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quản trị doanh nghiệp The goal of the campaign: To show everyone that phones are not bad and that our lives will be much better thanks to phones. Summary: Three teamed up with popular mobile apps like Instagram, Deliveroo, Snapchat, Linkedin, Google Maps and Tinder to create a promotional video. This ad has added a humorous element to the stories of history known to most people, integrating them with the applications mentioned above to show the audience that: If the phone appeared earlier, the The story had a better ending. And the most important message is “Phones are Good”.
classical and behavioral perspectives Theories are theoretical generalizations about a certain field that are drawn from research and practical experience to apply in practice The theory of management is the concepts and types of management in production and business activities That is an important factor for scientific and effective business operations During the management process, managers can completely combine different management tools to increase efficiency The simultaneous use of classical and behavioral perspectives can be a good combination to increase efficiency and systematic work The classical theory is built on the belief that workers have only material and economic needs Managers treat workers like machines, regardless of their social needs or job satisfaction They train highly skilled workers to work according to established processes to maximize productivity and profits Classical management theory helps to define clear management structure, functions, and activities, making work easier In this theory, managers can also make decisions quickly because they not have to go through intermediaries or consult collectives However, in classical management, managers only try to manage behaviors and actions of employees, and largely ignore their attitudes and job satisfaction As a result, employees have limited creativity and passion for work Furthermore, the exhaustion of labor power causes workers to fight against the policies of governance Contrary to classical management theory, behavioral management theory focuses on employee behavior and motivation Managers understand the motivations of employee actors, including expectations, needs, interests, and group dynamics They are starting to see employee satisfaction and working conditions as a way to increase productivity They give factors to create motivation for employees such as achievement, recognition, work itself, responsibility, and growth opportunities Besides, managers also provide some conditions to help employees maintain motivation such as relationships, salary, status, and stable jobs However, the behavioral theory is based on voluntariness and interpersonal behavior is not the same Therefore, in order to manage employees well, managers must predict behavior, manage and give control to be proactive in running the business At the same time, it is necessary to influence and orient the employees' behavior to follow a certain trajectory to achieve the common goals of the enterprise Any management perspective has its advantages and disadvantages and is only suitable for a certain time However, combining different management tools and theories at the same time can help businesses achieve good results The simultaneous use of classical management theory and behavior can also be a good alternative to management if they are combined in the right way Every business wants its employees to work efficiently, with high productivity, bringing many benefits to it Nevertheless, in order to achieve that, enterprises need to have good, enthusiastic employees with a high sense of self-discipline Therefore, managers need to use two management perspectives simultaneously to balance employee welfare and business productivity It is easy to see the connection between these two management perspectives One side strategize, lead, and make decisions on how to achieve the best productivity in the simplest way However, in order to that, there needs to be an employee element Therefore, the other party will create conditions for employees to develop and have a good work ethic to create high productivity Employees are an important factor to create the success of the company Good workers can also make a good company Classical management theory helps to streamline operational processes and increase productivity and profits Reasonable division of labor, dividing tasks into more specific tasks, allows organizations to use to train jobs and assign employees to perform more effectively At the same time, helping employees accumulate experience and improve professional capabilities, the organization is not disturbed in terms of personnel Along with that, the behavioral management perspective brings good conditions to motivate employees Managers consider employees an important factor and their job satisfaction is the core to increasing labor productivity For example, they bring fair and worthy remuneration to employees Always listen to the opinions of subordinates, and encourage them to learn and hone their skills It is an indirect way to implement the classical management concept and create success at work For instance, the management strategy of Google The company sets many standards, goals, and business strategies for employees to fight for For example, always have to find new ideas, be different, have to things that other competitors can't focus on quality instead of quantity However, this company always places the importance of staff to the top They create a good working environment for employees, allowing them to exchange and meet each other Care about physical and mental health, and always let employees be proactive and creative in their work Therefore, Google employees are considered one of the best workers in the world At the same time, product quality and company reputation are also improved In short, the simultaneous use of classical management concepts and behavior is a novel combination Managers can completely combine two or more different management tools to make a difference in management, even bringing unexpected results to work The combination of different management laws not only helps managers develop their capabilities, but also gives employees the opportunity to create and develop