“INFORMATIONAL GRAPHIC/DATA VISUALIZATION” Link between food advertisements and diet in young children in the United States -Interested in Advertising -Interested in nutrition -Effects of television advertising on young children-and diet -Personal experience + younger sister 1) To what extent does advertising of foods influence young children 2) Difference in diet of children who are exposed to advertisements, vs those who are exposed to less (ex from United States vs Sweden-where advertising to children is not permittedaccessibility to TV) 3) Comparison effects of food advertising young children vs older children(?) 4) How young children “critically process” food ads? 5) Food advertisements linked to what they choose to consume in cafeteria at schools 6) Food advertisements linked to what they choose to consume at home 7) Children not understanding advertisements under age of 7/8- not understand the underlying persuasive content -Children spend more time watching TV than in school -“The average 10-year-old has at least five screens readily available to them at home” -Relation to health -83% of of advertised foods= fast foods/sweets -Snack time eating was depicted more often that breakfast, lunch and dinner -Increased link with obesity http://www.telegraph.co.uk/education/educationnews/9595317/Children-spend-more-timewatching-TV-than-at-school.html http://www.visualinformation.info/which-u-s-brands-are-spending-the-most-on-advertising/ “Companies that spend the most on advertising” http://www.apa.org/monitor/jun04/protecting.aspx “Protecting children from advertising” http://www.uk.sagepub.com/hackley/SJO%20Articles%20for%20Website/Chapter%208%20%20Pine%20&%20Nash.pdf “International Journal of Behavior” http://well.blogs.nytimes.com/2013/02/11/how-advertising-targets-our-children/?_r=0 “How Advertisements Target Children” http://www.theguardian.com/sustainable-business/advertising-to-children-tricky-businesssubway “The Tricky Business of Advertising to Young Children” http://www.apa.org/topics/kids-media/food.aspx “The Impact of Food Advertising on Childhood Obesity” -”The rates of obesity in America’s children and youth have almost tripled in the last quarter century” -Ages 8-18 consume various types of media (44.5 hours per week)-television, game screens, computer, etc-most common activity -Stronger product preference -Children ability to remember content shown from advertisements seen on tv, etc-despite many under not being able to understand the persuasive content -Linked to mental health-ex body image concerns at a young age http://healthland.time.com/2013/08/29/forget-the-food-fast-food-ads-aimed-at-kids-feature-lotsof-giveaways/ “Forget the Food: Fast Food Ads Aimed at Kids Feature Lots of Giveaways” -Advertisements on TV-Cartoon Network, Nickelodeon-99% -Added toy giveaways-promotion of product-70% of products in advertisements -Attracted to toys over food-still causes many to develop life-long unhealthy eating habits http://www.medicalnewstoday.com/articles/274909.php “From 1980 to 2012, the percentage of children between the ages to 11 years old who were obese increased from 7% to 18%”-Direct link to advertising -Fast food industry spends somewhere between $100 to $200 million on advertising to children” Comparison Rates of obesity-overweight children vs number of hours spent watching tv, playing games, on the computer overall effect on Altered to : link between television advertisements and children