Management LEARNING OF NOKIAS FAILURE a VISION OF MANAGEMENT IN BUSINESS

Wellcome download by : skknchat@gmail.com MANAGEMENT "LEARNING OF NOKIA'S FAILURE - A VISION OF MANAGEMENT IN BUSINESS" GROUP - Management download by : skknchat@gmail.com 01 TABLE OF CONTENTS 02 03 04 Management Understanding about management Lesson of Nokia The failure of Nokia: Falling from the pinnacle of success” Experience Lessons learned from Nokia Vision of business Vision of governance issues in the 4.0 era and during the pandemic download by : skknchat@gmail.com 01 MANAGEMENT Management is important The success or failure of companies, public sector institutions and services, not-for- profit organizations, sports teams, and so on, often depends on the quality of their managers But what managers do? download by : skknchat@gmail.com The importance of Management Good organizational governance (GOG) is needed to regulate and control the relationship between the organization's management and all parties with an interest in the organization regarding their rights and obligations in accordance with the organization's vision and mission It aims to create added value for all interested parties as well as to achieve organizational goals and work programs effectively download by : skknchat@gmail.com LOGIN NEW ACCOUNT Consequences of poor management Damaged Company Reputation Affect the company’s budget, employee turnover and overall profits Mismanagement, less organized processes, lack of planning, etc together leads to many disadvantages Reduced Productivity Resources—including time and money—are wasted download by : skknchat@gmail.com 02 LESSON OF NOKIA The failure of Nokia: Falling from the pinnacle of success” download by : skknchat@gmail.com SWOT ANALYSIS OF NOKIA STRENGTHS - Have a brand advantage - Wide range of products - Nokia's products are easy to use - Quality, the reliability, durability, and creativity their phones provide OPPORTUNITIES - The Microsoft-Nokia deal is cooperation for both companies - Expand the range of products and prices - New consumer trends appear in the market WEAKNESSES - Poor after sales services - Symbian operating system gradually lost the favor of customers - Products not meet customer needs THREATS - Competitors are getting stronger - Technology changes - Hard for Nokia to maintain and expand their market share download by : skknchat@gmail.com Nokia's market share begins to slide 2007 Nokia's worldwide market share was 49.4%, the highest in the world By mid-2012 The company's stock price fell below $2 download by : skknchat@gmail.com Nokia’s history only serves to prove that no company is infallible, especially in the face of technological progress What were some of their critical mistakes? PROBLEM download by : skknchat@gmail.com Strategic management CDMA Approach Phone Design Sales Approach Symbian Operating System Digital Ecosystem Innovation Department download by : skknchat@gmail.com Executive management Employme Many nt and managers Leading Failed in organizational structure and interdepartmental communication department heads, leading to inconsistency, Subsidiarie Many s subsidiaries, but these "branches" are inefficient download by : skknchat@gmail.com Change management "conservative" in their product design style, not up to date with trends Focus on Hiring the Most Qualified People The styling of current Nokia phones is not competitive Not focusing on what your customers want download by : skknchat@gmail.com 03 EXPERIENCE Plan Brands Plan to allocate resources appropriately Never rely solely on brand reputation to retain customers and acquire new brands Marketing Employee Marketing is as important as the product itself Must adapt to the market Establish an effective recruitment channel to help recruit talented people Management Management resources wisely Management must go towards leadership Business model Business model must be sustainable download by : skknchat@gmail.com 04 Vision of business Vision of governance issues in the 4.0 era and during the pandemic download by : skknchat@gmail.com The management team will be primarily responsible for risk management for the business It is leaders who will have to determine the right time and method to perform complex tasks So what should leaders do? download by : skknchat@gmail.com Managers Focus on training staff, grasping technology solutions to be able to turn business ideas into reality during this period The leader must firmly row in order to create a support for the staff Efforts to maintain position and expand online shopping channel with price and delivery solutions download by : skknchat@gmail.com VISION OF BUSINESS MARKETING ASSESSMENT Marketing right customer needs Customer service TRAINING TECHNOLOGY Developing ecommerce, converting from offline to online Applying business models download by : skknchat@gmail.com THANKS! Kiều Kiều Oanh Oanh -Leader Leader Do you have any questions? Bảo Bảo Ngọc Ngọc Oanhhanama@gmail.com Thùy Thùy Chi Chi Diễm Diễm Quỳnh Quỳnh Phước Phước Đức Đức Group download by : skknchat@gmail.com .. .MANAGEMENT "LEARNING OF NOKIA'S FAILURE - A VISION OF MANAGEMENT IN BUSINESS" GROUP - Management download by : skknchat@gmail.com 01 TABLE OF CONTENTS 02 03 04 Management Understanding about... about management Lesson of Nokia The failure of Nokia: Falling from the pinnacle of success” Experience Lessons learned from Nokia Vision of business Vision of governance issues in the 4.0 era and... Ecosystem Innovation Department download by : skknchat@gmail.com Executive management Employme Many nt and managers Leading Failed in organizational structure and interdepartmental communication department