Tài liệu Customer Relationship Management: A Database Approach - Class 6 pptx

... Customer Relationship Management: A Database Approach MARK 7397 Spring 2007 James D. Hess C.T. Bauer Professor of Marketing Science 375H Melcher Hall jhess@uh.edu 713 74 3-4 175 Class 6 To ... causally tied to churn and abandonment, making this trickier than it looks. 6. You need to understand NPV calculations. • Computation of Customer Profitability • Past Customer...

Ngày tải lên: 22/12/2013, 14:16

... expenditures is relatively high • Share-of-wallet and Size-of-wallet simultaneously – with same share-of-wallet, different attractiveness as customers: Example: Share-of-Wallet Size-of-Wallet Absolute ... V. Kumar, 2005 Chapter Six Customer Value Metrics: Concepts and Practices www.drvkumar.com Copyright Dr. V. Kumar, 2005 Customer Relationship Management A Databased Approach...

Ngày tải lên: 22/12/2013, 14:16

... like. Having a customer database is not the same thing as having a CRM strat- egy. As a friend of ours is fond of say- ing, A dictionary is wonderful data- base of words, but a dictionary can’t write ... emphasis on repeat customers with appropriate attention on initial transactions and nurturing customer advocates. Now, like Sonjia, Maurice can look at how he and his team man...

Ngày tải lên: 23/12/2013, 05:17

... Lead-in In this module, you will learn how to access data from a database by using the tabular data control, XML data island, and FrontPage 2000. 6 Module 8: Accessing a Database Navigating ... of data. ! The transport mechanism to access the data. You define a data source by creating a data source name (DSN). A DSN is a logical name used by an ODBC databas...

Ngày tải lên: 21/12/2013, 19:15

... demonstrates how to store XML data in a text field of a database table and subsequently read it into an XmlDocument using the LoadXml( ) method. Standard database access techniques using a DataAdapter ... sampleXmlButton_Click(object sender, System.EventArgs e) { DataSet ds = new DataSet( ); // Fill the Categories table and add it to the DataSet. SqlDataAdapter da = new Sq...

Ngày tải lên: 24/12/2013, 05:15

... Command object—to add a table to an existing SQL Server database. The C# code is shown in Example 1 0-8 . Example 1 0-8 . File: AddTableToDatabaseForm.cs // Namespaces, variables, and constants ... Team LiB ] Recipe 10.8 Adding Tables to a Database Problem You need to add a table to an existing database. Solution Use the CREATE TABLE statement. The sample code execut...

Ngày tải lên: 21/01/2014, 11:20

... metastatic cancer. British Medical Journal 2003;327: 46 9-4 72. Salazar OM, Sandhu T, DaMotta NW, Lanzos-Gonzales E, Mouelle-Sone A, Moscol A, Zaharia M, Zaman S, Perez Escutia MA. Fractionated ... bones, may be associated with a transient are-up of pain that needs to be managed with the appropriate manipulation of analgesia. 4.2.2 Thoracic pain • The common causes of intra-thoracic...

Ngày tải lên: 14/02/2014, 21:20

... objects patient Adams patient Evans outside-world object classes patient DATA MANAGEMENT SYSTEM data objects {Adams, Angus, male, 07/ 16/ 1 963 } {Evans, Elly, female, 11/05/1 965 } data object classes patient ... of areas for - central administration (e.g., staff administration, resource man- agement, financial management), - patient data management, billing, and reporting, and -...

Ngày tải lên: 16/02/2014, 20:20