis hy É: Écế,
tj tủ là DI B 8ã ä & g Gea a RD te
Event: franchise fair
Date: 5—8 Dec
Location: Nunworth's *
Advice given on:
making applications
anticipated * and start—up costs, etc
24 c3 Yop RRR RoR oy fe te de Seminars: i price per seminar: ° : topics include: advertising and purchasing *
Give reference number: ° to receive discount
m Introduction pages 2-3 (BEC Vantage Listening 1)
2 | You will hear a woman leaving an answerphone message about an interview Write one or two words or a number in the numbered spaces on the notes below
a Call Cynthia Fost to confirm new meeting time with ! on Thursday * at 5 Telephone number *
we Introduction pages 2-3 (BEC Vantage Listening 1)
Trang 34Review: units 4-6
Writing You are a team leader at a multinational company Your team has taken part in a pilot project on remote teamworking You would now like to hold a meeting to present the project’s findings
Write a memo to your team:
* saying where and when the meeting will take place * giving the objective of the meeting
¢ asking staff to confirm whether they can attend Write 40-50 words MEMORANDUM To: From: Re:
b- Introduction pages 2-3 (BEC Vantage Writing 1)
Trang 35Review: units 4-6
Reading Read the article about on-line banking
Choose the best word to fill each gap from A, B, C or D
For each question 1-15, mark one letter (A, B, C or D)
The growth in on-line banking
More and more people in this country are choosing to do their personal banking on-line, But what can on-line banking offer that other types of banking can’t?
Firstly, by banking on-line you are not ! to a bank’s opening hours You can 2 your bank account 24 hours a day, whenever it suits you ? money from a savings account to a 4 account, opening an account or seeing how much interest you have earned, will take you just a few seconds Compare that with the time you need to ° to your local bank, queue up and carry out your §
On-line banking offers you numerous other services, from buying shares, to ” deposits, to ordering cheque books, to paying bills For many people a ® useful feature of this kind of banking is the fact that you have ° to a large database, which contains details of all your accounts and the business you have done over the years
All you need is an Internet connection to download the financial data onto your PC You may not
be able to '° cash on-line As we have seen, though, on-line banking does offer many other
n So, are there still times when you might want to pop into the local 12 of your bank? Apparéntly there are According to a recent survey, for many people 3 of personal data is still a concern They don’t like giving too much information about their finances in e-mails Some people prefer to meet their own bank manager when !“ with large sums of money, when [ots of paperwork is involved, or when they want to negotiate a bank '° or overdraft facilities
1 A reduced B lessened C limited D decreased
2 Acontrol B inspect C examine D check
3 A Transferring B Carrying C Passing D Transporting
4 Aactual B current C present D latest
5 A get B reach C arrive D come
6 A transaction B negotiation C deal D action
7 A doing B taking C making D having
8 A specifically B especially C exactly D particularly
9 A approach B availability C admission D access
10 A pay B deposit C withdraw D transfer
11 A promotions B benefits C profits D interests
12 A section B branch C subsidiary DHQ
13 A protection B security C safety D confidence
14 A going B handling C dealing D treating
15 A fund B credit C loan D deposit
Introduction pages 2-3 (BEC Vantage Reading 4)
Trang 36Writing
Review li 2
W : ï
Manegen Me Alon Higheraith Bank, where you are assistant to the Branch ; , lighsmith Your boss has just given you this 1 1 ett
with Look at the letter and other information, on which you have already
made some handwritten notes di de “ {‹ Then, en, usin: usỉ g all our hand: Vi written notes, write tt tes, te a
Write 120-140 words
15 Laurel Avenue
Lauriston
Mr Alan Highsmith Branch Manager National Credit Bank 509 Clinton Street
Lauriston
Apalogise - ne’e a valuable
cugtomer and nag been with us for ages
Nov 6th, 2000
Dear Mr Highsmith
Following the recent telephone conversation that I had with Mrs Henry, Tam confirming the complaint that I made to her concerning the €100 overdraft charge that your bank has mistakenly debited from my account
As | explained to her on the phone, my account has in fact always been in credit Therefore J can see no reason why J should have to pay for a mistake which must have been made by the bank
She promised that she would look into the problem and get back to me However, 1 have heard nothing from her since Consequently I have decided to forward this official complaint by registered post
Thope that you will be able to rectify the situation as soon as possible Could you please confirm in writing that my account has been credited with the equivalent sum
Awaiting your reply
che'e been off sick so the message Wasn't passed on ~
⁄4 at'e all been checked and the
coward Chase error Was definitely ourss
Howard Chase
Yours sincerely,
Send Wim two Hekets for the
Opening of Khe Wackson Pollock
exibition thot we are sponsoring, to make Up Lor ik
be Introduction pages 2-3 (BEC Vantage Writing 2)
Trang 3742
Reading
Business and the Environment
The sentences below are extracts from the introduction to an environmental report ‘How Green is my Patio’ written by Martin Toogood, the Managing
Director of B&Q, a British Do-it-Yourself retailer
1 Replace the words in brackets with an appropriate word from the box
policy customers impact
stores programme issues
review factory estimate
goal consumption
A
Whilst our day-to-day running of the business doés have an environmental Ÿ 1 (the effect of one thing on another), ệ the 2 (difficult questions or problems) with our products were, i and still are, far greater
4 _ S
B
Rather than just produce a 3 {an official course of action) quickly and sticka = & few green labels on our products, we started a fundamental 4
(examination/analysis) of the product range and the day-to-day running of the business
C
Basic contradictions such as our 5 {objective} to sell more, so contributing towards © (the amount of products used or bought), however, still provide a philosophical challenge to any retailer
“` ee
D
There is considerable work to be done in the 7 (shops) and the way we communicate with our ® (the people who buy products)
E
F
A10 (a place where goods are produced) in Bolivia is expanding rapidly to make wooden garden furniture We "1 (calculate) that we buy products fram 60 countries
Trang 38Business and the Environment @
2 Now choose the most appropriate extract (A-F) to fill in each of the gaps in the text below
1 - A growing number of customer atmospheric pollution and the wood was enquiries and difficult media enquiries connected to deforestation
made us realise that the environment was —_This report also tackles in far more detail becoming a business issue Action was than ever before ‘sustainability’ and some catalysed when we were asked by a leading _ of our ideas and thoughts on this concept
Sunday newspaper ‘How much tropical 4
timber does B&Q stock?' Unable to answer | the question, the obvious interpretation by Whilst B&Q has stores in the United the journalist was ‘If you don’t know, you Kingdom our fingerprint extends across the don’t care.’ We did care and we knew that world, In the Philippines, people in coastal many of our staff cared and most important villages are collecting shells to make of all, our customers cared 2 : lampshades in India, there are hundreds of
a looms in cottage units in which our door
This is our third environmental review The — mats and hand knotted rugs are made
first ‘How Green is my Hammer?’ was 5 *
published in August 1993 and the second 6 ị
‘How Green is my Front Door?’ was — we launched vote s— : published in July 1995 This report covers a! programme tor store
progress to October 1998 Sonporing stores’ — its success has been As the title suggests, all the reviews focus We also recognise th 7 h on the products we sell 3 Many of Ta HH cognise that our stores have a the issues were not obvious and were only nh impact on the local communities realised after considerable investigation oth during their planning and
For example, brass door handles were ï l Tin ÿ construction, but also the subsequent running of the store This includes made in appalling working conditions in ddressi l ber of th India, solvents or Volatile Organic - addressing Our role as a member of local community and the issues associated the : Compounds (VOCs) in paint contributed to with the design and impact of our stores
you CAN Da.IT Wi
Vocabulary 3 Use the correct form of the words in the box to complete the sentences below
set manufacture responsible profit
effective consult commit sustain
4 This particular product is not suitable for use inside the home
We have found that in many countries, suppliers do not understand the
importance of using natural resources that you can rather
than deplete
3 We are going to discuss the of the new sales policy at the meeting this afternoon
4 The best way to reduce the environmental impact of business operations in developing countries is by helping companies there to take greater
for managing the resources that they use
5 When designing packaging that can be recycled, it is sometimes necessary to use the services of who can advise on the best ways to do this
6 Although selling green products can help to protect the environment, it must
also be for the company
7 Research shows that consumers would like to see more companies making a
genuine to protecting the environment
8 industries produce the highest levels of
air pollution
Trang 39unit seven
Language Focus Expressing contrast
A Read the following passage and choose the correct word from A, B or C to fill each gap
Anita Roddick, the founder of The Body Shop, has recently added her voice to the campaign to promote the use of hemp as a substitute for various
man-made substances 1 Although hemp in fact belongs to the same plant
group as marijuana, it has none of the narcotic effects of its close relative
? „3 the efforts by hemp supporters to
stimulate interest in the plant and to persuade the farming community to
grow it commercially, it is still illegal under British law to actually plant hemp seeds
4 hemp is no longer used in Western Europe, it is still a
common and valuable raw material in many other regions of the world
where it provides the basis for a whole variety of products ranging from
clothing to medication 5 to man-made fibres, hemp its
entirely biodegradable and therefore does not contribute to the planet’s waste problem & some of the materials that it could
replace, like nylon, hemp requires no energy-intensive production process to turn it into something you can use or wear
7 , the hemp campaigners have sometimes run into some
rather unexpected opposition & of all the arguments that
they have produced in its favour Even Anita Roddick herself has been
accused of behaving irresponsibly and of being insensitive to the issues involved in drug abuse
9 some members of the farming community would be only
too happy to grow hemp as a promising alternative crop, the majority of people remain firmly opposed to its reintroduction because of its
association with marijuana
10 most consumers would have no worries about wearing
clothing with nylon fibres, it would seem that, for the time being,
cannabis sativa, as the hemp plant is known, is not something you’d want
your neighbours to see you with
Ww @ Mĩ noe wh ¬ oS 44
A In contrast B Nevertheless C Although A Eventhough B In spite of C However
A although B despite C unlike
A Whereas B Nevertheless C While
A Unlike B In contrast € While
A Although B However C Unlike
A Although B Nevertheless C Unlike
A despite B in spite C even though
A However B Despite C Even though
Trang 40Business and the Environment @ The passive
5 Complete the following passage with the appropriate passive forms of the
verbs in brackets
A new campaign | was launched (launch) earlier this year by the UK government which aims to reduce the amount of domestic waste Households
2 (encourage) to recycle certain waste products and
to sort and prepare others for collection at specific sites From there they
3 (take) to special waste treatment plants where
special machinery will process them for reuse as recyled material In Britain today, when the contents of the average household dustbin
4 (analyse), we find that, in terms of weight, 35% of
the total 5 (compose) of paper and cardboard, 22% of
kitchen waste, 12% of plastics with glass, dust and ashes each representing a
A further 10%
There are in fact only a few items of domestic waste that cannot
6 (recycle) One common example is disposable
nappies which, as their name suggests, 7 (design) to
be thrown away after use However, a lot of progress could
8 (make) to reduce the amount of kitchen waste most
of which can ? (transform) into a useful garden
fertiliser Indeed, if more people chose to do this then the weight of the average
dustbin 10 (reduce) quite significantly
In terms of glass products, the situation is more encouraging as nearly 20% of all
the glass that 11 (use) every year in the country
12 (take) back for recycling
Nonetheless, it is clear that the mountains of domestic waste will only decrease if
efforts 13 (make) both by individual households and
local government authorities Special equipment such as collection trucks must
14 (purchase) and people must
15 (make) aware of how they can contribute to
improving the situation This 16 (achieve) with
increasing success in a number of regions in Europe during the last few years, a
trend that 77 (expect) to continue in the future
Writing 6 You have recently been leading a committee looking into ways of making your place of work ‘greener’ Write a short memo to the heads of department outlining six of the suggestions that your committee has made