bg thu tin thuong mai chapter 1 5019

KHOA TIẾNG ANH BỘ MƠN DỊCH TIẾNG ANH THƯ TÍN THƯƠNG MẠI Trường ĐH Thương Mại - Năm 2022 THÔNG TIN HỌC LIỆU 1.TLTK bắt buộc: [1] A Ashley (2000) A handbook of Commercial Correspondence Oxford University Press 1.TLTK khuyến khích (Websites): [2] Lin Lougheed (1993) Business Correspondence Wesley Publishing Company, Inc [3] L Gartside & S Taylor (1997) Complete book of modern business letters: Effective approach for your success Pitman publishing [4] Naunton J (2000) Head For Business Oxford University Press CHAPTER 1: INTRODUCTION LAYOUT OF A BUSINESS LETTER Different parts of a business letter Sender’s address Date Inside Address Attention line Salutation Body of the letter Complimentary close Signature SAMPLE LAYOUT 2 Letterhead References Per pro Job title Enclosures SAMPLE REFERENCE • indicates letter number and the department from where the letter is being sent and the year • given on the left hand corner after the heading INSIDE ADDRESS • includes the name and full address of the person or the firm to whom the letter is to be sent • written on the left hand side of the sheet below the reference number • should be addressed to the responsible head SUBJECT • a statement in brief to indicate the matter to which the letter relates • attracts the attention of the receiver immediately • helps him to know quickly what the letter is about FAXES • “fax” comes from “facsimile” – an exact copy or reproduction • Like email, the word “fax” can be used - as a noun, e.g I sent a fax - or as a verb ,e.g.We will fax you when we have the information - A fax message is useful when speed is important and the recipient does not have email It is especially useful for documents containing diagrams or drawings FAXES • A fax can be sent quickly to many different recipients at the same time • However, fax is an open system, i.e correspondence can easily be accessed by outsiders => Not be used for confidential information • Faxes have been “court tested”, and they tend to be accepted in legal cases, along with letters, as evidence in certain areas of international trade • Different fax machines offer a wide range of facilities, including repeat dialing if the receiver's fax machine is engaged; a transmission report; a verification mark at the foot of the page to confirm the fax was sent; and a number memory for frequently used numbers PREPARING FOR TRANSMISSION • Check that you have the correct fax number Check that the paper on which your message is printed or written is suitable • When you send a fax it is a good idea to use a fax transmission cover form STYLE • Generally, faxes are similar to letters in style, Ievel of formality, and the use of conventions • However, a fax may be shorter and the Ianguage more direct, like an email, as there is a time element in the cost of sending them • Beware of using too informal a tone with customers or suppliers you not know well SAMPLE SAMPLE EMAIL • Email (short for electronic mail): a means of sending messages between computers ADVANTAGES OF EMAIL  It can be used both within and between companies  An effective way to communicate quickly and easily with people all over the world  Especially useful for short messages and for everyday correspondence,  You can pick up your email messages, even when you are travelling, via a laptop or palmtop With compatible systems, you can access text and graphic documents, and spreadsheets And whatever you send or receive can be quickly and easily filed DISADVANTAGES • Technical problems which may result in the unexpected non- delivery of messages, or attachments arriving in unreadable form • Lack of privacy and security Do not use email to communicate confidential information an Amail message is like a postcard - anyone can read what you have written ADDRESS • Typical email addresses look like this:  dfranks@intchem.co.no corneyg@kingsway.ac.uk - The first part of the email address: the surname and initial of the person you are contacting, or the name if It is a department, or a shortened version of it - The second part, which appears immediately after the @ (at), is the name of the organization, or again an abbreviation of it - The last part of the address: domain name suffixes referring to the type of organization (e.g.'.co' for 'company', '.ac' ('academic') for a university) and to the country from which the message was sent (e.g.'.no‘ for Norway, '.uk‘ for the UnitedKingdom) LAYOUT STYLE • Email is a relatively recent development, it is perceived as a quick and informal means of communication, • In general, email messages follow the style and conventions used in letters or faxes  Salutations such as Dear Mr Pinto or Dear Tom, and complimentary closes such as Yours sincerely or Best wishes  If you know the recipient well, or if you are exchanging a series of messages with one person, you may dispense with the salutation and complimentary close  Do not confuse personal messages with business messages In a business message, the same rules of writing apply as for a letter: write clearly, carefully, and courteously; consider audience, purpose, clarity, consistency, conciseness, and tone ABBREVIATION TLAs (three-letter acronyms) Emoticons It is better not to use them in business messages, as they may be considered unprofessional SAMPLE SAMPLE ...THÔNG TIN HỌC LIỆU 1. TLTK bắt buộc: [1] A Ashley (2000) A handbook of Commercial Correspondence Oxford University Press 1. TLTK khuyến khích (Websites): [2] Lin Lougheed (19 93) Business... Taylor (19 97) Complete book of modern business letters: Effective approach for your success Pitman publishing [4] Naunton J (2000) Head For Business Oxford University Press CHAPTER 1: INTRODUCTION... direct, like an email, as there is a time element in the cost of sending them • Beware of using too informal a tone with customers or suppliers you not know well SAMPLE SAMPLE EMAIL • Email (short