STAR-Initiative-Executive-Summary

LONG BEACH TRANSIT STAR INITIATIVE FINAL REPORT EXECUTIVE SUMMARY MAY 2018 Long Beach Transit STAR Initiative Executive Summary WHAT IS THE STAR INITIATVE? The Long Beach Transit (LBT) STAR Initiative stands for Systemwide Transit Analysis and Reassessment This 18- month, comprehensive analysis of Long Beach Transit’s bus service is designed to maximize productivity and effectiveness and increase ridership through improvements across all aspects of operations Why Change? The City of Long Beach and surrounding areas are growing, and the transportation needs of residents are changing The STAR Initiative looked at ways to respond to the needs of a rapidly evolving customer market As we continue to grow, our transit system should be a first class choice for mobility LBT evaluated its entire transit operation to accommodate expected growth through ensuring mobility and improving the overall quality of life for all current and future residents of Long Beach and surrounding areas The result? Changes to almost every route in the system in the next 10 years that will help make LBT more valuable to residents, employees and visitors Long Beach Transit STAR Initiative Executive Summary GOALS AND STRATEGIES + Goal One: Retain, Reclaim and Recruit customers while maintaining and improving choices for those without other options • Strategy 1.1 Focus on productivity when investing in additional service • Strategy 1.2 Pursue capital investments that will support speed and reliability, such as Rapid service and dedicated lanes • Strategy 1.3 Simplify service by operating fewer route variations that serve easy-to-understand destinations • Strategy 1.4 Operate buses more often and with longer hours in order to expand the types of trips that customers can make on LBT • Strategy 1.5 Improve customer amenities at bus stops to enhance customer experience and enhance LBT’s perception among potential customers • Strategy 1.6 Reduce duplication of service in order to provide high quality service in the most cost-effective manner Long Beach Transit STAR Initiative Executive Summary Goal Two: Improve integration of local and regional transit service • Strategy 2.1 Identify gaps at the edge of the service area that LBT could fill through coordination with neighboring agencies or extensions of LBT routes • Strategy 2.2 Minimize the extent to which fare policy negatively impacts trips that require transfers between operators in the region Goal Three: Transition LBT from being a transit operator toward being a mobility provider • Strategy 3.1 Enhance end-to-end user experience through customer information, fare payment options, schedule reliability and physical amenities • Strategy 3.2 Look at vehicle options other than a 40-foot bus, particularly in lower-density areas such as East Long Beach This could include using smaller vehicles and ridehail technology Long Beach Transit’s new fleet of batteryelectric buses are quieter and environmentally friendly 0% 181: MAGNOLIA AVE 50% 121: OCEAN/BELMONT SHORE/CSULB 101: CARSON ST/NORWALK BLVD On Time Early 173: PCH/STUDEBAKER Late 192: SANTA FE/SOUTH ST 91: 7TH ST/BELLFLOWER BLVD 61: ATLANTIC AVE - ARTESIA STATION 92: 7TH ST/WOODRUFF AVE 191: SANTA FE/DEL AMO BLVD 93: 7TH ST/CLARK AVE 2015 52: LONG BEACH BLVD/ARTESIA STATION 151: 4TH ST 176: ZAP - PCH/LBCC/LAKEWOOD MALL 2014 51: LONG BEACH BLVD - ARTESIA STATION 1: DOWNTOWN/EASY AVE/CSUDH 81: 10TH ST - CSULB 2013 104: WILLOW/SPRING/NATURE CENTER 45: ANAHEIM ST - SANTA FE 2016 72: ALAMITOS/ORANGE AVE/HUNSAKER AVE 36 40 41 43 (2013-2016) 71: ALAMITOS/ORANGE AVE 26 ,2 71 ,9 77 28 ,0 60 ,2 12 28 ,4 80 ,5 60 Ridership 182: PACIFIC AVE 172: PCH/PALO VERDE 22: CHERRY AVE/DOWNEY AVE 21: CHERRY AVE 37: PASSPORT 103: CARSON ST/LAKEWOOD MALL 171: PCH - SEAL BEACH 46: ANAHEIM ST - DOWNTOWN 2015 96: ZAP - 7TH ST 112: BROADWAY/CLARKE AVE 102: WILLOW/SPRING/WARDLOW 2014 174: PCH - XIMENO 131:REDONDO AVE - SEAL BEACH 94: 7TH ST - LOS ALTOS 2013 111:BROADWAY/LAKEWOOD BLVD 28 ,5 97 ,8 70 Long Beach COA Executive Summary RIDERSHIP On a typical weekday, LBT carries 83,000 average daily riders While the amount of service supplied in the last four years has increased by approximately percent, ridership has not increased correspondingly Passengers per Revenue Hour (2013-2016) 2016 0N-TIME PERFORMANCE Systemwide, Long Beach Transit services have an average on-time performance of 87 percent In general, shorter routes have the best on-time performance, while the worst- performing routes are longer, high ridership routes such as Routes 192, 91 and 61 Running late is much more common for LBT routes than running early across the system 100% Long Beach Transit STAR Initiative Executive Summary WHAT ARE THE CHALLENGES? WHAT’S WORKING? LAKE WO AC H AL HILL SIGN D O LONG BE Service coverage is good, with most parts of Long Beach, Signal Hill and Lakewood being less than ¼ mile away from an existing bus route However, wait times for service in outlying areas is typically long High ridership on multiple corridors near downtown Long Beach Atlantic Avenue, 7th Street, Anaheim Street and Pacific Coast Highway all have great ridership Ridership has been declining Improving service to existing high ridership destinations, such as California State University, Long Beach (CSULB), or creating better connections to regional service can help reverse this trend LBT can be confusing especially for first time riders Simplified routes, more frequent service and less route variants would make LBT easier to navigate Almost all routes serve downtown Long Beach which leads to duplicative service in some of the most congested parts of the service area Willowbrook Long Beach Transit STAR Initiative Executive Summary South Gate Lynwood TRAVEL DEMAND ANALYSIS Đ ă 105 ! Downey 90 ! 42 ! ! Đ ă Norwalk ! Paramount East Rancho Dominguez The goal of the Travel Demand Analysis is to quantify market Compton Santa Fe Springs Bellflower demand Multiple different methods were utilized to assess demand for services CSULB, downtown Long Beach and Lakewood Center Mall are some of the highest demand areas Significant regional91 ! travel occurs between the Long Beach Transit service area and the ! 19 ! Artesia downtown and westside areas of Los Angeles Đ ă 710 Cerritos Đ ă 605 Lakewood ! Carson Hawaiian Gardens Đ ă 405 Cypress ! 19 ! ! Los Alamitos Signal Hill !1 ! CSU Long Beach !1 Rossmoor Los Angeles ! Đ ă 710 47 ! !! !! 22 ! !7 47 ! Seal Beach !1 CSU Long Beach Student Residences Per acre by Census Block Group 0.01 - 0.25 0.26 - 0.50 0.51 - 1.00 1.01 - 5.54 Transit LBT Route Metro Rail ! Blue Line ! Green Line !1 0.5 Miles Data Source: California State University Long Beach, Long Beach Transit, US Census TIGER Long Beach Transit STAR Initiative Executive Summary Travel Patterns Downtown Long Beach ! Combined daily trips between travel zone and analysis zone ! Analysis Zone - 50 Transit 51 - 100 101 - 500 42 LBT Route Los Angeles ! Inglewood 501 - 1,000 Metro Rail 1,001 - 2,500 ! Blue Line Lennox 2,501 - 5,000 Westmont ! ! Green Line 90 > 5,000! ! ! Vernon Commerce Pico Rivera Maywood Huntington Park Đ Ư ¨ Bell ! Walnut Park Bell Gardens ! 19 ! South Gate ! ! ! Đ Ư ă 42 ! !Lynwood South Whittier ! ! Norwalk West Rancho Dominguez ! Gardena Compton Đ Ư ă Lawndale Santa Fe Springs Downey 90 ! 105 Willowbrook Hawthorne 72 ! Montebello ! ! ! East Los Angeles East Rancho Dominguez Paramount Bellflower Đ Ư ă 605 110 ! 107 Redondo Beach 91 ! ! Cerritos Artesia Lakewood ! La Palma Carson Torrance West Carson 19 ! Đ Ư ă 405 Cypress ! ! Signal Hill Palos Verdes Estates Lomita !1 ! Los Angeles ! 47 Đ Ư ă 710 !7 47 ! Rancho Palos Verdes ! 110 Los Alamitos !1 Rossmoor ! !! !! Long Beach 22 ! Downtown Long Beach Seal Beach !1 !1 Huntington Beach 0.5 Miles Data Source: Streetlight, Long Beach Transit, US Census TIGER Long Beach Transit STAR Initiative Executive Summary Đ ă 105 Paramount 90 ! ! Bellflower/ Rendatta Đ ă 91 ! Đ ă 19 710 West Rancho Dominguez 42 ! Norwalk Compton Cerritos North Long Beach Buena Park Lakewood Hawaiian Gardens Carson Carson Park Cal Heights Đ ă 605 Đ ă 405 Long Beach Airport Cypress Westside (Long Beach) Wrigley Signal Hill South LA Los Altos !1 Los Alamitos § ¨ 710 47 ! !7 Port of Long Beach Downtown Long Beach Eastside (Long Beach) 47 ! Long Beach - All Trips Origin Destination Travel Patterns Combined daily transit and auto trips between origin-destination pairs with 1,000 or more daily trips Seal Beach !1 1,000 - 2,500 2,501 - 5,000 5,001 - 10,000 10,001 - 15,000 > 15,000 Origin-Destination Zone 0.5 Miles Data Source: SCAG, US Census TIGER, ESRI Long Beach Transit STAR Initiative Executive Summary PUBLIC INVOLVEMENT ACTIVITIES A wide variety of outreach activities were conducted as part of the STAR Initiative Public feedback was sought before recommendations were made and twice during the recommendations development process NUMBER OF PARTICIPANTS AT OUTREACH EVENTS 10 Project Advisory Group Stakeholder Interviews Community Meetings Community Organization Presentations Pop-Up Events Online Survey 27 203 25 98 300+ 1,361 TOP Community residents visit a pop up event in their neighborhood BOTTOM Residents expressed their thoughts through online and paper surveys Long Beach COA Executive Summary NON-RIDER SURVEY A survey focused on residents of the Long Beach service area was conducted to capture service priorities and what improvements would cause respondents to ride Respondents prioritized improved technology such as real-time information, smartphone application and enhanced lighting and shelters Service priorities included more reliable, speedier service and improved frequency IMPROVE SPEED & RELIABILITY Transit Service Priorities OPERATE MORE ROUTES IN THE EVENING BUS LANE Customer Amenity Priorities 7% 8% INCREASE FREQUENCY ON WEEKENDS OPERATE MORE ROUTES ON WEEKENDS 8% 7% REAL-TIME INFORMATION min SHELTERS 9% INCREASE FREQUENCY ON WEEKDAYS 8% EXPRESS SERVICE 5% 7% SMARTPHONE APP OPERATE NEIGHBORHOOD CIRCULATORS BENCHES 7% 5% 8% LIGHTING 8% METRORAIL CONNECTIONS 6% OPERATE MORE ROUTES IN THE EARLY MORNING 5% ONLINE INFO 5% Long Beach Transit STAR Initiative Executive Summary RECOMMENDATIONS Based on service analyses, market assessments and public input, a series of improvements were developed Because of the complexity of implementing big service changes, a phased approach is recommended The Short-Term Roadmap includes recommendations that can occur in the next years The Mid-Term Roadmap includes recommendations that may be implemented in the next three to five years, while the Long-Term Roadmap includes recommendations that may be implemented in the five- to 10-year timeframe 12 RECOMMENDATIONS Based on service analyses, market assessments and public input, a series of improvements were developed Because of the complexity of implementing big service changes, a phased approach is recommended The Short-Term Roadmap includes recommendations that can occur in the next years The Mid-Term Roadmap includes recommendations that may be implemented in the next three to five years, while the Long-Term Roadmap includes recommendations that may be implemented in the five- to 10-year timeframe TOP Residents provided input at community meeting events BOTTOM “Design a Better Transit System” activity at a pop up outreach event Long Beach Transit STAR Initiative Executive Summary KEY THEMES Key themes of the recommended roadmaps include: More frequent service More destinations Easier to understand service Later evening/earlier morning service Innovative transit solutions Better regional connections 13 Long Beach Transit STAR Initiative Executive Summary SHORT-TERM ROADMAP RECOMMENDATIONS The Short-Term Roadmap contains targeted LYNWOO improvements that address mobility needs with minor modifications to the existing service network These Rosecrans A improvements will result in better connections to frequent service and higher ridership Highlights of 110 the Short-Term Roadmap include: • Extending service on Anaheim and 4th Compton H.S GARDENA streets to serve CSULB • Adjusting the Passport route to serve more 405 Del Amo Blvd 1D downtown Long Beach residents e Paramount 51 52 e Lin StubHub Center o Blu Metr Cal State Dominguez Hills Compton Colleg Wilmington Ave Victoria St Gardena H.S the Metro Green Line from the City of Del Amo Blue Line Station CARSON • Acquiring and improving service on Artesia Boulevard Avalon Blvd • Defining opportunities to implement smaller buses 191 192 • Changing 12 bus routes • Up to a 10 percent increase in LBT service hours Benefits of Short-Term Roadmap include: • Better connections to key major Willow St 181 171 Cabrillo H.S destinations and job centers such as Wardlow Blue Line Station Sepulveda Blvd Santa Fe Ave 14 COMPTON Artesia Blue Line Station Harbor Gateway Transit Center • Providing better connections to the Metro Blue Line from west Long Beach and to ve Central A local and regional destinations, increased access to Anaheim St 176 CSULB • Better connections to Metro Rail • Increase in customers with access to 15-minute service Passpor • Increase of 41,300 residents within ẳ mile of service (+6 percent) ã Increase of 44,400 jobs within ¼ mile of service (+16 percent) Miles SHORT-TERM ROADMAP Kaiser Permanente DOWNEY e Metro Green Lin Atlantic Ave 93 91 Cerritos College LAKEWOOD Candlewood St 191 92 96 103 Bellflower Blvd Clark Ave Long Beach Airport Stearns St 170s Poly H.S TRANSIT GALLERY rt 151 46 90s 4th St Broadw ay Ocean Blvd 102 172 111 112 ANAHEIM E Wardlow Rd 104 605 Atherton St Cal State Long Beach 171 LONG BEACH HAWAIIAN GARDENS LOS ALAMITOS 94 173 174 Long Beach Towne Center 173 15 Millikan H.S 104 Long Beach City College (PCC Campus) 45 Carson St Spring St 93 182 191 91 131 102 Artesia H.S 172 Palo Verde Ave 112 176 Woodruff Ave Cherry Ave Orange Ave Long Beach Blvd Del Amo Blvd Lakewood H.S 111 BUENA PARK South St Lakewood Center Mall 21 22 CERRITOS ARTESIA 70 Long Beach City College (LAC Campus) Artesia Blvd Los Cerritos Center 192 101 91 Gahr H.S Lakewood Regional Medical Center 61 SANTA FE SPRINGS Alondra Blvd 22 Jordan H.S Lakewood Blvd Downey Ave Artesia Crosstown Paramount Blvd Garfield Ave ge Bellflower H.S BELLFLOWER 172 173 Studebaker Rd 21 710 NORWALK 605 Paramount H.S Dominguez H.S 90 Norwalk H.S Lakewood Green Line Station PARAMOUNT Ave Norwalk Green Line Station Bloomfield Ave 105 Norwalk Blvd OD Long Beach Transit STAR Initiative Executive Summary VA Medical Center 7th St Wilson H.S GARDEN GROVE Sato H.S 22 Seal Beach Circulator 2nd St 121 131 # New Alignment Existing Alignment Non-LBT Routes Deleted Segments HUNTINGTON Long Beach Transit STAR Initiative Executive Summary MID-TERM ROADMAP RECOMMENDATIONS LYNWO The Mid-Term Roadmap is a transformative restructuring of LBT’s route network to improve mobility and the attractiveness of service It builds Rosecrans A upon the Short-Term Roadmap The Mid-Term Roadmap focuses on simplification of 110 the route network and investments in the highestridership corridors throughout the city Specific improvements include: GARDENA Harbor Gateway Transit Center Artesia Blue Line Station Victoria St Gardena H.S e Lin Cal State Dominguez Hills »» Broadway, Ximeno Avenue, Lakewood 405 1D Boulevard and Clark Avenue »» Bellflower Boulevard between CSULB 50 e StubHub Center »» Willow Street Del Amo Blvd Del Amo Blue Line Station CARSON and Lakewood Center Mall • Route consolidation on major corridors to improve bus spacing and make service easier to understand Santa Fe Ave Avalon Blvd 16 o Blu Metr »» Carson Street COMPTON Compton Colleg • Four new corridors with service every 15 minutes, seven days a week including: Compton H.S • All routes would operate at least every 30 Sepulveda Blvd minutes during the day Wardlow Blue Line Station Willow St • Service would operate earlier and later in 181 191 192 the day • Simplification of route numbers and patterns 171 Cabrillo H.S • Future emerging mobility zones, where on-demand service using smaller vehicles would be provided to serve the needs of customers • New service connecting Lakewood Center WO Mall and the City of Norwalk Blvd Passpo • More direct service between the Long Beach Airport, Metro Blue Line and downtown Long Beach • Supporting capital improvements cean Miles Long Beach Transit STAR Initiative Executive Summary DOWNEY Kaiser Permanente e Metro Green Lin 605 BELLFLOWER Lakewood Blvd LAKEWOOD 191 96 Carson St Cherry Ave 182 173 ort 4th St Palo Verde Ave Long Beach Towne Center BUENA PARK South St 17 HAWAIIAN GARDENS ANAHEIM E Wardlow Rd 605 Millikan H.S 104 131 10th St 96 90 110 176 Long Beach City College (PCC Campus) 90 CERRITOS 104 Spring St LONG BEACH 151 Stearns St Atherton St 171 Anaheim St Poly H.S Woodruff Ave 101 Artesia H.S Lakewood H.S Long Beach Airport Artesia Blvd ARTESIA 173 Orange Ave Long Beach Blvd Lakewood Regional Medical Center Long Beach City College (LAC Campus) 21 22 91 Los Cerritos Center Lakewood MallGreen Line Lakewood Center Mall 61 TRANSIT GALLERY Alondra Blvd 192 70 SANTA FE SPRINGS Bloomfield Ave Jordan H.S NORWALK Gahr H.S Bellflower Blvd 22 Bellflower H.S Cerritos College Clark Ave Atlantic Ave Artesia Crosstown Downey Ave ge Paramount Blvd Garfield Ave Dominguez H.S Studebaker Rd Paramount H.S 710 90 Norwalk H.S Lakewood Green Line Station PARAMOUNT Ave Norwalk Green Line Station Norwalk Blvd 105 GARDEN GROVE Sato H.S 7th St Wilson H.S VA Medical Center 22 # Proposed Alignment Non-LBT Routes Seal Beach Circulator 121 LOS ALAMITOS Cal State Long Beach 40 Broadw ay Ocean Blvd Studebaker Rd OD 2nd St Future Emerging Mobility Zones WESTMINSTER Deleted Segments No Fixed-Route Replacement Replaced by Non-LBT Route Long Beach Transit STAR Initiative Executive Summary LONG-TERM ROADMAP RECOMMENDATIONS The Long-Term Roadmap illustrates the improvements necessary to meet mobility needs that were identified through the STAR Initiative throughout Me tro the existing service area and beyond Costs were Gre en Li LYNWOO not a consideration in developing the Long-Term Roadmap Highlights include: minutes, seven days a week between ve Central A • One new corridor with service every 15 110 Lakewood Center Mall and the City of Norwalk Do Compton H.S GARDENA Artesia Blue Line Station »» Carson Street Cal State Dominguez Hills Avenue 405 »» Bellflower Boulevard between Del Amo Blvd 1D 50 Del Amo Blue Line Station CSULB and Lakewood Center Mall CARSON • Service would operate earlier and later Avalon Blvd in the day • Limited-stop service connecting downtown Long Beach with Long Santa Fe Ave 18 StubHub Center e Lakewood Boulevard and Clark e Lin »» Broadway, Ximeno Avenue, Wilmington Ave Victoria St Gardena H.S Compton College o Blu Metr Harbor Gateway Transit Center »» Willow Street COMPTON Beach Airport, CSULB, LBCC Sepulveda Blvd campuses and Lakewood Center Mall Wardlow Blue Line Station Willow St • Regional connections to the downtown 181 191 192 and westside areas of Los Angeles and Orange County 18 171 Cabrillo H.S • Better connections to the City of Anaheim St Downey • Additional future emerging mobility T G zones, where on-demand service using smaller vehicles would be provided to serve the needs of customers Passport • Supporting capital improvements Miles Long Beach Transit STAR Initiative Executive Summary DOWNEY sA ve OD Lakewood Green Line Station 105 sto ne Bellflower Blvd Riv e Fire Warren H.S ine 605 Blv d Norwalk Green Line Station 90 Norwalk H.S Rosecrans Ave Paramount H.S Atlantic Ave 22 Del Amo Blvd Long Beach City College (LAC Campus) Carson St BUENA PARK South St 19 HAWAIIAN GARDENS ANAHEIM E Wardlow Rd 104 Spring St Millikan H.S 104 Long Beach City College 131 (PCC Campus) 173 90 90L Stearns St 110 Atherton St 176L 40 10th St 90 90L Cal State Long Beach LONG BEACH 96 Broadw 131 ay Ocean Blvd 151 VA Medical Center 7th St Studebaker Rd 21 22 4th St Long Beach Towne Center Palo Verde Ave Bellflower Blvd Long Beach Airport Poly H.S Artesia H.S 96 131 82 Candlewood St Lakewood H.S Clark Ave Orange Ave LAKEWOOD 176L CERRITOS ARTESIA 173 101 Artesia Blvd Los Cerritos Center 90L Lakewood Regional Medical Center Woodruff Ave Cherry Ave 61 91 Gahr H.S Lakewood Center Mall 191 Long Beach Blvd Cerritos College 192 70 TRANSIT GALLERY Alondra Blvd Bloomfield Ave Jordan H.S SANTA FE SPRINGS Lakewood Blvd Artesia Crosstown Downey Ave Paramount Blvd Garfield Ave 710 Bellflower H.S BELLFLOWER Norwalk Blvd 21 NORWALK Studebaker Rd PARAMOUNT ominguez H.S t Downey H.S Downey Transit Center 121 605 GARDEN GROVE Sato H.S 22 Wilson H.S Seal Beach Circulator LOS ALAMITOS # Proposed Alignment Non-LBT Routes 2nd St Future Emerging Mobility Zones Deleted Segments No Fixed-Route Replacement Replaced by Non-LBT Route Long Beach Transit STAR Initiative Executive Summary NEXT STEPS Long Beach Transit will work to determine the specific phasing of the Short-, Mid- and LongTerm Roadmaps Route changes, policy changes and implementation order will all require additional public input before they are finalized 20 Long Beach Transit STAR Initiative Executive Summary 21