will change consumer psychology, lifestyle and create development prospects with industries In addition to culture, social characteristics also make businesses interested in market research Social fac.
will change consumer psychology, lifestyle and create development prospects with industries In addition to culture, social characteristics also make businesses interested in market research Social factors will divide the community into customer groups, each with their own psychological and income characteristics difference: Average life expectancy, health status, etc Average income, income distribution Lifestyle, education, aesthetic views, life psychology, Living condition This is an important factor in improving business efficiency This determines the level of quality, quantity, type, etc Enterprises need to grasp and research to suit the purchasing power, consumption habits, and average income level of the population These factors indirectly affect the production process as well as the marketing and ultimately the business performance of the enterprise 1.1 The necessary to improve the business efficiency of import activities of enterprises In the market mechanism, businesses always have to compete fiercely each other to survive The level of competition between enterprises depends on each business field and the openness of the market for enterprises In order to survive and develop, businesses must continuously mobilize and improve their business performance The scarcity of resources and the competitive use of resources to satisfy the increasing needs of society have posed a requirement to exploit, make full use of and save resources In order to achieve business goals, enterprises are forced to focus on internal conditions and promote the capacity of production factors and save all costs Therefore, improving business efficiency, especially in import activities, is a concern of businesses because: Derived from the scarcity of resources, the conditions for production development are limited, so indepth development is an objective necessity in order to use resources economically and bring the best results