Electronic Commerce Welcome Email: ttqnguyet@hcmut.edu.vn Course outcomes Understand electronic commerce concepts Be able to analyze electronic commerce problems from business, economic, and technology viewpoints Are equipped with necessary technological foundations to develop/maintain/improve electronic commerce solutions Know how to plan and execute electronic commerce projects Develop teamwork and presentation skills Course content (8 weeks) Week (w39) Introduction to electronic commerce (Teacher) Week (w39) Electronic commerce environment (Teacher) W40: OFF – Open discussion on E-learning (Q&A) Week (w41) Pricing issues (Teacher) Week (w42) Design principles (Teacher) W43: Submit stage of project Week (w43) Review stage 1, Digital marketing (Topic 1, 2) Week (w44) Security mechanisms & electronic payment (Topic 3, 4, 5) Week (w46) Other topics in e-commerce (Topic 6, 7) Week (w47) Project management and planning (Teacher) W48-50-51: OFF – prepare for project Week (w52) Presentation & review Grading • • • • No midterm exam Presentation: 20% Project: 30% Final exam: 50% • Around 50 multi-choice questions in 60’ • Additional writing questions maybe provided • Open-book (NO laptop, phone, tablet) • Missing any score => Fail the course • quizzes/surveys at classes for attendance check è missing of è fail the course Project • • • • Developing an e-commerce system with • • Business & revenue model (business canvas model) Implementation (web, mobile, framework) • • Survey (use Google form) Demo • • About students per group Send group information to my email before October 4th • • • • Business plan (PDF) Technical report (PDF) Source code (git repo) Details will be written at E-learning website • • Demo on the two last weeks Time for each group: 20 to 25 minutes • • • Web/mobile front end design Using e-commerce framework or provided API (random) Payment gateway Grouping Results Deadline Presentation topic • Topic Digital advertising (Google, Facebook ads, Zalo ads, etc.) • Topic SEO and measurement tools • Topic Security in e-commerce systems • Topic Blockchain & Bitcoin in e-commerce • Topic Electronic payment & wallet – Momo • Topic Third party shipping service – GHN • Topic E-commerce framework (woo-commerce, open cart ) • Topic Others Questions?