The-state-of-the-city-Norwich-2016_small

CONTENTS 03 BIG PICTURE 05 EMPLOYMENT 07 EDUCATION ART AND CULTURE TOURISM AND HOTELS 12 RETAIL 15 BARS & RESTAURANTS 16 TRANSPORT AND ACCESS 18 OFFICE 20 CITY LIVING 23 SOURCE INTRODUCTION Norwich “The City of Stories” is located in East Anglia and is one of the most beautiful modern historic cities in Britain Until the 17th century, Norwich was the country’s second biggest city with its wealth built on trading This has created a very rich tradition of heritage especially in the city centre, which boasts the largest intact medieval street pattern in Europe Norwich city centre combines old and new beautifully, whilst still retaining its character and charm Norwich offers an outstanding quality of life, fantastic career options and the benefits of living in a vibrant city with easy access.Visitors can enjoy a variety of museums, galleries, cafés, restaurants and other services, many of which are housed in beautiful heritage buildings which feature architecture from the Norman, medieval, Georgian,Victorian and modern eras In 2016 Castle and Royal Arcade District was selected as a Finalist for the City Category of the Great British High Street Award and received recognition on a local and national level Norwich city’s population is divided almost equally in gender, with a total population of 137,500 This figure is expected to increase as the Government has prioritised greater Norwich as a major city that will create 35,000 new jobs and 30,000 new residents by 2026 02 BIG PICTURE LIFE EXPECTANCY NORWICH POPULATION PERCENTAGE 30 25 100 20 80 15 60 10 40 17 17 24 27 15 % POPULATION AGED 0-19 % POPULATION AGED 19-25 % POPULATION AGED 25-39 % POPULATION AGED 40-64 % POPULATION AGED 65+ 20 0 MALE FEMALE 82 137,500 average life expectancy in Norwich people live in the Norwich City Council area compared to 135,893 in 2015 NORWICH ANNUAL BIRTHS NORWICH ETHNIC PROFILE 100 1900 90 80 1850 NUMBER OF BIRTHS 60 50 40 30 20 10 2.5 1750 1700 1600 2014 OTHER ETHNIC GROUP 4.5 BLACK,AFRICAN, CARIBBEAN OR BLACK BRITISH 91 ASIAN OR ASIAN BRITISH WHITE 1800 1650 MIXED RACE PERCENTAGE 70 03 2015 2016 FULL TIME AND PART TIME EMPLOYEES NUMBER OF EMPLOYEES 90 80 70 PERCENTAGE 60 37% 63% 50 40 30 20 10 FULL TIME 2014 2015/16 PUBLIC 2014 2015/16 PRIVATE 15% PART TIME of employees work in the public sector 85% 63% of employees work in the private sector of Norwich employees are full time (64% in 2015) EDUCATION OF THE POPULATION OF NORWICH 350,000 300,000 NUMBER 250,000 200,000 150,000 100,000 50,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 NVQ4 AND ABOVE NVQ3 AND ABOVE NVQ2 AND ABOVE NVQ1 AND ABOVE OTHER NO QUALIFICATIONS 04 E M P L OY M E N T The number of Norwich-based employees has increased by 1.6%, raising the total number of employees in Norwich area to 129,200 TOTAL NUMBER OF EMPLOYEES IN DIFFERENT SECTORS 12K 9K 6K 3K ARTS, ENTERTAINMENT, RECREATION HEALTH EDUCATION PUBLIC ADMINISTRATION & DEFENCE BUSINESS ADMINISTRATION & SUPPORT SERVICES PROFESSIONAL, SCIENTIFIC & TECHNICAL PROPERTY FINANCIAL & INSURANCE INFORMATION & COMMUNICATION ACCOMMODATION & FOOD SERVICES TRANSPORT & STORAGE RETAIL WHOLESALE MOTOR TRADES 13% of employees in the Norwich City Council area work in retail UK – the city centre has reflected the changes in user behaviour and reduces the retail focus 05 METHOD OF TRAVEL TO WORK TOTAL NUMBER OF EMPLOYEES IN NORWICH CITY COUNCIL AREA 32.5K 100K 30K 95K 22.5K 15K 90K 7.5K 85K OTHER METHOD OF TRAVEL TO WORK ON FOOT BICYCLE PASSENGER IN A CAR OR VAN DRIVING A CAR OR VAN TAXI MOTORCYCLE, SCOOTER OR MOPED TRAIN BUS, MINIBUS OR COACH UNDERGROUND, METRO, LIGHT RAIL, TRAM 80K 2012 2013 2014 2015 2016 87,138 24% of residents walk or cycle to work Total Number of Employees in Norwich NUMBER OF EMPLOYEES PER COMPANT SITE NUMBER OF EMPLOYEES 4% 180K 1% 135K 19% 90K 76% 45K 250+ 76% 129,000 of businesses employ 0-9 people – this shows the success of micro businesses are employed in Norwich urban area 06 SALFORD NEWCASTLE UPON TYNE 50-249 PETERBOROUGH 10-49 IPSWICH 0-9 NORWICH URBAN AREA E D U C AT I O N A R T A N D C U LT U R E NUMBER OF STUDENTS IN HIGHER EDUCATION UEA STAFF 16K 1,200 1,000 12K NUMBER OF STAFF 10K 8K 6K 4K 400 200 21,000 Staff working at the UEA Norwich has the second highest graduate retention rate in the country; over 40% of graduates stay in the Norwich area, mainly due to the city’s career opportunities and the amazing lifestyle offer PECENTAGE OF GRADUATES WORKING OR IN FURTHER STUDY MONTHS AFTER GRADUATION 100 90 80 70 60 50 40 30 20 10 NUA ACADEMIC 4,071 students in higher education (17,000 in 2015) CITY COLLEGE ADMIN, SENIOR LIBRARY AND COMPUTING UEA TECHNICAL NUA SECRETARIAL AND CLERICAL CITY COLLEGE RESEARCH AND ANALOGOUS ACADEMIC PERCENTAGE 600 2K 800 ASSOCIATE TUTORS NUMBER OF STUDENTS 14K UEA 07 RESEARCH PARK EMPLOYMENT NORWICH THEATRE 80 500K 60 50 TICKET SALES PERCENTAGE 70 40 30 20 400K 300K 200K 100K 10 0 OTHER EMPLOYEES SCIENTISTS 2013 2014 2016 2015 12,000 401,153 Employees work for the Research Park; 3,000 of them are scientists Tickets sold by the Theatre Royal in 2016 NORWICH MUSEUMS NUMBER OF VISITS 250K 200K 150K 100K 50K CASTLE MUSEUM 2013 2014 2015 2016 207,103 people visited the Castle Museum in 2015 – development of new and innovative exhibitions and marketing have seen this cultural asset grow 08 TOURISM AND HOTELS NUMBER OF TRIPS TAKEN BY TOURISTS TO NORWICH 225K 150K 75K STUDY OTHER BUSINESS VISITING FREINDS/ RELATIVES HOLIDAY The total value of tourism in Norwich was estimated at £700m supporting an estimated 10,000 tourism related jobs within the district DOMESTIC TOURISTS OVERSEAS TOURISTS SPEND FOR OVERSEAS TOURISTS SPEND FOR DOMESTIC TOURISTS £50M £4.5M £45M £4.0M £40M £3.5M £35M £3.0M £30M £2.5M £25M £2.0M £20M £1.5M £15M £1M £10M £500K £5M OTHER FRIENDS & RELATIVES BUSINESS STUDY £5.0M OTHER £55M FRIENDS & RELATIVES £5.5M BUSINESS £60M HOLIDAY £65M HOLIDAY NUMBER OF TRIPS 300K £15,909,000 £84,192,000 spend by overseas visitors who were visiting friends/family members spend for domestic tourists 09 DIRECT EXPENSITURE ASSOCIATED WITH TRIPS £225M £200M £175M £150M £125M £100M £75M £50M £25M £543,857,000 TRAVEL ATTRACTIONS FOOD AND DRINK SHOPPING ACCOMODATION expenditure associated with trips MONEY SPEND FROM TOURISTS TOTAL DAY VISIT SPEND £100M £225M £200M £175M £75M £150M £125M £100M £50M £75M £50M £25M £25M 2014 2015 £100,100,000 TRAVEL ATTRACTIONS FOOD AND DRINK SHOPPING £443,757,000 expenditure on day visits in Norwich per annum (£405,278,000 previous year) domestic and overseas tourist spend 10 AVERAGE HOTEL PRICE TURNOVER DERIVED FROM TRIP EXPENDITURE £250M £100 £90 £80 £70 £60 £50 £40 £30 £20 £10 £200M £150M £100M DAY VISITORS ACCOMODATION RETAIL CATERING TRANSPORT NR1 NR2 NR3 STAYING TOURISTS £67.80 £427,196,000 Average price for a hotel in the city centre per night (£65.93 last year) Turnover from day visitor expenditure per annum DIRECT EMPLOYMENT IN BUSINESSES AND IN RECEIPT OF VISITOR EXPENDITURE (FTES) TOTAL BUSINESS TURNOVER SUPPORTED BY TOURISM ACTIVITY £600M 2.5K £500M 2K £400M 1.5K £300M 1K £200M DIRECT STAYING TOURISTS £703,601,515 DAY VISITORS 6,026 Total Norwich business turnover supported by tourism activity direct employment for visitor related business 11 ARISING FROM NON TRIP SPEND TRANSPORT ATTRACTIONS/ ENTERTAINMENT CATERING £100M RETAILING 500 ACCOMODATION ATTRACTION £50M R E TA I L RETAIL RENT IN POUND (£) £180 £135 £90 £45 2014 2015 2016 £180 Rent for 2016 is £180 per square foot for prime zone A FOOTFALL DAY PART 60K 55K 50K 45K 40K 35K 30K 25K 20K 15K 10K 5K EARLY MORNING 04:00-05:59 MORNING RUSH HOUR 06:00-08:59 LATE MORNING RUSH 09:00-10:59 LUNCH 11:00-13:59 LATE AFTERNOON 14:00-15:59 RUSH HOUR 16:00-18:59 EVENING 19:00-22:59 Bucking national footfall trends, Norwich saw footfall figures +2.7 in 2016 against national figures of -2% in 2015 12 NIGHT 23:00-03:59 PEDESTRIAN ACTIVITY BY DAY 100K 80K 60K 40K 20K MON TUEW ED 2013 THU FRI 2015 2014 1,477,165 average monthly footfall in 2016 BUSINESS BREAKDOWN 7% 14% 24% 55% RETAIL LEISURE COMMERCIAL PUBLIC SECTOR 55% of businesses in Norwich city centre are retail – Diversity of sectors increasing making Norwich more recession resilient 13 SAT 2016 SUN NORWICH MONTHLY TOTAL FOOTFALLS 2.5M 2M 1.5M 1M 0.5M JAN FEB MAR APR MAY 2014 JUN JUL AUG 2015 SEP OCT NOV DEC 2016 PROPORTION OF PRIMARY AVAILABLE FLOORSPACE HIGH STREET RETAIL DEMAND VS SUPPLY 10 60 PERCENTAGE PERCENTAGE 50 40 30 20 10 2013 2014 2015 0-1,500 (SQ FT) 2016 1,501-4,000 (SQ FT) DEMAND 4,000+ (SQ FT) SUPPLY 65% vs 52% 7% High street retail demand for 1501- 4000 square feet is 65% and high street retail supply for 1501- 4000 square feet is 52% vacant floor space in Norwich in 2016 – continue growth of the retail offer in the city centre (16% national average) 14 R E S TA U R A N T, TA K E A W AY A N D FOOD SHOPS out of NR2 NCC1 NCC5 NR1 NCC2 NCC3 BROADLAND 50 CAMBRIDGE 350 GREAT YARMOUTH 100 IPSWICH 700 LUTON 150 NORWICH 1,050 LANCASTER CITY 200 PRESTON 1,400 NCC4 RESTAURANTS,TAKEAWAY OR FOOD SHOPS BY HYGIENE RATING NUMBER OF BUSINESSES NR3 1,328 restaurants, takeaway or food shops achieved the highest hygiene rankings (Same as last year) food related businesses of which 500 are restaurants and bars 15 TRANSPORT AND ACCESS TOTAL FOOTFALL FOR NORWICH TRAIN STATION 420K 400K 380K 360K 340K 2012/3 2013/4 2014/5 4,049,000 people used Norwich Train station in 2016 16 2015/6 PASSENGERS IN NORWICH AIRPORT 500K 374K 250K 125K SCHEDULED TRAFFIC CHARTER TRAFFIC 2011/12 GAS PLATFORM & DOMESTIC CHARTER 2012/13 TOTAL PASSENGERS 2014/15 465,664 total passengers from Norwich airport in 2014, compared to 463,401 in 2013 PARK AND RIDE USAGE 600K 450K 300K 150K AIRPORT POSTWICK TOTAL COSTESSEY 2014 SPROWSTON 2015 2016 2,203,761 purchases for the Park and Ride sites in 2015 (2,008,252 last year) 17 HARFORD NEW SITE THICKTHORN OFFICE OFFICE VACANCY RATE 12 PERCENTAGE 10 NORWICH CAMBRIDGE Norwich has 5,618,700 square feet of commercial office space PRICE OF PRIME OFFICE AVAILABLE OFFICES COST PER SQUARE FOOT £18 AVAILABLE FLOORSPACE (SQUARE FOOT) 600K 500K 400K 300K 200K £16 £14 £12 £10 £8 £4 100K 2015 £2 2016 2015 2016 GRADE A (NEW) TOTAL 2ND HAND £16.50 The average rental rate per square foot for a prime rent 18 INDUSTRIAL SUPPLY VS DEMAND INDUSTRIAL RENTAL PRICE £7 90 COST PER SQUARE FOOT 80 PERCENTAGE 70 60 50 40 30 20 2ND HAND 2ND HAND GOOD POOR 2015 DEMAND The average industrial rent price per square foot for 2016 OFFICE SUPPLY VS DEMAND 80 70 60 50 40 30 20 10 GRADE A 2ND HAND 2ND HAND GOOD POOR SUPPLY 2016 £6.00 Industrial demand for second hand in good condition is (83% last year) PERCENTAGE £3 73% £4 £1 GRADE A SUPPLY 90 £5 £2 10 £6 DEMAND 75% 2nd hand office demand reached and supplied 74% (89% and 78% in 2015) 19 CITY LIVING RESIDENTIAL PROPERTY VALUE £350K £300K £225K £150K £75K 2012 2013  DETACHED 2014  SEMI 2015  TERRACED £210,850 Average cost of a house in 2016 20 2016  FLAT   AVERAGE PRICE FOR HOUSES SOLD IN 2016 AVERAGE MONTHLY RENT £1,625 £400K £1,300 £300K £975 £200K £650 £100K £325 ONE BEDROOM TWO BEDROOMS THREE BEDROOMS £210,850 £758 Average overall price of properties sold in 2016 Average monthly residential price for two bedrooms in Norwich HOURLY PAY NUMBER OF PROPERTIES SOLD 120 £13 90 £12.25 60 £11.50 30 £10.75 £10 FOUR BEDROOMS FIVE BEDROOMS FLAT TERRACED SEMI DETACHED 0 FULL TIME WORKERS NORWICH RESIDENTS 2013 FULL TIME WORKERS NORWICH WORKERS 2014 2015 2016 DETACHED TERRACED SEMI FLAT 34% £12.07 of the properties sold in 2015 were terraced (34% last year) Workplace average hourly pay for full time workers 21 6K TOTAL CRIME IN CITY CENTRE 2016 5K 4K 3K 2K NR1 NR2 NR3 20TH Norwich is the 20th safest city in the UK 14K ANTISOCIAL BEHAVIOUR IN CITY CENTRE 2016 TOTAL CRIME IN CITY CENTRE 2016 12K 1500 10K 1250 8K 1000 6K 750 4K 500 2K 250 0 2015 NR1 2016 4524 Less incidents of crime in 2016 compared to 2015 22 NR2 NR3 SOURCE THE BIG PICTURE Centre for cities: www.citiesoutlook.org Norwich City Council: www.norwich.gov.uk Nomis (official labour market statistics): www.nomisweb.co.uk OFFICE Bidwells: www.bidwells.co.uk EDUCATION, ART AND CULTURE University of East Anglia: www.uea.ac.uk Norwich University of the Arts: www.nua.ac.uk Norwich City College: www.ccn.ac.uk Norwich Research Park: www.norwichresearchpark.com Norwich Theatre Royal: www.theatreroyalnorwich.co.uk Norwich Puppet Theatre: www.puppettheatre.co.uk TOURISM AND HOTEL Norwich City Council: www.norwich.gov.uk Visit Norwich: www.visitnorwich.co.uk Retail Norwich City Council: www.norwich.gov.uk Bidwells: www.bidwells.co.uk BARS AND RESTAURANTS Scores on the door: www.scoresonthedoors.org.uk Food Standards Agency: http://ratings.food.gov.uk EMPLOYMENT Norwich City Council: www.norwich.gov.uk TRANSPORT AND ACCESS Norwich BID: www.norwichbid.co.uk Norwich Airport: www.norwichairport.co.uk Greater Anglia: www.greateranglia.co.uk Norwich Rail Station: www.rail-reg.gov.uk CITY LIVING Scores on the Door: www.scoresonthedoors.org.uk Home: www.home.co.uk Norfolk Constabulary: www.police.uk Norwich City Council: www.norwich.gov.uk 23 Norwich Business Improvement District Millennium Plain, Bethel Street, Norwich, NR2 1TF T 01603 727930 E info@norwichbid.co.uk W www.norwichbid.co.uk association of town & city management