Tài liệu Corporate Reputations, Branding and People Management 5 pdf

... strategies (de Chernatony, 2001), corporate reputation and people management (Davies et al., 2003) and communica- tions, branding, corporate reputation and people management (Van Riel, 2003). The ... Corporate Reputations, Branding and People Management strategies, which we explore in our four-part discussion of strategic human resource management in Chapters...

Ngày tải lên: 15/12/2013, 10:15

... 21, 65, 258 Body Shop 12 Brand equity 52 –3 components 52 –3 definition 52 see also Employer brand equity Brand identity 55 , 57 –8 vs brand reputation 58 definition 57 Branding corporate, see Corporate ... advocate 347 Employee branding 116, 281 5 definition 283 Employee engagement 28, 116–17, 134 5, 146 50 definitions 149 50 measuring and mapping 150 5 in Standard Li...

Ngày tải lên: 15/12/2013, 10:15

... supporting core values and a role in the organization that places brand positioning, purpose and values 46 Corporate Reputations, Branding and People Management in one standard deviation from ... one would have heard of Taiwanese brands such as BenQ; now the Taiwan government sees branding of its companies 50 Corporate Reputations, Branding and People Management...

Ngày tải lên: 24/12/2013, 16:15

... identification, strong brand reputations, customer satisfaction, loyalty and increased sales. 100 Corporate Reputations, Branding and People Management Identity: the employee view The brand reputation Image: the customer view Satisfaction ... Air Force and saw passengers as cargo to be transported, and as a near- unnecessary evil. This became a major problem for customers...

Ngày tải lên: 24/12/2013, 16:15

... and Kahn, J. (2005b) All strategy is local, Harvard Business Review, Sept–Oct, 94–107. 224 Corporate Reputations, Branding and People Management Griffin, D. and Stacey, R. (20 05) Complexity and ... talent management handbook: creating organizational excellence by identifying, developing and promoting your best people. New York: McGraw-Hill, pp. 3 65 383. 226 Corporate...

Ngày tải lên: 21/01/2014, 22:20

... Human Resource Management Practices in Sino-Foreign Joint Ventures. Nanhchang: Jiangxi Science and Technology Press. 256 Corporate Reputations, Branding and People Management CHAPTER Corporate communications ... Culture Change Manager of Orange. 258 Corporate Reputations, Branding and People Management Chapter 8 Corporate communications and the employment r...

Ngày tải lên: 26/01/2014, 17:20

... community. Thus, in addition to corporate branding, many businesses are Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout ... Graeme To my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic Approach to HR G...

Ngày tải lên: 15/12/2013, 10:15

... reputations and brands by marketing and communi- cations consultants and academics, and a few on employer branding, we believe this book is one of the few works that explores the broader corporate ... Europe and Asia. Among the issues we have cov- ered are: ■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon- sibility, go...

Ngày tải lên: 15/12/2013, 10:15

... questionable 8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known examples include the US cases of Enron, Andersen ... grasp the corporate agenda, organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications...

Ngày tải lên: 15/12/2013, 10:15

... practitioners? 16 Corporate Reputations, Branding and People Management Defining corporateness: corporate branding, identity and corporate reputation As we noted at the beginning of this chapter, Balmer and Greyser ... of individual employment relationships and employee behaviour Corporate image Organizational identity Corporate reputation(s) Communication strateg...

Ngày tải lên: 15/12/2013, 10:15