So I will talk about selling products with a price strategy There are three main parts that I’ll present first is low price emphasis and second is the consequences of low price tactics, and final is E[.]
So I will talk about selling products with a price strategy There are three main parts that I’ll present: first is low price emphasis and second is the consequences of low-price tactics, and final is E-commerce impact on pricing Firstly, we will talk about the low-price emphasis the low-price emphasis can be no as discounts and allowances These can take a variety of forms A few of them are more common ones follow: * The quantity discount is an incentive offers to buyers by reducing the cost per unit of a good or material when purchased in bulk For example, when you buy instant noodles at Bách Hoá Xanh, specifically Hảo Hảo It cost 5000 VND, if you buy a pack However, if you buy one box with 30 packs, the price is only 118,000 VND Secondly, we move to the consequences of low-price tactics Pricing is a critical factor in the sale of many products and services In markets where competition is extremely strong, setting a product’s price may be a firm’s most complicated and important decision Prior to using low-price tactics, everyone involved in sales and marketing should answer these questions: * High/ low involvement buyers? High emotional involvement with the brand Low-involvement buyers focus on the price Ex: A man is a low-involvement buyer However, a woman is a high involvement buyer * How important is quality in the minds of buyers? If buyers not fully understand the price-quality relationship, they may judge the product by its price How important is service? For many buyers, service is a critical factor Even online customers thought to be very interested in price, rate the quality of service very highly * The seasonal discount is an incentive program at the end of the season, avoiding stagnation to the next season It often depends on geography or the value of use, so each brand or company will have a differently classified season The most easily recognized is in fashion Normally, most fashion brands will have four seasons: spring summer autumn, and winter Products that are out of season will often be discounted * Trade (functional) discount is that you give the members of the marketing channel so that they can make a profit- usually, it is a discount off of the manufacturer's suggested retail The retail price of a cream is 25 and the trade discount is 2% on 25 * Promotional allowance is given to customers and/or retailers for doing something such as Advertising Allowances, Co-op advertising!, Push Money, or Coupons For example, Push money is used in a retail store to create competition among salespersons in order to encourage them to push the product Influence of electronic commerce on pricing The new economy is reshaping the world of commerce and every buyer has more choices Companies large and small are racing to discover new sales and marketing opportunities on the Internet Salespeople who are involved primarily in transactional selling add little or no value to the sales transaction Buyers are often well-informed when visiting a number of Websites