Tài liệu Corporate Reputations, Branding and People Management 22 ppt
Tài liệu Corporate Reputations, Branding and People Management 22 ppt
... framework
by Lepak and Snell, to consider knowledge flows as
well as knowledge stocks (Morris et al., 2005).
194 Corporate Reputations, Branding and People Management
motivation, performance and in ‘living ... al.,
2005). Understanding employee’s lifestyles and their percep-
tions of psychological contracts is essential not only to making
196 Corporate Reputations, Bran...
Tài liệu Corporate Reputations, Branding and People Management 1 ppt
... community.
Thus, in addition to corporate branding, many businesses are
Corporate
Reputations,
Branding
and People
Management
To Sue and Christine for their help and encouragement throughout ... Graeme
To my husband, Christopher, and our children, Alexander and James
– Susan
Corporate
Reputations,
Branding
and People
Management:
A Strategic Approach to HR
G...
Tài liệu Corporate Reputations, Branding and People Management 2 ppt
... reputations and brands by marketing and communi-
cations consultants and academics, and a few on employer
branding, we believe this book is one of the few works that
explores the broader corporate ... Europe and Asia. Among the issues we have cov-
ered are:
■ The elements of corporateness and the corporate
agenda: corporate reputations, brands, social respon-
sibility, go...
Tài liệu Corporate Reputations, Branding and People Management 3 ppt
... questionable
8 Corporate Reputations, Branding and People Management
(and, sometimes criminal) corporate governance and uneth-
ical behaviour. Well-known examples include the US
cases of Enron, Andersen ... grasp the corporate agenda, organizational
needs for corporateness and begin to understand and use the
language and insights of branding, marketing, communications...
Tài liệu Corporate Reputations, Branding and People Management 4 ppt
... of corporateness for the HR profession;
what potential does it create and what challenges does it pose
for practitioners?
16 Corporate Reputations, Branding and People Management
Defining corporateness: ... of
individual
employment
relationships
and
employee
behaviour
Corporate
image
Organizational
identity
Corporate
reputation(s)
Communication
strategy and
employer
br...
Tài liệu Corporate Reputations, Branding and People Management 6 ppt
... of the corporate agenda and its links with HRM 37
38 Corporate Reputations, Branding and People Management
Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human
resource management. ...
evidence, International Journal of Management Reviews, 5/6, 169–190.
36 Corporate Reputations, Branding and People Management
Martin, G. (2006) Managing people...
Tài liệu Corporate Reputations, Branding and People Management 10 ppt
... ‘super-brands’. In
74 Corporate Reputations, Branding and People Management
The degree of fit or alignment
among the beliefs and feelings held
about an organization by people and
groups and what ... simplicity and practicality
in moving the conversation along on reputations rather than
overcomplicating the story before readers begin to understand
76 Corporate Reputati...
Tài liệu Corporate Reputations, Branding and People Management 11 ppt
... million.
1
Except the Scottish Highlands and Islands, which was thought to be unique
enough to require its own economic development agency.
88 Corporate Reputations, Branding and People Management
Following ... relationship and the problems of managing across the
individual–organizational levels.
Chapter 3 Organizational identity, action and image: the linchpin 85
86 Corpor...
Tài liệu Corporate Reputations, Branding and People Management 14 ppt
... the idea
of engagement has become so popular in recent years, since it
116 Corporate Reputations, Branding and People Management
Chapter 4 The quality of individual employment relationships 117
promises ... 2.33
environment
The company provides me with good training for the job 2.43
120 Corporate Reputations, Branding and People Management
Chapter 4 The quality of ind...
Tài liệu Corporate Reputations, Branding and People Management 16 pptx
... values of their alma mater, and have put their hands
in their pockets to ever-increasing degrees to make endowments
140 Corporate Reputations, Branding and People Management
of the size that ... this process does imply a possible connection.
138 Corporate Reputations, Branding and People Management
Box 4.4 Self-disclosure, identity and (lack of)
organizational iden...
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