Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... like your ideas, it ■■ means that you don’t want to work for him anyway The Insider’s Guide to PR: Chapter 2 Page 7 6. During the presentation you get a little nervous. How do you cope? A: you ... aims. The Insider’s Guide to PR: Chapter 2 Page 6 ARE YOU CUT OUT TO BE A PR CONSULTANT? Imagine you re working in a PR consultancy. Do the followi...

Ngày tải lên: 23/12/2013, 00:15

... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their customers, and the session was filmed ... a number of major disability charities writing to Ministers in support of the amendment. The Insider’s Guide to PR: Chapter 6 Page 16 Client: London Taxi Board PRCA Con...

Ngày tải lên: 13/12/2013, 04:15

... role, though they may build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the day -to- day work ... bankers, there are examples of PR folk who have made their fortunes. Like any industry, if you ve got the idea and the motivation there’s nothing to stop you starti...

Ngày tải lên: 13/12/2013, 04:15

... The Insider’s Guide to PR: Chapter 3 Page 10 A: To be honest I’m not that up to speed with modern technology, but I do have a real interest in current affairs. Would I ever get the chance to ... clients in the financial sector. What sort of work do you do for them? I: Well, we handle news releases and arrange feature length editorial coverage in the same wa...

Ngày tải lên: 13/12/2013, 04:15

... conduct. In-house PR departments might also have to work to other standards or codes related to their own specific industries. The Insider’s Guide to PR: Chapter 1 Page 3 Kathryn Wyllie Account Executive GCI ... tend to be in-house PR, marketing or communications departments of other private businesses or the public sector, like local authorities. PR CONSULTANCY: A PROF...

Ngày tải lên: 13/12/2013, 04:15

... index of UK print, broadcast and online media, with ‘deep links’ to their web sites. The Insider’s Guide to PR: Chapter 8 Page 22 ... Department Corstorphine Campus Clerwood Terrace Edinburgh EH 12 8TS Tel: 0131 317 37 82 Web: www.qmuc.ac.uk Recruitment and Employment Confederation 36-38 Mortimer Street London W1N 7RG Tel: 020 74 62 326 0 Web: ... Buildings Great Smith Str...

Ngày tải lên: 23/12/2013, 00:15

... referred to as ‘clipping’. • E -pr: the practice of public relations using the internet instead of, or alongside, traditional media. • Editorial: written materials composed to communicate a brand to the ... an issue, subject or trend. A feature generally takes longer to research and produce than a news story. The Insider’s Guide to PR: Chapter 7 Page 19 ... various...

Ngày tải lên: 23/12/2013, 00:15

... can afford to overlook an opportunity to recruit the stars of tomorrow. Do your research Do think carefully about the type of consultancy you would like to work in. You may be attracted to accounts ... and the accounts they hold. The more considered and targeted your application, the better your chance of being noticed and singled out. Don’t forget to read the m...

Ngày tải lên: 20/01/2014, 00:20

... adocumentotherthan the Guide. If you renotsurewhichversionof the Buyers Guide you shoulduseorif you have questions about state requirements, contact the FTCoryourstateAttorneyGeneral. Is ... charged by the outsideshop.If the workisdone by ABC Motors, the total cost of the re- pair will be the same price ABC Motors charges non-warranty customers for the sa...

Ngày tải lên: 19/02/2014, 04:20

... what they did to help you better understand how JavaScript interacts with the Web. If you want to try to play with the script (make your own changes), all you have to do is save the HTML document ... World! Chapter 19: Script Example 2: Random Chatter Chapter 20 : Script Example 3: Which Way Do We Go? Chapter 21 : Script Example 4: Loan Calculator Chapter...

Ngày tải lên: 21/12/2013, 05:17