En32 037 doc tieng anh 4

Chú ý tìm kiếm copy câu hỏi cuối sau đoạn đọc hiểu Link có đáp án: https://123docz.net/document/8019505-doc-tieng-anh-4-en32.htm http://ehou.online/dap-an-mon-hoc-ehou/EN32 Câu hỏi Câu trả lời Điểm 1,00 ngồi khoảng 1,00 Đánh dấu để làm sau Mơ tả câu hỏi Show me the money Five teenagers tell us how they’re already earning their own money A Hannah Ferguson ‘The original idea was to set up a website so that other girls my age could order make-up cheaply You see, I realized that if I bought lots of make-up from Hong Kong and then sold it through a website, I could make a profit In the beginning, the money came from my parents, but I paid them back at the end of the first month Gradually the site grew and now I send make-up all over the country, and we offer advice and tips online I’ve got a couple of people who work for me part-time, like Alison – she’s our beautician I want to finish my education, and hopefully keep the website running at the same time, and then go into business in a big way after university The most important thing at this stage is that I’ve proved to myself that I can it The money is nice, of course, but it’s not the main reason I’m doing it.’ B Craig Little ‘There’s never been that much money at home, especially since Mum and Dad got divorced, so I decided to try to make some myself I’m only 14, so there are legal restrictions on what kind of work I can do, but I managed to get part-time work in a computer shop It’s good because it’s something I know about, and it means that Mum doesn’t have to worry about giving me an allowance I can even help her out with bills occasionally I don’t spend much each week, so I usually manage to put a little in the bank for a rainy day, as they say.’ C Naomi Webster ‘Starting at the bottom and working your way up certainly teaches you a lot It means that I already understand how the place works where the money comes from I’ve always wanted to go into hairdressing and I think it’s important to start earning your money as soon as you can I mean, Mum and Dad work for their money, so why shouldn’t I? I don’t think about the future too much – I’m too busy learning and enjoying myself I never have any money left at the end of the month, but I don’t mind because I know that I spend it on things I enjoy D Neil Chalmers ‘Delivering pizzas wouldn’t be my first choice as a career, but it’s fine for this stage of my life I get to meet people, even if it is only briefly, and I like to be outdoors Nobody’s going to get rich doing this, but the money does make a big difference and I notice it at the weekend when I can afford things that maybe others can’t I think of myself as quite an ambitious person, and I’m planning on studying to be an architect, so I’m not sure this experience is that relevant, really One thing I’ve learned is that you value money much more when you’ve earned it, and I appreciate the effort my mum and dad put in to make sure the family has enough The worst thing about the job is the unsociable hours – when everyone’s out partying, I often have to be on my motorbike with a pizza.’ E Julian Partridge ‘I couldn’t stand the idea of working, so I had to come up with some other way of making money My parents usually give me what I need, but I was planning a camping holiday with friends and it was important to me that I earned the money somehow I decided to go to eBay – the website where you can sell all your old stuff to people from around the world I didn’t think I had anything to sell until my uncle pointed out that I had lots of old action figures They were still in the boxes, and apparently people collect them We sat down and worked out what they were worth and I sold them In the end, we didn’t make as much as I’d hoped, but it was still enough to go on holiday with.’ In Ferguson’s opinion, the most important thing when going into businesses is… Chọn câu trả lời: a The profit b The fund c The family support d The self confidence Phản hồi Đáp án The self confidence Theo thơng tin đoạn trích unit Câu trả lời là: Câu hỏi Câu trả lời Điểm 1,00 khoảng 1,00 Đánh dấu để làm sau Mô tả câu hỏi Show me the money Five teenagers tell us how they’re already earning their own money A Hannah Ferguson ‘The original idea was to set up a website so that other girls my age could order make-up cheaply You see, I realized that if I bought lots of make-up from Hong Kong and then sold it through a website, I could make a profit In the beginning, the money came from my parents, but I paid them back at the end of the first month Gradually the site grew and now I send make-up all over the country, and we offer advice and tips online I’ve got a couple of people who work for me part-time, like Alison – she’s our beautician I want to finish my education, and hopefully keep the website running at the same time, and then go into business in a big way after university The most important thing at this stage is that I’ve proved to myself that I can it The money is nice, of course, but it’s not the main reason I’m doing it.’ B Craig Little ‘There’s never been that much money at home, especially since Mum and Dad got divorced, so I decided to try to make some myself I’m only 14, so there are legal restrictions on what kind of work I can do, but I managed to get part-time work in a computer shop It’s good because it’s something I know about, and it means that Mum doesn’t have to worry about giving me an allowance I can even help her out with bills occasionally I don’t spend much each week, so I usually manage to put a little in the bank for a rainy day, as they say.’ C Naomi Webster ‘Starting at the bottom and working your way up certainly teaches you a lot It means that I already understand how the place works where the money comes from I’ve always wanted to go into hairdressing and I think it’s important to start earning your money as soon as you can I mean, Mum and Dad work for their money, so why shouldn’t I? I don’t think about the future too much – I’m too busy learning and enjoying myself I never have any money left at the end of the month, but I don’t mind because I know that I spend it on things I enjoy D Neil Chalmers ‘Delivering pizzas wouldn’t be my first choice as a career, but it’s fine for this stage of my life I get to meet people, even if it is only briefly, and I like to be outdoors Nobody’s going to get rich doing this, but the money does make a big difference and I notice it at the weekend when I can afford things that maybe others can’t I think of myself as quite an ambitious person, and I’m planning on studying to be an architect, so I’m not sure this experience is that relevant, really One thing I’ve learned is that you value money much more when you’ve earned it, and I appreciate the effort my mum and dad put in to make sure the family has enough The worst thing about the job is the unsociable hours – when everyone’s out partying, I often have to be on my motorbike with a pizza.’ E Julian Partridge ‘I couldn’t stand the idea of working, so I had to come up with some other way of making money My parents usually give me what I need, but I was planning a camping holiday with friends and it was important to me that I earned the money somehow I decided to go to eBay – the website where you can sell all your old stuff to people from around the world I didn’t think I had anything to sell until my uncle pointed out that I had lots of old action figures They were still in the boxes, and apparently people collect them We sat down and worked out what they were worth and I sold them In the end, we didn’t make as much as I’d hoped, but it was still enough to go on holiday with.’ By which works does he gain money, in Partridge case? Chọn câu trả lời: a By working for eBay b By collecting action figures on eBay c By selling his old items to his friends on holiday d By selling his action figures on eBay Phản hồi Đáp án by selling his action figures on eBay Theo thông tin đoạn trích unit Câu trả lời là: Câu hỏi Câu trả lời Điểm 1,00 khoảng 1,00 Đánh dấu để làm sau Mô tả câu hỏi Show me the money Five teenagers tell us how they’re already earning their own money A Hannah Ferguson ‘The original idea was to set up a website so that other girls my age could order make-up cheaply You see, I realized that if I bought lots of make-up from Hong Kong and then sold it through a website, I could make a profit In the beginning, the money came from my parents, but I paid them back at the end of the first month Gradually the site grew and now I send make-up all over the country, and we offer advice and tips online I’ve got a couple of people who work for me part-time, like Alison – she’s our beautician I want to finish my education, and hopefully keep the website running at the same time, and then go into business in a big way after university The most important thing at this stage is that I’ve proved to myself that I can it The money is nice, of course, but it’s not the main reason I’m doing it.’ B Craig Little ‘There’s never been that much money at home, especially since Mum and Dad got divorced, so I decided to try to make some myself I’m only 14, so there are legal restrictions on what kind of work I can do, but I managed to get part-time work in a computer shop It’s good because it’s something I know about, and it means that Mum doesn’t have to worry about giving me an allowance I can even help her out with bills occasionally I don’t spend much each week, so I usually manage to put a little in the bank for a rainy day, as they say.’ C Naomi Webster ‘Starting at the bottom and working your way up certainly teaches you a lot It means that I already understand how the place works where the money comes from I’ve always wanted to go into hairdressing and I think it’s important to start earning your money as soon as you can I mean, Mum and Dad work for their money, so why shouldn’t I? I don’t think about the future too much – I’m too busy learning and enjoying myself I never have any money left at the end of the month, but I don’t mind because I know that I spend it on things I enjoy D Neil Chalmers ‘Delivering pizzas wouldn’t be my first choice as a career, but it’s fine for this stage of my life I get to meet people, even if it is only briefly, and I like to be outdoors Nobody’s going to get rich doing this, but the money does make a big difference and I notice it at the weekend when I can afford things that maybe others can’t I think of myself as quite an ambitious person, and I’m planning on studying to be an architect, so I’m not sure this experience is that relevant, really One thing I’ve learned is that you value money much more when you’ve earned it, and I appreciate the effort my mum and dad put in to make sure the family has enough The worst thing about the job is the unsociable hours – when everyone’s out partying, I often have to be on my motorbike with a pizza.’ E Julian Partridge ‘I couldn’t stand the idea of working, so I had to come up with some other way of making money My parents usually give me what I need, but I was planning a camping holiday with friends and it was important to me that I earned the money somehow I decided to go to eBay – the website where you can sell all your old stuff to people from around the world I didn’t think I had anything to sell until my uncle pointed out that I had lots of old action figures They were still in the boxes, and apparently people collect them We sat down and worked out what they were worth and I sold them In the end, we didn’t make as much as I’d hoped, but it was still enough to go on holiday with.’ At the beginning stage, she … Chọn câu trả lời: a Used her own money b Borrowed money from her parents c Borrowed money from a bank d Lend their parents her money Phản hồi Đáp án Borrowed money from her parents Theo thơng tin đoạn trích unit Câu trả lời là: Câu hỏi Câu trả lời Điểm 1,00 khoảng 1,00 Đánh dấu để làm sau Mô tả câu hỏi Show me the money Five teenagers tell us how they’re already earning their own money A Hannah Ferguson ‘The original idea was to set up a website so that other girls my age could order make-up cheaply You see, I realized that if I bought lots of make-up from Hong Kong and then sold it through a website, I could make a profit In the beginning, the money came from my parents, but I paid them back at the end of the first month Gradually the site grew and now I send make-up all over the country, and we offer advice and tips online I’ve got a couple of people who work for me part-time, like Alison – she’s our beautician I want to finish my education, and hopefully keep the website running at the same time, and then go into business in a big way after university The most important thing at this stage is that I’ve proved to myself that I can it The money is nice, of course, but it’s not the main reason I’m doing it.’ B Craig Little ‘There’s never been that much money at home, especially since Mum and Dad got divorced, so I decided to try to make some myself I’m only 14, so there are legal restrictions on what kind of work I can do, but I managed to get part-time work in a computer shop It’s good because it’s something I know about, and it means that Mum doesn’t have to worry about giving me an allowance I can even help her out with bills occasionally I don’t spend much each week, so I usually manage to put a little in the bank for a rainy day, as they say.’ C Naomi Webster ‘Starting at the bottom and working your way up certainly teaches you a lot It means that I already understand how the place works where the money comes from I’ve always wanted to go into hairdressing and I think it’s important to start earning your money as soon as you can I mean, Mum and Dad work for their money, so why shouldn’t I? I don’t think about the future too much – I’m too busy learning and enjoying myself I never have any money left at the end of the month, but I don’t mind because I know that I spend it on things I enjoy D Neil Chalmers ‘Delivering pizzas wouldn’t be my first choice as a career, but it’s fine for this stage of my life I get to meet people, even if it is only briefly, and I like to be outdoors Nobody’s going to get rich doing this, but the money does make a big difference and I notice it at the weekend when I can afford things that maybe others can’t I think of myself as quite an ambitious person, and I’m planning on studying to be an architect, so I’m not sure this experience is that relevant, really One thing I’ve learned is that you value money much more when you’ve earned it, and I appreciate the effort my mum and dad put in to make sure the family has enough The worst thing about the job is the unsociable hours – when everyone’s out partying, I often have to be on my motorbike with a pizza.’ E Julian Partridge ‘I couldn’t stand the idea of working, so I had to come up with some other way of making money My parents usually give me what I need, but I was planning a camping holiday with friends and it was important to me that I earned the money somehow I decided to go to eBay – the website where you can sell all your old stuff to people from around the world I didn’t think I had anything to sell until my uncle pointed out that I had lots of old action figures They were still in the boxes, and apparently people collect them We sat down and worked out what they were worth and I sold them In the end, we didn’t make as much as I’d hoped, but it was still enough to go on holiday with.’ What is Ferguson’ first idea when setting up a web? Chọn câu trả lời: a To make profit b To sell make-up cheaply to the girl of her age c To buy products from Hong kong d To order make-up from Asian countries Phản hồi Đáp án To sell make- up cheaply to the girl of her age Theo thơng tin đoạn trích unit Câu trả lời là: Câu hỏi Câu trả lời Điểm 1,00 khoảng 1,00 Đánh dấu để làm sau Mô tả câu hỏi Show me the money Five teenagers tell us how they’re already earning their own money A Hannah Ferguson ‘The original idea was to set up a website so that other girls my age could order make-up cheaply You see, I realized that if I bought lots of make-up from Hong Kong and then sold it through a website, I could make a profit In the beginning, the money came from my parents, but I paid them back at the end of the first month Gradually the site grew and now I send make-up all over the country, and we offer advice and tips online I’ve got a couple of people who work for me part-time, like Alison – she’s our beautician I want to finish my education, and hopefully keep the website running at the same time, and then go into business in a big way after university The most important thing at this stage is that I’ve proved to myself that I can it The money is nice, of course, but it’s not the main reason I’m doing it.’ B Craig Little ‘There’s never been that much money at home, especially since Mum and Dad got divorced, so I decided to try to make some myself I’m only 14, so there are legal restrictions on what kind of work I can do, but I managed to get part-time work in a computer shop It’s good because it’s something I know about, and it means that Mum doesn’t have to worry about giving me an allowance I can even help her out with bills occasionally I don’t spend much each week, so I usually manage to put a little in the bank for a rainy day, as they say.’ C Naomi Webster ‘Starting at the bottom and working your way up certainly teaches you a lot It means that I already understand how the place works where the money comes from I’ve always wanted to go into hairdressing and I think it’s important to start earning your money as soon as you can I mean, Mum and Dad work for their money, so why shouldn’t I? I don’t think about the future too much – I’m too busy learning and enjoying myself I never have any money left at the end of the month, but I don’t mind because I know that I spend it on things I enjoy D Neil Chalmers ‘Delivering pizzas wouldn’t be my first choice as a career, but it’s fine for this stage of my life I get to meet people, even if it is only briefly, and I like to be outdoors Nobody’s going to get rich doing this, but the money does make a big difference and I notice it at the weekend when I can afford things that maybe others can’t I think of myself as quite an ambitious person, and I’m planning on studying to be an architect, so I’m not sure this experience is that relevant, really One thing I’ve learned is that you value money much more when you’ve earned it, and I appreciate the effort my mum and dad put in to make sure the family has enough The worst thing about the job is the unsociable hours – when everyone’s out partying, I often have to be on my motorbike with a pizza.’ E Julian Partridge ‘I couldn’t stand the idea of working, so I had to come up with some other way of making money My parents usually give me what I need, but I was planning a camping holiday with friends and it was important to me that I earned the money somehow I decided to go to eBay – the website where you can sell all your old stuff to people from around the world I didn’t think I had anything to sell until my uncle pointed out that I had lots of old action figures They were still in the boxes, and apparently people collect them We sat down and worked out what they were worth and I sold them In the end, we didn’t make as much as I’d hoped, but it was still enough to go on holiday with.’ For Webster, earning money makes her… Chọn câu trả lời: a Growing up b Gloomy c Confident d Joyful Câu hỏi Câu trả lời Điểm 1,00 khoảng 1,00 Đánh dấu để làm sau Mô tả câu hỏi The Harder Hard Sell It was Lord Leverhulme, the British soap pioneer, who is said to have complained that he knew half of his advertising budget was wasted, but didn’t know which half The real effects of advertising have become more measurable, exposing another, potentially more horrible, truth for industry: in more cases, it can be a lot more than half of the budget that is going down the drain The advertising industry is passing through one of the most disorienting periods in its history This is due to a combination of long-term changes, such as the growing diversity of media and the arrival of new technologies, notably the internet With better-informed consumers, the result is that some of the traditional methods of advertising and marketing simply no longer work The media are the message But spending on advertising is up again and is expected to grow this year by 4.7 per cent to $343 billion How will the money be spent? There are plenty of alternatives to straightforward advertising They range from public relations to direct mail and include customer promotions (like paying a retailer for shelf space), telemarketing, exhibitions, sponsoring events, product placements and more These have become such an inseparable part of the industry that big agencies are now willing to provide most of them As ever, the debate in the industry centers on the best way to achieve results It is more costeffective, for instance, to use a public relations agency to invite a journalist out to lunch and persuade him to write about a product than to pay for a display ad in that journalist’s newspaper? Should you launch a new car with glossy magazine ads, or – as some car makers now – simply park demonstration models in shopping malls and motorway service stations? And is it better to buy a series of ads on a specialist cable TV channel or splurge $2.2m on a single 30-second commercial during this year’s Super Bowl? Net Sales Such decisions are ever harder to make For a start, people are spending less time reading newspapers and magazines, but are going to the cinema more, listening to more radios and turning in ever-increasing numbers to a new medium, the Internet (see chart 1) No one knows just how important the Internet will eventually be as an advertising medium Some advertisers think it will be a highly cost-effective way of reaching certain group of consumers But not everyone uses Internet and nor is it seen as being as being particularly good at building brands So far, the Internet accounts for only a tiny slice of the overall advertising pie (see chart 2) although its share has begun to grow rapidly Despite all of these new developments, many in the advertising business remain confident Rupert Howell, chairman of the London arm of McCann Erickson, points out that TV never killed radio, which in turn never killed radio, which in turn never killed newspapers They did pose huge creative challenges, but that’s OK, he maintains: “The advertising industry is relentlessly inventive; that’s what we do.” What message you think this passage send you? Chọn câu trả lời: a The development of advertising b The disadvantages of internet advertising c The advantages of traditional methods of advertising d The big challenges on advertising industry Phản hồi Đáp án The big challenges on advertising industry Thông tin suy luận sau đọc đoạn trích unit Câu trả lời là: Câu hỏi Câu trả lời Điểm 1,00 khoảng 1,00 Đánh dấu để làm sau Mô tả câu hỏi The Harder Hard Sell It was Lord Leverhulme, the British soap pioneer, who is said to have complained that he knew half of his advertising budget was wasted, but didn’t know which half The real effects of advertising have become more measurable, exposing another, potentially more horrible, truth for industry: in more cases, it can be a lot more than half of the budget that is going down the drain The advertising industry is passing through one of the most disorienting periods in its history This is due to a combination of long-term changes, such as the growing diversity of media and the arrival of new technologies, notably the internet With better-informed consumers, the result is that some of the traditional methods of advertising and marketing simply no longer work The media are the message But spending on advertising is up again and is expected to grow this year by 4.7 per cent to $343 billion How will the money be spent? There are plenty of alternatives to straightforward advertising They range from public relations to direct mail and include customer promotions (like paying a retailer for shelf space), telemarketing, exhibitions, sponsoring events, product placements and more These have become such an inseparable part of the industry that big agencies are now willing to provide most of them As ever, the debate in the industry centers on the best way to achieve results It is more costeffective, for instance, to use a public relations agency to invite a journalist out to lunch and persuade him to write about a product than to pay for a display ad in that journalist’s newspaper? Should you launch a new car with glossy magazine ads, or – as some car makers now – simply park demonstration models in shopping malls and motorway service stations? And is it better to buy a series of ads on a specialist cable TV channel or splurge $2.2m on a single 30-second commercial during this year’s Super Bowl? Net Sales Such decisions are ever harder to make For a start, people are spending less time reading newspapers and magazines, but are going to the cinema more, listening to more radios and turning in ever-increasing numbers to a new medium, the Internet (see chart 1) No one knows just how important the Internet will eventually be as an advertising medium Some advertisers think it will be a highly cost-effective way of reaching certain group of consumers But not everyone uses Internet and nor is it seen as being as being particularly good at building brands So far, the Internet accounts for only a tiny slice of the overall advertising pie (see chart 2) although its share has begun to grow rapidly Despite all of these new developments, many in the advertising business remain confident Rupert Howell, chairman of the London arm of McCann Erickson, points out that TV never killed radio, which in turn never killed radio, which in turn never killed newspapers They did pose huge creative challenges, but that’s OK, he maintains: “The advertising industry is relentlessly inventive; that’s what we do.” What are the main causes of the most disorienting periods in the history of advertising industry? Chọn câu trả lời: a Better informed consumers due to a lot of other means of communication b Appearance of many other Marketing methods c Long term-changes, such as the growing diversity of media and the development of new technologies d Disappearance of traditional method of advertising such as radio, newspaper… Phản hồi Đáp án Long term-changes, such as the growing diversity of media and the arrival of new technologies Theo thông tin đoạn trích unit Câu trả lời là: Câu hỏi Câu trả lời Điểm 1,00 khoảng 1,00 Đánh dấu để làm sau Mô tả câu hỏi The Harder Hard Sell It was Lord Leverhulme, the British soap pioneer, who is said to have complained that he knew half of his advertising budget was wasted, but didn’t know which half The real effects of advertising have become more measurable, exposing another, potentially more horrible, truth for industry: in more cases, it can be a lot more than half of the budget that is going down the drain The advertising industry is passing through one of the most disorienting periods in its history This is due to a combination of long-term changes, such as the growing diversity of media and the arrival of new technologies, notably the internet With better-informed consumers, the result is that some of the traditional methods of advertising and marketing simply no longer work The media are the message But spending on advertising is up again and is expected to grow this year by 4.7 per cent to $343 billion How will the money be spent? There are plenty of alternatives to straightforward advertising They range from public relations to direct mail and include customer promotions (like paying a retailer for shelf space), telemarketing, exhibitions, sponsoring events, product placements and more These have become such an inseparable part of the industry that big agencies are now willing to provide most of them As ever, the debate in the industry centers on the best way to achieve results It is more costeffective, for instance, to use a public relations agency to invite a journalist out to lunch and persuade him to write about a product than to pay for a display ad in that journalist’s newspaper? Should you launch a new car with glossy magazine ads, or – as some car makers now – simply park demonstration models in shopping malls and motorway service stations? And is it better to buy a series of ads on a specialist cable TV channel or splurge $2.2m on a single 30-second commercial during this year’s Super Bowl? Net Sales Such decisions are ever harder to make For a start, people are spending less time reading newspapers and magazines, but are going to the cinema more, listening to more radios and turning in ever-increasing numbers to a new medium, the Internet (see chart 1) No one knows just how important the Internet will eventually be as an advertising medium Some advertisers think it will be a highly cost-effective way of reaching certain group of consumers But not everyone uses Internet and nor is it seen as being as being particularly good at building brands So far, the Internet accounts for only a tiny slice of the overall advertising pie (see chart 2) although its share has begun to grow rapidly Despite all of these new developments, many in the advertising business remain confident Rupert Howell, chairman of the London arm of McCann Erickson, points out that TV never killed radio, which in turn never killed radio, which in turn never killed newspapers They did pose huge creative challenges, but that’s OK, he maintains: “The advertising industry is relentlessly inventive; that’s what we do.” What is expected to grow by 4.7 per cent to $343 billion? Chọn câu trả lời: a Spending on public relations in the coming year b Spending on advertising this year c Spending on mail and internet this year d Spending on customers promotions in many year Phản hồi Đáp án Spending on advertising this year Theo thơng tin đoạn trích unit Câu trả lời là: Câu hỏi Câu trả lời Điểm 1,00 khoảng 1,00 Đánh dấu để làm sau Mô tả câu hỏi Into the Unknown In the days of Stanley and Livingstone, much of the world was still unexplored Today, most places on the surface of the world have been mapped Some places, however, are still waiting to be discovered Some of these are underground, in deep caves called blue holes A blue holes is a special kind of inlandunderwater cave The cave forms when the earth above it falls in Some of the world’s most spectacular blue holes are located in the Bahamas The islands there