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Mục lục
2.1.4.1 Consumer and Consumer behavior theory
2.1.4.3 Buyer Decision Making Process
2.2.1 Research by Amornsri Tanpipat, Sirijanya Kuawiriyapan, và Taweerapat Eiamcharoom (2016)
2.2.3 Research by W&S - Online Market Research company (2012)
2.3 Research model of the group:
ANALYSIS AND RESEARCH RESULTS
4.2.1. Accreditation about quality of CGV multiplex cinema
4.2.2. Accreditation about quality of service that CGV provides
4.2.3. Accreditation about promotion of CGV
4.2.1. Accreditation about location of CGV multiplex cinema
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