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ABHE ANNUAL MEETING 2021 Acing the World of Virtual Campus Tours Bart Caylor, Caylor Solutions 1995 Caylor-Solutions.com | 317-985-7375 2004 Caylor-Solutions.com | 317-985-7375 2019 Caylor-Solutions.com | 317-985-7375 Caylor-Solutions.com | 317-985-7375 Caylor-Solutions.com | 317-985-7375 Purpose and Plan Effective Virtual Tours The World Has Changed We Have a New Normal Dealing with Constant Change The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn - Alvin Toffler Caylor-Solutions.com | 317-985-7375 today ■ Static Tours Live Remote Tours Live Tours/Interaction: Facetime/Streaming John Brown University College of the Atlantic https://www.facebook.com/collegeoftheatlantic/videos/live-stream-campus-tour/365275204152023/ Mevo Example (E! Network) https://www.facebook.com/enews/videos/10153722780140736/?t=40 https://theta360.com/en/ricoh_plugins/streaming/ ■ Static Tours Virtual Admissions Other Tools to Consider Bomb Bomb ■ Interactive video email ■ Personalized content ■ Generation Z friendly ■ Quick, easy, effective ■ $500 per year ■ Many schools are using already Zoom Meetings/Webinars ■ Standardized platform ■ Gen Z getting used to use ■ Ideas: ■ Financial Aid Webinar ■ Accepted Student FAQ ■ Parent Discussion Panel ■ Student Discussion Panel ■ Next Steps Webinar Revue Newsletters ■ Highlight your content ■ Curate relevant content ■ Include video ■ Various newsletters for audiences (parents, students, counselors) ■ Content strategy: Provide answers to the questions Review ■ Create a Plan ■ Get the Equipment ■ Choose your mode: Static, Live, or Both ■ Leverage YouTube, Instagram, other social platforms ■ Ask for help ■ Resources: caylor-solutions.com/resources/ Questions & Discussion Bart Caylor caylor@caylor-solutions.com 317-985-7375 caylor-solutions.com @bartcaylor Caylor-Solutions.com | 317-985-7375

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