REPORT ASSIGNMENT MANAGING SCHOOL SUBJECTS project title ENVIRONMENTAL ANALYSIS OF SACOMBANK AND MANAGER

THE UNIVERSITY OF DA NANG UNIVERSITY OF ECONOMICS Faculty of finance REPORT ASSIGNMENT MANAGING SCHOOL SUBJECTS Project title ENVIRONMENTALANALYSIS OF SACOMBANK AND MANAGER NGUYEN DUC THACH DIEM Group’s name : 07 Class : 46K15.1 Advisor : Hoang Ha TIEU LUAN MOI download : skknchat@gmail.com Da Nang, 06/2021 TIEU LUAN MOI download : skknchat@gmail.com THE UNIVERSITY OF DA NANG UNIVERSITY OF ECONOMICS Faculty of finance REPORT ASSIGNMENT MANAGING SCHOOL SUBJECTS Project title ENVIRONMENTALANALYSIS OF SACOMBANK AND MANAGER NGUYEN DUC THACH DIEM Group’s name : 07 Members Lam Ba Dat (Leader) Le Cong Tuan Vu Le Anh Don Nguyen Nhat Minh Nguyen Duc Tu Da Nang, 06/2021 TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT i TABLE OF CONTENTS PART ENVIRONMENTAL ANALYSIS OF SACOMBANK AND ORGANIZATIONAL 1.1 INTRODUCE SACOMBANK 1.1.1 The process of formation and development 1.1.2.1 Establishment background 1.1.2.2 Development journey 1.1.2 Development orientation 1.1.2.1 Vision 1.1.2.2 Missions 1.1.2.3 Core values 10 1.1.3 Organizational structure 10 1.2 ENVIRONMENTAL ANALYSIS 13 1.2.1 External environment 13 1.2.2.1 General environment 13 1.2.2.2 Task environment 22 1.2.2 Internal environment 27 1.2.2.1 Concept of the corporate culture 27 1.2.2.2 Corporate culture models at Sacombank 27 PART ABOUT MANAGER NGUYEN DUC THACH DIEM 35 2.1 CEO NGUYEN DUC THACH DIEM 35 2.1.1 Working process at Sacombank 36 2.1.2 The journey to bring Sacombank back to position 37 2.1.2.1 Bank restructuring 37 2.1.2.2 Strong and decisive leadership style 38 2.1.2.3 Stimulating the spirit of the corporate culture 40 2.1.2.4 Keep writing the journey of credibility to continue to rise 41 2.1.3 Perspective at work 41 2.1.4 Individual awards 42 2.2 WORKING ANALYSIS AT SACOMBANK 42 2.2.1 Role in leading the bank in the right direction 42 GROUP’S NAME: 07 ADVISOR: HOÀNG HÀ TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT ii 2.2.2.1 Restructuring, re-arranging personnel, increasing productivity 44 2.2.2.2 Financial transparency, handling outstanding assets 45 2.2.2.3 Digital technical development 45 2.2.2.4 Breakthrough in communication and brand 46 2.2.2 Perspective in planning and strategy 46 2.2.3 Implementation plans 47 2.2.2.1 Strategic plans 47 2.2.2.2 Operational plans 47 2.2.4 General view 48 2.2.2.1 The role of people in business 48 2.2.2.2 Recruiting and employing employees 49 2.2.2.3 About the issues of personnel leaving to be the leader 49 2.2.2.4 Develop the next team 50 GROUP’S NAME: 07 ADVISOR: HOÀNG HÀ TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT iii THANK YOU First of all, Group would like to express our sincere thanks to Mr Hoang Ha - Lecturer in Managing school subjects This group assignment is an opportunity for students in group as well as all students in class 46K15.1 to have the opportunity to apply the management knowledge learned in class to practice in a specific environment – the corporate environment About the report of group – Environmental analysis of Sai Gon Thuong Tin Commercial Joint Stock Bank and manager Nguyen Duc Thach Diem The report was made within month This is the result of the finding out, research and analysis process of the team members The content of the report cannot avoid mistakes, hoping you will overlook and give feedback to Group on the shortcomings in both content and form Any suggestions from the teacher are experiences and lessons so that each student in group can better projects in the future Finally, we would like to wish Mr Ha good health, success in work, career and happiness Group – Class 46K15.1 would like to thank you ! GROUP’S NAME: 07 ADVISOR: HOÀNG HÀ TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT iv LIST OF ACRONYMS English: ATM: Automatic Teller Machine CEO: Chief Executive Officer COD: Cash On Delivery CRM: Customer Relationship Management EMV: Europay, Mastercard and Visa eKYC: Electronic Know Your Customer FDI: Foreign Direct Investment FTA: Free trade agreement HoSE: Hochiminh Stock Exchange KPI: Key Performance Indicator NFC: Near-Field Communications QR: Quick response RPA: Robotic Process Automation Sacombank: Sai Gon Thuong Tin Commercial Joint Stock Bank Vietcombank: Joint Stock Commercial Bank for Foreign Trade of Vietnam VietinBank: VietNam Joint Stock Commercial Bank for Industry and Trade GROUP’S NAME: 07 ADVISOR: HOÀNG HÀ TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT v IMAGE CATALOG Figure 1-1 Administration model 11 Figure 1-2 Managerial structure 12 Figure 1-3 Old logo of Sacombank 28 Figure 1-4 The symbol of the current logo 29 Figure 2-1 CEO Nguyen Duc Thach Diem 35 GROUP’S NAME: 07 ADVISOR: HOÀNG HÀ TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT I INTRODUCTION Reasons for choosing the project Sacombank is an enterprise operating in the field of finance and banking The Bank's activities provide financial services such as capital mobilization, lending; international payment, import and export financing; payment of remittances, foreign currency trading, Currently, the Corporate Finance major pertain to the Faculty of Finance, the Finance - Banking major of the University of Economics - Da Nang University provides students with general knowledge, while building a foundation specialized skills and knowledge, in-depth training in understanding and enhancing the ability to apply theoretical knowledge in the business environment Create opportunities to help students can work in the company's financial departments or become employees in banks after graduating The project "Environmental analysis of Sacombank and manager Nguyen Duc Thach Diem" was carried out by students majoring in corporate finance - group of class 46K15.1 is the first step for students to approach and understand applying learned knowledge to a bank, specifically Sacombank Despite focusing on the two most important aspects: environment and manager However, through the process of finding out and researching to complete the report; students can access information, knowledge and terminology related to their major Know the skills of analyzing the effects of environmental factors on a bank At the same time, approach and familiarize with the tasks that we can later, such as reading and analyzing financial statements, preparing reports and analyzing reports of competitors When researching about the manager and her work at the bank, students have an objective view of how to run the company, how she implements strategies to elevate the business What is more important is seeing the vision and working style and management, leading the company GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT So there is a connection between the project and corporate finance major that students in group are studying That is why the group chose this project Objectives - General objectives: To analyze the organizational environment of Sacombank and manager Nguyen Duc Thach Diem - Specific objectives: To introduce Bank, analyze the impact of internal and external environmental factors on Bank, introduce manager and analyze her works at Sacombank Objects and scope of research - Objects: To conduct research on Sacombank and the impact of environmental factors on the Bank - Scope of research: + Space: The whole system of Saigon Thuong Tin Commercial Joint Stock Bank and manager Nguyen Duc Thach Diem + Time: From the Bank's establishment to the present Analyze the manager's work mainly during the time she worked at the bank + Scopes: Bank and person Research methodology Research methodologies used in the project: - Main methodologies: + Qualitative methodology: express personal opinions based on actual experiences, real phenomena, + Documentary research methodology: analyze, gather theories,… + Informational collection methodology: read the documents,… - Other methodologies: classification and systematization of theories GROUP’S NAME: 07 ADVISOR: HOANG HA REPORT ASSIGNMENT 2.2.3 Identify challenges and opportunities from the environment Implementation plans 2.2.3.1 Strategic plans Realize the importance of the technological factor in the banking sector At Sacombank, more than years ago, Ms Diem implemented operational processes at the Bank, transactions and other activities associated with technology It is required to add a technology platform to increase competitiveness in the context of the current technology era, both helping the Bank to race and keep up with the trend, while providing the best experience, minimizing customer time when using services at Sacombank Specifically, Sacombank implemented related diversification by starting the business of products and services with technological elements related to existing products and services at the Bank - In 2018, launching Sacombank – Pay, a smart financial application with a modern and friendly user experience; application of leading payment technologies and tradable on a global scale - In 2019, successfully upgraded core - banking based on modern technology; help quickly provide products and services on digital channels - In 2020, successfully deploying LOS solution, helping to digitize and automate the credit appraisal and approval process Also in this year, develop a roadmap and strategy for digital transformation to make Sacombank become the leading digital bank in Vietnam The plan to diversify the product and service experience process with effective support from technology tools has given Sacombank an outstanding advantage and competes with state-owned banks and foreign-invested banks 2.2.3.2 Operational plans As the General Director of Sacombank, Ms Diem has directly drafted and enacted standing plans such as procedures and rules; single-use plans such as GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT organizing programs and projects At the same time, in many cases, she delegated authority to subordinates Ms Diem regularly organizes many programs and projects and has achieved many successes She organizes the annual program "Sacombank Health" which both increases the connection between staff and helps to improve health Projects joining hands for the community, supporting the Central region because of natural disasters, floods and many other projects have received sympathy and support from customers This is clear evidence that female CEOs have succeeded in implementing these single-use plans 2.2.4 General view 2.2.4.1 The role of people in business When Ms Diem sat in the hot seat more than years ago, the members of the Board of Directors requested that the banking restructuring process be ensured to follow the correct orientation and the established roadmap, but it must be done correctly must grow the business To solve the problem, the female CEO raised the importance and affirmed that people are the key factors of banks, not except Sacombank There is only one difficult problem is how to reconcile nearly 19,000 people into a unified, united, creative in action and towards common goals This only happens when people are strong enough to overcome their ego, ignore personal selfishness, have a vision in one direction, then the expected results will become reality And above all, anyone who is willing to put the common interests first, will of course be honored and recognized by the system The General Director of Sacombank regularly gives positive messages to inspire as well as encourage officers and employees to remember this much For her, the CEO of the Bank has always put her trust in them because she knows, when trusted, people will have the energy and confidence needed to get the job done and stay away from temptations GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT She said that (2020) is the time when the staff at Sacombank needs to have a big and really different mindset However, it must be accompanied by the common goal of restructuring the Bank sustainably in order to bring Sacombank's names closer to all different audiences and customer segments From that, it can be seen that the initial success of the post-merger banking restructuring process affirms that Nguyen Duc Thach Diem and the banking team are on the right path, raising the spirit of Sacombank people with a bright mind and source of energy overflows in each person with enthusiasm and firm belief, timely adapting to all changes but at the same time maintaining and developing a good and sustainable corporate cultural system 2.2.4.2 Recruiting and employing employees Since Ms Diem was appointed to the new position, the female CEO has implemented a series of solutions to improve the efficiency of human resource recruitment through new salary and bonus policies, and at the same time create a dynamic environment, promising for individuals who want to become a part of Sacombank She always insists that she uses employees from a bright mind, not because of a high position that ignores any employees' opinions On the contrary, she is willing to absorb and take immediate measures to overcome the problems presented by employees 2.2.4.3 About the issues of personnel leaving to be the leader At the Bank, employees quit their jobs for two reasons Firstly, the restructuring and redeployment of the Bank inevitably ended up with their jobs In this, she affirmed: "We will certainly be stronger, but of course there must be love and reason." Secondly, every position in the bank is filled For individuals who want to be promoted, Sacombank cannot meet their needs In contrast, other banks may lack leadership positions, expanding the network So their leaving is inevitable When asked about this issue, Ms Diem frankly replied: "Currently, many employees from Sacombank to other banks are still friends with me We still meet GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT and talk regularly The fact that Sacombank's personnel left to be leaders another bank is a matter of pride, not concern." One person leaves, another comes in Similarly, elite individuals who leave the company will be replaced by other good people Anyone who is responsible, knows how to live for the collective, for the common goal, put the collective interests first, that person can take up positions at other enterprises, not just Sacombank For her, the CEO of Sacombank will not feel regret if anyone really intends to leave However, she thinks that maybe the Board of Directors will have a different view She also gave an example of why an individual left That is: “For example, there is only one CEO position If you want to be CEO, I have to leave first, or go to another bank And I haven't left yet, so many people are invited to go to other places as leaders and they take the opportunity." She added: “We pride ourselves on being a training ground in the very competitive financial markets Many employees had left Sacombank, then returned to be quite key leaders Some employees are applying to come back to Sacombank, but unfortunately, we not have a position to receive you." 2.2.4.4 Develop the next team The CEO of Sacombank always conducts and organizes many activities to improve staff productivity, both professionally and in health Especially when becoming CEO, realizing that the employees lack connection and want to arouse the solidarity of the human resources apparatus The female director conceived the idea of "Sức trẻ Sacombank" with many activities to connect individuals such as jogging, yoga, dancing Activities like these not only help to increase solidarity among people but also spread the spirit of sport to everyone around The most important thing is to improve the health of the staff GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT About professionally, training and skill orientation are regular activities at Sacombank Although she is a CEO, however, she always pushes herself constantly in her studies because when an important individual of the bank sets an example, it will inspire the employees GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT II RESEARCH RESULTS The research results achieved: - Organization: Clarify the influence of external and internal environmental factors on the Bank - Manager: Find out the biography, working history and the journey to bring Sacombank back to the race track of CEO Nguyen Duc Thach Diem Understand her role and perspective at work: leadership role of the Bank, perspective on strategic planning and perspective on human resources Evaluation of these results has absolute accuracy and reliability Meaning: the research results help people have a detailed and in-depth look at the project, understand the relationship between the environment and the organization, the role of the manager in the organization III CONCLUSIONS AND RECOMMENDATIONS Conclusion: Through this project, students have a more specialized view of the banking sector in the impact of the environment on organizations, specifically Sacombank At the same time, it helps students understand the importance of the management position in the company Recommendations: - The study has clarified the research objectives, objects and scope - In the future, students will carry out many research methodologies to optimize the value obtained GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT vi REFERENCES Kim Chi (2020), ‘Đồng phục Sacombank’, Trang thông tin điện tử Action Group, Truy cập ngày 12 tháng 06 năm 2021, < https://thoitrangaction.com/dong-phucsacombank/> Phạm Quang Huy (2017), ‘Phân tích mơi trường ngành chiến lược cạnh tranh ngân hàng Sacombank’, 123doc, Truy cập ngày 21 tháng 06 năm 2021, < https://text.123docz.net/document/4743609-phan-tich-moi-truong-nganh-va-chienluoc-canh-tranh-cua-ngan-hang-sacombank.htm > Bùi Thị Kim Lượng (2021), ‘Sacombank ngân hàng gì? Ngân hàng Sacombank có tốt khơng’, Trang thơng tin điện tử Điện máy xanh, Truy cập ngày 10/06/2021, Quang Nguyễn Ngọc Quỳnh (2017), ‘Văn hóa doanh nghiệp ngân hàng Sacombank hồn thiện phát triển’, 123doc, Truy cập ngày 16 tháng 06 năm 2021, < https://123docz.net//document/4159929-van-hoa-doanh-nghiep-tai-ngan-hang- sacombank-hoan-thien-va-phat-trien.htm> Thùy Vinh (2019), ‘CEO Sacombank Nguyễn Đức Thạch Diễm: Khi người đủ mạnh mẽ để vượt qua tôi’, Báo điện tử Đầu tư online, Truy cập ngày 19 tháng 06 năm 2021, < https://baodautu.vn/ceo-sacombank-nguyen-duc-thach-diem-khi-moinguoi-du-manh-me-de-vuot-qua-cai-toi-d95164.html> Ẩn danh (2020), ‘LOGO SACOMBANK – NGÂN HÀNG SÀI GỊN THƯƠNG TÍN’, Trang thơng tin điện tử Logovina, Truy cập ngày 12 tháng 06 năm 2021, < https://logovina.com/logo-sacombank.html> Ẩn danh (2020), CEO Sacombank Chúng trở lại nhóm đầu ngoạn mục, Báo điện tử NDH, Truy cập ngày 21 tháng 06 năm 2021, < https://ndh.vn/ngan-hang/ceosacombank-chung-toi-se-tro-lai-nhom-dau-ngoan-muc-1278354.html > GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT vii Ẩn danh (2020), ‘Chuyển đổi số tạo bước chuyển mạnh mẽ Sacombank’, Trang thông tin điện tử Sacombank, Truy cập ngày 15 tháng 06 năm 2021, < https://www.sacombank.com.vn/company/Pages/Chuyen-doi-so-tao-buoc-chuyenmanh-me-tai-Sacombank.aspx> Ẩn danh (2006), ‘Một số nét Sacombank’, Trang thông tin điện tử Vietstock, Truy cập ngày 17 tháng 06 nắm 2021, < https://vietstock.vn/2006/07/motso-net-chinh-ve-sacombank-77-27778.htm?fbclid=IwAR32dajDl5jQCeqkYN41BSQRS7qcuNiyoscMDL3YIVWrxln-fEKlVwG624> Ngân hàng Sacombank (2020), Báo cáo thường niên, Thành phố Hồ Chính Minh Ngân hàng Sacombank (2020), Giới thiệu, Trang thông tin điên tử Sacombank, Truy cập ngày 13 tháng 06 năm 2021, < https://www.sacombank.com.vn/company/Pages/gioi-thieu.aspx > Ngân hàng nhà nước (Ẩn), ‘Tóm lược lịch sử hoạt động ngành Ngân hàng’, Trang thông tin điên tử Ngân hàng nhà nước, Truy cập ngày 09 tháng 06 năm 2021, Figure 1-3: http://hugiatek.vn/en/1571988852-logo-ngan-hang-sacombank/ Figure 1-4: https://logovina.com/logo-sacombank.html Figure 2-1: https://www.facebook.com/profile.php?id=100015426666383 GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com REPORT ASSIGNMENT viii ĐÁNH GIÁ MỨC ĐỘ ĐÓNG GĨP CÁ NHÂN Lâm Bá Đạt, 4A Lê Cơng Tuấn Vũ, 1B,1C,2D Lê Anh Dôn, 4D Nguyễn Nhật Minh, 4D Nguyễn Đức Tú, 4D GROUP’S NAME: 07 ADVISOR: HOANG HA TIEU LUAN MOI download : skknchat@gmail.com ... skknchat@gmail.com THE UNIVERSITY OF DA NANG UNIVERSITY OF ECONOMICS Faculty of finance REPORT ASSIGNMENT MANAGING SCHOOL SUBJECTS Project title ENVIRONMENTALANALYSIS OF SACOMBANK AND MANAGER NGUYEN DUC THACH... conclusions and recommendations, list of acronyms, list of images, list of references; the structure of the report consists of two parts: + Part 1: Environmental analysis of Sacombank and organizational... skknchat@gmail.com REPORT ASSIGNMENT i TABLE OF CONTENTS PART ENVIRONMENTAL ANALYSIS OF SACOMBANK AND ORGANIZATIONAL 1.1 INTRODUCE SACOMBANK 1.1.1 The process of formation and development