Tài liệu Marketing Manager Course - Chapter 18 doc

... process (chapter 5) ¾ Decision making (chapter 6) ¾ Human resource management (chapter 10) ¾ Communication (chapter 15) ¾ Control (chapter 16) ¾ Operations management (chapter 17) McGraw-Hill © ... the user. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 18 Chapter Managing Information Systems Managing Information Systems McGraw-Hill © 2004 The McGraw-Hill C...

Ngày tải lên: 09/12/2013, 15:15

... areas of basic black-and-white advertisements, usually with a single color. Spot television (or radio) Time slots in geographic broadcast areas, purchased on a market-to-market basis rather ... fades, and Montages are all opticals. Out-of-home advertising Exposure to advertising and mass media away from one's home. Included are outdoor, point-of- purchase, and radio. Outdoor advert...

Ngày tải lên: 15/01/2014, 15:59

... thời gian và nỗ lực để đảm bảo rằng mình có chất lượng cao nhất nhưng hai chúng tôi - tác giả của tập sách này - lại nói rằng chất lượng là chưa đủ. Vậy đó. Tại đây, chúng tôi sẽ phân tích một ... chất lượng lại cũng là một hàng hóa, và như đã trình bày thì các hàng hóa không được khác biệt hóa - hầu như không thể phân biệt được với những cái khác. Vì thế mà chất lượng đã không còn g...

Ngày tải lên: 24/10/2012, 16:34

... medium-sized firm of 10 0- 499 employees; or z A large firm with 500 or more employees. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2004 The McGraw-Hill ... key to long- term success McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Alternative Forms of Entrepreneurship Intrapreneurship Spin-Offs Franchises McGraw-Hill © 20...

Ngày tải lên: 15/10/2013, 23:13

... President Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 The McGraw-Hill Companies, ... Structure President President Software Division Software Division Consulting Source Division Consulting Source Division Computer Division Computer Division Produc...

Ngày tải lên: 18/10/2013, 11:15

... Training Training Cross Cross - - functional functional Training Training McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Career Development z Long-term effort in which the ... unionism z Job-based unionism z Collective bargaining z Voluntary contracts z Adversarial relationships McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 10 Chapt...

Ngày tải lên: 18/10/2013, 11:15

... skills team skills McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 11 Chapter Managing Employee Diversity Managing Employee Diversity McGraw-Hill © 2004 The McGraw-Hill Companies, ... Americans Americans Foreign Foreign - - Born Born Americans Americans Hispanic Hispanic Americans Americans Homosexuals Homosexuals Older Workers Older Workers Women Women Mc...

Ngày tải lên: 22/10/2013, 09:15

... measurable McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Applications of Management Perspectives — For the Manager z Effective ... instrumentalities and valences. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 12 Chapter Motivation Motivation McGraw-Hill © 2004 The...

Ngày tải lên: 22/10/2013, 09:15

... Power I I Good Good High High Strong Strong II II Good Good High High Weak Weak III III Good Good Low Low Strong Strong IV IV Good Good High High Weak Weak V V Poor Poor High High Strong Strong VI VI Poor Poor High High Weak Weak VII VII Poor Poor Low Low Strong Strong VIII VIII Poor Poor Low Low Weak Weak Good Good Poor Poor Performance Performance Relationship Relationship - - Oriente...

Ngày tải lên: 26/10/2013, 16:15

... skills ¾ Interpersonal skills McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 14 Chapter Managing Teams Managing Teams McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... GroupCharacteristic McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. The Benefits of Teams C osts and Productivity Quality Improvements Speed Innovation McGraw...

Ngày tải lên: 26/10/2013, 16:15