Tài liệu The 20 Minute Guide to Using MS Access 2007 pptx

... The 20 Minute Guide to Using MS Access 200 7 This is a quick start guide to get you up and running with MS Access 200 7. It takes you through some of the new features of the product ... up MS Access 200 7 and the opening screen will appear. Click the option ‘New Blank Database’ 5 You can also click the MS Office button at the top left. Then select the ... some powerful systems. Access 200 7 Access 200 7 is a major overhaul in terms of the interface. The menus are now replaced by the Ribbon. At first it takes some getting used to if you have come...

Tài liệu The Manager’s Guide to Social Marketing - Using Marketing to Improve Health Outcomes doc

... a tool to help the local programs get their job done. If media is developed withouttheir participation, local program staff cannot plan effectively, nor can they integrate the media into their ... history — The size of the agency is important. The agency should be large enough to staff the contract appropriately and handle the fiscal responsibilities, yet the agency must be small enough to ... creative directors fall in love with their advertising, and it is necessary attimes to take them back to the foundation strategies and goals of the program and/or the political realities of the current...

Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spreadthis budget knowledge to their customers, and the session was filmed ... limitedcelebrity time /access. • Pursue links with other organisations to extend the campaign reach and budget.Activity• Celebrity interviews.• Tour of the Barnsley factory for the media.• Photocalls with ... not keen to feature one of their competitors. So a creative solution had to be found to capture the imagination of broadcast media and generate quality coverage. Objectives• To position the Financial...

Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... role, though theymay build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the day -to- day work ... begin to takeon the responsibility for directing accounts in a mentored environment as theyprogress upwards. • Account Director: the responsibility of the account director is to manage the relationship ... advice.Managers report to account directors and delegate work to the team.• Senior Account Manager: the senior manager role is related to the senior execrole in that it is a transition to the next level....

Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... work to strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business -to- business) – that is promoting the company to other businesses, rather ... releases about the product, and sending them to journalists to see if I can get them interested in the launch?I: Yes, although that is selling the job very short! Researching the right media ... The Insider’s Guide to PR: Chapter 3Page 9PUBLIC RELATIONS DEFINEDThis chapter sets out to define some of the different disciplines used by PRconsultancies. Fortunately, the following...

Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... conduct. In-house PRdepartments might also have to work to other standards or codes related to theirown specific industries. The Insider’s Guide to PR: Chapter 1Page 3Kathryn WyllieAccount ... tend to be in-house PR, marketing orcommunications departments of other private businesses or the public sector, likelocal authorities. PR CONSULTANCY: A PROFILEIf you decide to choose the ... more about the PR industry and discusses the differencebetween in-house PR and PR consultancy. If you already have a good idea aboutworking in PR then you might want to move on to the next section...

Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... ways to sell in your story to that mediaC: you decide to leave it till the next day ■■10. The working day at the office is finally over and you decide to take one of your clients out to dinner ... is to draft a press release for the new productlaunch. A: you quickly draft the release and send it to all the mainstream media ■■without speaking to the journalists firstB: you write the ... well in the end, and the client asks you to come up with creative ideas to launch the productA: you tell the client that you can promote this product in all the ■■mainstream media within the next...

Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... which shouldfurther help your research into the industry:PROFESSIONAL ASSOCIATIONSPublic Relations Consultants AssociationWillow HouseWillow PlaceVictoriaLondon SW1P 1JHTel: 020 7233 6026Web: ... SW1X 8QSTel: 020 7235 7 020 Web: www.ipa.co.ukInstitute of Public Relations The Old Trading House15 Northburgh StreetLondon EC1V 0PRTel: 020 7253 5151Web: www.ipr.org.uk The Market Research ... Association34 Southwark Bridge RoadLondon SE1 9EUTel: 020 7928 6928 The Newspaper SocietyBloomsbury House74-77 Great Russell StreetLondon WC1B 3DATel: 020 7636 7014Web: www.newspapersoc.org.ukPR...

Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... referred to as ‘clipping’.• E-pr: the practice of public relations using the internet instead of, or alongside,traditional media.• Editorial: written materials composed to communicate a brand to the ... variousaudiences identified by the client and consultancy. • Embargo: a warning to the media not to publish a news item until the datespecified on the release (usually appears at top of first page of ... SPEAK• Above -the- line campaign: a marketing campaign using only advertising.• Account: the term used to describe a client or job. In consultancies, “an accountteam” refers to the group of PR...

Tài liệu The Professional''''s Guide to Programming Joomla ppt

... Design[ 88 ]We use the JFeedItem class to build feed items and add them to the document. JFeedItem objects include properties that relate to the corresponding RSS and Atom tags. The properties ... any of them sets the status of the JAuthenticationResponse object to JAUTHENTICATE_STATUS_SUCCESS the login is deemed successful and no more authentication plugins are triggered. The default ... been broken; the race is on for developers to update their skills in order to rectify the problems and start building new extensions. Perhaps the most important of the changes is the reorganization...

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