Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... was sent in advance to national television and radio programme editors. The box contained journalists’ biographies and detailed their areas of expertise. Audio and video samples of their broadcast ... Campaign named Winner of PR Week `Best Use of Broadcast’ Award 1999. The Insider’s Guide to PR: Chapter 6 Page 17 Client: Financial Times PRCA Consultancy: Countrywi...

Ngày tải lên: 13/12/2013, 04:15

... often come to the manager as the first port of call if they have a problem or request or need advice. Managers report to account directors and delegate work to the team. • Senior Account Manager: ... ambitions and aspirations. This chapter sets out the typical career path in consultancy and explains how the job jigsaw fits together across account teams. It also discusses...

Ngày tải lên: 13/12/2013, 04:15

... we have a dedicated Financial PR team. Also, the team communicates primarily with certain groups of people, namely shareholders, investors and analysts, who need to receive company information ... releases and arrange feature length editorial coverage in the same way as we do for our other clients. However, because the financial press is often distinct from other media, and...

Ngày tải lên: 13/12/2013, 04:15

... codes of practice. In addition the PRCA’s Consultancy Management Standard (CMS) is an external assessment based on business proficiency and all members must pass in order to join the trade association. ... industries. The Insider’s Guide to PR: Chapter 1 Page 3 Kathryn Wyllie Account Executive GCI UK Geography and Foreign Business Management graduate “I work in a large...

Ngày tải lên: 13/12/2013, 04:15

... enough preparation and ■■ leave it up to them to present 7. The presentation goes really well in the end, and the client asks you to come up with creative ideas to launch the product A: you tell the ... best ideas. Also PR consultants have a lot of opportunities to gain credit for their work through awards schemes like the PRCA FrontLine Awards or the PR Wee...

Ngày tải lên: 23/12/2013, 00:15

... impact of the internet on the PR industry. MediaUK (www.mediauk.com). A comprehensive index of UK print, broadcast and online media, with ‘deep links’ to their web sites. The Insider’s Guide to PR: ... service with a global reach. The Council of Public Relations Firms (www.prfirms.org). The association for PR consultancies in the US. The Public Relations...

Ngày tải lên: 23/12/2013, 00:15

... this unofficial agreement. • Evaluation: measurement of the agreed objectives set by the consultancy and client prior to the start of an agreed activity like a media relations campaign. The results ... becomes aware of a person, message, activity, theme or organisation through the efforts of PR. This might be used as part of the evaluation process. • Exclusive:...

Ngày tải lên: 23/12/2013, 00:15

... the year, or summer internships. Be prepared to start at the bottom, prove yourself to be a valuable extra pair of hands, and in return you’ll get an insight into the industry as well as a fantastic ... www.mediaguardian.co.uk. For a full listing of places to visit, turn to the useful addresses and links section at the back of this guide. A growing number of...

Ngày tải lên: 20/01/2014, 00:20

... Description DS Directory Separator (/) JPATH_ADMINISTRATOR Administrator path (/joomla/administrator) JPATH_BASE Path to the entry directory (/joomla) JPATH_CACHE Cache path (/joomla/cache) JPATH_COMPONENT Component ... sophisticated way of storing data in namespaces. To use this area of the session we use the application method getUserState() . A more complete explanation...

Ngày tải lên: 23/12/2013, 10:15

... AWAY Stay a w a y f ro m the fire . The author decided to do away w i t h (i.e. delete) his last chapter altogether. AWKWARD He proved a w k w a rd a t the task of organizing the computer program. Although ... Mountains were a barrier between Canada’s coasts till the railway was built. North America was a barrier to Europeans trying to reach Asia by sea. BASE...

Ngày tải lên: 17/01/2014, 05:20