Tài liệu Corporate Reputations, Branding and People Management 20 docx
Tài liệu Corporate Reputations, Branding and People Management 20 docx
... and minimum status differentials which were
associated with a managerial orientation of treating people as
174 Corporate Reputations, Branding and People Management
assets rather than costs and ... slightly industry-dependent
(Sung and Ashton, 200 5) and which is more resonant with the
best fit approach discussed next.
176 Corporate Reputations, Branding and Pe...
Tài liệu Corporate Reputations, Branding and People Management 9 docx
... between
68 Corporate Reputations, Branding and People Management
the external and internal aspects of managing effective corpo-
rate branding, placing equal weight on these dimensions.
Corporate ... gauges a firm’s relative standing with
70 Corporate Reputations, Branding and People Management
employees and externally with stakeholders, in both its com-
petitive...
Tài liệu Corporate Reputations, Branding and People Management 13 docx
... financial services company, a political party and a
voluntary organization (see Box 3.3).
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Box 3.3 Corporate character in a voluntary organization
We ... gover-
nance and leadership. Consider the case of Hurricane Katrina
in Box 3.4.
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Box 3.4 Lessons...
Tài liệu Corporate Reputations, Branding and People Management 15 docx
... for under-
standing the effectiveness of people management strategies and
management actions. Table 4.4 shows the relationship between
130 Corporate Reputations, Branding and People Management
Table ... been
studied by Conway and Briner (200 2) and others (Martin et al.,
1998). They point to four characteristics of perceived promises
126 Corporate Reputations, Bra...
Tài liệu Corporate Reputations, Branding and People Management 21 docx
... 207 – 220.
188 Corporate Reputations, Branding and People Management
Stacey, R. (200 1) Complex responsive processes in organization, learning
and knowledge creation. London: Routledge.
Strauss, G. (200 1) ... diversity management, one of the shibboleths of
politically correct, best practice HRM.
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Box 5.3 Th...
Tài liệu Corporate Reputations, Branding and People Management 29 docx
... approach
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Table 8.1
Changing corporate communications.
Traditional corporate 21st century corporate
communications communications
Basis and direction ... inner-organizational and the relational
context. The social context we have already described as
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Tài liệu Corporate Reputations, Branding and People Management 30 docx
... 8.3 on p. 281.
278 Corporate Reputations, Branding and People Management
Table 8.2
Comparing employer branding advice
MacKenzie and Glynn (200 1): Govendik (200 1): Engaging Ruch (200 2) (Versant Bergstrom ... case is made for a more differenti-
ated, talent management- based narrative, based on employee
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se...
Tài liệu Corporate Reputations, Branding and People Management 33 docx
... leveraged
school (Hamel and Prahalad, 1996; Hagel and Seely-Brown,
200 5). The core competency school is synonymous with the RBV
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and has stressed ... reconfigure, acquire and divest themselves of
304 Corporate Reputations, Branding and People Management
key resources, including competencies and reputa...
Tài liệu Corporate Reputations, Branding and People Management 34 docx
... reconciling employer
and employee interests’ (200 2, p. 14). The document made
the case for HR’s involvement in CSR in helping organizations
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deliver ... discussion of the CSR agenda, reputations and branding.
Chapter 9 Corporate strategy, corporate leadership, corporate identity 317
Corporate identity and...
Tài liệu Corporate Reputations, Branding and People Management 40 pdf
... Shop 12
Brand equity 52–3
components 52–3
definition 52
see also Employer brand equity
Brand identity 55, 57–8
vs brand reputation 58
definition 57
Branding
corporate, see Corporate branding
developments ... Globalizing human
resource management. London: Routledge.
374 Corporate Reputations, Branding and People Management
Psychological ownership 116, 142–4, 147
definition...
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