4 Ps Marketing Mix McCarthy, 1960 Product Ps Promotion Marketing Mix Place Price Ps Marketing Mix McCarthy, 1960 Product Product Ps Promotion Marketing Price Price Functionality, Appearance, Quality, Packaging, Brand, Warranty, Service/Support List price, Discounts, Allowances, Financing, Leasing options Mix Channel members, Channel motivation, Market coverage, Locations, Logistics, Place Service levels Place Promotion Advertising, Personal selling, Public relations, Message, Media, Budget Ps Marketing Mix Judd, 1987 Product People Price Ps Marketing Mix Promotion Place Ps Marketing Mix Judd, 1987 Product Functionality, Appearance, Quality, Packaging, Brand, Warranty, Service/Support Product Price People Price List price, Discounts, Allowances, Financing, Leasing options Channel members, Channel motivation, Market coverage, Locations, Logistics, Ps Marketing Place Service levels Mix Promotion Promotion Advertising, Personal selling, Public relations, Message, Media, Budget Place People-power variable: Contractors People customer service, Sales service…), Influencers marketers, Production scheduling…) (salespeople, (R&D, Staff Ps Marketing Mix Kotler, 1984 Product Public Price opinion formation Ps Marketing Mix Political Place power Promotion Ps Marketing Mix Booms & Bitner, 1981 Product Price Physical evidence Ps Marketing Mix Process Place People Promotion Ps Marketing Mix Booms & Bitner, 1981 Functionality, Appearance, Quality, Product Packaging, Brand, Warranty, Service/Support Product Interaction between an employee Physical and customers (e.g brochures, company evidence stationery, business cards, reports, company Price Physical evidence Price List price, Discounts, Allowances, Financing, Leasing options website, etc.) Ps Marketing Mix Process Channel members, Channel Place motivation, Market coverage, Process Place Activities, Procedures, Protocols People Promotion Customer contact employees, People Customers, Personnel and Management Locations, Logistics, Service levels Promotion Advertising, Personal selling, Public relations, Message, Media, Budget Conditions of use Conditions of use With the use of these free diagrams you accept the following use and license conditions You can use these diagrams for your personal, educational and business presentations You are free: To Share — to copy, distribute and transmit the work The copyright statement we require you to include To Remix — to adapt the work when you use our material is: Under the following conditions: © Copyright Showeet.com Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work) Noncommercial — You may not use this work for commercial purposes Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one For any distribution, you must make clear to others the license terms of this work The best way to this is with a link to this web page: http://www.showeet.com/terms-of-use/ Any of the conditions can be waived if you get permission from showeet.com http://www.showeet.com In no event shall Showeet.com be liable for any indirect, special or consequential damages arising out of or in connection with the use of the template, diagram or map Your date comes hereShoweet@ymail.com Contact: Your footer comes here http://creativecommons.org/licenses/by-nc-sa/3.0/