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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... like your ideas, it ■■means that you don’t want to work for him anyway The Insider’s Guide to PR: Chapter 2 Page 76. During the presentation you get a little nervous. How do you cope?A: you ... aims. The Insider’s Guide to PR: Chapter 2 Page 6ARE YOU CUT OUT TO BE A PR CONSULTANT?Imagine you re working in a PR consultancy. Do the following light-hearted quiz to determine whether you ... ofnews and you don’t have the skill to change the negative into the positive. You reafraid to try out new ideas and you re not interested in issues that don’t affect you directly. Go back to your...
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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spreadthis budget knowledge to their customers, and the session was filmed ... anumber of major disability charities writing to Ministers in support of the amendment. The Insider’s Guide to PR: Chapter 6Page 16Client: London Taxi BoardPRCA Consultancy: AS Biss & ... media improved as a result of theirreaction to the `budget box’. • Campaign named Winner of PR Week `Best Use of Broadcast’ Award 1999. The Insider’s Guide to PR: Chapter 6Page 17Client: Financial...
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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... role, though theymay build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the day -to- day work ... bankers, there are examples of PR folk who havemade their fortunes. Like any industry, if you ve got the idea and the motivationthere’s nothing to stop you starting up your own business. The hours ... begin to takeon the responsibility for directing accounts in a mentored environment as theyprogress upwards. • Account Director: the responsibility of the account director is to manage the relationship...
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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... The Insider’s Guide to PR: Chapter 3Page 10A: To be honest I’m not that up to speed with modern technology, but I do have a real interest in current affairs. Would I ever get the chance to ... clients in the financial sector. What sort of work do you do for them?I: Well, we handle news releases and arrange feature length editorial coverage in the same way as we do for our other clients. ... using Macs too.I: Great, that is often useful, as our designers all work on Macs, and may need you to do some basic design work from time to time.A: What sort of documents does your design...
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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... conduct. In-house PRdepartments might also have to work to other standards or codes related to theirown specific industries. The Insider’s Guide to PR: Chapter 1Page 3Kathryn WyllieAccount ExecutiveGCI ... tend to be in-house PR, marketing orcommunications departments of other private businesses or the public sector, likelocal authorities. PR CONSULTANCY: A PROFILEIf you decide to choose the ... CONSULTANCYThis chapter tells you a little more about the PR industry and discusses the differencebetween in-house PR and PR consultancy. If you already have a good idea aboutworking in PR then you might...
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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... index of UK print,broadcast and online media, with ‘deeplinks’ to their web sites. The Insider’s Guide to PR: Chapter 8Page 22 ... DepartmentCorstorphine CampusClerwood TerraceEdinburgh EH 12 8TSTel: 0131 317 37 82 Web: www.qmuc.ac.ukRecruitment and EmploymentConfederation36-38 Mortimer StreetLondon W1N 7RGTel: 020 74 62 326 0Web: ... BuildingsGreat Smith StreetLondon SW1P 3BTTel: 0870 00 022 85Web: www.dfee.gov.ukDublin Institute of TechnologyFitzwilliam House30 Upper Pembroke StDublin 2 IrelandTel: (+353) 1 4 02 3098Web: www.dit.ieLancashire...
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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... referred to as ‘clipping’.• E -pr: the practice of public relations using the internet instead of, or alongside,traditional media.• Editorial: written materials composed to communicate a brand to the ... an issue, subject or trend. A featuregenerally takes longer to research and produce than a news story. The Insider’s Guide to PR: Chapter 7Page 19 ... variousaudiences identified by the client and consultancy. • Embargo: a warning to the media not to publish a news item until the datespecified on the release (usually appears at top of first page of...
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Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

... can afford to overlookan opportunity to recruit the stars of tomorrow. Do your research Do think carefully about the type of consultancy you would like to work in. You maybe attracted to accounts ... and the accounts they hold. The more considered and targeted yourapplication, the better your chance of being noticed and singled out. Don’t forget to read the marketing and trade press in your ... covering letter, you have a greatopportunity to demonstrate the core skills you need in PR, namely the ability to make your message relevant and communicate it effectively to your target audience....
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Tài liệu A Dealer’s Guide to the Used Car Rule doc

Tài liệu A Dealer’s Guide to the Used Car Rule doc

... adocumentotherthan the Guide. If you renotsurewhichversionof the Buyers Guide you shoulduseorif you havequestions about state requirements, contact the FTCoryourstateAttorneyGeneral.Is ... charged by the outsideshop.If the workisdoneby ABC Motors, the total cost of the re-pair will be the same price ABC Motors charges non-warranty customers for the samejob.”Ifyourwarrantyrequiresbuyers to payadeductible, ... repair.If you offerasplitcostwarrantythatre-quires you to pay a percentage of the repair cost for covered repairs, you should include the following disclosures in your warranty document:• The percentageof the totalrepaircostyou...
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Tài liệu Complete Idiot''''s Guide to JavaScript pdf

Tài liệu Complete Idiot''''s Guide to JavaScript pdf

... what they did to help you better understand how JavaScript interacts with the Web. If you want to try to play with the script (make your own changes), all you have to do is save the HTML document ... World! Chapter 19: Script Example 2: Random Chatter Chapter 20 : Script Example 3: Which Way Do We Go? Chapter 21 : Script Example 4: Loan Calculator Chapter 22 : Script Example 5: BlackJack Chapter 23 : ... file:///C|/Dokumente %20 und %20 Einstellungen/Tobias/Desktop/Neuer %20 Ordner/chap03.htm (3 of 5) [01.06 .20 01 00: 32: 58]file:///C|/Dokumente %20 und %20 Einstellungen/Tobias/Desktop/Neuer %20 Ordner/chap07.htmbracketed...
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