Improving the integrated marketing communication activities at vietinbank ta

RESEARCH QUESTIONAIRE We are conducting a survey to improve the effectiveness of communications programs and improve service quality for customers We would like to invite you to take your time to answer the following questions, we are committ that only using the your information for research purposes and not to provide to the 3rd party Thank you so much! A GENERAL INFORMATION Full name: ……………….………………………… Age:……………… Gender:………………………………… Address:………………………………………………………………………………………………………………… Telephone:……………………………………… Cellphone:……………………………………………………… Income: □ Less than million VND Less than million VND □ Less than million VND From to million VND □ Less than million VND From to 11 million VND □ Less than million VND From 11 to 15 million VND □ Less than million VND More than 15 million VND B SURVEY INFOMATION When did you start using VietinBank’s products and services? □ Less than million VND Less than month ago □ Less than million VND – months ago □ Less than million VND – months ago □ Less than million VND – 12 months ago □ Less than million VND More than 12 months ago How often you use VietinBank’s products and services ? □ Less than million VND Less than once per day □ Less than million VND – times per day □ Less than million VND – times per da □ Less than million VND – times per day □ Less than million VND More than times per day Which services of VietinBank you often use? □ Less than million VND Saving □ Less than million VND Retail Credit □ Less than million VND Money transfer □ Less than million VND EBanking □ Less than million VND Card Service □ Less than million VND Other service (please note):…………………………………………………………… ……………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… By which channel you know about VietinBank’s products and services? □ Less than million VND From introduction of others / viral □ Less than million VND Television / Radio □ Less than million VND Newspaper / Magazine □ Less than million VND Internet □ Less than million VND Sales Promotion □ Less than million VND Convention / Event of VietinBank □ Less than million VND POSM □ Less than million VND VietinBank website □ Less than million VND Outdoor Advertising □ Less than million VND Telemarketing Evaluate your level of belief to the following communication channels when you need information to refer about VietinBank (1 is the most believable, 10 the least believable) □ Less than million VND From introduction of others / viral □ Less than million VND Television / Radio □ Less than million VND Newspaper / Magazine □ Less than million VND Internet □ Less than million VND Sales Promotion □ Less than million VND Convention / Event of VietinBank □ Less than million VND POSM □ Less than million VND VietinBank website □ Less than million VND Outdoor Advertising □ Less than million VND Telemarketing Have you ever read or heard about articles about VietinBank in themedias? □ Less than million VND Yes (Move to Question ) □ Less than million VND No (Move to Question 13) Which media you often read or hear about articles about VietinBank? □ Less than million VND Television □ Less than million VND Radio □ Less than million VND Newspaper / Magazine □ Less than million VND News website □ Less than million VND Other media (please note): …………………………………………………………………………………… ………………………………………………………… .……………………………………………… Evaluate about information in the articles about VietinBank in the medias: □ Less than million VND Information is not enough, not clear □ Less than million VND Information is enough and clear Evalutate the level of importance of information in the articles to your decision of transaction with VietinBank: □ Less than million VND Very disimportant □ Less than million VND Disimportant □ Less than million VND Normal □ Less than million VND Important □ Less than million VND Very important 10 Which kind of information you read or hear about VietinBank? □ Less than million VND Positive information (move to question 11) □ Less than million VND Neutral information □ Less than million VND Negative information (move to question 12) 11 Does the positive information make you more assurancy when you transact with VietinBank □ Less than million VND Yes □ Less than million VND No 12 In you opinion, which solutions does VietinBank need to solve the negative information? □ Less than million VND Quiet, no explaination □ Less than million VND Explain to customer immediately □ Less than million VND Quiet for a few days, after that explain to customers □ Less than million VND Other solutions (please note): …………………………………………………………………………… ………………………………………………………… .……………………………………………… 13 Have you ever seen or heard about advertising about VietinBank in themedias? □ Less than million VND Yes (Move to question 14) □ Less than million VND No (Move to question 20) 14 Which media you often see or hear about about advertising about VietinBank? □ Less than million VND Television advertising □ Less than million VND Radio advertising □ Less than million VND Outdoor advertising □ Less than million VND Internet advertising □ Less than million VND POSM advertising □ Less than million VND Others 15 Could you understand the content or information in advertising of VietinBank? □ Less than million VND Có (Chuy n sang câu h i s 16) □ Less than million VND Không (Chuy n sang câu h i s 19) 16 Evaluate about performance way of advertising about VietinBank? □ Less than million VND Very unbeautiful □ Less than million VND Unbeautiful □ Less than million VND Normal □ Less than million VND Beautiful □ Less than million VND Very beautiful 17 Evalutate your level of interest to advertising about VietinBank: □ Less than million VND Very uninterested □ Less than million VND Uninterested □ Less than million VND Normal □ Less than million VND Interested □ Less than million VND Very interested 18 Evaluate your level of belief to the advertising about VietinBank: □ Less than million VND Very unbelievable □ Less than million VND Unbelievable □ Less than million VND Normal □ Less than million VND Believable □ Less than million VND Very believable 19 By which reasons you not to understand the content or information in advertising of VietinBank? □ Less than million VND Performance way is difficult to understand □ Less than million VND Language is complicated, not friendly □ Less than million VND Information transmitiion is so fast, difficult to catch up □ Less than million VND Others (Please note): ………………………………………………………………………………………… ………………………………………………………… .……………………………………………… 20 Have you ever joint the sales promotion programs of VietinBank? □ Less than million VND Yes (Move to Question 21 ) □ Less than million VND No (Move to Question 24) 21 By which reasons you join the sales promotion programs of VietinBank? □ Less than million VND Attractive promotion gifts □ Less than million VND Simple and easy regulations □ Less than million VND Fast and transparency awarding □ Less than million VND Others (Please note): ………………………………………………………………………………………… ………………………………………………………… .……………………………………………… 22 Evaluate about the sales promotion programs of VietinBank: □ Less than million VND Very unattractive □ Less than million VND Unattractive □ Less than million VND Normal □ Less than million VND Attrachtive □ Less than million VND Very attractive 23 By which reasons you not join the sales promotion programs of VietinBank? □ Less than million VND Unbelievable to the sales promotion programs □ Less than million VND Not to have information □ Less than million VND Unlike to join the sales promotion programs □ Less than million VND Others (Please note): ………………………………………………………………………………………… ………………………………………………………… .……………………………………………… 24 Evalutate the level of importance of the following characters to your decision of transaction with VietinBank: (by point, including: is the least important, 10 is the most important) □ Less than million VND Information in the medias □ Less than million VND Advertising □ Less than million VND Sales promotion □ Less than million VND Direct marketing by VietinBank’s staffs Sincely thanks!