Alumni Engagement & University Events California State University San Marcos 333 S Twin Oaks Valley Road San Marcos, CA 92096 Tel: 760.750.4405 Fax: 760.750.3240 www.csusm.edu/alumni 2021 Best in Annual Giving Challenge Submission Submission in Misc/Other Category: Video Launch of Cougar Crowdfunding https://youtu.be/_lWyU9dAk9M In the Fall of 2021, California State University San Marcos finalized a crowdfunding platform to help make fundraising for special projects easier In an effort to clearly communicate what crowdfunding is and how it works, the Digital Giving Specialist wrote the script, recorded and starred in the launch video The video is easily sharable, short in length and provides clear direction on what the program is We anticipate that Cougar Crowdfunding will have a positive impact in our ongoing efforts to implement innovative approaches to fundraising and to build an inclusive culture of philanthropy at CSUSM The California State University Bakersfield | Channel Islands | Chico | Dominguez Hills | East Bay | Fresno | Fullerton | Humboldt | Long Beach | Los Angeles | Maritime Academy Monterey Bay | Northridge | Pomona | Sacramento | San Bernardino | San Diego | San Francisco | San Jose | San Luis Obispo | San Marcos | Sonoma | Stanislaus