(Luận văn) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business t to ng hi ep w n lo ad Tran Que Khanh ju y th yi pl al n ua THE IMPACT OF PERSONAL VALUES ON ATTITUDE TOWARD CONSEQUENCES OF PURCHASE AND ENVIRONMENTAL COMMITMENT IN GREEN CONSUMPTION n va ll fu oi m at nh z z k jm ht vb om l.c gm MASTER OF BUSINESS (Honours) an Lu n va ey t re Ho Chi Minh City – Year 2014 UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business t to ng hi ep w n lo ad ju y th Tran Que Khanh yi pl ua al n THE IMPACT OF PERSONAL VALUES ON ATTITUDE TOWARD CONSEQUENCES OF PURCHASE AND ENVIRONMENTAL COMMITMENT IN GREEN CONSUMPTION n va ll fu oi m at nh z z jm ht vb ID: 22120126 k om SUPERVIOR: Dr Le Nhat Hanh l.c gm MASTER OF BUSINESS (Honours) an Lu n va ey t re Ho Chi Minh City – Year 2014 ACKNOWLEDGEMENT t to ng hi I am forever grateful to so many individuals Without their support, I would ep have never completed this research w n I would like to express my gratitude to Dr Le Nhat Hanh, my supervisor, for lo ad her valuable suggestions, ideas and comments She has always encouraged me to y th ju finish my master program from the beginning to the end of my work yi pl I would like to extend my appreciation to the other members of committee for al n ua their contributions which helped me to improve this research n va Thank you to all of people who spent their time and effort for my survey fu ll Last but certainly not least, I am deeply appreciative of the endless love and m oi good conditional support from my family to complete this work at nh z z k jm ht vb om l.c gm an Lu n va ey t re ABSTRACT t to ng hi Facing with environmental problems all over the world, more and more people ep turn their talk into walk In other words, consumers are not only concerned but also w getting the idea of being greener According to this, by buying the ecologically n lo friendly products, they want to reduce their impact of purchase on environment ad Hence, the aim of this research is to examie the impact of personal values on attitude y th toward consequences of purchase and environmental commitment in green ju yi consumption pl A convenience sampling method was employed In total, 150 Vietnamese al n ua consumer responses were collected and used for analysis to test the model The results va show that people who commit with environment are collectivistic oriented; so these n consumers usually pay attention to environmental consequences of their purchasing fu ll On the other hand, individualistic consumers are more likely not to be environmental m oi commitment people because they are concern for themselves too much rather than at nh others, included: welfares and society z This study provides useful information for businesses who are developing eco- z ht vb friendly products which are not only good for the environment but satisfy consumer’s jm personal needs also The result of this study might attract attention of consumer k behavior researchers, as well as the firms that care about environmental commitment gm and pursue the green strategy Consumers who used to buy green products can be l.c considered as informants in future research in order to explore the underlying reason om why they buy the environmentally responsible products an Lu n consumption va Key words personal values, consumer attitude, environmental commitment, green ey t re TABLE OF CONTENTS t to ng hi ep Acknowledgement Abstract CHAPTER 1: INTRODUCTION - 1.1 Research background - 1.2 Research problems - 1.3 Research objective - 1.4 Research methodology and scope 1.5 The significance of the study - 1.6 Research structure - CHAPTER 2: LITERATURE REVIEW AND HYPOTHESES 2.1The concept of personal values - 2.2 Value – attitude towards consequences of the purchase 2.3 Attitude toward consequences of purchase and environmental commitment - 12 2.4 The proposal model 13 CHAPTER 3: RESEARCH METHODOLOGY - 15 3.1 Research design - 15 3.2 Sample size 15 3.3 Measurement 15 3.4 Research process 17 3.5 Data analysis method 19 CHAPTER 4: DATA ANALYSIS AND DATA RESULTS - 22 4.1 Sample characteristics 22 4.2 The reliability test: The Cronbach’s alpha test 23 4.3 Exploratory factor analysis (EFA) 25 4.4 Multiple regression analysis (MRA) 27 4.4.1 MRA: to define the impact of collectivistic values and individualistic values on the attitude toward the individual consequences of the purchase - 28 4.4.2 MRA: to evaluate the impact of collectivistic values and individualistic values on the attitude toward the environmental consequences of the purchase 32 4.4.3 Multiple regression analysis: to justify the influence of the attitude toward the individual consequences of the purchase and the environmental consequences of the purchase on environmental commitment - 36 CHAPTER 5: DISCUSSION, CONCLUSION, MANAGERIAL IMPLICATIONS AND LIMITATIONS - 44 5.1 Discussion 44 5.2 Conclusion - 46 5.3 Managerial implications 46 5.4 Limitations and future research 48 References - 50 Appendix w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z k jm ht vb om l.c gm an Lu n va ey t re PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT CHAPTER 1: INTRODUCTION t to ng hi In this chapter, the important of being green to adapt to changing natural ep environment which are caused by human activities is demonstrated The situation of w Vietnam is also mentioned in order to identify the same circumstances involved n lo environmental problems that any countries on over the world are currently facing ad Moreover, factors influencing consumers’ motivation are briefly presented, as well as y th the relationship between them Last one, the purpose, method, significance and ju yi structure of this study are also introduced pl al n ua 1.1 RESEARCH BACKGROUND n va Natural environment is extremely important to the survival and growth of all ll fu living on the Earth Unluckily, environment has been deteriorated by human through oi m increasing utilization natural resources and worldwide consumption, because of the nh rapid economic growth (Chen & Chai, 2010) It leads to many negative results For at example, global warming, depletion of stratospheric ozone layer, pollution of rivers z z and sea, light and noise pollution, acid rain and desertification, are consequences of vb environmental degradation, among other things (Ramlogan, 1997) All of them are ht k jm called environmental problems which the world is currently facing l.c gm Environmental problems have been concerned by more and more people But the underlying reasons why human begin to be environmental conscious are not the om same due to different personal point of view about the human-nature relationship an Lu According to the first perspective, human depend on nature environment And the relationship between human beings and natural environment is interactive Human ey system in which each element must be balanced with each other It is a balanced t re balance perspectives, human, as well as water, land and etc are a part of a whole n affect to human being It represents the utilitarian view Beside, from ecological- va activities impact on environment, and then, in turn the environment, it will reactively PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT relationship Although personal point of views may be different from each other, t to helping the environmental problems society faces today is extremely necessary to ng hi human and nature also So therefore, some of consumers turn their talk into walk by ep buying ecologically friendly products or products from companies which commit with w environment; because being green consumers is one of the ways which can reduce the n lo impact on the environment ad In addition, people have not the same personal perspective as each other y th ju because of the differences in cognitions, as well as personal values All of them lead yi to their own behaviors Fraj and Martinez (2006) stated, “Values are considered as the pl al criterion that individuals use to select and justify their actions” (p 134) In this way, n ua there are many factors involved personal values that best explain consumers’ n va ecological behavior ll fu From the marketing point of view, business ethics and corporate social oi m responsibility (CSR) are become the awareness of society nowadays On the other at nh hand, understanding psychographic variables is very useful to companies for identifying the market segment, such as: the segment of consumers who commit with z z environment in this case It is also extremely important to facilitate business through vb jm ht diverse strategies To pioneer research into new green products is one of sample These new eco-friendly products are expected to be good for environment and serve k the ecological consumer segment only om l.c gm for personal needs; because it is necessary to satisfy more and more consumers, not an Lu 1.2 RESEARCH PROBLEMS ey and a population growth rate of about one percent annually In addition, Vietnam is an t re Vietnam is the developing country with an economic growth rate of about 5.5 percent n countries is nearly new, and environmental problems are concerned in recent years va Comparing with developed countries, environmental topic in developing PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT under-investigated transition economy (Tsang, 2005), especially in the developing t to period and globalization, it is very necessity to aware of natural environment For the ng hi reason, environmental problems can be directly or indirectly linked not only to the ep patterns of production by industries but also to the patterns of consumption and w behavior of consumers (Tsen et al., 2006) It is anticipated that if the consumers and n lo producers continue irresponsible consumption and production, the environment will ad be worsen and worsen day by day y th ju More and more consumers have realized that and they have turned their yi environmental concern into action (Kangun et al., 1991) And purchasing green pl ua al products is a specific action among others Consumers express their value of environmental protection through goods and services they purchase However, n n va generally, there are two reasons which interrelated motivate green purchase, included ll fu individual benefits which accrue directly to consumer and environmental benefits oi m which accrue to environment The second reason is take account into environmental nh consequences, which is at best long-term and future-oriented But, it may in fact be at rarely realized by almost consumers Organic foods are an example that consumers z z buy because of good for their own health rather than for environment (Bonini and vb Oppenheim, 2008) These consumers have a weaker green consumption value, and not ht jm actually commitment with environment For marketers, understanding factors driven k consumer’s green purchase is one of the key in green strategies in order to satisfy gm om preference for environmentally friendly products l.c customers and lead them being loyalty It is also useful in predicting consumer an Lu According to Webster (1975), socially conscious consumer is defined as a consumer who takes public consequences into consideration of his or her private ey t re consumers commit to environment in consumption And the products they buy not n environmental consequences associated with purchase decision In other words, these va consumption Likewise, consumers who concern environment will evaluate PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT only meet their current needs, but also are good for environment Even they are t to willing to be inconvenienced in order to take more environmentally friendly actions ng hi ep Several studies have indicated that the environment concern of individuals have influenced their purchase behavior (Chan, 1996; Donaton and Fitzgerald, 1992; Kerr, w 1990; Ottman, 1993; Schlossberg, 1992; Wall, 1995) Furthermore, a number of the n lo studies have considered personal values to understand what motivate people to buy ad green products (Kim and Choi 2005; Kim, Choi and Rifon, 2009; Stern, Dietz, and y th ju Kalof, 1993) through environmental beliefs (McCarty and Shrum, 2001) or yi environmental attitude (Grunert and Juhl, 1995; Kim, 2011; Kim and Chung, 2011) pl ua al However, little attention has been paid to customers who have actually commit to environment in consumption are primarily driven by separated attitude toward individual’s personal consequences and environmental n va including n products, ll fu consequences These consequences can be seen as two group attitude which are oi m affected by personal values So, the research question is: Do consumers concern for at environment in consumption? nh environment when they purchase products? In other words, they actually commit to z z jm ht vb 1.3 RESEARCH OBJECTIVE k The purpose of this study is to investigate the impact of personal values on the gm attitude toward consequences of purchase and environmental commitment in om l.c consumption an Lu 1.4 RESEARCH METHODOLOGY AND SCOPE n va The research was conducted on consumers in Vietnam It centralizes all gathers ey town in our country t re and trading activities people come from different social level, as well as provinces and PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT This study just focused its scope on consumers who have already known about t to the ecologically friendly products, involved: green components, green process and less ng hi packing And it is well defined at the beginning of survey ep The researcher handled the collected data and performed them by applying data w analysis tools (Microsoft Excel and SPSS) Next step, the author used Cronbach’s n lo alpha to test the reliability of the scale; doing exploratory factor analysis to identify ad which item is belong to others and to group them into a fairy large set After that, the y th ju author used multiple regression analysis to check the relationship between yi independent variables and dependent variables pl ua al n 1.5 THE SIGNIFICANCE OF THE STUDY va n After this research, it is hopeful that its founding will play an important role in fu ll predicting environmental commitment in consumption in order to develop the suitable m oi strategies to encourage, as well as educate consumers to choose and buy the eco- nh friendly products instead of the non-responsible alternative ones; and to research & at z develop more new green products which not only are friendly with environment but z om  Chapter 1: Introduction l.c gm This thesis included five chapters k 1.6 RESEARCH STRUCTURE jm ht vb satisfy consumers also research problems, research objectives and the research structure an Lu In this chapter, the author presents the research background of the study, ey chapter t re invloved in The proposal model and hypotheses are also presented in this n This chapter presents the fundamental theories and concepts which va  Chapter 2: Literature review and hypotheses PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Appendix B: Questionnaire (in Vietnamese) t to ng Kính chào Anh/Chị, hi ep Tơi tên Trần Quế Khanh, học viên cao học Viện đào tạo quốc tế ISB - w trường Đại học Kinh tế TP Hồ Chí Minh Tơi thực đề tài nghiên cứu "Sự n lo cam kết khách hàng với môi trường tiêu dùng" Việt Nam ad y th ju Tôi mong Anh/Chị dành chút thời gian trả lời phiếu khảo sát bên Sự tham gia yi Anh/Chị có giá trị q trình phân tích góp phần thành cơng cho pl ua al nghiên cứu Xin yên tâm thông tin Anh/Chị bảo n mật có thơng tin tổng hợp báo cáo công bố n va ll fu Trong trình thực phiếu khảo sát này, Anh/Chị có thắc mắc nào, oi m xin vui lịng liên hệ với tơi qua email: tranquekhanh@gmail.com at nh Xin chân thành cám ơn giúp đỡ Anh/Chị z z vb trường sinh thái, bao gồm: k jm ht Sản phẩm xanh (Green Products) sản phẩm xem thân thiện với môi om - thành phần tự nhiên tái chế (green components) l.c processes) gm - hạn chế sử dụng lượng/lãng phí nước q trình sản xuất (green an Lu - hạn chế bao bì đóng gói bao bì tự hủy/có thể tái chế (less packing) ey 1: Hồn tồn khơng đồng ý t re phát biểu: n Chọn (khoanh tròn/ đánh chéo) vào ô tương ứng với mức độ đồng ý Anh/ Chị va Hướng dẫn thực khảo sát: PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT 2: Không đồng ý t to 3: Trung lập / Khơng có ý kiến ng hi 4: Đồng ý ep 5: Hoàn toàn đồng ý w Phần chính: yi đồng ý Hồn tồn Đồng ý ju Khơng ý kiến y th Trung lập/ Hoàn toàn ad Câu hỏi Không đồng ý lo T không đồng ý n ST pl Tôi làm việc chăm cho mục tiêu ua al n nhóm, khơng dẫn đến cơng ll 5 5 5 oi m at nh Tôi sẵn sàng giúp đỡ người khác họ cần z giúp đỡ người nhóm, chí cá nhân jm Tôi nhất, khác với người 3 Tôi làm việc cách độc lập với người khác Nếu sản phẩm xanh không phù hợp với 5 ey khác t re nhu cầu tôi, chọn sản phẩm thay n va Tôi cạnh tranh với người khác an Lu om khác nhiều khía cạnh l.c gm Tôi chia sẻ với người khác k nhận ht vb Những việc làm tốt cho hầu hết z 4 fu Tôi người hợp tác tham gia hoạt động nhóm 3 n 2 va nhận cá nhân PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT 10 Nếu sản phẩm xanh không thuận tiện cho t to sử dụng, chọn sản phẩm thay khác ng hi 11 5 5 5 5 5 Nếu sản phẩm xanh khơng có nhiều kích cỡ ep cho tơi chọn lựa, chọn sản phẩm thay w khác Điều quan trọng với sản phẩm sử n lo 12 ad dụng không gây hại cho môi trường y th 13 Tôi xem xét tác động tiềm ảnh ju yi hưởng đến môi trường, đưa pl định mua hàng nhiều lựa chọn al Thói quen mua hàng bị ảnh hưởng n ua 14 va mối quan tâm mơi trường Tơi sẵn sàng bất tiện để có hành động n m Tôi muốn mua sản phẩm xanh tương lai, oi 16 ll thân thiện môi trường fu 15 nh at đắt sản phẩm thay z Tôi muốn giới thiệu sản phẩm xanh cho bạn bè jm Tơi nói điều tích cực sản phẩm k Tơi khuyến khích người khác mua an Lu sản phẩm xanh om 19 l.c xanh cho người khác gm 18 ht người khác vb 17 z loại n va Thông tin cá nhân: Nam  Nữ ey  t re Giới tính: PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Tuổi tác: t to ng hi ep Dưới 18 tuổi  Từ 18 – 25 tuổi  Từ 26 – 35 tuổi  Từ 36 – 45 tuổi  w n Trên 45 tuổi lo  ad ju y th Trình độ học vấn: Dưới Trung học phổ thông  Trung học phổ thông/ Trung cấp nghề  Cử nhân cao đẳng/ đại học  Cao học yi  pl n ua al n va ll fu oi m Nghề nghiệp tại: Sinh viên/ học sinh  Giáo viên/ giảng viên/ Cán ngành giáo dục  Nhân viên/ Quản lý ngành nghề khác  Khác at nh  z z k jm ht vb Từ – 10 triệu đồng/ tháng  Trên 10 triệu đồng/ tháng n va ey t re Chân thành cám ơn hợp tác Anh/ Chị/ Bạn an Lu  om Dưới triệu đồng/ tháng l.c  gm Thu nhập hàng tháng (ĐVT: triệu đồng/ tháng) PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Appendix C: Results of Reliability test for Collectivistic Values (CV) t to ng hi ep Reliability Statistics Cronbach's Alpha Based on Cronbach's Alpha Standardized Items 871 871 N of Items w n lo Inter-Item Correlation Matrix CV1 CV2 CV3 CV4 ad 1.000 543 543 619 607 543 1.000 635 560 611 ju y th CV1 CV2 CV3 CV4 CV5 yi pl 619 560 641 1.000 511 607 611 481 511 1.000 n ua al 543 635 1.000 641 481 CV5 va Summary Item Statistics n Maximum / Mean Minimum Maximum Range Minimum Variance ll fu 3.732 819 3.560 793 3.967 906 470 385 525 575 481 641 407 113 oi m nh 140 at 1.114 1.142 032 002 5 1.363 002 1.331 003 z an Lu n va N of Items ey t re 3.6744 om 13.501 l.c 18.660 Squared Cronbach's Multiple Alpha if Item Correlation Deleted 513 843 537 840 530 844 529 841 484 851 gm Mean Scale Statistics Variance Std Deviation k CV1 CV2 CV3 CV4 CV5 Scale Mean if Item Deleted 15.100 14.787 14.693 15.067 14.993 Item-Total Statistics Corrected Scale Variance Item-Total if Item Deleted Correlation 8.668 701 8.907 713 8.979 696 8.935 709 9.107 665 jm ht vb 160 z Item Means Item Variances Inter-Item Covariances Inter-Item Correlations N of Items PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Appendix D: Results of Reliability test for Individualistic Values (IV) t to ng Reliability Statistics Cronbach's Alpha Based on Standardized Items hi ep N of Items Cronbach's Alpha 803 804 w n lo Inter-Item Correlation Matrix IV1 IV2 IV3 ad y th 565 1.000 560 607 560 1.000 yi 1.000 565 607 ju IV1 IV2 IV3 pl n ua al Summary Item Statistics n 560 607 N of Items Variance 167 276 1.051 1.190 009 020 3 154 1.183 005 047 1.084 001 at 577 995 nh 841 oi 911 3.447 1.733 m 3.280 1.457 ll 3.340 1.580 fu z Item Means Item Variances Inter-Item Covariances Inter-Item Correlations Minimum Maximum Range va Mean Maximum / Minimum z ht Squared Cronbach's Multiple Alpha if Item Correlation Deleted 442 717 393 755 437 720 k jm om l.c gm an Lu n va ey t re Scale Statistics Mean Variance Std Deviation N of Items 10.020 10.208 3.1949 vb IV1 IV2 IV3 Scale Mean if Item Deleted 6.740 6.727 6.573 Item-Total Statistics Corrected Scale Variance Item-Total if Item Deleted Correlation 4.690 664 5.274 627 4.985 660 PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Appendix E: Results of Reliability test for Individual Consequences of Purchase t to (ICP) ng hi ep Cronbach's Alpha 858 w n lo Reliability Statistics Cronbach's Alpha Based on Standardized Items N of Items 858 ad ju y th Inter-Item Correlation Matrix ICP1 ICP2 ICP3 ICP1 1.000 679 641 ICP2 679 1.000 686 ICP3 641 686 1.000 yi pl n ua al va Summary Item Statistics n Maximum / Minimum Minimum fu Mean Maximum Range Variance N of Items ll 3.311 1.537 3.113 1.507 3.460 1.564 1.027 994 1.053 669 641 686 oi m 347 057 1.111 1.038 032 001 3 058 1.059 001 1.070 000 at nh z z 045 Squared Cronbach's Multiple Alpha if Item Correlation Deleted 520 813 568 781 527 809 om l.c gm an Lu n va ey t re Scale Statistics Mean Variance Std Deviation N of Items 9.933 10.774 3.2824 k ICP1 ICP2 ICP3 Scale Mean if Item Deleted 6.473 6.573 6.820 Item-Total Statistics Corrected Scale Variance Item-Total if Item Deleted Correlation 5.177 719 5.092 754 5.115 724 jm ht vb Item Means Item Variances Inter-Item Covariances Inter-Item Correlations PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT t to Appendix F: Results of Reliability test for Environmental Consequences of ng Purchase (ECP) hi ep Cronbach's Alpha 882 w n lo Reliability Statistics Cronbach's Alpha Based on Standardized Items N of Items 883 ad yi pl ECP4 656 649 692 1.000 n ua al ECP1 ECP2 ECP3 ECP4 ju y th Inter-Item Correlation Matrix ECP1 ECP2 ECP3 1.000 624 600 624 1.000 698 600 698 1.000 656 649 692 va n Summary Item Statistics fu ll Maximum / Minimum Variance 3.382 1.010 3.200 883 3.700 1.159 659 550 728 653 600 698 500 276 at nh 177 z 1.156 1.313 048 014 4 1.322 004 1.163 001 z 508 571 594 587 863 847 842 843 n va 708 750 762 763 an Lu 7.433 6.878 7.040 6.573 om 9.827 10.187 10.327 10.240 Cronbach's Alpha if Item Deleted l.c ECP1 ECP2 ECP3 ECP4 Squared Multiple Correlation gm Item-Total Statistics Corrected Scale Mean if Scale Variance Item-Total Item Deleted if Item Deleted Correlation k jm ht 098 vb Item Means Item Variances Inter-Item Covariances Inter-Item Correlations oi m Mean Minimum Maximum Range N of Items ey t re Scale Statistics Mean Variance Std Deviation N of Items 13.527 11.942 3.4558 PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Appendix G: Results of Reliability test for Environmental Commitment (EC) t to ng hi ep Reliability Statistics Cronbach's Alpha Based on Standardized Items N of Items 878 Cronbach's Alpha 877 w n lo ad Inter-Item Correlation Matrix EC1 EC2 EC3 1.000 656 549 656 1.000 648 549 648 1.000 635 699 667 ju y th yi pl n ua al EC1 EC2 EC3 EC4 EC4 635 699 667 1.000 va Summary Item Statistics n ll fu Maximum / Mean Minimum Maximum Range Minimum Variance m 3.637 828 3.573 743 3.680 904 107 161 530 473 572 099 642 549 699 151 oi at nh 1.030 1.217 003 004 4 1.209 001 1.275 002 z z 496 600 514 599 859 826 854 828 n va 694 774 703 772 an Lu 5.637 5.499 5.781 5.740 om 10.973 10.933 10.867 10.867 Cronbach's Alpha if Item Deleted l.c EC1 EC2 EC3 EC4 Squared Multiple Correlation gm Item-Total Statistics Corrected Scale Mean if Scale Variance Item-Total Item Deleted if Item Deleted Correlation k jm ht vb Item Means Item Variances Inter-Item Covariances Inter-Item Correlations N of Items ey t re Scale Statistics Mean Variance Std Deviation N of Items 14.547 9.672 3.1100 PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Appendix H: Histogram, Normal Regression & Scatter plot of Dependent t to Variable: Individual consequences of the purchase ng hi ep w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z k jm ht vb om l.c gm an Lu n va ey t re PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT t to ng hi ep w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z k jm ht vb om l.c gm an Lu n va ey t re PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Appendix I: Histogram, Normal Regression & Scatter plot of Dependent t to Variable: Environmental consequences of the purchase ng hi ep w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z k jm ht vb om l.c gm an Lu n va ey t re PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT t to ng hi ep w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z k jm ht vb om l.c gm an Lu n va ey t re PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT Appendix J: Histogram, Normal Regression & Scatter plot of Dependent t to Variable: Environmental commitment ng hi ep w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z k jm ht vb om l.c gm an Lu n va ey t re PERSONAL VALUE-ATTITUDE-ENVIRONMENTAL COMMITMENT t to ng hi ep w n lo ad ju y th yi pl n ua al n va ll fu oi m at nh z z k jm ht vb om l.c gm an Lu n va ey t re