Individual essay doannuthuyquynh(emma) AEn T122WSB 6 21001061

1 SCHOOL OF INDIVIDUAL ESSAY ASSIGNMENT COVER SHEET STUDENT DETAILS Student Đoàn Nữ Thuý Quỳnh name: (Emma) UNIT AND TUTORIAL DETAILS Unit name: Academic English Student ID number: Unit number: Tutorial day and time: 21001061 AEn-T122WSB-6 Tutorial group: Lecturer or Tutor name: Mr Gabriel Ryan ASSiGNMENT DETAILS What are practices that are considered to be unethical marketing in the food Title: industry? Length Due Date : 1395 date: 11/4/2022 submitted: 11/4/2022 Home campus (where you are enrolled): DECLARATION dx I hold a copy of this assignment if the original is lost or damaged x I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment x I hereby certify that no part of this assignment or product has been submitted by me in another (previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer / Tutor / Unit Coordinator for this unit x x No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned I am aware that this work will be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking) Student’s signature: Đoàn Nữ Thuý Quỳnh (Emma) Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been signed WHAT ARE PRACTICES THAT ARE CONSIDERED TO BE UNETHICAL MARKETING IN THE FOOD INDUSTRY? We live in an era of information explosions where everyone is constantly impacted by a wide range of messages Hence, in competitive markets, advertising is an essential activity that plays a significant role in all aspects of business operations However, there have been numerous instances of advertising that violate business ethics, have a negative impact on consumers and society, and harm the brand enterprise's image These instances of unethical marketing, particularly in the food industry, are organized in the following ways: using the organic label to gain exorbitant amounts of money from customers; making false claims to lead customers to believe a product is healthy when it isn't; and encouraging children to eat unhealthy foods through multiple advertisements Although unethical marketing in the food industry continues to be a significant issue in this era, numerous enactments have been established to protect customers from false advertising and to protect children from being exposed to countless fast food advertisements Some organic labeled products are seen as a deceptive marketing tactic that commonly misleads buyers Former US Secretary of Agriculture Dan Glickman stated that the organic label, which is a marketing tool for product differentiation, does not guarantee food safety, nutrition, or quality (Dan Glickman, 2000, as cited by Miller, 2019) In particular, the "pesticide-free" claim on organic products is unreliable because the FDA (Food and Drug Administration) does not require it to be verified ("What Does Pesticide Free Mean and Does It Matter?-Greener Choices," 2021) 3 To prove that the term "pesticide free" is misleading, Fristoe revealed that organic criteria enable the use of 300 different herbicides and insecticides Synthetic pesticides, on the other hand, may be used when organic pesticides are ineffectual (2018) Furthermore, the nutritional differences between products that meet the standard for "organic" and their far cheaper conventional counterparts are negligible (Mie et al., 2017) It could be seen that organic advertisers capture the subconscious minds of consumers by deceiving them into believing that organic products are safer and more nutritious than conventional ones Thus, they have to pay exorbitant amounts of money for "organic" products that not provide them with significant benefits It falls short of the organic food standards that customers expect In order to protect the fairness of customers and avoid customer distrust, many laws have been proposed to prevent the contamination of organic images by organic fraud For example, the USDA (United States Department of Agriculture) has suggested new organic laws to outlaw deliberately dishonest or fraudulent behavior for the purpose of obtaining an illegal financial advantage and to increase transparency (Bandoim, 2020) This proposed new law prohibits uncertified enterprises from deceptively advertising their organic products (Bandoim, 2020) Once this policy is implemented, the organic integrity will be protected, and thus impacts positively to customer loyalty and trust in organic products Other than that, manipulating customers into thinking a product is healthy when it isn't is immoral Many food companies use the term "low-fat" on the package to convey the message that we should eat less fat to improve our health However, they also used more sugar as a fat substitute to compensate for the loss of taste, which in some cases was more than five times the added sugar of 'full fat' versions (Burton et al., 2014) In other words, this kind of marketing uses the framing effect technique in which customers make decisions about information based on how it is presented (Levin & Gaeth, 1988) In this case, the claim on the label that says it contains low or no fat, with the intention of diverting attention away from the "bad" ingredients, in particular, sugar By consuming these "low-fat" products, consumers may have the illusion that the food is healthy and, at the same time, tasty Another kind of advertisement, which does not trick customers with the "low-fat" term but is directly marketed as a healthy breakfast option despite its high sugar content, For example, Raisin Bran cereal was promoted by Kellogg (an American multinational food manufacturing company) as "the deliciously heart healthy way to start your day." Contrary to the product's claim, artificial sweeteners account for the majority of the product, containing 18 grams of added sugar per serving, far exceeding the AHA's daily recommendation (Bloch, 2019) Both of these marketing techniques are extremely dangerous for those who genuinely believe the product's claims about its health benefits, as they can contribute to unintentional diseases caused by the high consumption of artificial sweeteners In order to protect consumers who have been the victims of this deceptive advertising, many laws have been enacted One of these is an administrative order (AO) implemented by the Ministry of Health (DOH), which requires food businesses to accurately reveal the nutritional composition of their products and forces "trans fat-free" statements on labels to be removed (Ornedo, 2021) By applying this, it helps the customers not only make well-informed choices, but also safely use the food they've purchased On the other hand, when food businesses choose not to comply with the law, they will face the consequences For instance, in a California lawsuit, Kellogg's company is forced to stop using deceptive terms to promote unhealthy breakfast cereals and pay a large sum of money to those who claim they were deceived (Bloch, 2019) This settlement also serves as a warning to other competitors not to follow in Kellogg's footsteps in order to avoid creating an untruthful brand image as well as creating a fair market for the customer Furthermore, the promotion of unhealthy foods and beverages to children, who are more susceptible to appealing advertising, is another example of unethical marketing Highly processed or high-energy foods that not meet dietary recommendations are widely advertised and frequently targeted at children (Taille et al., 2019) Besides, a variety of channels are used to reach out to children in order to boost brand growth and influence food product purchase behavior Television ads, direct advertising in schools, incorporating logos in movies, kids' clubs, online media, toys with sponsor logos, offering toys with meals are all examples of childtargeted promotions (Story & French, 2004) According to a study of children in the middle childhood stage, after being exposed to food advertising, children demonstrated a stronger desire for high-fat and high-carbohydrate products than children who were not exposed to harmful fast food marketing (Norman et al., 2016) As can be seen, food marketers are taking advantage of the fact that children are attracted to fun, popular characters or toys, and are reliant on entertainment sources such as television to deliberately lure children into consuming unhealthy products These are unfair marketing targets because food advertisers are neglecting their responsibility to ensure the health of society's most vulnerable people and are putting the safety of young people at risk Many laws have been enacted around the world to prevent children from being exposed to harmful advertisements For example, Quebec banned fast food advertising to children on TV, electronic and print media in 1980, and now the province has the lowest incidence of childhood obesity in Canada (Handley, 2016) Seeing the success of Quebec's law in reducing the likelihood of childhood obesity, many other countries have followed suit in enacting legislation to address the issue For instance, in the UK, the Committee of Advertising Practice (CAP) has enacted new legislation to ban unhealthy food ads through social media channels to under-16-year-old children in 2016 (Handley, 2016) Also, Spain promised to ban fast food ads aimed at children in 2022 to tackle the obesity pandemic among young people Once the rule takes effect, companies can no longer advertise unhealthy foods anywhere, and children may no longer be put at risk of poor health Moreover, children may develop healthier habits and avoid weight gain In conclusion, while it is true that unrelenting competition is one of our market economy's core principles, using unethical tactics to gain an unfair advantage is morally wrong It seems that many unethical business practices that seduce and potentially harm us not appear to be disappearing anytime soon These are the issues of exaggerating the benefits of organic products to persuade customers to spend extra cash, presenting false label claims such as "low-fat" or "good for health", and advertising unhealthy fast food to children However, governments are on their way to enacting a variety of laws in order to regulate consumer affairs The only thing we hope is that businesses comply with the law and adhere to the code of ethics It not only shows ethical responsibility to consumers, but it also protects the integrity of businesses as well as the entire food industry 7 REFERENCES Bandoim, L (2020) USDA Wants To Change Organic Regulations To Prevent Fraud Forbes Retrieved 10 April 2022, from https://www.forbes.com/sites/lanabandoim/2020/08/09/usdawants-to-change-organic-regulations-to-prevent-fraud/ Burton, B., Gill, B., Duncan, B., Morgan, B., & Sport, B (2014) Low fat foods stuffed with 'harmful’ levels of sugar The Telegraph Retrieved 10 April 2022, from https://www.telegraph.co.uk/news/health/news/10668189/Low-fat-foods-stuffed-with-harmfullevels-of-sugar.html Bloch, S (2019) Kellogg agrees to stop marketing sugary cereals as “healthy” The Counter Retrieved 10 April 2022, from https://thecounter.org/kellogg-sugary-cereal-healthy-label/ Fristoe, C (2018) Health, Sustainability, and the Political Economy of Food Labeling Cato journal, 38(1), 185-199 https://www.cato.org/cato-journal/winter-2018/health-sustainabilitypolitical-economy-food-labeling Handley, L (2016) The UK bans online junk food ads to children; lags behind Quebec but ahead of US and Mexico CNBC Retrieved 10 April 2022, from https://www.cnbc.com/2016/12/08/the-uk-bans-online-junk-food-ads-to-children-lags-behindquebec-but-ahead-of-us-and-mexico.html 8 Levin, I., & Gaeth, G (1988) How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product Journal Of Consumer Research, 15(3), 374-378 https://doi.org/10.1086/209174 McMurtry, A (2021) Spain to ban junk food ads for children to fight obesity Aa Retrieved 10 April 2022, from https://www.aa.com.tr/en/europe/spain-to-ban-junk-food-ads-for-children-tofight-obesity/2405946 Mie, A., Andersen, H R., Gunnarsson, S., Kahl, J., Kesse-Guyot, E., Rembiałkowska, E., Quaglio, G., & Grandjean, P (2017) Human health implications of organic food and organic agriculture: a comprehensive review Environmental health : a global access science source, 16(1), 111 https://doi.org/10.1186/s12940-017-0315-4 Miller H I (2019) Buying 'Organic' to Get 'Authenticity'? Or Safer and More Nutritious Food? Think Again And Again Missouri medicine, 116(1), 8–11 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6390794/ Norman, J., Kelly, B., Boyland, E et al (2016) The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship Current Nutrition Reports, 5, 139–149 https://link.springer.com/article/10.1007/s13668-016-0166-6#Abs1 Ornedo, J (2021) DOH eyes ban on ‘trans fat-free’ labels in food products MSN Retrieved 10 April 2022, from https://www.msn.com/en-ph/news/national/doh-eyes-ban-on-trans-fat-freelabels-in-food-products/ar-AALUJlq Story, M., & French, S (2004) Food Advertising and Marketing Directed at Children and Adolescents in the US International Journal of Behavioral Nutrition and Physical Activity, 1, Article https://ijbnpa.biomedcentral.com/articles/10.1186/1479-5868-1-3#Abs1 Taillie, L S., Busey, E., Stoltze, F M., & Dillman Carpentier, F R (2019) Governmental policies to reduce unhealthy food marketing to children Nutrition reviews, 77(11), 787–816 https://doi.org/10.1093/nutrit/nuz021 What Does Pesticide Free Mean and Does It Matter? - Greener Choices Greener Choices (2021) Retrieved 10 April 2022, from https://www.greenerchoices.org/pesticide-free-mean/  ... Relationship Current Nutrition Reports, 5, 139–149 https://link.springer.com/article/10.1007/s1 366 8-0 16- 0 166 -6# Abs1 Ornedo, J (2021) DOH eyes ban on ‘trans fat-free’ labels in food products MSN Retrieved... 16( 1), 111 https://doi.org/10.11 86/ s12940-017-0315-4 Miller H I (2019) Buying 'Organic' to Get 'Authenticity'? Or Safer and More Nutritious Food? Think Again And Again Missouri medicine, 1 16( 1),... legislation to ban unhealthy food ads through social media channels to under- 16- year-old children in 20 16 (Handley, 20 16) Also, Spain promised to ban fast food ads aimed at children in 2022 to tackle