caban cua Marketing la: A.Nghien cuumoi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugccaban cua Marketing la: A.Nghien cuumoi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugccaban cua Marketing la: A.Nghien cuumoi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugccaban cua Marketing la: A.Nghien cuumoi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugc
HOC VIEN NGAN HANG KHOA QUAN TRI KINH DOANH DE THI KET THUC HOC PHAN MARKETING -MKT21A De thi so Th&igian lam bai: 90phut Ap dung cho khod/hp/lap: Dai hoc chinh quy Ca thi: t^Ngay thi: U(( A( Dai dipn Phong TTKT: Ngay duypt de: Nguai duypt de f ]/ Phan Trie nghiftm Chgn cau tra loi diing nhat (3 diftm) 1.Hai hoat dong ca ban cua Marketing la: A.Nghien cuu moi truang Marketing va xay dung chiftn luge Marketing B.Nghiftn cuu hanh vi ngufri tiftu dung va xay dung chiftn luge Marketing C.Xac dinh thj trufrng muc tiftu cua doanh nghiep va xay dung chiftn luge Marketing tac dong vao thj trufrng D.Tat ca dftu sai 2.Yeu to nao sau day khong phai la yeu to thugc moi trufrng kinh tft? A.Toe tang trufrng kinh tft B.Ca clu xult nhap khau C.Cac quy djnh cua clc to chuc tai chinh D.Thu nhap binh quan dlu ngufri E.Ty le lam phlt 3.Doanh nghiep nghiftn cuu moi trufrng kinh doanh khi: A.Xam nhap thi trufrng mfri B.Khi san pham da lao hoa C.Khi cli tiftn san pham D.Tat ca cac phuang In trftn 4.Trong nghiftn cuu marketing, viftc nao sau day can lam trufrc hftt? A Phlt hiftn vln dft, muc tiftu can nghiftn cuu B Viftt bio kftt qul nghiftn cuu C.Thu thap dfr lieu D.Lap kft hoach nghiftn cuu 5.Thfri gian chu ky song cua mot san pham se: A Giong fr clc khu vuc thj trufrng khlc B.Khlc fr clc khu vuc thj trufrng cfr tinh chat tuang dong C.Khlc doi vfri clc khu vuc thi trufrng khlc D.Giong vfri clc khu vuc thj truang khlc 6.Phan doan thi trufrng giiip doanh nghiep: A.Xlc djnh thj truang muc tiftu B.Djnh vj thi trufrng C.Nhan biet doi thu canh tranh 7.Tong so cac nhom chung loai san pham cong ty san xuat la dai lugng (tiftu chi) nao cua danh muc san pham: A.Chieu dli B.Chiftu rong C.Chiftu sau D.Khong cfr tiftu chi nlo Dieu kiftn nao dufri day khong nhat thiet phai thoa man ma su trao doi tu nguyftn van diftn ra: A.It nhlt phai cfr ben B.Phii cfr su trao doi tiftn giua hai bftn C.Moi bftn phii cfr nang giao tiftp va giao hang D.Moi bftn dugc tu chip nhln/ tir choi dft nghj ciia bftn E.Moi bftn dftu tin tufrng viftc giao dich vfri bftn la hop ly 9.Khi doanh nghiep xac dinh phuang an thj trufrng muc tieu la chi kinh doanh san pham cho mot thi trufrng nhat thi doanh nghiep nen ap dung chien luge marketing nao? A.Marketing phan biet B.Marketing khong phan biet C.Marketing tap trung D.Marketing mix E.Marketing tap trung va phan biet 10.Chien luge marketing phan biftt dugc su dung cho thi trufrng: A.Co nhu cau dong nhat thap B.Co sin pham khlc biet C.Cl a vl b deu dung 11.Be phan khiic thj trufrng doi vfri san pham kem danh rang, doanh nghiep co the sir dung tieu thuc nao? A.Tuoi tie B.Trinh van hoa C.Dja vj xa hpi D.Dia ly 12.Viftc ban hang cho cac ca nhan va doanh nghiep dft hg ban lai va sir dung vao muc dich kinh doanh dugc ggi la: A.Bin le B.Ban buon C.Liftn doanh D.Tit ca dftu dung 13.Doanh nghiep co the dat ten nhan hieu bang each: A.Dat ten cho tirng sin pham rieng biet B.Dat ten chung cho tat cl clc sin pham C.Dat ten cho tirng nhfrm mat hlng D.Kftt hgp ten doanh nghiep vfri ten nhan hieu E.Tit cl clc phuang In trftn 14.Trong cac dap an sau day, dap an nao khong thugc cap ciia san pham: A.Clp y tufrng B.Clp sin phlm thuc C.Clp nhln thuc D.Clp sin phlm dich vu 15.Nhom nhan to vi mo gom nhung loai nhan to nao ? A Nhln to cong ty, nhl cung clp B Ngufri moi gifri marketing vl khlch hlng C Doi thu canh tranh vl cong chung true tiep D Cl A,B,C dftu dung 16.Doanh nghiep thuc hien nghien cuu moi trufrng kinh doanh khi: A.Xam nhap thi trufrng mfri B.Khi sin phlm da lao hoa C.Khi cli tiftn sin pham D.Tit cl clc phuang In trftn 17.Khi doanh nghiep thuc hien hoat dong djnh gia va xay dung cac dieu kiftn toan, doanh nghiep dang thuc hiftn chuc nang nao? A.Chuc nang yftm trg B.Chuc nang thich ung C.Chuc nang tiftu thii D.Chuc nang phln phoi 18.Yftu to anh hufrng manh nhat tfri quyet djnh mua hang cua khac hang la: A.Dong luc cua khlch hlng B.Ca hoi mua sin pham cua khlch hlng C.Khi nang tli chinh cua khlch hlng 19.Yftu cau cua khach hang ve san pham cot loi cua mot san pham se: A.Giong vfri clc khlch hlng trftn clc khu vuc thi trufrng khlc B.Khlc clc kholng thfri gian khlc C.Khong doi clc kholng thfri gian khlc D.Thay doi theo muc gilm din theo thfri gian 20.Chu the tham gia vao kenh phan phoi gom: A.Nha san xult, trung gian va ngufri tiftu diing B.Trung gian C.Nha sin xult va ngufri tieu dung D.Nha sin xult, trung gian, ngufri tiftu dung va cac to chuc ho trg Phan 2: Tg luan diem Cau (3 diem) Hay phln tich qua trinh quyftt dinh mua hang ciia khach hang ca nhln Liftn he qua trinh mua hang cua mot trufrng hgp cu thft ma Anh/Chi da thuc hiftn Cau (4 diem) Phan tich su Inh hufrng cua yftu to Moi trufrng vT mo: Kinh tft, Phlp luat vl Cong nghe doi vfri viftc xay dung vl thuc thi chinh slch sin pham cua doanh nghiep (3 diftm) Liftn he thuc tft vft chinh slch sin pham cua cac doanh nghiep Viet Nam (Id) Can bp coi thi khong giai thich g) them Sinh vien khong dugc sir dung tai lieu lam bai