Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... The Insider’s Guide to PR: Chapter 3 Page 9 PUBLIC RELATIONS DEFINED This chapter sets out to define some of the different disciplines used by PR consultancies. Fortunately, the following ... work to strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business -to- business) – that is promoting the compa...

Ngày tải lên: 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their customers, and the session was filmed ... relationships with broadcast media improved as a result of their reaction to the `budget box’. • Campaign named Winner of PR Week `Best Use of Broadcast’ Award 1999. The Inside...

Ngày tải lên: 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... begin to take on the responsibility for directing accounts in a mentored environment as they progress upwards. • Account Director: the responsibility of the account director is to manage the relationship ... role, though they may build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do...

Ngày tải lên: 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... In-house PR departments might also have to work to other standards or codes related to their own specific industries. The Insider’s Guide to PR: Chapter 1 Page 3 Kathryn Wyllie Account Executive GCI ... tend to be in-house PR, marketing or communications departments of other private businesses or the public sector, like local authorities. PR CONSULTANCY: A PROFILE I...

Ngày tải lên: 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... Technology 10% The Insider’s Guide to PR: Chapter 2 Page 6 ARE YOU CUT OUT TO BE A PR CONSULTANT? Imagine you’re working in a PR consultancy. Do the following light-hearted quiz to determine whether you ... Research 2001. The Insider’s Guide to PR: Chapter 2 Page 5 Arts 23% Business 6% Humanities 20% Media & Journalism 2% Languages 15% Political & Socia...

Ngày tải lên: 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... should further help your research into the industry: PROFESSIONAL ASSOCIATIONS Public Relations Consultants Association Willow House Willow Place Victoria London SW1P 1JH Tel: 020 7 233 6026 Web: ... for Journalism, Media and Cultural studies Cardiff CF10 3XQ Tel: 029 2087 4000 Web: www.cf.ac.uk/uwc/jomec The Insider’s Guide to PR: Chapter 8 Page 21 ... SW1X 8QS Tel: 020 7...

Ngày tải lên: 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... referred to as ‘clipping’. • E -pr: the practice of public relations using the internet instead of, or alongside, traditional media. • Editorial: written materials composed to communicate a brand to the ... an issue, subject or trend. A feature generally takes longer to research and produce than a news story. The Insider’s Guide to PR: Chapter 7 Page 19 ... Eva...

Ngày tải lên: 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

... attracted to accounts held by the firm, or have been impressed by the company’s work and reputation in a particular sector. Contributors to this guide put research at the top of any job hunter’s action ... university newspaper. The Insider’s Guide to PR: Chapter 5 Page 13 Carolyn Owen Senior Account Executive EuroPR Group Politics and International Management graduat...

Ngày tải lên: 20/01/2014, 00:20

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Tài liệu The Professional''''s Guide to Programming Joomla ppt

Tài liệu The Professional''''s Guide to Programming Joomla ppt

... Manifest File 127 Summary 131 Chapter 6: Plugin Design 133 Setting Up a Sandbox 134 Events 136 Listeners 138 Registering Listeners 138 Handling Events 138 Plugin Design [ 136 ] Group Reserved element ... implements the methods that are used to attach the listener to a subject. This diagram illustrates the relationship between the JEventDispatcher class and listeners th...

Ngày tải lên: 23/12/2013, 10:15

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Tài liệu The Writer'''' s Guide to Prepositions docx

Tài liệu The Writer'''' s Guide to Prepositions docx

... Dictionary) He took her by the elbow and guided her into the room. “He took her arm to guide her through the Saturday evening crowds.” (N. Shute, Oxford English Dictionary) I will guide you to the pass, then ... April ’ 93) HATEFUL “Smoking: A custom loathsome to the eye, hateful to the nose, harmful to the brain and dangerous to the lungs,” wrote James I, Kin...

Ngày tải lên: 17/01/2014, 05:20

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