Luận văn đẩy mạnh hoạt động kinh doanh dịch vụ phần mềm của công ty phần mềm và truyền thông vasc

BHKTQD LV.Ths BO GIAO DUG VA DAO TAO TRUONG DAI HOC KINH TE QUOC DAN - 0O0 - MAI QUANG VINH DAY MANH HOAT DONG KINH DOANH DICH VU PHAN MEM CUA CONG TY PHAN MEM VA TRUYEN THONG VASC Chuyen nganhr Quon tri kinh doanh LUAN VAN THAC SY QUAN TRI■ KINH DOANH ■ ■ NGUOl HUdNG DAN KHOA HOC: TS TRAN HOE DAI HOC KTQD_ TRUNGTAM I THONG TIN THU VIEN HA NOT - 2004 s MUC LUC • • DANH MUC CAC TU VIET TAT DANH MUC CAC BIEU VA HINH MO DAU CHUONG 1: NHUNG VAN DE LY LUAN VE HOAT DONG KINH DOANH DICH VU PHAN MEM CUA DOANH NGHIEP 12 1.1 Phan mem va dac diem hoat dong kinh doanh dich vu phan mem cua doanh nghiep 12 1.1.1 1.1.2 Phan mem va dich vu phan mem 12 Dac diem hoat dong kinh doanh dich vu phan mem 17 1.2 Noi dung hoat dong kinh doanh dich vu phan mem 19 1.2.1 Nghien cun thi trudng va xac dinh nhu cau khach hang 19 1.2.2 Xay dung chien lupc kinh doanh dich vu phan mem cua doanh nghiep 21 1.2.3 To churc thuc hien chien lucre hoat dong kinh doanh dich vu phan mem 25 1.2.4 Cac hoat dong xuc tien va h6 trp kinh doanh dich vu phan mem 27 1.2.5 Danh gia hieu qua hoat dong kinh doanh dich vu phan mem 28 1.3 Nhan to anh huong den hoat dong kinh doanh dich vu phan mem 30 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 Nhan to moi trudng chmh tri - phap luat .30 Nhan to thi trudng va khach hang 32 Nhan to ve doi thii canh tranh va uy tin cua doanh nghiep tren thi trudng .34 Nhan to ngudn luc tai chfnh va ngudi 35 Nhan to ve trinh ky thuat cong nghe 36 Nhan to to chtrc quan ly 37 1.4 Hoat dong kinh doanh dich vu phan mem tren the gidi va d Viet nam 37 1.4.1 Hoat dong kinh doanh dich vu phan mem tren the gidi 37 1.4.2 Hoat dong kinh doanh dich vu phan mem tai Viet nam 41 CHUONG 2: THlfC TRANG HOAT DONG KINH DOANH DICH VU PHAN MEM CUA CONG TY PHAN MEM VA TRUYEN THONG VASC 51 2.1 Tong quat ve cong ty phan mem va truyen thong VASC 51 2.1.1 Qua trinh hinh thanh, phat trien va nhiem vu kinh doanh cua cong ty 51 2.1.2 Dac diem hoat dong san xuat kinh doanh dich vu phan mem ciia cong ty VASC 59 2.2 Thue trang hoat dong kinh doanh dich vu phan mem cua cong ty phan mem va truyen thong VASC 75 2.2.1 Khai quat ve ket qua kinh doanh cua cong ty phan mem va truyen thong VASC 75 2.2.2 Phan tich thuc trang hoat dong kinh doanh dich vu phan mem ciia cong ty phan mem va truyen thong VASC 79 2.2.3 Danh gia hoat dong kinh doanh dich vu phan mem ciia cong ty VASC 102 CHUONG GIAI PHAP DAY MANH HOAT DONG KINH DOANH DICH VU PHAN MEM CUA CONG TY PHAN MEM VA TRUYEN THONG VASC 108 3.1 Dinh huomg hoat dong kinh doanh dich vu phan mem cua Cong ty phan mem va truyen thong VASC 108 3.1.1 3.1.2 3.1.3 3.2 Co hoi va thach there kinh doanh dich vu phan mem cua cong ty VASC thoti gian tdi 108 Du bao phat trien dich vu phan mem cur cang ty VASC then gian tori 112 Dinh huong hoat dong kinh doanh dich vu phan mem ciia cong ty VASC 116 Mot so giai phap day manh hoat dong kinh doanh dich vu phan mem ciia cong ty phan mem va truyen thong VASC 117 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 3.2.6 3.2.7 3.2.8 3.3 Giai phap nghien cum va phat trien thi trirdng 117 Giai phap phat trien san pham va nang cao chat lirong san pham phan mem 118 Giai phap hoan thien quy trinh hoat dong kinh doanh dich vu phan mem 119 Giai phap hoan thien chmh sach khuyen khfch hoat dong kinh doanh dich vu phan mem 120 Giai phap giam chi phi hoat dong kinh doanh dich vu phan mem ciia cong ty 124 Giai phap ve phat trien ngudn nhan luc 125 Giai phap ve hd trq hoat dong kinh doanh dich vu phan mem 127 Giai phap tao dong lire va moi trudng lam viec tot toan cong ty 128 Mot so kien nghi de tao lap nidi trirdng va dieu kien cho hoat dong kinh doanh dich vu phan mem cua cong ty phan mem va truyen thong VASC 130 3.3.1 3.3.2 3.3.3 3.3.4 3.3.5 3.3.6 Tang cudng cac hoat dong nhSm thay doi nhan thurc, hanh vi str dung phan mem xa hoi 130 Hoan thien moi trudng phap ly chung cho hoat dong phan mem 132 Tiep tuc md rong va khuyen khich phat trien phan mem ngudn md d Viet nam 134 Day manh viec dao tao va sir dung ngudn nhan lire ve CNTT 135 Phat trien va thu hut dau tir cho cac khu cong nghiep phan mem 136 Kien nghikhac 139 KET LUAN 141 TAI LIEU TH AM KHAO 142 DANH MUC CAC TU VIET TAT - ASEAN : Hiep hoi cac nubc Dong Nam a -ASP : Cac dich vu ling dung tren mang - BSA : Lien minh phan mem doanh nghiep (Business Software Alliance) - CDIT : Hoc vien Buu chfnh Vidn thong - CNTT : Cong nghe thong tin -CMS : He thong phan mem cung cap va quan If tin bai (Content Management Software) - CMM : Mo ta nhfrng nguyen tac thiet ke va hoat dong cua phan mem - Capability Maturity Model - E-Govemment : Chfnh phu dien t£r - E-chip : Bao E-chip cua VASC - FTP : Giao thuc truyen ban tin tren mang Internet - GDP : Tong san pham quoc noi - GPRS, MMS : Cong nghe nhdn tin da ph iron tien tren dien thoai di dong - ISP : Nha cung cap cac dich vu Internet - ISI : Chi so xa hoi thong tin (Infoir ation Society Index) - IT : Cong nghe thong tin (Information Technologies) - Leased line : Dich vu ket noi dubng truyen Internet true tiep - PMNM : Phan mem nguon mb - PC : May tinh ca nhan - PCWorld : The gibi vi tfnh - PR : Quan he cong dong ((Pubic Relation) - Server Hosting : Dichvu ltru ky may chu tren mang Internet - SARS : Hoi chung ho hap cap tinh nang (Severe Acute Respiratory Syndrome) - TW : Trang U’ong - VND : Viet nam dong - VASC : Cong ty Phan mem va Truyen thong - VietNamNet : Bao dien tu VietnamNet - VASC-CA : He thong phan mem chdng chi so VASC - VASC - Payment : He thong phan m£m toan true tuyen VASC - VASC M-commercer : He thong phan mem giai tri tfch hop tren nen cong nghe dien thoai di dong VASC - VNPT : Tong Cong ty Buu chinh Vi6n thong Viet nam - VINASA : Hiep hoi doanh nghiep phan mem Viet nam - VN : Viet nam - USD : Do la My - Web- Hosting : Dich vu luu tru dung luong website tai nha cung cap dich vu tren mang Internet - Webmail : He thong thu dien tu tren mang Internet DANH MUC CAC BIEU VA HINH Danh Muc Bieu Bieu 1.1: Doanh thu phan mem 2003 cua cac cong ty phan mem hang dau tren the gidi 38 Bieu 1.2: So lirong cac cong ty DOTCOM giai the 1/2000 den 4/2002 39 Bieu 1.3: Ty chi tieu cong nghe thong tin 2002-2003 40 Bieu 1.4: So lirong cac cong ty va nhan lire nganh phan mem 1996-2003 42 Bieu 1.5: Nang suat lao dong phan mem cac nam 1998-2002 43 Bieu 1.6: Tinh trang vi pham ban quyen cua Viet nam so vdi the gibi 44 Bieu 1.7: Thi trirdng phan mem va dich vu 45 Bieu 1.8: Tinh hinh chi tieu cho CNTT cua Viet nam va cac nude khac 46 Bieu 1.9: So cac co sb dao tao lap trinh vien 2000-2004 47 Bieu 2.1: Co cau nguon von cua cong ty 2001-2003 60 Bieu 2.2: Nguon lao dong cua cong ty 61 Bieu 2.3: Tong hop ket qua hoat dong san xuat kinh doanh cua Cty VASC .77 Bieu 2.4: Tong hop cac chi tieu phan anh hieu qua 78 Bieu 2.5: Hieu qua hoat dong kinh doanh dich vu phan mem theo mot so tieu chi cua cong ty VASC 80 Bieu 2.6: Thi trirbng theo doanh thu phan mem 83 Bieu 2.7: Doanh thu mot so khach hang tieu bieu cua cong ty VASC (2001-2004) 84 Bieu 2.8: Doanh thu phan mem theo san pham 87 Bieu 2.9: Doanh thu chi tiet cua dich vu M-Comemrce theo dich vu th 1/2004 den 8/2004 90 Bieu 2.10: Ket qua kinh doanh dich vu phan mem theo phtrang thurc kinh doanh 91 Bieu 2.11: Danh sach dai lycua cong ty 2001-2003 92 Bieu 2.12: Tong hop cac chitieu phan anh hieu qua 99 Bieu 3.1: Ph£n mem Viet nam so sanh vcri Trung Quoc va An 110 Bieu 3.2: Nhu cau chuyen gia gia cong phan mem 114 Bieu 3.3: Dir bao phat trien phdn mem ciia cong ty VASC thcri gian tdi 115 Danh Muc Hinh Hinh 1.1: So lirong cong ty va nhan su phan mdm 1996-2003 42 Hinh 1.2: So cac co so dao tao lap trinh vien 2000-2004 48 Hinh 2.1: Nguon lao dong cua cong ty 61 Hinh 2.2: So tom luge quy trinh tuyen dung cua cong ty 62 Hinh 2.3: Quy trinh san xuat, thuc hien phan mem 64 Hinh 2.4: Cac budc quyet dinh kinh doanh dich vu phan mem 69 Hinh 2.5: Quy trinh hoat dong kinh doanh dich vu phan mem 73 Hinh 2.6: Ket qua kinh doanh cua cong ty VASC 2000-2003 75 Hinh 2.7: Doanh thu phan mem qua cac nam 79 Hinh 2.8: Hieu qua hoat dong kinh doanh dich vu phan mem cua cong ty VASC 81 Hinh 2.9: Co cau san pham dich vu phan mem cua cong ty VASC 86 Hinh 2.10: Doanh thu phan mem theo phuong thurc kinh doanh 92 Hinh 2.11: Ty dpi ngu lao dong cua cong ty VASC 105 - Chiu trach nhiem den cung ddi vdi cong viec minu lam 3.3 Mot so kien nghi de tao lap mdi trudng va dieu kien cho hoat dong kinh doanh dich vu phdn mem cua cdng ty phan mem va truyen thong VASC 3.3.1 Tang cudng cac hoat dong nhdm thay doi nhan thuc, hanh vi su dung phan mem xa hoi De hoat dong urng dung rong rai, co hieu qua cua cac san pham phan mem toan xa hoi thi van de dau tien la can thirc hien viec thay doi va tang kha nang nhan thurc ciia khach hang cung nhir thay doi hanh vi sir dung phan mem Bdi viec chua nhan thuc dupe vai trd to ldn va su anh hudng cua viec ung dung cac san pham phan mem hoac tinh trang dau tu nhd giot, khdng ddng bo, han che thdi gian qua da tiep tay cho cac hoat dong ve vi pham ban quyen phan mem, khdng nhung that thoat kinh te ma khdng khuyen khfch su phat trien ciia nganh phan mem nude, viec ddi hoi ben canh viec nha nude ban hanh nhung co che, chinh sach thi nhung giai phap trudc mat cd the thuc hien de khuyen khfch hoat dong ciia nganh phan mem nude phat trien, dd la: - Cac co quan Dang, Nha nude, cac to chirc chinh tri - xa hoi phai la don vi di dau viec trien khai, ung dung cdng nghe thong tin noi chung va linh vuc phan mem noi rieng moi hoat dong theo p icong cham dam bao tiet kiem, thiet thuc va hieu qua lau dai - Coi viec tin hoc hoa hoat dong ciia cac co quan Dang va Nha nude la bo phan huu co quan ciia cai each nen hanh chfnh quoc gia, la nhiem vu thudng xuyen ciia cac co quan nhfim tang cudng nang luc quan ly, nang cao nang suat, chat lupng, hieu qua 130 - Cac doanh nghiep ung dung cong nghe thong tin de doi mdi quan ly, nang cao nang lire san xuat va canh tranh dirge hudng cac chfnh sach ve dau tu doi mdi cdng nghe - Khuyen khfch viec sir dung cac san pham phan mem dugc tao nude Cac don vi thu hudng ngan sach nha nude phai sir dung cac san pham phan mem nude da dugc cdng nhan dat tieu chuan chat lugng phu hgp vdi dieu kien Viet Nam Cac du an dau tu ve linh vuc phan mem trudc het phai giao cho cac to chdc, ca nhan nude dau thau thuc hien; chi giao cho cac to churc, ca nhan nude ngoai nude chua du nang luc Xir ly nghiem cac hanh vi cd y vi pham hoac gay can trd viec ung dung cac san pham phan mem dugc tao nude - Tao dieu kien de mgi tang ldp xa hoi d mgi mien dat nude cd the biet khai thac, sir dung thong tin dien tir va ung dung cdng nghe thong tin, dac biet quan tarn hd trg nhung ngudi cd hoan canh kho khan va kb.uyet tat - Cac co quan thong tin dai chung, bao chi, xuat ban va cac dich vu dien tir cdng cong khan truong phat trien cac loai hinh thong tin dien tu, thudng xuyen tuyen truyen bien, nang cao nhan thuc va kien thurc ve cdng nghe thong tin va ling dung san pham phan mem cho toan xa hoi - Ra soat va thao bo mgi nhan thurc va quy dinh khong phu hgp, tao dieu kien thuan lgi nhat, ap dung mure iru dai hien hanh cao nhat va timg budc dat mure uu dai bang hoac cao hon so vdi cac nude khu vuc cho viec ung dung va phat trien cac san pham phan mem, di ddi vdi viec thuc hien cac bien phap quan ly chat che, sir dung cd hieu qua - Khuyen khfch va hd trg viec cap va nang cr _> trinh ngoai ngu mot bo phan nhan dan, trudc het la nien, thieu nien Cd bien phap va cdng cu hd trg de nhieu ngudi Viet Nam cd the dd dang su dung va ung dung cdng nghe thong tin bang tieng Viet 131 - Tao dieu kien thuan loi cho ngudi Viet Nam lam viec linh vuc cong nghe thong tin va phan mem di lam viec d nude ngoai va trd ve nude 3.3.2 Hoan thien mdi trudng phap ly chung cho hoat dong phan mem Kinh nghiem cua cac nude di trudc cho thay: mot nhung van de buc thiet la phai xay dung khung phap ly cho trien khai tin hoc hoa quan ly nha nude, so' hoa cac hoat dong san xuat kinh doanh va xuc tien thuong mai dien tir Day la mot nhirng tien de quan tao loi the cho mdi nude tham gia hoi nhap moi trudng toan cau hoa kinh te Trong chua xay dung duoc mot khung phap ly d quy mo quoc gia mdi quan he quoc te, tinh trang cac bo, nganh, dia phuong dau tu nhung de an (umg dung va phat trien CNTT) cue bo vdi hinh thuc to chtrc chi dao chong cheo va phan tan nhu hien se tao nguy co gay nhung lang phf va ton that khong ludng trudc duoc Ton that trudc mat la cd nhieu noi dung bi dau tu trung lap, cac ngudn luc thong tin, tri thtre quoc gia khong duoc thong nhat to chtrc xay dung, khai thac, bao ve Dang lo ngai hon la nhung tdn that tiem an phat sinh se khong chi vd mat kinh te ma ca ve kha nang cac ngudn luc, tai nguyen thong tin, sd hum tn tue quoc gia bi xam pham, chiem hum boi canh hoi nhap vdi mdi trudng toan cau hoa Van de lo ngai dang trd hien thuc, Hiep Dinh ASEAN Dien tir va dac biet la Hiep Dinh Thuong Mai Viet - My se dupe dua vao thuc thi Tiep den la nude ta chuan bi gia nhap WTO Ddi vdi Viet Nam, cd mot sd luat quan can gap rut tien hanh xay dung lam hanh lang phap ly va phuong hudng cho hoat dong chung cua cac doanh nghiep phan mem la : - Luat khung ve khuyen khich tin hoc hoa: Nham khuyen khich qua trinh thong tin hoa pham vi toan xa hoi, dat ndn mong cho trien khai ling dung va phat trien CNTT hudng tdi mot xa hoi tri hue, Trong do, cd 132 nhung quy dinh ve viec hinh ke hoach khuyen khfch thong tin hoa va he thong khuyen khfch thong tin hoa - Luat ve viec cap va khuyen khich su dung he thong thong tin dien tu: Nham gop phan dat nen mong cho mot xa hoi thong tin thong qua viec khuyen khfch phat trien, md rong va sir dung he thong thong tin va viec quan ly hay van hanh on dinh he thong thong tin - Luat bao ve cac chuong trinh may tinh: Dau tranh de sir dung cac chuong trinh may tinh mot each khdng gian lan va thuc day nganh cong nghiep va cong nghe lien quan den lap trinh va phan mem Ddng gop vao su phat trien ben vung cua nen kinh te quoc dan thong qua viec bao ve quyen tac gia ciia cac cong trinh la chuong trinh may tfnh Dac biet, Luat xac dinh cac hanh vi duqc coi la toi chep trdm, va khung cac hinh phat - Luat thuc day viec phat trien phdn mem: Hinh va phat trien nganh cdng nghiep phan mem ndn kinh te quoc dan: o Tao mdi trudng thuan lqi cho viec phat trien va luu hanh phan mem; o Dao tao va hd trq phat trien cac nhan vien ky thuat; o Tao cac nhu cau mdi ve phan mem va he thong - Mot sd dao luat bo sung quan can tham khao tit cac nude: nhu cac Dao luat ve Toi pham may tfnh, vd Chu ky dien tu va Cdng chung dien tu, vd Cdng khai hoa cac hoat dong ciia Chfnh phu (minh bach cac hoat dong hanh chfnh cdng tren mdi trudng thong tin hoa, dat nhirng yeu cau mdi ve quan ly va an toan thong tin cung each thuc quan ly thong tin co hieu qua), va Dao luat ve giao dich dien tu va Quy trinh ban hanh van ban dien tu Dieu quan trong viec xay dung va ban hanh cdng he thong van ban quy pham phap luat ve quan ly, irng dung va phat trien cdng nghe thong tin va phan mem can thuc hien theo phuong cham nang luc quan ly phai theo kip toe phat trien, dau tu phai thiet thuc, hieu qua, khdng duqc lang phf va dam bao cdng khai, ro rang, minh bach 133 3.3.3 Tiep tuc md rong va khuyen khich phat trien phan mem ngudn md d Viet nam Phat trien phan mem ngudn md phuc vu qua trinh nghien cdu san xuat va giam thieu nhung chi phf hoat dong kinh doanh cua doanh nghiep cung nhu han che duoc tinh trang chep su dung khong hon phap cac san pham phan mem la mong muon cua cac doanh nghiep phan mem cua Viet nam cd VASC De thuc hien cdng va hoan cac muc tieu ve chfnh sach phat trien phan mem ngudn md tai Viet nam, qua dd gop phan dua hoat dong trd mot dong luc quan trong viec thuc day sir phat trien cua nganh phan mem Viet nam, cac kien nghi ve noi dung nhu sau: - Nha nude tiep tuc khang dinh vai trd va ich lqi cua cac PMNM viec phat trien CNTT d nude ta noi chung va nganh phan mem noi rieng - Dao tao moi khfa canh lien quan den PMNM cac trudng dai hoc va trung tarn dao tao chuyen nghiep - Tfch cue khuyen khfch dung cac PMNM cac ling dung da duqc thu nghiem va hoan chinh, trudc tien cac he bi phu thuoc nhieu vao nude ngoai (nhu cac he didu hanh may le, cac server mdi trudng TCP/IP, cu the la Webservers, va cac cum may mdi trudng xu If tfnh toan khoa hoc, cac phan mem van phong, mot sd phan mem chuyen dung) - Khuyen khfch va hd trq cac trudng dai hoc, co sd nghien ctru va cdng ty tin hoc tham gia nghien curu va trien khai (R & D) ve cac PMNM: o Giai quyet cd he thong va rong rai van de Viet hoa cac PMNM, nham phat huy hon nua vai trd cua chung hudng tdi ngudi su dung dau cuoi la ngudi Viet va cac ung dung xir If thong tin qui md ldn hon cho co quan, doanh nghiep; bat dau bang ke hoach chung ve sir dung bo ma chu Viet theo Unicode d VN 134 o Thu nghiem md hinh ket cum tren co sd he dieu hanh nguon mo, nham sir dung moi trudng xir li thong tin ung dung cho doanh nghiep va co quan cd vua va ldn - Dat va'n dd va giai quyet thoa dang nhu cau ket hop PMNM va cac phan mem thuong mai - co the rat dat tien - hoan canh thuc te ddi hoi - Nghien curu va thu nghiem md hinh kinh doanh PMNM nhu mot co sd cho nganh cdng nghiep CNTT Viet Nam - Dua cac PMNM dupe Viet hoa den tay nhieu loai ngudi dung nhu mot san pham tien dung, huu (ch, tin cay vdi day du hd trq can thiet - Cung ling giai phap Viet Nam cho thi trudng noi dia tren co sd cac PMNM; ren luyen tay nghe thao cho thi trudng nude ddng thdi dap umg nhu cau ciia khu vuc va the gidi Dac biet quan tam den nganh dich vu chuyen nghiep hd trq PMNM (Open source software oriented professional services) - Tao moi dieu kien thuan loi cho gidi lam CNTT tre VN, tir hoc dudng cho den doanh nghiep, co quan, lam chu phong trao PMNM d Viet Nam, tien tdi lam chu von lieng tri thuc CNTT cua nude ta 3.3.4 Day manh viec dao tao va sir dung ngudn nhan luc ve CNTT Phat trien quy md va tang cudng chat luong dao tao ngudn nhan luc ve cong nghe thong tin, chu phat trien nhanh luc luq g can bo chuyen sau, dac biet la doi ngu chuyen gia phan mem, dap umg kip thdi va thudng xuyen nhu cau nude va mot phan thi trudng nude ngoai - Trudc mat, bang nhung hinh thirc thfch hqp, to chirc thuc hien viec dao tao, boi dudng kien thurc ve cdng nghe thong tin cho nhirng ngudi da tot nghiep cac trudng dai hoc, cao dang va trung hoc chuyen nghiep thuoc cac chuyen nganh khac - Day manh umg dung cdng nghe thong tin cdng tac giao due va dao tao d cac cap hoc, bac hoc, nganh hoc Phat trien cac hinh thuc dao tao tir 135 xa phuc vu cho nhu cau hoc tap cua toan xa hoi Dac biet tap trung phat trien mang may tfnh phuc vu cho giao due va dao tao, ket noi Internet tdi tat ca cac co sd giao due va dao tao - Dau tu thoa dang cho cong tac dao tao, nghien cuu ve cong nghe thong tin; gan chat giua dao tao, nghien ciru va san xuat, kinh doanh Xa hoi hoa manh me viec dao tao ve cdng nghe thong tin Khuyen khfch va thu hut cac to chuc, cac ca nhan va ngoai nude tham gia dao tao, sir dung nguon nhan luc ve cong nghe thong tin cua Viet Nam - Xhy dung va thuc hien chuong trinh cir giao vien di dao tao, boi dudng d va ngoai nude dd nang cao trinh giang day; tao dieu kien cho hoc sinh, sinh vien, nghien ciru sinh di hoc, thuc tap va nghien cuu vd cong nghe thong tin d nude ngoai; ap dung chfnh sach dac biet cho viec dao tao, boi dudng chuyen gia gidi, nhan tai linh vuc cdng nghe thong tin; co che' tam ung hoc phf ddi vdi ngudi ngheo hoac co hoan canh kho khan muon tham gia cac chuong trinh dao tao nghe linh vuc cong nghe thong tin dd lap nghiep 3.3.5 Phat trien va thu hut dau tu cho cac khu cdng nghiep phan mdm Vdi mong muo'n phat trien nhanh chong nganh CNPM, theo kinh nghiem cua mot so nude tren the' gidi nhu an do, Thai Lan cac dia phuong, cac bo nganh deu rat quan tam den viec xay dung cac khu cdng nghiep phan mem (KCNPM), hien ca nude da cd KCNPM da di vao hoat dong va khu dang giai doan nghien cuu kha thi Muc dfch chfnh cua viec hinh cac KCNPM la xay dung co sd tang ky thuat CNTT hien dai tao didu kien thuan lqi eno cac doanh nghiep phdn mem cung cap dich vu day du, tao mdi trudng lam viec thuan lqi va chuyen nghiep vdi tac phong cdng nghiep tir dd tap trung cac doanh nghiep san xuat va kinh doanh phan mem Nhd tap trung nang luc san xuat, cac KCNPM se thu hut cac cdng ty phan mem nude ngoai dau tu true tiep, dat 136 hang, gia cdng, tim kiem doi tac kinh doanh hinh dau mdi de vuon thi trudng quoc te De phat huy, thu hut va day manh hoat dong cua cac KCNPM, ddi hoi nhung chfnh sach khuyen khfch va uu dai cua Chfnh phu, cua cac Bo ban nganh danh cho KCNPM, cu thd: ■ Can thong nhat nhan thurc ve sir can thiet va vai trd cua mo hinh khu cdng nghiep (KCNPM) su phat trien ciia nganh phan mem - Dd la mdi trudng dd thu hut dau tu tot nhat, nhanh nhat, diem nhat cho phat trien nganh - Can co quy hoach tong the quoc gia ve cac md hinh cdng nghe cao, khu phan mem tap trung, cac chuan muc va dieu kien can thiet de lap mot KCNPM - Chon lua nhung vi tri thuan lqi, du cac yeu to ve co sd tang, ngudn nhan luc xay dung KCNPM - Tren co sd quy hoach phat trien cac KCNPM, can tap trung dau tu de cac KCNPM nhanh chong co dupe lqi the cao vd dieu kien co sd tang hien dai ■ Chfnh phu can cam ket on dinh chfnh sach uu dai 4au tu ddi vdi nganh CNTT, ben canh nhung chfnh sach chung uu dai khuyen khfch dau tu phat trien CNPM thi Chfnh phu cung can nghien cuu ban hanh chfnh sach uu dai rieng cho cac KCNPM duqc cdng nhan la diem quoc gia ■ Thi diem quoc te hoa mot sd KCNPM - Hqp tac dau tu vdi nude ngoai - Bo may quan If va cung ling dich vu mang tfnh quoc te - Tap trung thu hut cac nha dau tu da quoc gia, cac cdng ty da quoc gia ■ Xay dung mdi trudng kinh doanh hoan hao - Co sd t&ng ky thuat hoan hao va hien dai hoat dong on dinh, cd tfnh quy hoach tot dam bao mdi trudng song va lam viec hoc.n hao, thuan tien cho cac chuyen gia nude ngoai 137 - To churc cung ung dich vu hd tro cap phep dau tu "ipt cira - Cung ung cac dich vu tron goi cho doanh nghiep - To chirc cung ung cac dich vu hd tro sau cap phep cho nha dau tu - Hinh cac trung tam tu van luat, tu va'n kinh doanh, trung tam tu van bao ho sd huu tri tue, trung tam thi nghiem, danh gia san pham phfin mem tai cac KCNPM - Xay dung va dao tao bo may quan ly chuyen nghiep, quan ly theo ISO ■ Hinh mot he thong co quan xuc tien thuong mai va ddu tu theo muc tieu chuyen nganh: - Co quan xuc tien ca'p Trung U’ong: Thuc hien quang ba chien lupc phat trien quoc gia, chuong trinh diem quoc gia, qtang ba cac KCNPM diem, cac doanh nghiep chu luc quoc gia - Co quan xuc tien cap tinh, thanh: Thuc hien quang ba cac chuong trinh diem ciia dia phuong, quang ba cac KCNPM diem, cac doanh nghiep chu luc tai dia phuong - Bo may xuc tien thu hut dau tu tai cac KCNPM phai mang tinh chuyen nghiep cao - Tang cudng lien ket vdi cac to chuc xuc tien nude ngoai, cac chuong trinh xuc tien d nude ngoai (dai dien d nude ngoai, ddi tac xuc tien d nude ngoai ) ■ Tang cudng cac hoi nghi, hoi thao, hoi cho quoc te tai cac KCNPM ■ Gan bo chat che vdi cac Vien, Trudng va cac co sd dao tao chat lupng quoc te - Lien ket, trao doi thong tin, cdng nghe, cung cap nhu cau va tao dieu kien thuan lpi de cac vien, trudng, cac co sd dao tao dat co sd dao tao va nghien cum tai KCNPM - Cd chfnh sach uu dai va phoi hpp va phoi hpp vdi cac vien trudng va cac co sd dao tao 138 - Thu hut cac cor so dao tao uy tin nude ngoai md trung tam dao tao tai KCNPM 3.3.6 Kien nghi khac Ddi vdi Tdng cong ty buu chfnh Vidn thong va Be buu chfnh la nhung don vi co anh hudng true tiep cac hoat dong quan If va kinh doanh cua cong ty, de day manh hoat dong cua minh hon nua cong ty de nghi Tdng Cong ty va Bo Buu chfnh Vidn thong can tap trung giai quyet nhung van de ve co che, hanh lang va mdi trudng thuan lqi de tao tien de khuyen khfch cho cac cdng ty vien (trong dd cd VASC) day manh hoat dong kinh doanh dich vu phan mem cu the: - Thu hut dau tu nude ngoai va danh nguon dau tu thich dang cho phat trien co sd tang cdng nghe thong tin, tao dieu kien cho cac doanh nghiep phan mem Tdng cdng ty tiep can va nang cao trinh cdng nghe - Cd chfnh sach tao va hd trq nguon von cho ca' doanh nghiep phan mem; cac chfnh sach uu dai va tao dieu kien cho cac doanh nghiep phan mem Tdng cdng ty phat trien (quy dau tu mao hiem, giam thu tuc hanh chfnh giay phep, chfnh sach cho thue/giao quyen sir dung dat ) - To chuc cac cuoc hoi thao, hoi nghi quy md ldn linh vuc CNTT va phan mem, qua dd tang cudng su giao luu hieu biet va gidi thieu hinh anh ciia cac doanh nghiep phan mem - Dinh hudng hoat dong cho cac doanh nghiep phan mdm Tdng cdng ty bang cac hoat dong: o Tai trq kinh phf va dinh hudng cho cac hoat dong R&D toan nganh va cho cac doanh nghiep phar' mem, tap trung vao nghien curu urng dung de nhanh chong di vao thuc tidn horn la cac nghien cuu co ban o Trq giup ky thuat, cung cap cac dich vu td chuc nhan su, marketing, cung cap cho cac doanh nghiep cac phuong tien vat 139 chat, van phong lam viec hien dai qua tao moi trudng lam viec chuyen nghiep cho cac doanh nghiep phan mem - Tao sir thong suot thong tin giua Tong cong ty, Bo buu chinh vidn thong va doanh nghiep thong qua viec chia se cor so du lieu va thuc hien co che phoi hop thong qua cac du an cua VNPT va Bo buu chfnh vidn thong - Tang cudng cac hoat dong xuc tien thuong mai cho cac cdng ty vien tham gia vao thi trudng trudng quoc td, hd trq cho cac hoat dong truyen thong xuc tien tim hieu thi trudng cua hiep hoi va cac doanh nghiep va ngoai nude Thanh lap cac kenh phan phoi san pham nhan mem tren thi trudng quoc te - Thu hut tiep nhan cac du an ldn va to chuc thuc hien cac du an tren co sd lien ket cac doanh nghiep phan mem nganh cung chia se kinh nghiem va ngudn luc; tiep nhan cac don dat hang cho cac doanh nghiep phan mem co dii kha nang thuc hien Day la nhung hoat dong can thiet de dinh hudng dau tu cho cac doanh nghiep phan mem ddng thdi tao mdi lien ket chat che, phat huy sire manh tap the nganh - Tao co che va thu tuc cho phep cac cdng ty vien cd the tu chu viec dau tu cac trang thiet bi va ki ket cac hqp ddng - Tich cue tao lap hinh anh va thuong hieu san pham phan mem cua Tong cdng ty tren thi trudng va ngoai nude - Tren giac nganh, Tong cdng ty va Bo buu ch ah vidn thong cd the dumg td chiic lien ket cac don vi phan mem va CNTT nganh vdi tuong lai gan la dieu can thiet tir dd tao sue manh tong hqp cho nganh va tao nen tang cho cac doanh nghiep tham gia thi trudng du sire nhan cac hqp ddng gia cong/san xuat ldn, khac phuc tinh trang nhd le va manh mun hoat dong cua timg doanh nghiep doc lap Tuy nhien phai cung duv tri mdi trudng canh tranh binh dang cho moi doanh nghiep nganh dd lam dong luc cho su phat trien 140 KET LUAN • Vdi muc tieu tang doanh thu tir hoat dong kinh doanh dich vu phan mem thcri gian tdi qua linh vuc dich vu phan mem se chiem mot ty ldn ket qua hoat dong kinh doanh cua cdng ty Vi vay, nghien cuu nhirng bien phap nham day manh hoat dong kinh doanh dich vu phan mdm doi vdi cong ty VASC cd mot vai trd va y nghia het sure quan trong qua trinh hinh va phat trien ciia cdng ty Thong qua ket qua nghien cuu da dupe trinh bay luan van tap trung giai quyet mot sd van dd sau: Nhung van de If luan vd hoat dong kinh doanh dich vu phan mdm ciia cac doanh nghiep Neu rd dac diem ciia phan mdm va dich vu phan mdm, nhung nhan to anh hudng den hoat dong kinh doanh dich vu phan mdm Trinh bay khai quat tinh hinh hoat dong kinh doanh dich vu phan mdm tren the gidi va tai Viet nam Khai quat qua trinh hinh va phat trien cua cdng ty VASC, san pham va dich vu phan mdm ma cdng ty cung cap Phan tfch thuc trang hoat dong kinh doanh dich vu phan mdm tai cdng ty VASC, phan tfch thuc trang hoat dong kinh doanh dich vu phan mdm theo mot sd nhan to anh tir danh gia nhung diem manh, diem yeu cua cdng ty qua trinh tham gia vao linh vuc kinh doanh dich vu phan mdm Thong qua co hoi va thach thtre cung nhu nhung dur bao vd toe phat trien dich vu phan mdm Viet nam va ciia cdng ty, phuong hudng, muc tieu hoat dong cua cdng ty thdi gian tdi, de xuat cac giai phap nham day manh cac hoat dong kinh doanh dich vu phan mdm tai cAng ty VASC Mat han che cua luan van: Phan mdm va dich vu phan mdm la lmh vuc hoat dong mdi mure ap dung va pham vi rong ldn, vay luan van chii yeu mdi neu dupe khai quat chung vd tinh hinh phat trien ma chua cd nhung nghien cuu chi tiet va du bao toe phat trien chfnh xac Ddng thdi cac giai phap cung dimg lai d khai quat chua phai la nhung giai phap cu the hoa 141 TAI LIEU THAM KHAO Tieng Viet Truong Gia Binh (2003), Tiem nang phat trien vd xuat khau phdn mem cua Viet Nam, Ha noi PGS.TS Tran Van Chu, TS Tran Hoe va nhom tac gia (2003), Giao trinh kinh doanh thucmg mai Quoc te, Dai hoc quan ly kinh doanh, Ha noi Cong ty phan mem va Truyen thong VASC (2002), Bao cao ket qua kinh doanh (2000-2003), Ha noi Cong ty phan mem va Truyen thong VASC (2004), Tai lieu han hanh quy trinh quan tri vd cung cap dich vu cua cdng ty, Ha noi Cdng ty phan mem va Truyen thong VASC (2004), Chien lucre phat trien cong ty (2005-2010), Ha noi PGS.PTS Hoang Minh Dudng & PTS Nguydn Thira Loe (1998), Giao trinh quan tri doanh nghiep thuctng mai TM, NXP Giao due NEU & JICA (2002), Ket qua nghien cuu nganh cong nghiep phan mem viet nam, van de vd chien lucre phat trien ben vung, Ha noi NEU & JICA (2003), Ket qua nghien cUu cdng nghiep phdn mem Viet nam, lui the canh tranh, su lien ket, cac khu cdng nghiep phdn mem tap trung vd chien luqc phat trien, Ha noi TS Nguydn Thi Hudng (2001), Giao trinh kinh doanh quoc te, tap 1, NXB Thong ke Ha noi 10 PGS.TS Nguydn Thi Hudng (2003), Giao trinh kinh doanh quoc te, tap 2, NXB Lao dong-Xa hoi Ha noi 11 Tran Lac Hdng(2003), Tinh hinh phat trien dou.ih nghiep phdn mem nho tai TPHCM, TPCHM 142 12 Phan Thi Hdng Hoa (2003),’’Nang luc canh tranh cua mot nganh cdng nghiep non tre ”, Chinh sach cdng nghiep vd thu&ng mai cua Viet nam bo'i canh hoi nhap , 2(6), tr 20-42 13 Hiep hoi phan mem Viet nam VINASA (2003), Bdo cao tom tat tinh hinh phat trien nganh cdng nghiep phan mem Viet nam (2001-2003), Ha noi 14 Hoi tin hoc TPHCM (2004), Bdo cao toan canh CNTT (2001-2004), TPHCM 15 Vo Dai Lupc (1999), Chinh sach thuung mai, dau tuva phat trien mot so nganh cdng nghiep chu luc cua Viet Nam, NXB Khoa hoc xa hoi 16 Vu The Phu (1994), Basic Marketing, NXB Thong ke Ha noi 17 Phillip Koller (1998), Marketing can ban - NXB Thong ke Ha noi 18 PC World (2003), Bdo cao so lieu dieu tra thudng nien (2001-2003), Viet nam 19 TS Nguydn Xuan Quang & TS Nguydn Thira Loc (1999), Giao trinh quan tri doanh nghiep, NXB Thong ke Ha noi 20 Le Ba Quang (2003), Gidi thieu chuong trinh phat trien doanh nghiep phan mem, TPHCM 21 PGS.TS Hoang Due Than (2001), Giao trinh gu'o dich vd dam phan kinh doanh, NXB Thong ke Ha noi 22 Dang Minh Trang (1997), Quan tri chat luung doanh nghiep, NXB Giao due 23 PGS.PTS Pham Due Thanh (2002), Giao trinh quan tri nhan luc, NXB Thong ke Ha noi 24 Dang Minh Tuan (2003), Du an phat trien 200 doanh nghiep phan mem, Ha noi 143 25 Tong cong ty bun chfnh vi$n thong Viet nam (2003), Bao cao tong ket naw (1999-2003), Ha noi 26 Website: - www.vnpt.com.vn - www.vinasa.org - www.i-today.com.vn - www.hca.org.vn - www.hanoisoftware.net.vn Tieng Anh 27 Axam Trade and Kenan Intistute Asia (2002), VietNam’s emerging software industry competitiveness positioning and strategy inn global market 28 Business Software Alliance BSA (2004), Annual Report (2002-2004) 29 IDC (2004), Annual Report (2002-2004) 30 UNDP-ASPA (2004), Annual Report (2002-2003) 31 World Bank (2004), Annual Report (2002-2004) 32 World Ecomomic Forum (2003), Annual Report (2002-2003) 144