... considered a 40 per-cent fall.Because the midpoint method gives the same answer regardless of the direc-tion of change, it is often used when calculating the price elasticity of demand be-tween two ... together, such as comput-ers and software. In this case, the cross-price elasticity is negative, indicating thatan increase in the price of computers reduces the quantity of software demanded.QUICK ... by the per-centage change in the price. That is,Price elasticity of demand ϭ .For example, suppose that a 10-percent increase in the price of an ice-cream conecauses the amount of ice cream...