... Support activities 2097.3.5 After-sales market 2117.4 Summary 213References 2148Communication Strategy for High-Tech Products 2178.1 Communication for high-tech products 2188.2 Setting a communication ... marketing, Deere and Company for infor-mation technologies management, Texas Instruments for strategy implementation, and L.L. Bean for warehouse operations. In the logistic anddistribution ... lifestyle, like teenagers.Targeting first innovators is also a sound business-to-business marketing strategy, because they may create a snowball effect that will expand in thewhole market. For instance,...