Brochure-Wharton-Entrepreneurship_09-June-2021_V73
ONLINE CERTIFICATE PROGRAM ENTREPRENEURSHIP ACCELERATION PROGRAM: SCALING YOUR BUSINESS DURATION: MONTHS | PROGRAM FEES: $1,950 Overview You have an idea You’re passionate about it You want to tell the whole world about it It needs to get out there But how you get from here to there? That's where the Wharton Entrepreneurship Acceleration Program comes in Coming up with the idea was the easy part Now you need the tools to build a team, choose the right legal structure, generate demand, and finance growth Leveraging Wharton’s strength in data-driven outcomes, we deliver proven techniques for scaling your business Does passion matter? Sure, it can pull you through some late nights and big disappointments But being successful in venture creation means owning a mix of skills that increases the likelihood of success It’s more than passion Our faculty bring cross-disciplinary backgrounds to this program, pulling from social psychology, organizational behavior, information technology, finance, and marketing Through a mix of live and recorded faculty video sessions, assignments, knowledge checks, and interactive discussion moderated by teaching assistants, your learning journey culminates in a pitch to the Wharton team and renowned venture capital firms such as Sequoia Capital and Bertelsmann SE & Co KGaA The winner and runner-up of this pitch competition will be awarded investments of $10,000 and $5,000, respectively THE ENTREPRENEURSHIP TOOLKIT Scale the s m the Tea ild Bu Bus ine s Finance Wharton Entrepreneurship PITCH COMPETITION Pitch your idea for a chance to win seed funding: $10,000 for Winner ar ti n Pi M ke tc h $5,000 for Runner-Up g © University of Pennsylvania, The Wharton School M r a ste th e ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) High-Impact Online Learning Experience Entrepreneurship Is About Creating Value How That’s Defined Is Up to You Being an entrepreneur is about taking initiative and starting something new, regardless of its structure or profit orientation The Wharton difference lies in our ability to help people scale their ideas We take a data-driven approach, drawing from research on how entrepreneurs grow and scale to reach their goals —whatever those might be During this program, you will: • Learn how to analyze the options for financing your startup • Discover how to ramp up sales and scale your business • Perform a needs assessment for building the right team • Choose the best pricing and distribution strategies for your business • Assess what "financial sustainability" means for you • Master the pitch to prospective investors, advisors, and mentors YOUR BUSINESS OR IDEA REAL-WORLD EXAMPLES DISCUSSION BOARDS SEED MONEY FOR PITCH WINNERS Regardless of stage of maturity Delivered through a mix of recorded and live online lectures with faculty and guests Moderated by subject-matter experts Awarded to top two pitches, and everyone improves in the process Note: Wharton Executive Education reserves the right to change the curriculum and delivery of the program to improve the participant experience © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Who Is This Program For? There is no industry that is immune from new, disruptive ideas Whether you are conjuring up new ideas from within an established company or forging into new territory, Wharton wants to remove unnecessary risk on your journey by giving you an evidence-based plan for success Entrepreneurs can come from any functional role or industry Some representative titles of past participants include: • CEO/Founder • Medical Practitioner: Doctor/Dentist/ Chief Medical Officer • Director of Sales/Business Development • Operations Director • Entrepreneur • Private Banker • General Council • Process Engineer • General Manager • Product Manager • Head of Analytics • Senior Consultant/Partner • Head of Innovation • Software Development Manager • Managing Director • VP Risk • Marketing Manager Industries Represented by Past Participants include: • Automotive • Gaming/Entertainment • Aviation/Aerospace • Government • Beauty & Cosmetics • Health & Fitness • Biotechnology • Healthcare/Medical Products & Services • Chemicals/Oil & Gas • Legal • Construction • Manufacturing • Environmental-Sustainability • Nonprofit • Finance/Venture Capital/Private Equity • Technology/SaaS • Food & Beverage ã Wholesale/Retail/eCommerce â University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Program Topics This online program is designed for entrepreneurs who are ready to take their business to the next level It covers all aspects of accelerating the business, from building a team to finding advisors to exploring financing options The program culminates with a pitch competition where participants can compete for seed funding to help accelerate their success Not everyone makes the final pitch, but everyone gets better in the process Module Module Evidence-Based Entrepreneurship Building the Right Team Learn how to apply the "lean approach": transform a Learn how to select founding members, employees, good idea into a successful business venture while managers, and other key players on your team Discover: minimizing risk Determine: • What you need to achieve financial stability • Why the quality of your idea does not necessarily predict the likelihood of your success • How your founding team members determine success or failure • The three Rs of founding teams: • Relationships • Roles • What types of opportunities you should pursue • Minimum viable product—and what qualifies as "minimum" • Rewards • How to structure the roles of early hires • Questions to ask yourself when choosing a founding team • How to write a founders’ agreement and other technical resources Module Module Lawyers, Advisors, and Mentors Business Models and Customer Lifetime Value Learn how to use innovation and networking to drive Learn how to choose the right business model for your your enterprise forward Master: venture Understand: • How to assess and maximize your own network • What a sustainable business model is • Roles that mentors and advisors play in a growing • How to determine the amount of capital you need enterprise • How to estimate when you will reach a positive cash • How to form an advisory board • How to evaluate lawyers and accountants • Available sources of capital • How to think about your intellectual property • Financial analysis for fundraising • Advantages of different legal structures for entities • How to extend the financial value of your business flow or run out of funds after initial success © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Module Module Customer Acquisition and Demand Generation Pricing and Distribution Strategies Learn how to find markets and create demand for your Learn how to apply cost structures and pricing product Explore: mechanisms to your business and use performance • How to measure customer value over time (customer lifetime value) measurement tools effectively Determine: • How to achieve financial sustainability • How to determine customer acquisition costs • How to price a product or service • Five principles of acquisition targeting • The benefits of two-sided markets • What data to report to investors • Diffusion and adoption—what determines the • How to assess sales partnerships • Make-buy decisions in operations adoption of a product • How to forecast demand • How to determine the relative advantage of a product or service over the status quo Module Module Gearing Up for Scale Financing: Funding and Valuation Learn to recruit people who will build your company’s Learn the various sources of financing available for your culture and use it to scale up your venture Discover: business Explore: • Hiring techniques for key team members • • How to build a culture that will help your venture crowdfunding, angel investors, venture capital, private succeed equity, and IPOs • • Financial pathways, including bootstrapping, loans, Challenges presented by different phases of growth • Equity financing valuation and how to overcome them • Terms and term sheets, including defining the key terms in these documents How and whether to consider vertical and horizontal expansion • Why the conditions around which you take money and give equity are important © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Module Module 10 Financing: Venture Capital vs Alternative Funding Channels Elements of the Pitch Learn how to make a wise decision about venture capital business and understand how the exit of founding or alternative funding and how to estimate a breakeven shareholders affects liquidity Learn: point Understand: • How to navigate the venture capital fundraising process • Crowdfunding as a source of financing • When to pursue debt financing • Calculating burn rate and breakeven Create executive summaries and pitch decks for your • How to create the executive summary and pitch deck • Key elements • Questions to answer • What to include in the executive summary • How to create pro forma financial statements and scenarios • Exits and liquidity events Module 11 Business Plan Competition Participate in a business plan competition with your peers, in which you will create a pitch for your own venture The winner of the competition and the runner-up will win cash prize to use for seed funding (rules and restrictions apply) The judging criteria are focused on the Customer Value Proposition which includes size of market, competitive landscape, and clear differentiation; economic model of the venture; go-to-market plan; and the capabilities and background of the team Members of the Wharton Entrepreneurship Community, with support from Program Leaders, will review the plans submitted for consideration and will select the top seven business plans as semi-finalists © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Competition Winners and Runners-Up 2018 AtYourGate (winner): A market-making in-airport personal shopping service pursuing the in-airport gate delivery market opportunity Happi Nurse Uniform (runner-up): The best-value medical-uniform apparel supplier for out-of-city nurses in Malaysia GlamTech (winner): Provides computer vision, machine learning, and augmented-reality enterprise-software technology solutions to skincare beauty companies and retailers Fit for Life (runner-up): Doctor-certified prenatal fitness videos in a subscription streaming app, empowering expectant mothers to exercise in their own homes, on their own time 2019 SecureStream Technologies (winner): Security for Internet of Things with an eye towards privacy and compliance VerdiLife (runner-up): Using wood vinegar from waste to replace agrochemicals for more sustainable and productive agriculture Balde-K (winner): Fintech-oriented startup to provide financing to higher education students in Peru Beyond Beer (runner-up): Natural wellness beverage startup 2020 SafETiK (winner): A patented system that allows drivers and law enforcement officers to communicate with each other during a traffic stop via a mobile application Say Cheese (runner-up): A women-happiness platform that provides holistic and personalized solutions to real challenges women face in a trusted environment © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Competition Winner and Runner-Up Testimonials More than two years after winning the Wharton EAP pitch contest, AtYourGate is the industry leader in mobile ordering and delivery inside airports As COVID-19 affected travel so dramatically, we pivoted from convenience to safety — and are launching in 16 new airports in Q2 of 2021 This program exceeded my expectations PJ MASTRACCHIO Founder and CEO, AtYourGate Business Plan Competition Winner (2018) When I joined Wharton’s EAP, my initial research had been done and my company was in motion This program gave me the confidence to scale the venture and validated my concept by virtue of being runner-up in the pitch competition They ran a rehearsal pitch with me, offered insights on structuring equity offers, and much more I highly recommend Wharton’s EAP program for anyone serious about scaling their own venture RAJPREET KAUR Founder of SayCheese.life Former VP at HSBC Bank and Head of Derivatives at Bharti Airtel Limited, India Business Plan Competition 1st Runner-Up (2020) © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Participant Testimonials What was the best part of the program for you? “…the level of rigor.” — Eloy G “ organizing my business plan.” — Cristiano C “…the peer reviews were really helpful.” — Fallon T “…learning about CAC (custom acquisition costs).” — Jose B “…the session on financial statements and exit strategies.” — Raf H “…seeing examples and tools used by international companies.” — Luiz E “…the real-time examples and insights by the professors in webinars.” — Mohammad S “…the business plan contest, forcing me to apply everything I’ve learned.” — Elissavet F © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Program Benefits What’s unique about this program? • A data-driven approach to how to scale and grow a business or entity • A strong focus on startup financing options, a foundational strength at Wharton • Live interactive faculty webinars with Q&A • A 10-point proven framework for creating a compelling pitch deck • Seed funding of $10,000 and $5,000 awarded to the pitch winner and runner-up, respectively, in collaboration with renowned venture capital firms such as: Note: Seed funding cannot be used for personal expenses It must be used to develop the business cited in the final pitch The seed funding will not dilute equity positions BUSINESS ANALYTICS © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAMPROGRAM (ONLINE) Interviews and Industry Examples The Wharton Entrepreneurship Acceleration Program features in-depth interviews with company founders and representatives from startups and established venture capitalist firms • Greylock Partners The online program also features examples of startups and established companies that were once startups It will cover multiple industries, including consumer packaged goods, ecommerce, internet, media and entertainment, and technology • Adobe • IBM • Silicon Valley Bank • Bandar Foods • Intel • The Walt Disney Company • Belle-V Kitchen • Jet.com • Wholly Moly • Dollar Shave Club • Kickstarter • Xiaomi Note: All product and company names are trademarks or registered trademarks of their respective holders Use of them does not imply any affiliation with or endorsement by them © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Faculty David Hsu Academic Director Richard A Sapp Professor; Professor of Management Ethan Mollick Ralph J Roberts Distinguished Faculty Scholar; Associate Professor of Management; Academic Director, Wharton Interactive Kartik Hosanagar John C Hower Professor; Professor of Operations, Information and Decisions Lori Rosenkopf Simon and Midge Palley Professor; Professor of Management Karl Ulrich CIBC Endowed Professor; Professor of Operations, Information and Decisions; Professor of Management; and Vice Dean of Entrepreneurship and Innovation © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Certificate Earn a digital Wharton certificate upon successful completion of the online program Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School Joseph Wharton Date Note: This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) About THE WHARTON SCHOOL Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually; and a powerful alumni network of 98,000 graduates With more than 50 online courses from which to choose, more than million learners worldwide have accessed Wharton Online programming taught by Wharton’s world-class faculty Emeritus INSTITUTE OF MANAGEMENT Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment © University of Pennsylvania, The Wharton School BUSINESS ANALYTICS ENTREPRENEURSHIP ACCELERATION PROGRAMPROGRAM (ONLINE) The Learning Experience Our programs are designed to meet the needs of individual learning styles, while also leveraging the power of peer learning This is achieved through a user-friendly learning platform that enables participants to easily navigate the program content to achieve learning objectives KEEPING IT REAL Our pedagogical approach is designed to bring concepts to life, including: • Byte-sized learning techniques • Real-world application • Peer learning discussions • Live, interactive teaching BUSINESS ANALYTICS PROGRAM © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) KEEPING IT CONVENIENT Access to program content is flexible and available through multiple devices, allowing working professionals to easily manage schedules and learn remotely—anytime, anywhere Participants enrolled in the program obtain access to learning materials in a modular approach, with new content released weekly Program modules include a variety of teaching instruments, such as: • • • • • • Video lectures Discussions Class materials: articles, cases Quizzes Surveys Assignments To further personalize the program modules, live teaching sessions are scheduled during the program, often with Q&A For participants who are unable to attend these sessions live, a recording is made available so nothing is missed Our industry-leading learning platform allows participants to create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders, coaches, and teaching assistants Assignments are often linked to participants' real-world situations, making concepts inherently practical KEEPING IT INTERESTING Our globally connected classrooms enable participants to seamlessly interact with their peers to complete group assignments and stay on track toward program completion—having culturally enriching encounters along the way Program Requirements To access our programs, participants will need the following: • Valid email address • Computing device connected to the internet: PC/laptop, tablet, or smartphone • The latest version of their preferred browser to access our learning platform • Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts Other Requirements Programs may necessitate the usage of various software, tools, and applications Participants will be informed about these additional requirements at the registration stage or when the program begins Our program advisors are also available to respond to any queries about these requirements © University of Pennsylvania, The Wharton School ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE) Program Information DURATION PROGRAM FEES months, online 3–4 hours per week $1,950 Flexible payment options available for this program Easily schedule a call with a program advisor to learn more You can apply for the program here SCHEDULE CALL APPLY Email: wharton@emeritus.org Phone (worldwide): +1 215-999-8689 ENTREPRENEURSHIP ACCELERATION PROGRAM (ONLINE)