Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... USEFUL ADDRESSES, COURSES AND WEB LINKS Here are some useful addresses, lists of courses and web links which should further help your research into the industry: PROFESSIONAL ... University Centre for Journalism, Media and Cultural studies Cardiff CF10 3XQ Tel: 029 2 087 4000 Web: www.cf.ac.uk/uwc/jomec The Insider’s Guide to PR: Chapter 8 Page 21 ....

Ngày tải lên: 23/12/2013, 00:15

... opportunity to maximise exposure for the brand both within the UK and internationally. Slazenger is a brand steeped in heritage and it needed to overcome any stigma attached to this in order to appeal to ... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their cu...

Ngày tải lên: 13/12/2013, 04:15

... advice. Managers report to account directors and delegate work to the team. • Senior Account Manager: the senior manager role is related to the senior exec role in that it is a transition to the next level. ... begin to take on the responsibility for directing accounts in a mentored environment as they progress upwards. • Account Director: the responsibility of the...

Ngày tải lên: 13/12/2013, 04:15

... The Insider’s Guide to PR: Chapter 3 Page 9 PUBLIC RELATIONS DEFINED This chapter sets out to define some of the different disciplines used by PR consultancies. Fortunately, the following ... releases about the product, and sending them to journalists to see if I can get them interested in the launch? I: Yes, although that is selling the job very short! Researc...

Ngày tải lên: 13/12/2013, 04:15

... also have to work to other standards or codes related to their own specific industries. The Insider’s Guide to PR: Chapter 1 Page 3 Kathryn Wyllie Account Executive GCI UK Geography and Foreign ... consultancy. The PR consultancies in the UK range from US-owned giants, employing thousands of people worldwide, to privately owned companies operating with only a handful...

Ngày tải lên: 13/12/2013, 04:15

... Technology 10% The Insider’s Guide to PR: Chapter 2 Page 6 ARE YOU CUT OUT TO BE A PR CONSULTANT? Imagine you’re working in a PR consultancy. Do the following light-hearted quiz to determine whether you ... you don’t want to work for him anyway The Insider’s Guide to PR: Chapter 2 Page 7 6. During the presentation you get a little nervous. How do you cope? A:...

Ngày tải lên: 23/12/2013, 00:15

... alongside, traditional media. • Editorial: written materials composed to communicate a brand to the various audiences identified by the client and consultancy. • Embargo: a warning to the media not to publish a news ... an issue, subject or trend. A feature generally takes longer to research and produce than a news story. The Insider’s Guide to PR: Chapter 7 P...

Ngày tải lên: 23/12/2013, 00:15

... covering the industry like the Guardian’s on-line site www.mediaguardian.co.uk. For a full listing of places to visit, turn to the useful addresses and links section at the back of this guide. A ... Press and Public Relations Handbook has lists of most UK PR agencies, and the accounts they hold. The more considered and targeted your application, the better your...

Ngày tải lên: 20/01/2014, 00:20

... Design [ 88 ] We use the JFeedItem class to build feed items and add them to the document. JFeedItem objects include properties that relate to the corresponding RSS and Atom tags. The properties ... the application of each function and event. We do this using the application's registerEvent() method. The method accepts two parameters, the name of the...

Ngày tải lên: 23/12/2013, 10:15

... Dictionary) He took her by the elbow and guided her into the room. “He took her arm to guide her through the Saturday evening crowds.” (N. Shute, Oxford English Dictionary) I will guide you to the pass, then ... ’93) HATEFUL “Smoking: A custom loathsome to the eye, hateful to the nose, harmful to the brain and dangerous to the lungs,” wrote James I, King of...

Ngày tải lên: 17/01/2014, 05:20