Tài liệu Corporate Reputations, Branding and People Management 7 pdf

... supporting core values and a role in the organization that places brand positioning, purpose and values 46 Corporate Reputations, Branding and People Management in one standard deviation from ... chain at Sears (adapted from Kaplan and Norton, 2001). Linking brands and branding to HRM Branding research and the importance of people From this discussion of brands, it...

Ngày tải lên: 24/12/2013, 16:15

... identity 55, 57 8 vs brand reputation 58 definition 57 Branding corporate, see Corporate branding developments in 46 7 employee branding 116, 281–5 employer branding 277 –88 global vs local 338–41 interpretations ... 289–90 Employer branding 277 –88 definition 278 integrated brand model 285, 286 Employer of choice 273 7 top UK companies 276 Employment relationships 27 9 fram...

Ngày tải lên: 15/12/2013, 10:15

... strategies (de Chernatony, 2001), corporate reputation and people management (Davies et al., 2003) and communica- tions, branding, corporate reputation and people management (Van Riel, 2003). The ... Corporate Reputations, Branding and People Management strategies, which we explore in our four-part discussion of strategic human resource management in Chapters...

Ngày tải lên: 15/12/2013, 10:15

... identification, strong brand reputations, customer satisfaction, loyalty and increased sales. 100 Corporate Reputations, Branding and People Management Identity: the employee view The brand reputation Image: the customer view Satisfaction ... Air Force and saw passengers as cargo to be transported, and as a near- unnecessary evil. This became a major problem for customers...

Ngày tải lên: 24/12/2013, 16:15

... and Kahn, J. (2005b) All strategy is local, Harvard Business Review, Sept–Oct, 94–1 07. 224 Corporate Reputations, Branding and People Management Griffin, D. and Stacey, R. (2005) Complexity and ... talent management handbook: creating organizational excellence by identifying, developing and promoting your best people. New York: McGraw-Hill, pp. 365–383. 226 Corporate...

Ngày tải lên: 21/01/2014, 22:20

... Jiangxi Science and Technology Press. 256 Corporate Reputations, Branding and People Management CHAPTER Corporate communications and the employment relationship 8 The importance of corporate communications ... Annette Frem, Culture Change Manager of Orange. 258 Corporate Reputations, Branding and People Management Chapter 8 Corporate communications and th...

Ngày tải lên: 26/01/2014, 17:20

... and branding in global companies: the challenges for people management and HR 2 27 8 Corporate communications and the employment relationship 2 57 9 Corporate strategy, corporate leadership, corporate ... Graeme To my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic App...

Ngày tải lên: 15/12/2013, 10:15

... reputations and brands by marketing and communi- cations consultants and academics, and a few on employer branding, we believe this book is one of the few works that explores the broader corporate ... Europe and Asia. Among the issues we have cov- ered are: ■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon- sibility, go...

Ngày tải lên: 15/12/2013, 10:15

... questionable 8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known examples include the US cases of Enron, Andersen ... grasp the corporate agenda, organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications...

Ngày tải lên: 15/12/2013, 10:15

... of corporateness for the HR profession; what potential does it create and what challenges does it pose for practitioners? 16 Corporate Reputations, Branding and People Management Defining corporateness: ... of individual employment relationships and employee behaviour Corporate image Organizational identity Corporate reputation(s) Communication strategy and employer br...

Ngày tải lên: 15/12/2013, 10:15