... the Marketing Plan • Offer brief explanation for why this plan was produced o e.g., introduce new product, enter new markets, continue growth of existing product, yearly review and planning document, ... a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer. Note, throughout the plan the word "product" is ... paragraph explanation of each is generally required. Make sure to include total dollar (or other currency) amounts as well as percentage market share. For more detailed marketing plans or for plans...