... company’s sales over a larger area.This technique can also serves as a basis for evaluating various productfeatures and alternative marketing strategies. It is critical that thedemographics and ... Management – Concept and Cases.10th Edition. Irwin McGraw Hill, Boston, Massachusetts.-25-APPENDIX A Advantages and Disadvantages of Various Advertising MediaMedium Advantages DisadvantagesNewspapers• ... in a relatively smallfraction of a region’s homes.** Continue to the next page **-26-APPENDIX A. Advantages and Disadvantages of Various Advertising Media, continuedAdvantages DisadvantagesTelevision•...