Item-13-Marketing-and-Communications-Update

HIGH LIFE HIGHLAND REPORT TO BOARD OF DIRECTORS December 2013 AGENDA ITEM REPORT No HLH /13 MARKETING AND COMMUNICATIONS UPDATE - Report by Chief Executive Summary The purpose of this report is to provide an update on progress made in implementing the Marketing and Communications Plan It is recommended that Directors comment on and note the update Business Plan Contribution 1.1 This report supports the highlighted Business Outcomes from the High Life Highland (HLH) Business Plan: A positive company image A growing company Delivery of the contract with THC Increased awareness of our products and services Increased customer satisfaction Increased financial sustainability Increased internal collaboration Increased staff satisfaction Safety & environmental compliance Background 2.1 The Board approved the Marketing and Communications Plan for HLH on 20 June 2013 At the Board meeting on October 2013 Directors requested an update on progress in implementing the actions outlined in the Plan The purpose of this report is to provide that update Marketing and Communications Plan Updates 3.1 Appendix A – Marketing Plan update Appendix B – Communications Plan update Appendix C – Signage Projects Update Appendix D – Example of High Life Christmas Promotion Appendix E - 2014 calendar of events Implications 4.1 Resource Implications – the resources associated with the delivery of the Marketing and Communications Plan have been approved within the 2013/14 budget 4.2 Legal Implications – there are no legal implications associated with this report 4.3 Equality Implications – there are no new equality issues associated with this report 4.4 Risk Implications – there are no new risks associated with this report Recommendation It is recommended that Directors comment on and note the update Signature: Designation: Chief Executive Date: 20 November 2013 Appendix A – Marketing Plan Update Area Branding Website, email, social media and the ‘App’ Actions UPDATE  Devise and implement branding toolkit    Devise and implement brand guidelines  Brand guidelines fully implemented  Agree HLH venue branding plan & timetable for implementation  Detail of on-going signage projects attached at Appendix A  Agree standards for external and internal presentation of HLH facilities  Brand guidelines fully implemented  Contribute to design and implementation of HLH employee induction pack  Common themes identified in-line with business objectives; details fed into induction pack  Implement online booking system for Summer Activity Programme   Online booking implemented in 2012 and 2013 Full online booking to be integrated into web V2  Explore options for High Life Highland mobile phone APP    Identify existing THC & associated websites that need to be deleted / incorporated into V2 site Libraries ‘APP’ launched Sep 2013 HLH V2 website project will address need for further APP development Project complete, results incorporated into V2 web project  Toolkit fully implemented Libraries specific toolkit in development – due for launch Jan 2014 Appendix A – Marketing Plan Update Area Actions  Agree scope of V2 website & identify budget required to implement UPDATE      Devise and implement company-wide customer and staff feedback systems  Agree and implement rolling programme of sales and customer service training for staff       Devise and implement social media policy    Tender document complete Tender to be advertised DEC 13 Project budget set at £100,000 with contingency in place New customer complaints procedure in ‘field testing’ Full implementation due Jan 14 Feedback system in development, due Feb 2014 Sales training organised for Leisure Managers w/b 11th November 2013 Culture training for Leisure Managers complete as of May 2013 Plans in development for roll-out of culture training to other staff Draft policy issued 2012 Social Media policy with Unions for consultation Policy due for approval by HLH Board Feb 2014 Appendix A – Marketing Plan Update Area Actions UPDATE    Devise and implement company-wide social media presence        Press, public relations, Internal and  Identify and train key service staff as ‘social media champions’ Work with HLH ICT Manager and other key staff to introduce consolidated ‘one card’ system for High Life Agree and implement staff media protocol    HLH social media presence now extends to 60 Facebook pages Further Facebook implementation due Jan 2014 for Youth Work (South), Active Schools and Libraries HFM, IMAG, Floral Hall have TripAdvisor pages HLH Twitter feed now in place HLH Board social media training due 5th Dec 2013 Web V2 tender includes full social media integration Key staff identified and trained from Youth Work (North), visitor attractions (HFM, IMAG) and Sports Development Further staff to be identified and trained as social media development progresses MCM contributing to on-going project to establish technical requirements, timescales and budget for ‘one card’ implementation Protocol in place and adhered to by all staff Appendix A – Marketing Plan Update Area Actions UPDATE  external communication   Identify key local media contacts and build on-going relationships Establish HLH ‘key messages’     Establish service-by-service ‘key messages’  Devise and implement annual public relations plan  Devise and implement an internal communications plan including quarterly newsletter Agree format for, and implement, programme of board member email updates        MCM maintains productive relationships with local and national media contacts with particular focus on regional weekly press; Ross-shire Journal, North Star, Caithness Courier, John O’Groat Journal MCM maintains regular contact with BBC and commercial radio stations; MFR, Cuillin FM, Nevis Radio Key message established for HLH: “High Life Highland is focused on its customers and on promoting a healthy lifestyle’ Key messages agreed for each service are identified in the Marketing and Communications Plan (detail attached at Appendix B) HLH communications plan identifies annual plan of opportunities to communicate key messages Public relations plan incorporated into communications plan (update due at Dec board) Staff newsletter now at issue Internal communications detailed in communications plan Chief Executive’s ‘Between Board’ email in place Additional communications to be implemented as Board members adopt social media Appendix A – Marketing Plan Update Area Actions UPDATE    Agree and implement email communications strategy, including range of HLH emails      Work with service areas to identify appropriate display advertising and print media promotional opportunities   Advertising   Implement agreed annual advertising plan  Direct marketing and mailing  Agree and implement direct mail strategy  Initial focus on visitor attractions – HFM, IMAG Full integration of email newsletters included in web V2 project Email news platform in place for IMAG, Creative Learning and libraries ‘lapsed’ members Further roll-out of email newsletters for libraries planned for early 2014 Full suite of email communications included in web V2 project Focus of expenditure is on promotion of visitor attractions Annual tactical advertising plans being developed for IMAG, HFM and Inverness Botanic Gardens to deliver increased visitor numbers Leisure membership promotional plan to be implemented from Q1 2014 Focus of activity is on promotion of visitor attractions to key customer groups – i.e HFM to Coach Tour operators, Inverness Botanic Gardens to local residents Pre-Christmas promotion of leisure memberships - November 2013 Direct mail activities will focus on existing High Life member communications Appendix A – Marketing Plan Update Area Actions UPDATE   Identify programme of ‘key’ events at which HLH brand can be represented or where HLH can become a partner  Events and exhibitions   Membership marketing and sales promotions  Agree portfolio of standard exhibition / display materials, i.e pop-up banners / shell schemes    Agree and implement new look High Life membership, incorporating company-wide benefits package  Design and implement new High Life membership application form  Devise and implement rolling programme of High Life membership communications  Work underway to identify annual highland-wide plan of events offering opportunities for communication of key messages Calendar of events which HLH will attend in development Events toolkit available for staff use including popup banners, feather banners, vinyl banners Initial phase complete – promotional toolkit includes pop-up banners, feather banners and vinyl banners Further development of promotional materials in development for distinct services – Archives, Libraries, Sports Development, Youth Work Refreshed ‘look and feel’ for High Life membership scheme has been developed and will be implemented as part of High Life relaunch due Jan 2014 ‘Love Life, Love High Life’ message to be rolledout January 2014  Complete – new look application form will be introduced as High Life membership and libraries systems move to align  Programme of monthly High Life membership updates to begin Jan 2014 V2 web project will provide additional opportunities for further communication  Appendix A – Marketing Plan Update Area Actions   Identify key selling points for all areas of service Agree and implement rolling programme of sales promotions (i.e Commit to Change, Move It To Lose It) UPDATE   Work to begin early 2014 Workshop to identify key message due at 1st ‘Quarterly Management’ meeting in 2014  On-going – initial High Life ‘pre-Christmas’ offer (Nov – Dec 2013) in place - Get Fit for the Festive Season’ With a one month membership valid from 18 November to 15 December Pre January sale offer - 10% discount on annual membership, one month free on direct debit membership, personal training session free on direct debit membership (Example print advert attached at Appendix C) ‘New Year’ membership promotion due January 2014 Sales targets will be implemented for Leisure Managers undertaking sales training in November 2013 Annual sales targets being devised for 2014/15    Agree and implement sales targets (where appropriate)   Appendix A – Marketing Plan Update Area Actions UPDATE  Projects initiated to date include: -  Radio and television Partnerships and sponsorship  Identify opportunities for cross-service promotion to existing customers Identify and implement appropriate community and commercial radio station partnerships - YouTime – aimed at encouraging nontraditional participants to find out what’s on offer at HLH Leisure Centres Knowing Me, Knowing You – aimed at making connections with local health and care professionals  MCM maintains regular contact with BBC and commercial radio stations; MFR, Cuillin FM, Nevis Radio    Sponsorship policy and guidance approved Basic opportunities leaflet produced Collateral required to support sponsorship approaches to be produced  Devise sponsorship package for a range of price and partnership options  Develop the benefits package for each option  Sponsor benefits package will be tailored as appropriate for each potential sponsor  Identify potential sponsors to approach within each option  Action plan for identifying and approaching prospective sponsors to be drawn up Appendix D – Service-by-Service Key Messages Devised by Staff Service Key Message Adult Learning  We deliver targeted, local opportunities for personal and social development Archives  We manage, preserve and promote access to the Highlands’ records and archives Arts  We promote access to participation in the arts Leisure Facilities  We provide affordable, enjoyable ways to access quality leisure facilities and experiences Libraries  We provide reading and information services for all Museums  We conserve, interpret and celebrate the heritage of the Highlands  We help people to learn by participating in outdoor pursuits through the provision of specialist staff, centres, training and safety recording systems  We work to increase the number of people taking part in physical activity and to improve their performance  We help young people become successful, confident, responsible and effective through the work of our specialist staff and provision of targeted activities Outdoor Education Sport Youth Work APPENDIX E – Example of High Life Christmas Promotion APPENDIX E – 2014 Calendar of Events Service Area Activity Title Companywide Prevention Agenda Companywide You Time Companywide Knowing Me, Knowing You Activity Detail Start Date Ongoing alignment of HLH services to support NHS Prevention Agenda Public / Partners Ongoing through 2014 A programme of events and activities in HLH leisure sites designed for older adults Public Ongoing through 2014 A programme of familiarisations events centred on leisure sites, designed increase awareness of services on offer Public / Partners Ongoing through 2014 22 May 2014 Presentation of prizes in annual Learners’ Writing Competition Learners / families / friends, volunteer tutors, their families /friends, winners of writing competition / families / friends, Highland learning Champion / family / friends Conference at Eden Court during Inverness Book Week Learners / Tutors W/B August 2014 An opportunity to respond to the ancient Assynt landscape through art and creative writing Adults and families Aug 14 Creative Writing Summer School day event Adults and families Jul 14 Gaelic in the Landscape Day workshop Adults - Gaelic and nonGaelic speakers Feb 14 Courses in computing, genealogy, digital photography, art, felting, mosaics Age 16 + Jan 14 Information point at Portree Library Everyone! Nov 2014 Annual event during the national Adult Learners Week Celebrating learner achievements and recognising volunteer commitment and contribution Celebration of learning Highland Learning Champion announced Conference Adult Learning Audience day art and writing workshops Various learning opportunities Dyslexia Awareness Week Service Area Activity Title Dyslexia Awareness Training session Literacy through Craft Treasured Memories Archive Activities - ideas for tutors working with adult learners Blockbuster Exhibitions Arts Blas Schools Programme Doors Open Days Archives Highland Archaeology Festival Explore Your Archive Museums Opening for season Activity Detail Audience Start Date Awareness Raising for Adult learning Partner agencies, parents, adults with dyslexia Nov 2014 Using crafts to raise use of literacy and numeracy skills Closed TAG members only Nov 2014 Reminiscing and creating heirloom scrapbook Adults Nov 2014 Intro, Researching local area, your house and historical events Adults Nov 2014 Annual high-profile exhibitions at IMAG as part of touring exhibitions programme Public Stakeholders Media Easter & Xmas Expressive Arts based education programme designed to enhance and promote the annual Blas Festival and its cultural connections to children and young people across Highland Schools Parents Stakeholders June Part of European Heritage Days, coordinated nationally by the Scottish Civic Trust, supported by Historic Scotland & organised in the Highlands by the Highland Council Held annually Public Sep 2014 Public Oct-14 Public 16-Nov-14 Public April 2014 Organised by the Highland Council, and supported by the Royal Commission on the Ancient and Historical Monuments of Scotland, the North of Scotland Archaeology Society and Archaeology for Communities in the Highlands Held annually Organised by the Archives & Records Association and The National Archives, this is a UK and Ireland wide event Held annually Opening event - Blackhouse Opening Service Area Activity Title Vintage Day Activity Detail Audience Start Date Vintage vehicle and classic car event Public 25 May 2014 Am Fasgadh Cup: Annual shinty tournament Public May 2014 Opening of new museum store Media, Stakeholders, Cultural Network Summer 2014 Annual heritage event organised by Doors open Day, administered by Rowantree Consulting for Highland Council Public 07 Sep 2014 Highland Archaeology Fortnight Annual heritage event organised by Highland Council, administered by Rowantree Consulting Public 01-Oct-14 Blockbuster Exhibitions Annual high-profile exhibitions at IMAG as part of touring exhibitions programme Public, Stakeholders, Media Easter & Christmas Festival of Museums Annual celebration of museum culture and collections, organised by MGS Public 16-May-14 Kids Take Over Day Annual celebration of children’s contributions to museum culture and collections, organised by Kids in Museums Public (particularly local schools) 28-Nov-14 School pupils and staff, parents 06-Mar-14 Am Fasgadh Cup Opening of Am Fasgadh Doors Open Day Libraries World Book Day World Book Night Annual worldwide celebration of books aimed at all age groups All pupils receive book tokens for exclusive new books published especially for WBD Many libraries run an event on the day either for local school or for adults Annual book giving event when volunteers gift specially published editions of well-known books to share a love of reading Whilst not specifically a library events, many libraries are involved in some way Public especially those who don't regularly read For adults 23-Apr-14 Service Area Activity Title Bookbug Week Make a Noise in Libraries (MANIL) fortnight Summer Reading Challenge Book Week Scotland Neil Gunn Writing Competition Shadowing the Carnegie Medal Libraries Homecoming 2014 World War commemorations Commonwealth Games Legacy Activity Detail Audience Start Date Annual celebration of the Bookbug programme, with a different theme each year Many libraries run themed Rhymetimes or sometimes a special event Families with pre-school children Carers Health professionals 19-May-14 Annual promotion of library services to blind or partially sighted people Most libraries have exhibitions of resources, some have events Blind or partially sighted people and their carers and families June tbc Annual UK-wide 6-book challenge for primary age children school pupils, families of primary age children Jul 2014 Annual celebration of books written by Scottish authors At least author events take place in libraries, plus other events arranged locally Public of all ages Nov 2014 Highland school pupils, adults anywhere Launch of next competition tbc will be second half of 2014 Usually secondary pupils Nov Programme of events in partnership with Museums and Archives is being developed Public All year Still at early planning stage, events will involve Arts, am Baile, Museums as well as libraries Public National picture not yet clear, so nothing specific Public Biennial writing competition run in partnership with the Neil Gunn Trust The schools sections are limited to Highland schools; the adult sections are open to writers worldwide Lead judge is always a top Scottish author The Carnegie Medal is the most prestigious children's book award in the UK Children and young people read the shortlisted titles, vote for their favourite and see how close they get to the judges’ decision Service Area Sports Development Sports Development Sports Development Activity Title Activity Detail Audience Start Date HST Junior A & B Squads Training Events for 70 swimmers aged to 13yrs HST Junior A & B Squads Training Events for 70 swimmers aged to 13yrs Swimming Clubs, participants and supporting coaches 14 December 2014 HST Junior A & B Squads Training Events for 70 swimmers aged to 13yrs HST Junior A & B Squads Training Events for 70 swimmers aged to 13yrs Swimming Clubs, participants and supporting coaches 11th January 2014 HST National Squad 24 swimmers aged 12yrs to 17yrs training for participation in North District & Scottish & British National Events HST National Squad 24 swimmers aged 12yrs to 17yrs training for participation in North District & Scottish & British National Events Swimming Clubs, participants and supporting coaches + NGB 18 January 2014 HST New Year Swim Meet HST New Year Swim Meet Swimming Clubs, participants and supporting coaches + NGB 26 January 16 Junior Squad swimmers attending training camp in Stornoway 16 Junior Squad swimmers attending training camp in Stornoway Swimming Clubs, participants and supporting coaches 16 February 2014 HST National Squad 24 swimmers aged 12yrs to 17yrs training for participation in North District & Scottish & British National Events Swimming Clubs participants and supporting coaches 22 February 2014 HST National Squad 24 swimmers aged 12yrs to 17yrs training for participation in North District & Scottish & British National Events With focus on coach CPD Swimming Clubs participants and supporting coaches + NGB HST National Squad 24 swimmers aged 12 to 17yrs training for participation in North District & Scottish & British National Events HST National Squad 24 swimmers aged 12 to 17yrs training for participation in North District & Scottish & British National Events With focus on coach CPD 15 March 2014 Service Area Activity Title Audience Start Date HST National Squad 24 swimmers aged 12 to 17yrs training for participation in North District & Scottish & British National Events HST National Squad 24 swimmers aged 12yrs to 17yrs training for participation in North District & Scottish & British National Events Swimming Clubs participants and supporting coaches 19 April 2014 HST Junior A & B Squads Training Events for 70 swimmers aged to 13yrs HST Junior A & B Squads Training Events for 70 swimmers aged to 13yrs Swimming Clubs participants and supporting coaches May 2014 HST National Squad 24 swimmers aged 12yrs to 17yrs training for participation in North District & Scottish & British National Events Swimming Clubs participants and supporting coaches 17 May 2014 HST National Squad 24 swimmers aged 12yrs to 17yrs training for participation in North District & Scottish & British National Events Swimming Clubs participants and supporting coaches June 2014 HST Junior A & B Squads Training Events for 70 swimmers aged to 13yrs Swimming Clubs participants and supporting coaches 21 June 2014 HST National Squad 24 swimmers aged 12 to 17yrs training for participation in North District & Scottish & British National Events HST National Squad 24 swimmers aged 12 to 17yrs training for participation in North District & Scottish & British National Events HST Junior A & B Squads Training Events for 70 swimmers aged to 13yrs Sports Development Activity Detail SFA/HLH 4s & 7s In-service The small sided game for primary aged children including PCS SFA/HLH 4s & 7s In-service The small sided game for primary aged children including PCS SFA/HLH Developing Technique in v situations SFA/HLH Developing Technique in v situations SFA/HLH Youth/Adult inservice SFA/HLH Youth/Adult in-service Associations; ClubsCoaches/Volunteers working with children aged - 12yrs Associations; ClubsCoaches/ Volunteers working with children aged - 12yrs Clubs-Coaches/Volunteers working with youths 13yrs plus March 2014 19 March 2014 May 2014 Service Area Activity Title SFA/HLH 4s & 7s In-service The small sided game for primary aged children including PCS Activity Detail Audience Start Date SFA/HLH 4s & 7s In-service The small sided game for primary aged children including PCS Associations; ClubsCoaches/Volunteers working with children aged - 12yrs 15 May 2014 Highlands & Islands Football Festival Flagship Festival for select teams at U- 13 level 23 May 2014 Highland Coaching Awards Public, staff, media Oct/Nov 2014 Highland Junior Golf Championships Highland Junior Golf Championships held at MacDonald Spey Valley Golf Course Public & Media 20 August Agility Challenge Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public, Schools Feb-14 HUFC a side Football Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public, Schools Mar-14 HDS Swim Trials Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public, Schools Mar-14 Public, Schools Apr-14 Public, Schools Apr-14 Highlands & Islands Football Festival Highland Coaching Awards Shinty Taster Day HDS Boccia Championships Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Service Area Activity Title Activity Detail Audience Start Date HDS Golf Tournament Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public, Schools Apr-14 HDS Golf Open Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public, Schools May-14 Junior Athletics Championships Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public, Schools May-14 Adult Athletic Championships Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public May-14 HDS Bowls Championships Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public Jun-14 Junior Festival of Sport Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public, Schools Sep-14 HDS Carpet Bowls Championships Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public Oct-14 Adult Festival of Sport Annual Disability sport event, run by the Charity Highland Disability Sport, High Life Highland DO's work in partnership to run this event with them Public Oct-14 Pupils, Stakeholders tbc Active Schools sessions Termly lunchtime, after schools and evening activity sessions in Grantown Cluster schools Service Area Activity Title MacRobert Cup Cross Country Activity Detail Audience Start Date Annual schools P2 - P7 cross country event organised by ASCs Pupils Stakeholders 14 March 2014 TBC P1/2 Run Jump Throw Event Annual P1/2 Athletics event organised by ASCs Pupils Stakeholders June 2014 TBC Inverness Multi Sports Summer Camps interschool primary festivals as a result of after school activity led by volunteers termly Annual Summer week long Multi Sports Camp running in Millburn, Charleston and Culloden organised by ASCs Pupil Stakeholders July 2014 TBC November - badminton; February - Cross Country, March Dodgeball / Volleyball, , April - Golf; Lochaber wide football festivals throughout the year Pupils, parents, schools tbc to publicise new activities, or recognize coaches / volunteers achievements Public tbc Celebration of achievement - June Pupils Jun-14 SH Primary Badminton Champs Annual badminton competition to determine which primary school players compete in the Highland Final Primary Schools, Badminton Clubs, Parents, Secondary Sports Leaders 11 Feb 2014 TBC Highland Primary Badminton Champs Annual badminton competition to determine which primary school players compete in the National Final in Perth Primary Schools, Badminton Clubs, Parents, Secondary Sports Leaders 26-Mar-14 Annual basketball tournament schools / parents 20t November Boys basketball Annual schools basketball event pupils p4-7 / parents / teachers Dec a side football (girls) Annual event for primary schools Active Schools sessions & summer programme Saltire Awards - High School volunteers East Sutherland Girls basketball pupils p4-7 / parents / teachers 22 Jan Service Area Activity Title Activity Detail Audience Start Date a side football (boys) Annual event for primary schools pupils p4-7 / parents / teachers Feb Country Dance comp Annual event for primary schools pupils p4-7 / parents / teachers 7tMarch cross country Annual event for primary schools pupils p4-7 / parents / teachers 11 March badminton tournament Annual event for primary schools pupils p4-7 / parents / teachers 28 March Golf tournament Annual event for primary schools pupils p4-7 / parents / teachers May Celebration event for 2014 pupils p4-7 / parents / teachers 28 May Swim gala Annual event for primary schools pupils p4-7 / parents / teachers June Tennis comp Annual event for primary schools pupils p4-7 / parents / teachers 12 June Girls a side Annual event for primary schools pupils p4-/parents/teachers tbc primary schools football Annual event for primary schools pupils p6-7 / parents / teachers tbc primary schools netball Annual event for primary schools pupils p6-7 / parents / teachers tbc cross country Annual event for primary schools inter school sports Annual event for primary schools East Sutherland Commonwealth Games pupils p4-7 / parents / teachers pupils p4-7 / parents / teachers tbc tbc Service Area Activity Title Activity Detail Audience Start Date Swim gala town Annual event for primary schools pupils p5-7 / parents / teachers tbc swim gala rural Annual event for primary schools pupils p5-7 / parents / teachers tbc highland games event Annual event for primary schools pupils p6-7 / parents / teachers tbc Inver Fun Run Annual event for primary schools pupils p4-7 / parents / teachers tbc 3-way area event for primary schools pupils p4-7 / parents / teachers tbc Swimming Gala (S) Annual event for small primary schools Pupils P4-7 / Parents / Teachers February Squash competition New event for all primary schools in Wick HS cluster pupils p5-7 / parents / teachers March Badminton competition New event for all primary schools in Wick HS cluster pupils p5-7 / parents / teachers March Annual event for large primary schools pupils p4-7 / Parents / Teachers February Primary Schools Football Annual event for primary schools in Wick HS cluster pupils p5-7 / parents / teachers June Primary Schools Netball Annual event for primary schools in Wick HS cluster pupils p5-7 / parents / teachers June Rural School Sports Annual event for rural schools within Wick HS cluster Run series Swimming Gala (L) pupils p4-7 / parents / teachers May Service Area Activity Title Activity Detail Audience Start Date Junior Highland games (S) Annual event for small primary schools pupils p4-7 / parents / teachers May Junior Highland games (L) Annual event for large primary schools pupils p5-7 / parents / teachers May Annual event for Caithness primary schools pupils p6-7 / parents / teachers August Annual event for all Skye primary schools days pupils p5-7 / teachers 17 Dec Annual indoor tournaments for qualification for national competition P1-7 pupils/ Coaches/parents February New event for all girls only shinty teams in Highland P1-7 girls/ coaches/parents March tbc Annual event for all Skye primary schools P4-7 pupils/teachers some parents May Primary Soccer 7's competition Monthly football tournament for afterschool club football P3-7 pupils/coaches/parents April Basketball Festivals Annual event for all Skye primary schools days Pupils p5-7/ teachers 18 March 3-way area event for primary schools pupils P4 - P7 / parents / teachers tbc International Women's Day event Working in partnership with YDO, commonwealth focus on women's issues including sport S1 - S6 girls March 2014 Lochaber Primaries Interschool Sports Day Annual Sport Day organised by ASC, Facilities and PE staff P5-7 27 May 2014 Hole golf competition Dance Festival Primary Shinty Tournaments Girls National Shinty competition Skye primary cross country Running Serious Service Area Activity Title Audience Start Date Fusion Fusion Events Young People 25 Jan 2014 Fusion Fusion Events Young People 15 Feb 2014 Fusion Fusion Events Young People 23 March 2014 Youth Ward Event- Lochaber Public, young people, Partners, Media Nov 14 Fusion Fusion Events Young People Feb 14 Fusion Fusion Events Young People April 14 Youth Highland inter-club competitions Young People Mar-14 Venue and Date TBC Back by popular demand Young People Feb-14 Averon leisure centre - monthly with football, sports, games, healthy food, advice and guidance from different providers Young People Feb-14 Ward Forum Youth Work Activity Detail Silent Disco Lock Ins - Fusion