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The Economics of Shame Values, Price and Sanctions in Public Goods Provision

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The Economics of Shame: Values, Price and Sanctions in Public Goods Provision A thesis submitted to the Department of Sociology, University of Oxford, for the degree of D.Phil Shepley W Orr Balliol College Trinity Term, 2008 i The Economics of Shame: Values, Price and Sanctions in Public Goods Provision Shepley W Orr Department of Sociology and Balliol College, University of Oxford Trinity Term, 2008 Abstract The thesis is an attempt to develop a rational choice theory of social sanctions More specifically, the thesis is a theoretical (in Part I) and empirical-experimental (in Part II) enquiry into the optimal balance between informal and formal institutional approaches to solving the problem of cooperation In chapter I take a “negative” approach: that is, I develop my argument through a criticism of two of the most prominent attempts in sociology to explain social cooperation using a rational choice framework, Coleman’s Foundations of Social Theory and Hechter’s Principles of Group Solidarity I criticize these models for failing to explain either the motivations to comply when sanctioned, or the motivations of those who sanction Chapter argues that because an agent may recognize their own ability to act on their own best interests, subject to constraints on the level of social sanctions received, an agent may rationally rely on other people to help them enforce the agent’s own aims In an appendix to the thesis I provide a philosophical critique of one influential rational choice approach to self-control In chapter I apply the theoretical model developed in the first two chapters to the case of cooperation in work groups I use motivational crowding theory to argue that because the social rewards for cooperation that may develop through work are potentially based in a desire for pecuniary gain, withholding approval may matter less to initially cooperative agents Hence, mutual monitoring can decrease cooperation in teams Part II of the thesis attempts to subject some of the theoretical claims in part I to empirical, laboratory test In chapter I operationalize the notion of different motivational types using the scale of social value orientations, a trust scale, and a measure of cooperative reasoning I find that there is only roughly such a “cooperative type” In the experiment reported in chapter 5, my hypotheses are tested by providing a standard public goods design along with an opportunity for punishment at the end of each contribution round, such that after contributing (or not), each individual is given feedback on other group members’ contributions, and is allowed to assign monetary punishment points to them The prediction, therefore, is that cooperative types will contribute and punish less than individualists in the condition where there is a costly punishment mechanism This prediction is largely borne out in the results of the experiment ii Table of Contents ACKNOWLEDGEMENTS INTRODUCTION: SOCIAL SANCTIONS AND COOPERATION VI VIII PART I: A THEORETICAL INVESTIGATION INTO VALUES, SANCTIONS AND COOPERATION IN PUBLIC GOODS PROVISION CHAPTER 1: SOCIAL APPROVAL AS A SELECTIVE INCENTIVE AND A COLLECTIVE GOOD: A MOTIVATIONAL CROWDING CRITIQUE Approval Incentives in Sociological Models of Collective Action .2 Social Approval as a Collective Good: Hechter on Intentional Goods Social Approval as a Selective Incentive: Coleman on the Emergence of Norms20 Conclusion 34 CHAPTER 2: SHAME AND SELF-CONTROL: RESOLVING COLEMAN’S PARADOX AND DEFINING SELF-CONSCIOUS EMOTIONS 37 Introduction: Coleman’s Paradox and Weakness of Will 37 Defining Shame: Feeling Ashamed and Shaming Others 47 Rational Shame and Self-Conscious Emotions 60 Conclusion: Rational Shame as Reinforcing Reasons versus Reducing Costs 70 CHAPTER 3: THE ECONOMICS OF SHAME IN WORK GROUPS: HOW MUTUAL MONITORING CAN DECREASE COOPERATION IN TEAMS 73 Introduction: Social Pressure Through Monitoring in Agency Theory .73 Social Rewards and Sanctions in Work Groups: Previous Economic Models 77 Social Relationships as Supportive or Controlling External Intervention 82 93 Conclusion: Implication for Research on Incentives in Work Groups 94 Appendix to Chapter 3: Modifying Hollander’s Social Exchange Equilibrium to Account for Motivational Crowding .96 PART II: AN EXPERIMENTAL INVESTIGATION INTO VALUES, SANCTIONS AND COOPERATION IN PUBLIC GOODS PROVISION 100 CHAPTER 4: BELIEFS, PREFERENCES AND PRINCIPLES: HOW BEST TO MEASURE COOPERATIVE DISPOSITIONS? 101 Introduction: Motivational Solutions in Promoting Cooperation .101 Social Value Orientation Measures: Construct and Operational Definitions 104 iii Measures of Social Value Orientation: History 105 Behavioural and Attitudinal Correlates of Social Value Orientations .116 Social Value Orientations and Sufficient Conditions for Identifying Cooperative Types: Study .119 Conclusion 126 CHAPTER 5: COOPERATION AND PUNISHMENT: THE EFFECTS OF INDIVIDUAL DIFFERENCES IN VALUES 129 Background: Sanctions in Promoting Cooperation 129 Value Orientations, Punishment and Cooperation: Study 133 Conclusion: Crowding out normative motivations 148 CHAPTER 7: CONCLUSION 150 Appendix II: Chapter 5: Psychometric Scales Used and Experimental Instructions for the Public Goods Experiments 201 REFERENCES 217 iv Tables and Figures Table 2.1: Preference Types and Functions of Other People 43 Figure 2.1: Shame as a Process which Induces Conformity 67 Figure 3.1: Crowding Out Normative Motivation 94 Figure 3.2: Cognitive Mechanisms of Motivational Crowding 95 Figure 4.1: Pruitt’s Decomposed Games 109 Figure 4.2: Liebrand’s Motivational Vectors 116 Table 4.1: The Triangle Hypothesis 118 Table 4.2: Reliability Analyses and Descriptive Statistics 125 Table 4.3: Correlation Results among Scales 126 Table 5.1: T-Tests on Individual Orientations and Cooperation 139 Figure 5.1: Contributions by Decision Heuristic Usage 141 Figure 5.2: Contributions by Trust Type 142 Figure 5.3: Contributions by Social Value Orientation 143 Table 5.2: T-Tests on Individual Orientations and Punishment 144 Figure 5.4: Punishment Points and Decision Heuristic Usage 145 Figure 5.5: Punishment Points and Trust Type 146 Figure 5.6: Punishment Points and Social Value Orientation 147 Table 5.3: Comparisons of T-Tests for Cooperation and Punishment 147 Figure A.1: Approaches to Intertemporal Choice 167 v Acknowledgements This document is the result of the help of many people’s assistance I must first and foremost thank the late Michael Bacharach Michael found me on his doorstep, as it were, questioning the philosophical foundations of rational choice theory He offered tutelage, advice and moral support in both the theoretical and experimental components of my work, and the thesis would not exist were it not for him He is sorely missed Avner Offer also deserves particular credit for showing faith and support, and for teaching me a great deal I also must thank Peter Abell, Michael Hechter and Gerry Mackie, who have all served as supervisors for my thesis, for their encouragement and advice in the early stages, which helped me discover what I wanted to say A special word of thanks should be offered to Ernst Fehr and Simon Gachter When I read an unpublished version of their paper “Cooperation and Punishment”, I was inspired to follow up their study using my own thoughts on informal sanctions I contacted them both and in the best spirit of academic practice, they made available their own experimental software so that I could conduct my study Simon especially has been a friendly critic and supporter since then Diego Gambetta also deserves special thanks for thinking it perfectly natural that I should become a sociological experimental economist, and for much appreciated encouragement over many years Steve Fisher and Iain McClean read a draft of the thesis in my confirmation of status, and made numerous suggestions, in addition to encouragement, for which I am extremely grateful Anthony Heath deserves warm thanks for picking up the ball at the last minute and very selflessly offering his time, advice and support to finish the job I must also thank Robert Sugden, who has read most of the thesis and offered his suggestions, and more vi importantly has encouraged me to not be afraid to experiment with my ideas and subject them to criticism In addition, I must list others with whom I have shared thoughts and who have shared their thoughts with me on topics related to those discussed in the thesis: Luca Corazzini, Nir Eyal, Steve Fisher, Natalie Gold, James Harris, Gerald Lang, Martin O’Neill, Micah Schwartzman Adam Swift, and Daniel Zizzo, and anonymous reviewers for comments on chapters and 3, and the appendix from the journals Rationality and Society, Kyklos, and Economics and Philosophy respectively.1 I must thank my parents for their love, support and encouragement Lastly, I must thank the person without whom this thesis would never have been completed, who, in addition to copyediting my horrendous writing, has supported, prodded and cared for me in every way while writing it: my wife Jo Chapter was published in Kyklos, while chapter is currently revise and resubmit at Rationality and Society vii Introduction: Social Sanctions and Cooperation This thesis is an attempt to develop a rational choice theory of social sanctions The “problem of cooperation” has become a prominent focus of enquiry across the social sciences in recent times, and this is another contribution to that enquiry More specifically, this thesis is a contribution to the enquiry into the optimal balance between informal and formal institutional approaches to solving the problem of cooperation, based on distinguishing between different value orientations in a population That is, I explore the interaction between the use of formal sanctioning techniques (e.g., through states, firms, voluntary organizations) with the use of informal sanctioning techniques (e.g., social sanctioning through expressions of disapproval) Let me be more specific about my basic claim concerning the aims of this thesis By a rational choice theory I mean one which explains action in terms of beliefs and desires, but also includes the intentional states of the agent as part of what matters in the outcomes of actions (i.e., one in which the concept of a consequence can include the intentional states of the agent) By social sanctions I mean forms of social approval and disapproval that lead to a particular acting in accordance with some social norm.2 The thesis is in two parts, with part one developing a theoretical model of social sanctions, and part two testing parts of that theory in the context of a public goods experiment Let me now briefly introduce the content of the chapters which follow In what follows, “complying with a social norm”, “contributing to a public good” and “cooperation” are treated as synonymous viii In chapter I take a “negative” approach: that is, I develop my argument through a criticism of two of the most prominent attempts in sociology to explain social cooperation using a rational choice framework, Coleman’s Foundations of Social Theory and Hechter’s Principles of Group Solidarity Coleman and Hechter are useful in particular because they represent the two main schools of thought on explaining the emergence of cooperation: through decentralized and centralized authority Coleman argues that cooperation can be explained without a centralized authority structure, and cooperation can instead emerge through the use of individual social sanctions, in which the sanction is an expression of social disapproval That is, where social approval is a selective incentive to promote cooperation I criticize this model for failing to explain either the motivations to comply when sanctioned, or the motivations of those who sanction I argue that by relying on self-interested motivation, the kind of moral content to intentions required to explain social sanctions (for either the sanctioner or sanctionee) are missing In contrast to Coleman, Hechter rejects the argument from explaining decentralized social sanctions and instead argues that centralized authority structures are required to explain cooperation, particularly in large groups I argue that, although formal controls work to promote cooperative behaviour, formal controls cannot explain cooperation in the production of what I call (modifying Hechter’s terminology) intentional immanent goods, in which approval is a kind of collective good Such goods require that agents act in accordance with the value that the intentional immanent good requires, not self-interest ix Chapter addresses two questions that were raised in chapter one concerning a situation which Coleman calls paradoxical First, if it is assumed that agents are rational, then they act on their all-things-considered best interest However, to accept a social sanction means that an agent failed to act on a desire that they feel they should have How is this possible? I argue that to explain the efficacy of social sanctions, it must be assumed that agents may fail to act on their all-thingsconsidered desires The second question is, if agents may fail to act in their best interests, why should other people be so effective in enforcing an agent’s own aims? 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