Final report topic comparision of business between lazada and shopee

MINISTRY OF EDUCATION AND TRAINING HOA SEN UNIVERSITY FACULTY OF LOGISTICS-INTERNATIONAL TRADE FINAL REPORT TOPIC: COMPARISION OF BUSINESS BETWEEN LAZADA AND SHOPEE Course Title Course ID Class ID Lecturer Group Students : Electronic Commerce : NT209DE01 : 1868 : Ngo Minh Tra (Ms.) :2 : Le Trung An – 22004013 Tran Ngoc Bao Han - 22005773 Nguyen Ngoc Khanh - 2192575 Nguyen Thanh Nguyen - 2195558 Nguyen Minh Quan - 2190132 MINISTRY OF EDUCATION AND TRAINING HOA SEN UNIVERSITY FACULTY OF LOGISTICS-INTERNATIONAL TRADE  FINAL REPORT TOPIC: COMPARISION OF BUSINESS BETWEEN LAZADA AND SHOPEE Course Title Course ID Class ID Lecturer Group Students : Electronic Commerce : NT209DE01 : 1868 : Ngo Minh Tra (Ms.) :2 : Le Trung An – 22004013 Tran Ngoc Bao Han - 22005773 Nguyen Ngoc Khanh - 2192575 Nguyen Thanh Nguyen - 2195558 Nguyen Minh Quan - 2190132 Ho Chi Minh City, 7/2022 TABLE OF CONTRIBUTIONS No Student ID Full name Tasks Percentage of contribution Chapter Word synthesis 22004013 Le Trung An ABSTRACT 100% 1.2 What is ecommerce marketing? 1.4 What is B2C? 22005773 Tran Ngoc Bao Han 3.1 Shopee 100% ACKNOWLEGEMENT 1.3 What is Business 2192575 Nguyen Ngoc Khanh Strategy? 100% 2.1 Shopee 1.1 What is an e4 2195558 Nguyen Thanh Nguyen commerce business? 3.2 Lazada 100% CONCLUSION 2190132 Nguyen Minh Quan 1.5 What is C2C 2.2 Lazada 100% HONOR PLEDGE “I have read and understood the behaviours of academic integrity violation I affirm that I have not given or received any unauthorised help on this assignment, and that this work is my own” Date: ……./……./2022 (Name and signature) ABSTRACT The report "Comparison business strategies of two e-commerce platforms (Shopee and Lazada)" with the purpose of researching the building and operating of the two largest e-commerce platforms in Vietnam, Shopee, and Lazada From the research results, draw conclusions on how to operate e-commerce platforms and make contributions to developing e-commerce platforms strongly ACKNOWLEDGEMENT The report "Comparison of business strategies of two e-commerce platforms (Shopee and Lazada)" is a report contributed and completed by many individuals First of all, our team would like to thank Ms Tra Ngo - Lecturer at Hoa Sen University for enthusiastically helping and editing so that the article can be completed in the best way Besides, the contribution of the authors of articles and documents is also an important part to help our report add more knowledge and more accurate information We have many shortcomings, but we hope that our report will provide you with the most accurate and informative information Thank you very much! Ho Chi Minh City, July 2022 TEACHER RATING Ho Chi Minh City, June 2022 ASSESSOR TABLE OF CONTENTS TABLE OF CONTRIBUTIONS i HONOR PLEDGE ii ABSTRACT iii ACKNOWLEDGEMENT iv TEACHER RATING v TABLE OF CONTENTS vi LIST OF IMAGES viii Chapter INTRODUCTION TO E-COMMERCE BUSINESS STRATEGIES .1 1.1 What is an e-commerce business? .1 1.1.1 What is an e-commerce business? .1 1.1.2 E-commerce business conditions 1.2 What is ecommerce marketing? 1.3 What is Business Strategies? .3 1.4 What is B2C? .3 1.4.1 B2C concept 1.4.2 Features of B2C 1.4.3 Activities of B2C 1.4.4 The development potential of B2C .5 1.5 What is C2C? .6 1.5.1 C2C concept 1.5.2 Features of C2C 1.5.3 Activities of C2C 1.5.4 The development potential of C2C .7 Chapter INTRODUCTION ABOUT SHOPEE AND LAZADA 2.1 Shopee .9 2.1.1 Overview of shopee .9 2.1.2 Achievement .11 2.1.3 SWOT analysis of shopee 16 2.2 Lazada 21 2.2.1 Overview of lazada 21 2.2.2 Achievement .22 2.2.3 SWOT analysis of lazada 24 Chapter BUSINESS STRATEGY OF TWO E-COMMERCE PLATFORMS (SHOPEE AND LAZADA) 26 3.1 Shopee .26 3.1.1 Shopee’s business philosophy 26 3.1.2 Shopee’s business strategy goals 26 3.1.3 Shopee’s competitive advantage .26 3.1.4 Shopee’s business strategy model .27 3.1.5 Shopee's business strategy activities 27 3.2 Lazada 31 3.2.1 Lazada’s business philosophy 31 3.2.2 Lazada’s competitive advantage .31 3.2.3 Lazada’s business strategy model .32 3.2.4 Lazada's business strategy activities 33 Chapter COMPARISON BUSINESS STRATEGIES OF TWO ECOMMERCE PLATFORM (SHOPEE AND LAZADA) .41 4.1 Similar .41 4.1.1 Shopee and Lazada policies for users .41 4.1.2 Quality of goods 41 4.1.3 Promotions/sales .41 4.2 Different 42 4.2.1 Lazada .42 4.2.2 Shopee .44 CONCLUSION 46 REFERENCE 47 ...HOA SEN UNIVERSITY FACULTY OF LOGISTICS-INTERNATIONAL TRADE  FINAL REPORT TOPIC: COMPARISION OF BUSINESS BETWEEN LAZADA AND SHOPEE Course Title Course ID Class ID Lecturer... ……./……./2022 (Name and signature) ABSTRACT The report "Comparison business strategies of two e-commerce platforms (Shopee and Lazada) " with the purpose of researching the building and operating of the two... ACKNOWLEDGEMENT The report "Comparison of business strategies of two e-commerce platforms (Shopee and Lazada) " is a report contributed and completed by many individuals First of all, our team would like