... that it eliminated, reduced, raised,and created? Or is it theater? And if it is theater, then what genre—a Broadway show, an opera, a ballet? It is not clear. Cirque du Soleilreconstructed ... the red ocean of bloody competi-tion? How can it create a blue ocean? Is there a systematic ap-proach to achieve this and thereby sustain high performance? In search of an answer, our initial ... industry to a newone: how to make a fun and nontraditional wine that’s easy to drinkfor everyone. Why? In looking at the demand side of the alter-natives of beer, spirits, and ready-to-drink cocktails,...