Iceberg – Editable Diagram YOUR TEXT HERE YOUR TEXT HERE The Iceberg Model of Meaning Surface Meaning Cognitive Factors Thinking, Reasoning, Decision-making, Logic, Recovery, Attention, Perception Deeper Meaning Emotional Factors Surprise, Anger, Happiness, Fear, Love, Acceptance, Perception, Expectation, Disgust, Sorrow © Copyright Showeet.com This work is licensed under a Creative Commons Attribution The Iceberg Analogy Of A Brand BRAND IMAGERY Above the line = visible criteria : advertising & promotions, prices, design, product range, public relations and the logo of a brand communication contents vividness size uniqueness appeal brand likeability brand loyalty brand confidence Below the line BRAND CREDIT = Feeling about the brand © Copyright Showeet.com This work is licensed under a Creative Commons Attribution Conditions of use Conditions of use You can use this diagram for your personal, With the use of this free diagram you accept the following use and license conditions educational and business presentations You are free: The copyright statement we require you to include when you use our material is: To Share — to copy, distribute and transmit the work Under the following conditions: © Copyright Showeet.com Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work) No Derivative Works — You may not alter, transform, or build upon this work For any distribution, you must make clear to others the license terms of this work The best way to this is with a link to this web page: http://www.showeet.com/terms-of-use/ Any of the conditions can be waived if you get permission from showeet.com In no event shall Showeet.com be liable for any indirect, special or consequential damages arising out of or in connection with the use of the template, diagram or map http://www.showeet.com Your date comes hereShoweet@ymail.com Contact: Your footer comes here http://creativecommons.org/licenses/by-nd/3.0/ ... Commons Attribution Conditions of use Conditions of use You can use this diagram for your personal, With the use of this free diagram you accept the following use and license conditions educational... Disgust, Sorrow © Copyright Showeet.com This work is licensed under a Creative Commons Attribution The Iceberg Analogy Of A Brand BRAND IMAGERY Above the line = visible criteria : advertising & promotions,...The Iceberg Model of Meaning Surface Meaning Cognitive Factors Thinking, Reasoning, Decision-making,