AN INVESTIGATION INTO THE REAL SITUATION AND SOLUTION TO ATTRACTING FOREIGN TOURISTS TO BISTECCA RESTAURANT OF NEW ORIENT HOTEL DANANG

MINISTRY OF EDUCATION AND TRAINING DUY TAN UNIVERSITY FACULTY OF ENGLISH GRADUATION THESIS LE THI THANH TAM AN INVESTIGATION INTO THE REAL SITUATION AND SOLUTION TO ATTRACTING FOREIGN TOURISTS TO BISTECCA RESTAURANT OF NEW ORIENT HOTEL DANANG GRADUATION THESIS IN SOCIAL SCIENCES AND HUMANITIES DA NANG – April 2022  MINISTRY OF EDUCATION AND TRAINING DUY TAN UNIVERSITY FACULTY OF ENGLISH GRADUATION THESIS LE THI THANH TAM AN INVESTIGATION INTO THE REAL SITUATION AND SOLUTION TO ATTRACTING FOREIGN TOURISTS TO BISTECCA RESTAURANT OF NEW ORIENT HOTEL DANANG MAJOR: ENGLISH FOR TOURISM CODE : 145 SUPERVISOR: LUONG KIM THU, M.A DA NANG – April 2022  GRADUATION THESIS M.A SUPERVISOR: LUONG KIM THU, ACKNOWLEDGEMENTS  This graduation paper could not be finished without the invaluable help, advice, and encouragement of all the teachers at the Faculty of English - Duy Tan University During the course of studying and doing graduation projects, I have always received enthusiastic guidance and help from teachers First of all, I would like to express my deepest gratitude to my supervisor, Ms Luong Kim Thu, for his patience, enthusiasm, and helpful suggestions during the completion of this graduation project Her step-by-step guidance has enabled me to the research and writing of this systematically Secondly, I am particularly grateful to all of my teachers at Faculty of English of Duy Tan University for their endless enthusiasm and valuable knowledge they have imparted to me over the past four years Finally, I am also thankful to my family and friends because they have not only supported, encouraged and motivated me but also shared their useful experiences and helped me understand some of the necessary problems during my studies and my research I wish all of you good health and success! Yours sincerely! Le Thi Thanh Tam GRADUATION THESIS M.A SUPERVISOR: LUONG KIM THU, STATEMENT OF AUTHORSHIP Except where reference is made in the text of the thesis, this thesis contains no material published elsewhere or extracted in the whole or in part from a thesis by which have qualified for or been awarded another degree or diploma No other person’s work has been used without due acknowledgement in the project This thesis has not been submitted for award of any degree or diploma in any other tertiary institution Da Nang, April 2022 GRADUATION THESIS M.A SUPERVISOR: LUONG KIM THU, ABSTRACT The topic of this graduation thesis Investigate the current situation and some solutions to attracting domestic and international tourists to Bistecca restaurant of New Orient Hotel Danang This topic will introduce an overview of the New Orient hotel, Bistecca restaurant as well as the restaurant's F&B department After that, we will analyze and evaluate the services of the F&B department, thereby offering solutions to attract domestic and international customers To find the results, I collected all the main relevant information about restaurants and hotels from primary and secondary sources, such as textbooks, the Internet On the basis of this information, I will give some key information about the situation and offer solutions to attracting domestic and international tourists to Bistecca restaurant of New Orient Hotel Danang 4 GRADUATION THESIS M.A SUPERVISOR: LUONG KIM THU, LIST OF VABRATIONS F&B: Food and Beverage DTU: Duy Tan University FLD: Foreign Language Department GRADUATION THESIS M.A SUPERVISOR: LUONG KIM THU, TABLE OF CONTENTS ACKNOWLEDGEMENTS .i STATEMENT OF AUTHORSHIP ii ABSTRACT iii LIST OF VABRATIONS iv DTU: Duy Tan University iv FLD: Foreign Language Department iv CHAPTER 1: INTRODUCTION 1 Rational .1 Aims and Objectives 2.1 Aims 2.2 Objectives Scope of the study .2 Methods of the Study Structure of the study GRADUATION THESIS M.A SUPERVISOR: LUONG KIM THU, CHAPTER 1: INTRODUCTION Rational As we have seen, in the past years, in 2020 and 2021, the world economy has been seriously affected by the covid 19 epidemic Therefore, the tourism industry is one of the industries that are heavily affected of epidemics Tourism can be said to be an important factor in the development of a country, and Vietnam is no exception In recent years, Vietnam's tourism is developing very rapidly, Vietnam is known for many beautiful scenes, majestic mountains, long coastline and unique cultural heritages Not to mention Da Nang, a city in the central part of Vietnam Places that are often chosen by domestic and foreign tourists when coming to Da Nang such as: Asia Park (Asia Park), My Khe Beach, Non Nuoc Beach, Nui Than Tai Hot Springs, Hoa Phu Thanh Waterfall, Dragon Bridge, French Village on Ba Na Hills, Love Flower Village, Hai Van Pass, Love Bridge, Cu Lao Cham, Nam O Reef, Van Village, Ghenh Bang, Bich Hoa Village, Ban Co Peak, Ba Na Hills, Linh Ung Pagoda on Son Tra Peninsula, Museum of Cham Sculpture, My Son Sanctuary Therefore, Da Nang is considered an important transit point on the Central Heritage Road In this 2022, promises to be a return year of Da Nang tourism, in addition to the need for accommodation such as hotels, resorts or resorts, the need for food is also very important Therefore, I chose the topic as investigating the current situation and solutions to attract foreign tourists to Bistecca restaurant of New Orient Danang hotel Aims and Objectives 2.1 Aims Identify the importance of service quality to attract customers GRADUATION THESIS M.A SUPERVISOR: LUONG KIM THU, - Assess the actual situation of service quality and tourists - The best solution to attract international tourists 2.2 Objectives -Basic introduction about service quality, quality of food and drink, learn about the situation of international tourists coming to the restaurant -Suggest some solutions to attract international customers to the restaurant Scope of the study The study will focus on finding out information about the service quality situation, and the situation of international tourists at Bistecca restaurant of New Orient Hotel Danang The research will then analyze service quality, analyze how the restaurant attracts international guests and find out its strengths and weaknesses Finally, I will offer some solutions to suit that situation to attract tourists to Bistecca restaurant Methods of the Study - Collecting data on the business situation of Bistecca restaurant of New Orient Hotel Danang from 2018 to 2019 in order to analyze, compare and comment Structure of the study  Chapter 1: INTRODUCTION  Chapter 2: THEORETICAL BACKGROUND  Chapter 3: CASE DESCRIPTION  Chapter 4: ANALYSIS AND EVALUATION  Chapter 5: DIFFICULTIES AND SUGGESTED SOLUTIONS  Chapter 6: CONCLUSION AND SUGGESTIONS ... current situation and some solutions to attracting domestic and international tourists to Bistecca restaurant of New Orient Hotel Danang This topic will introduce an overview of the New Orient hotel, ... about the service quality situation, and the situation of international tourists at Bistecca restaurant of New Orient Hotel Danang The research will then analyze service quality, analyze how the restaurant. .. key information about the situation and offer solutions to attracting domestic and international tourists to Bistecca restaurant of New Orient Hotel Danang 4 GRADUATION THESIS M.A SUPERVISOR: