International business course project plan to export leather shoes of vietnam business to the us

OMoARcPSD|17343498 VIETNAM MARITIME UNIVERSITY DEPARTMENT OF ECONOMICS INDUSTRY: FOREIGN TRADE ECONOMY DISERTATION INTERNATIONAL BUSINESS INTERNATIONAL BUSINESS COURSE PROJECT PLAN TO EXPORT LEATHER SHOES OF VIETNAM BUSINESS TO THE US INSTRUCTOR: TEACHER ĐOÀN TRỌNG HIẾU STUDENTS: - GROUP: HAIPHONG, 2022 OMoARcPSD|17343498 CATEGORY CATEGORY LIST OF ACRONYMS LIST OF TABLES INDUCTION CHAPTER I: SOME THEORIES OF INTERNATIONAL BUSINESS 1.1 Theories of international business 1.2 Make a goods export planner of international business .8 1.3 Overview of Vietnam's leather footwear export industry 10 CHAPTER 2: INTRODUCTION ABOUT COMPANY, GOODS AND US MARKET .13 2.1 Introduction about company 13 2.1.1 Vietnamese export enterprises: .13 2.1.2 Foreign partners: 21 2.2 Introduction about goods 21 2.3 Target export plan .22 2.4 Overview of US market 22 2.4.1 The characteristics of the US market impact on imports of leather shoes 22 2.4.2 US trade policy affects leather shoes imports .24 2.4.3 Us leather, shoes and bags market 28 2.4.4 Trade barriers, technical barriers in the US market .31 2.5 Marketing products and services .32 2.6 Opportunities and challenges for export company 34 OMoARcPSD|17343498 Opportunity: 34 Challenge 34 CHAPTER 3: SOME SOLUTIONS TO PROMOTE THE EXPORT OF LEATHER SHOES OF THE LEATHER FOOTWEAR IMPORT AND EXPORT COMPANY TO THE US MARKET IN THE NEAR FUTURE 35 3.1 The prospect of exporting Vietnamese leather shoes to the US market 35 3.2 The company's export orientation of leather shoes exports leather shoes to the US market 35 3.3 Solutions to promote the export of leather shoes of the Leather Footwear Import-Export Company to the US market 36 3.3.1 Solution from the Company 36 3.3.2 Promote market expansion research 36 3.3.3 Promote the company's products and images 37 3.3.4 Invest in human resources 38 3.3.5 Improve product quality 38 CHAPTER 4: CALCULATION OF PROFIT AND COST 42 CHAPTER 5: ORGANIZATIONAL IMPLEMENTATION OF PLAN FOR EXPORTING LEATHER SHOES TO THE US MARKET 45 5.1 Select transaction form .45 5.2 Send the partner's Order acceptance letter 45 5.3 Leather Footwear Making Exporting Corporation 45 5.4 Partner sends confirmation letter: 46 5.5 Sign export contracts with US partners according to orders: 46 5.6 Organization of contract performance 49 Importing raw materials and manufacturing products 49 OMoARcPSD|17343498 Goods will be paid from the importer in accordance with the payment time, the payment amount as committed between the parties, shown in the contract and L/C 51 CHAPTER 6: SOLUTIONS AND RECOMMENDATIONS 52 6.1 Proposing some general solutions 52 6.1.1 Solutions of the Leather and Footwear industry 52 6.1.2 Solutions of the Leather and Footwear industry 52 6.2 Proposing some specific solutions and measures 52 6.2.1 Some specific solutions: .52 6.2.2 Implementation measures .53 THE END 55 REFERENCES 56 LIST OF ACRONYMS STTTỪ VIẾTTÊN ĐẦY ĐỦ TẮT B/L Bill of lading C/O Certificate of origin CFS Container freight station CI Commercial invoice CIC Container imbalance charge D/O Delivery order DEM Demuarrage charge DET Detention charge 10 11 EIR ETA FCL 12 FIATA 13 FWD Ý NGHĨA Vận đơn đường biển Chứng nhận nguồn gốc Nơi thu gom hàng lẻ Hóa đơn thương mại Phí cân container Lệnh giao hàng Phí lưu hàng cont Chi phí lưu cont kho riêng chủ hàng Equipment intercharge receipt Phiếu giao nhận container Estimated time arrival Dự kiến thời gian tàu đến Full container load Gửi/nhận hàng nguyên container International federation of Hiệp hội quốc tế tổ chức Freight Forwarders Association giao nhận Forwarder Công ty giao nhận LIST OF TABLES No Table name Page 2.1 Company structure diagram 20 2.2 The production and business results of the units 21 2.3 Business plan 22 OMoARcPSD|17343498 INDUCTION Export activities are considered a particularly important task, play an important role in the country's development and are prioritized by the party and state Use and expand advantages, convert these strengths into international competitiveness Vietnam's main export industries have brought great benefits, such as rice, oil and gas, leather shoes, agricultural products, forest products, aquatic products; The main products are pepper, rubber, coffee In particular, shoes, one of the spearheads of Vietnamese exports, which are very competitive internationally, should not go unmentioned Over the years, the shoe industry has made good use of the existing potential and strengths for development, the production not only meets domestic demand, but also exports to many different countries and continents in the world and makes a significant contribution to Vietnam's industrialization, modernization, economic stability and development and integration into the world Recognizing the opportunities and potential of the industry, the group chose the topic "Exporting Leather Shoes from Vietnam to the US Market" To explore this topic, my group was divided into study chapters: Chapter 1: General theory of export and the process of exporting leather shoes of vietnamese enterprises to the us market Chapter 2: Overview of leather shoes company and us market Chapter 3: Some solutions to promote the export of leather shoes of the leather footwear import and export company to the us market in the near future During the analysis process, my cluster received the eager steerage of the teacher, however the group still couldn't avoid some shortcomings Therefore, my team is wanting forward to receiving your comments in order that we are able to draw lessons for the subsequent projects We sincerely convey you! OMoARcPSD|17343498 CHAPTER I: SOME THEORIES OF INTERNATIONAL BUSINESS 1.1 Theories of international business - International business: is activities that include all exchanges and commercial transactions such as the transfer of goods, services, resources, labors, ideas and technologies between countries - International business administration: is the process of planning, organizing the implementation of plans, leading, controlling and controlling the international business process of an enterprise in order to achieve its goals and develop its work international bussiness - Supply Chain: A system of organizations, activities, information, people, and resources that are directly or indirectly involved in the movement of goods from the supplier to the final consumer - Strategy: is the framework that managers apply to determine the competitive moves and business approaches that run company - Global Strategy: a competitive strategy to increase profits by cutting costs on a global scale - International marketing: is an organization function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders - Tariff rate quota: is a measure applied by a competent state agency to decide the quantity, volume, and value of imported or exported goods at a specific preferential tax rate - Non-tariff barriers to trade (NTBs): are non-tariff measures set by the Governments of some countries to protect imported and exported goods from exceeding the set quantity, limit imports to protect businesses domestic 1.2 Make a goods export planner of international business Before we dive deeper into the process of preparing and implementing a complete business plan, let's explore the concept of a business plan and its importance to businesses: • What is an export business plan? An export business plan is a plan that describes the process of doing business and exporting goods of a business for a certain period of time In the plan, the enterprise identifies the context of the target market, the main customers, the current business situation, the competitors in the industry, and the future development direction of the business, • The purpose of the export business plan: +) How to determine your export readiness +) Training and counseling information OMoARcPSD|17343498 +) Helpful resources for exporters +) Learn more about European requirements, legislation and certification +) Find out which opportunities there are for your company on international markets • Why is it necessary to make an export business plan? The export business plan plays an extremely important role for any business Internally, the export business plan is a measure of assessing the current performance of that enterprise, helping them determine the strengths they are mastering, the weaknesses that need to be modified, the market opportunities that need to be changed grasp, and the challenges of external factors to plan to cope In terms of external relations, the export business plan is also an important document for external parties (such as partners, investors, customers) to recognize the business's operation process and make decisions in the future • Benefits of Exporting for business: +) Enhance domestic competitiveness +) Increase sales and profits +) Gain global market share +) Reduce dependence on existing markets +) Exploit corporate technology and know-how +) Extend the sales potential of existing products +) Stabilize seasonal market fluctuations +) Enhance potential for corporate expansion +) Sell excess production capacity +) Gain information about foreign competition • How to make this planner? To develop a complete export business plan, it is necessary need to follow these steps: Determining a long-term vision: To develop and be stable, enterprises need to have a long-term and short-term export business strategy This will be the target orientation for enterprises in the future business and export process Set specific goals: Goals in the business plan are a must-have item But it also needs to be specific, easy to set, practical, and challenging A good goal should follow the S.M.A.R.T principle: +) Specific: means coherent A good goal should be clear Be clear about: the goal set?, where?, when?, how to change? +) Measurable: In setting goals, businesses must incorporate measurable factors Often these factors are indicators, profits, revenue, etc, +) Achievable: The set goals must be feasible with the current situation of the business +) Realistic: Objectives must be realistic with the current market and customer context OMoARcPSD|17343498 +) Time-bound: Goals must have a specific timeline to limit Identify a unique selling advantage: A unique selling point (USP) is a business's point of departure from its competitors This is what helps the business stand out in the eyes of customers Research competitors: Need to find out what the current state of the business market is?, how many competitors are there?, who are they?, what is their size? From there, businesses can easily map out the right plan in the future Understanding key customers: Focused customers are those who will directly consume products and services of the business An important thing when making an export business plan is to accurately determine the audience you will serve, to have the appropriate direction Market supply and demand research: Accurately determining the supply and demand of the market has an important impact on the business planning to produce and supply products to the outside Develop business goals: After doing market research, businesses need to plan for specific financial, sales and marketing goals for their products Make a specific business strategy: With certain goals, businesses need to develop a specific strategy for each goal For example: Introduce your products through which media channels?, how to apply product marketing programs?, how long does the application last? How much capital is required? How much business capital is needed? Carrying out activities: After setting specific goals and strategies, it is time for businesses to put their plans into practice At the same time, you must regularly monitor the changing process of the market to have certain updates for your export business plan 1.3 Overview of Vietnam's leather footwear export industry Vietnam ranks second in the world in terms of footwear exports after China, exporting billion pairs of footwear each year to countries around the world Leather and footwear exports flourished By the end of 2021, the country has about 2,200 footwear manufacturing enterprises in Vietnam, mainly in the area around Ho Chi Minh City Ho Chi Minh And earn about $20.78 billion from footwear exports by 2021 China the world's largest footwear producer - is also home to the world's largest footwear spenders While mainland spending on footwear was significantly lower, Hong Kong residents spent the largest amount on footwear globally, at $372 per capita in 2021 Vietnam may not have as much domestic demand as China, but the footwear industry is booming, exporting billions of pairs of shoes a year The analysis shows that Vietnam will continue to benefit as footwear manufacturers move production bases from China to its southern neighbour Data from the Observatory of Economic Complexity (OEC) shows that footwear is Vietnam's  (eighteen billion two hundred thirty-two million nine hundred and eighty five thousand seven hundred and eighty dong)  Profit margin PDT = 12,804 % Revenue - ∑Expenses  • Foreign exchange rate RXK Profit margin RXK = = RXK = = (USD/VNĐ) shows that in order to earn USD, the company needs to spend 14761,169 VND, this amount is smaller than the actual exchange rate of 17800 VND/USD, showing that this export plan is reasonable and brings profits to the company 45 CHAPTER 5: ORGANIZATIONAL IMPLEMENTATION OF PLAN FOR EXPORTING LEATHER SHOES TO THE US MARKET 5.1 Select transaction form In the process of looking for business partners, the company decided to choose the form of transaction by mail, which is considered the most widely used transaction method in each transaction today, especially especially for goods import and export activities as well as trade and service exchanges The form of correspondence is used mainly not only because of its commonality, courtesy, and economy in transaction costs, but also because of the legitimacy of correspondence in each transaction Letters used in transactions have many advantages compared to other forms of transactions, users can save costs and time, especially for partners who are far from each other geographically, the parties not need to meet in person and sign and negotiate terms with each other but can still ensure the legality at a certain level in each transaction Moreover, users of this form can transact with many partners at the same time, may not directly express their true opinions and intentions However, besides the advantages of this form of transaction by mail, this form also has certain disadvantages, that is, it requires a long time to wait for the counterparty's reply, which can lead to negative consequences to missing business opportunities… the form of transactions via telegram can overcome this shortcoming Especially when using the form of correspondence, the language needs to be polite, concise, straight to the point, accurate in terms of words used as well as urgently and patiently required for users The language used must be a popular, well-known language in the world, with correct language, structure, formality and politeness but still ensuring specificity, clarity, and ease of understanding Avoid misinterpretations for readers However, to ensure absolute legality as well as agreements are decided with the consent of both parties, the form of negotiation still needs to be carried out between the parties in cases such as negotiation and signing of contracts coproduction and business on a large scale 5.2 Send the partner's Order acceptance letter 5.3 Leather Footwear Making Exporting Corporation 46 Add: 15 Ngo Quyen, Ngo Quyen Dist, Haiphong city, Vietnam Tel : (84 31) 38 641 386 - 38 660 564 Fax : (84 31) 38 641 386 - 38 660 564 ACCEPTANCE To : Bromleys Co., Ltd Add : 424 Norton street, Liverpool city, Tel : +44 (0)1422 331009 Fax : +44 (0)1422 331009 USA Dear sir, We have received your order and very pleasure that you agreed with all our requests about the goods with their specifications, the quantity, the delivery date and the payment made We are looking forward to receiving the confirmation from you Yours faithfully Director 5.4 Partner sends confirmation letter: Bromleys Co., Ltd Add : 424 Norton street, Liverpool city, USA Tel : +44 (0)1422 331009 Fax : +44 (0)1422 331009 CONFIRMATION To : Leather Footwear Making Exporting Corporation Add: 15 Ngo Quyen, Ngo Quyen Dist, Haiphong city, Vietnam Tel : (84 31) 38 641 386 - 38 660 564 Fax : (84 31) 38 641 386 - 38 660 564 Dear sir, We are very happy to have dealing with you We send this conformation to ensure that we agree with all the iterms you gave in your offer Please send me a signed contract as soon as possible Yours faithfully Director 5.5 Sign export contracts with US partners according to orders: 47 SALES CONTRACT No 0145 - 09 Date May 20 th , 2022 The Buyer : Bromleys Co., Ltd Add : 424 Norton street, Liverpool city, USA Tel : +44 (0)1422 331009 Fax : +44 (0)1422 331009 Bank : HSBC Commercial Bank of UK Add of Bank : 232 Breck Road Everton Liverpool L5 6SN, United Kingdom USD A/C No : 01 009925335 Name of Account : Bromleys Co Ltd Represented by: Mr Henry Mason - Director The Seller : Leather Footwear Making Exporting Corporation Add : 15 Ngo Quyen, Ngo Quyen Dist, Haiphong city, Vietnam Tel : (84 31) 38 641 386 - 38 660 564 Fax : (84 31) 38 641 386 - 38 660 564 Bank : Join Stock Commercial Bank For Foreign Trade Of Vietnam - VIETCOMBANK Add of Bank : 11 Hoang Dieu, Hong Bang Dist, Haiphong, Vietnam USD A/C No.: 2100201284362 Name of Account : LEMEXCOM Represented by: Mr Nguyen Manh Huy - Manager The Buyer and the Seller have mutually agreed to sign this contract covering the following terms and conditions : 48 Article 1: Description of goods Commodity: Men’s leather shoes Name Loake Taranto Loake Edinburgh Loake Exeter Product code Model 205 Model 237 Model 295 include: Description - Quality Quantity (pair) Classic Oxford Style Calf Leather Uppers Leather Lined 100 000 Goodyear Welted Leather Sole Calf Leather Uppers Comfort Leather Insoles Fully Leather Lined 100 000 Leather soles with Rubber inserts The Full Brogue Style Calf Leather Uppers Goodyear Welted Leather 100 000 Soles Fully Leather Lined Leather Insoles Total price (FOB Hai Phong) Unit price (USD) 25 27 28 000 000 (USD) Say : US Dollars Eight million only These price are understood FOB Haiphong as per Incoterms 2000, packing charges included Article 2: Packing The goods must be packed in new carton boxes of 50 pairs each one Article 3: Shipment: Shipment shall be made during the period of October to November 2022 Shipment shall be made by vessels of about 3,000 to 10,000 tons, unless otherwise separately agreed Port of loading: Haiphong port – Vietnam Port of discharge: Liverpool port – USA Article 4:Inspection of goods: In respect of quality to weight for each shipment certificate of inspection and certificate of weight issued by VINACONTROL at loading port shall be taken as final All claim by the buyer shall be made within 30 days after arrival of the goods at port of destination Article 5:Payment: 49 For each shipment the Buyer must open an irrevocable Letter of credit, at sight, in US Dollars covering full value lodged with the Join Stock Commercial Bank For Foreign Trade Of Vietnam – VIETCOMBANK (Haiphong) by a Bank agreed by both parties L/C must reach the Seller no later than 15 days prior to expected shipment time and be valid 30 days TTR is acceptable The such L/C shall be available for payment against presentation of the following documents: Bill of exchange at sight, drawn under the Buyer Full set(s) of clean on board ocean bill(s) of lading marked “Freight prepaid” Commercial invoice in quadruplicate Packing list in duplicate Certificate of origin in duplicate Article 6: Force majeure: The contracting parties are not responsible for the non – performance of any contract obligation on case of usually recognized force majeure As soon as occured the condition under which force majeure has been invoked, i.e extra ordinary, un – foreseenable and irresistible event, a cable should be sent to the other for information A cerificate of force majeure issued by the competent Government Authorities will be sent to the other party within days As soon as the condition under which force majeure has been invoked has been ceased to exist, this contract will enter immediately into force Article 7: Penalty: In the event that the Buyer fails to open L/C under this contract in due time, the Seller will have the right to demand from the Buyer the payment of a penalty in the amount equivalent to 1% per day of the contract amount Should the Seller fails to deliver the goods in due time, the Buyer will have the right to demand from the Seller the payment of a penalty of 1% per day of the value of goods not delivered Article 8: Arbitration: Any disputes arising out from this contract, if the two parties cannot reach an amicable arrangement for them, must be refered to arbitration Arbitration to be held in the country of the defending party Awards by arbitration to be final and binding both parties All charges relating to arbitrations to be born by the losing party Made in Haiphong on May 20 th 2022 For and behalf of the Buyer 5.6 Organization of contract performance Sign foreign trade contract 50 For and behalf of the Seller Through mail transactions, foreign partners place an order with the company, the company accepts and is confirmed, the parties have come to an agreement and signed a contract to buy and sell foreign trade goods The contract stipulates the main terms of: Goods, description of goods Unit price, total payment price according to FOB terms Haiphong, Vietnam – Incoterms 2020, Volume and quantity of goods ordered by foreign partners Conditions on packaging and packing of goods Terms of delivery, delivery time, delivery method for the carrier Terms of inspection and inspection of goods are carried out by the inspection company VINACONTROL, accompanied by a certificate of quality Terms of payment, made by the method of payment of irrevocable documentary credit, with payment guarantee of the importing partner The provisions on force majeure events cause damage to goods during the transportation of goods Conditions on arbitration when there is a dispute between the parties This contract is signed as the basis to bind the scope of rights and responsibilities of the parties in ensuring the implementation of the agreed commitments between the related parties Importing raw materials and manufacturing products The company orders and signs a contract to import raw materials from partners and suppliers in Taiwan to serve the production of goods in accordance with the orders of the importing partner Import of raw materials also includes terms of goods name, price, volume, terms of inspection and quality control of goods, delivery, payment, conditions of means of transport, cases force majeure, arbitration provisions as well as general terms agreed between the parties The import of raw materials from Taiwan partners is carried out regularly by the company, conducting continuous production to ensure that orders from importers are always met in a timely manner, maintaining production levels as well as create conditions for workers to work After importing raw materials and accessories, the company will carry out production activities according to the partners' orders as well as the implementation of export contracts according to the commitments between the parties, ensuring the goods are delivered on time deadlines, standards and quality Finished products will be packed directly in a box of each pair, packed in a carton with the quantity of 50 pairs per box and marked with a code The symbols must ensure: convenient for the delivery and delivery, instructions on methods, preservation techniques, transportation, loading and unloading of goods Perform export operations 51 In order to be able to export to the UK market as well as other markets in the world, the company conducts inspection and assessment of goods before export clearance by the inspection company VINACONTROL, at the request of the foreign partner The inspection will be certified by a certificate of quality and quality issued by the inspection company after professional practice Leather shoes are not subject to export permits Do customs clearance procedures Goods after being inspected and assessed for quality and quality will be carried out customs clearance procedures at Hai Phong port border gate, including the following steps: - Prepare a set of customs documents including: Customs declaration of exported goods (original); detailed list of goods (original); Contract of sale of goods (copy) Commercial invoice Packing slips - Register Customs declaration - Check customs documents - Presenting goods: exported goods must be arranged in order and convenient for inspection - Pay fees and implement decisions of Customs officers Request the importer to open L/C This step is done for the purpose of ensuring that the goods will be received from the importer Before delivery, the company will ask the buyer to open the L/C and will check the attached information about the goods : - The provisions in the L/C must exactly match the provisions of the foreign trade contract - The type of L/C the importer opens at the bank must be an irrevocable L/C - The bank opening the L/C in the importing country, the paying bank or the confirming bank must have a relationship with VIETCOMBANK - L/C value must be large enough to pay for the entire shipment - The delivery term and the validity period of the L/C must be consistent with each other The term of the L/C must be large enough for the exporter to circulate the documents to the importer - The requirements for payment vouchers must be clear and easy to implement Any errors discovered will be promptly notified to the importing side for modification and replacement in accordance with the commitments agreed between the parties Deliver the goods to the carrier and notify the importer After the goods are cleared through customs, they will be loaded on board the vessel according to FOB terms - Incoterms 2000 To this step, the 52 company needs to know the information about the time of arrival of the ship, the regulations of the port about loading and unloading, cargo handling hours From there proceed to contact the carrier, depending on the volume and packing of the goods, the ship owner will arrange the arrangement on the ship After the goods are loaded, they will receive the sea waybill signed by the master certifying that the delivery of the goods to the carrier has been completed Payment of costs related to the transportation, loading and unloading of goods from the company's warehouse to the ship Notify the importer that the goods have been delivered to the carrier, the current condition of the goods, and send the documents to the importer by courier Payment of goods according to the provisions of the contract Goods will be paid from the importer in accordance with the payment time, the payment amount as committed between the parties, shown in the contract and L/C Proposals, complaints and contract liquidation After the goods have been delivered to the importer, if any problems arise related to the quality, specifications, etc of the goods, they should be promptly packed for the exporter within the time specified in the contract , beyond this time the exporter will not be responsible for these arising Disputes arising between the parties that cannot be resolved by themselves will be brought to the arbitration council or court as stipulated in the contract, all related costs will be borne by the losing party After the validity period, the contract will be automatically liquidated if there are no previous arising between the related parties 53 CHAPTER 6: SOLUTIONS AND RECOMMENDATIONS The solution of the Leather and Footwear industry in meeting the technical barriers and at the same time improving the competitiveness of the Enterprise 6.1 Proposing some general solutions 6.1.1 Solutions of the Leather and Footwear industry - Focus on reducing production costs per unit of product, deploying related activities: applying new technology, applying effective production management and restructuring methods in the enterprise Vietnamese brand) on the international market Each enterprise needs to carefully analyze the advantages to build a flexible business and market development strategy, select priority products, create differentiation and unique features of products Develop distribution system and related services - Rearrange production business: what is unreasonable must be rearranged, minimize pollution, improve working conditions and ensure good regimes for employees in order to stabilize human resources and save on training costs - To strongly develop production facilities and well organize domestic supply of raw materials and accessories with competitive prices, timely service, and take measures to reduce input costs - Focus on developing high value-added products in the country, strengthen linkage activities, create effective information channels, timely grasp developments and changes in the market and consumer preferences Using - Focusing on training and developing human resources, considering this an important factor in the process of developing and improving the competitiveness of enterprises 6.1.2 Solutions of the Leather and Footwear industry - Select product strategies suitable to the conditions of each enterprise; - Fully meet requirements on product quality, environmental standards, and requirements on good implementation of Corporate Social Responsibility; - To invest in expansion according to the planning, contributing to the restructuring of the industry; - Actively contribute to the sustainable development of the whole industry; - Focus on training product design and development team, management staff, good sales team; - Strengthening linkage activities to promote production development 6.2 Proposing some specific solutions and measures 6.2.1 Some specific solutions: 54 - Strengthening activities to disseminate and propagate about the role and impact of technical barriers in trade on production, business and consumption of products and goods in the entire Leather - Footwear industry - Develop and apply Standards, Technical Regulations and Conformity Assessment Process related to Leather - Footwear products - Support the development and application of advanced management systems and innovative tools to improve productivity and quality of enterprises in the Leather - Footwear industry - Dissemination of technology application and innovation in enterprises - Assess the quality level of products and goods and measure the productivity of the Leather and Footwear industry 6.2.2 Implementation measures - Measures on information work, propaganda to raise awareness about the TBT agreement and the productivity and quality movement - Measures on organization and human resources - Financial measures - Measures on international cooperation Some recommendations a For state management agencies – The Leather and Footwear industry needs to develop and complete a technical legal corridor for Leather and Footwear products and goods - Enhance information transparency for all applicable subjects - Strengthen business support activities without violating the basic principles of the Agreements of the World Trade Organization (WTO) - Strengthen business support through bilateral, regional and multilateral Free Trade Agreements (FTAs) - The State synchronously renews policies and management mechanisms in the direction of a market economy to increase the competitiveness of enterprises b For Leather and Footwear Industry (Institute, Association) - Establish a focal point for collecting, updating and disseminating information on comprehensive technical barriers in target export markets and markets targeted by the industry This unit must operate regularly and regularly - Building a database on technical fence systems of countries for Leather and Footwear products and a database on Vietnam's technical fence system - Organize training courses, seminars to guide enterprises on the application of standards, technical regulations and conformity assessment processes of export markets and Vietnam 55 - Support to provide information to businesses about environmentally friendly chemicals, especially regularly updating the European REACH Regulation - Support in researching and adapting technology for environmentally friendly production processes and applying cleaner production to enterprises' production processes – Develop and implement technical regulations in harmony with current standards in the world - Consulting and actively participating in the development and promulgation of standards, technical regulations and conformity assessment procedures, consistent with the reality of Vietnam and not contrary to international practices - Coordinate with the Ministry of Industry and Trade to develop technical measures for the leather industry - Shoes within the framework of the project chaired by the Ministry of Industry and Trade (Project on improving productivity and quality, project "Developing technical measures to be applied in export and import activities to ensure conformity in accordance with the provisions of the TBT Agreement and Vietnamese law, without affecting the safety of people, animals and plants, protecting the environment and saving energy”…) - Prepare qualified human resources to be ready to meet the increasing requirements in production, business, import and export activities and international economic integration of the Leather and Footwear Industry - Performing the role of coordination and linkage among agencies, organizations and enterprises in the implementation of the TBT Agreement of the Leather and Footwear industry - Strengthen international cooperation activities to improve organizational capacity for the entire Leather and Footwear industry c For Businesses - Be proactive in finding information related to their products and goods, as well as researching and updating new TBT regulations of importing countries - Actively participate actively in the process of developing, promulgating and applying Standards, Technical Regulations and Conformity Assessment Process –Actively apply Standards, Technical Regulations and Conformity Assessment Procedures for their products and goods - Participate in the application of advanced quality management systems, quality productivity movement –Technological innovation and sustainable development - Human resource training 56 THE END Facing the new situation that the world leather shoe market is entering the post-quota period and the Vietnam-US Leather Footwear Agreement expires, the export situation of leather shoes to the US market has undergone great changes But these changes are not unexpected by experts, which is the dominance of Chinese leather goods in the US market Meanwhile, the US is the largest export market for Vietnamese leather shoes and a key market for the Leather Footwear Import-Export Company Therefore, promoting leather shoes to the US market is a difficult task in the current context for Vietnam and for the Leather Footwear Import-Export Company Through analyzing the current status of the company's export business to the US market, we see that the company has also achieved significant growth when exporting to this market in the past few years However, the company still has shortcomings in expanding export activities to this market Promoting exports to the US market is the goal that the Leather Footwear Import-Export Company sets out in its market development strategy This topic also shows the export status of Legamex Company to the US market, the advantages and shortcomings to propose measures to promote the export of leather shoes of the company to the US market From the perspective of an enterprise, the company needs to actively take measures to bring the export of leather goods to the US market effectively, not only increasing export turnover but also increasing the ability to export directly to the US market continue to enrich products and models and improve its competitive position in the US market Only with the Company's efforts without the support of the State, the company will face many difficulties in carrying out export activities as well as in realizing its goals Therefore, the state needs to support enterprises that export leather shoes, help companies reduce the burden of financial costs and time in order to improve their competitive position and take advantage of business opportunities to complete the task successfully completed the strategy of promoting the export of leather footwear to the US market 57 REFERENCES Duong Huu Hanh, Challenges of global competition Dr Vu Anh Dung, International business strategy - Practices of Vietnam, Asia and the world, Science and Technology Publishing House 2022 Newsletter for import and export of USA market Portal of the Center for WTO and VCCI Integration Composition of Trade USA 2018-2019 Composition of Trade USA 2019-2020 Notice No 241-2021 USAn Department of Agriculture, Water Resources and Environment Commercial Law 2020 Vietnam Customs Law 2014 68 58 59