Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... Safety PR Sector: Healthcare/Government Winner of a PRCA Outstanding Consultancy Practice Award Objectives • To provide all primary schools in England and Wales with the right information and ... several members of the England squad, including then captain Alec Stewart. Objectives • To create a contemporary image that would attract younger customers to maintain Slazenger...

Ngày tải lên: 13/12/2013, 04:15

... A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE An AM or an AE what will you be? The path in PR can be as slow or fast as you want as your career is very much driven by your own personal ambitions ... ambitions and aspirations. This chapter sets out the typical career path in consultancy and explains how the job jigsaw fits together across account teams...

Ngày tải lên: 13/12/2013, 04:15

... into that? A: Yes, but at this stage I’m reluctant to specialise in a particular area as I don’t really have the experience to know what I really want to do. I Fair enough. Well, we are a Full ... Ser vice PR agency. As well as the consumer and event divisions already talked about, we have a Corporate PR team, who work to strengthen the overall reputation of som...

Ngày tải lên: 13/12/2013, 04:15

... like advertising and direct marketing. • Standards – PRCA member consultancies have to meet strict entry criteria and are bound by codes of practice. In addition the PRCA’s Consultancy Management Standard ... WORKING IN A PR CONSULTANCY This chapter tells you a little more about the PR industry and discusses the difference between in-house PR and PR consultan...

Ngày tải lên: 13/12/2013, 04:15

... don’t want to work for him anyway The Insider’s Guide to PR: Chapter 2 Page 7 6. During the presentation you get a little nervous. How do you cope? A: you start to waffle and make promises like anything ... within the next week B: you analyse the product and come up with creative ideas that ■■ are easy to implement within a targeted audience C: you advise him...

Ngày tải lên: 23/12/2013, 00:15

... Relations Consultants Association Willow House Willow Place Victoria London SW1P 1JH Tel: 020 7233 6026 Web: www.prca.org.uk or www.prcafrontline.org.uk IPRA ** International Public Relations Association ... www.iccopr.com Association of Professional Political Consultants 26 Grosvenor Gardens London SW1W 0GT Tel: 020 7838 48 83 www.appc.org.uk ADVERTISING, MARKETING AND PUBLIC RELATIONS As...

Ngày tải lên: 23/12/2013, 00:15

... understanding and trust. • Competition: other organisations that represent a threat to a particular business. • Contract: an agreement made between the PR consultancy and the client covering areas of agreed ... unofficial agreement. • Evaluation: measurement of the agreed objectives set by the consultancy and client prior to the start of an agreed activity like a...

Ngày tải lên: 23/12/2013, 00:15

... the year, or summer internships. Be prepared to start at the bottom, prove yourself to be a valuable extra pair of hands, and in return you’ll get an insight into the industry as well as a fantastic ... Group Politics and International Management graduate “Make sure there are no spelling and grammar mistakes in your CV and covering letter. This may sound simple, but PRs...

Ngày tải lên: 20/01/2014, 00:20

... Help Part 3: JavaScript: Espresso for the Masses Chapter 5: Objects, Names, and Literals Chapter 6: Operators and Expressions Chapter 7: Making a Statement Chapter 8: Conjuction Junction, What's ... part because such examples are more about programming science than the JavaScript language itself. The best way to learn a programming language is, as my irritating p...

Ngày tải lên: 21/12/2013, 05:17

... Management: Adding and Removing Applications To add an application to the panel (the icon bar at the bottom of the screen), drag a kdelnk file, as created in the preceding section, to the panel. A button will ... New and then Program. A window will appear, asking you to supply a name for this kdelnk file. Change the name from the default “Program.kdelnk” to...

Ngày tải lên: 21/12/2013, 05:17